In episode 336, Megan chats with Johanna Voss, about the benefits of hiring a talent manager, especially how and why this can land you groundbreaking deals for your business. Johanna is a talent manager for social media influencers who want clarity for their brands, their businesses and plan strategically for the future. She has closed up to $3.5 million in brand deals and speaking engagements on behalf of her clients. In this episode, she delves into the process of when and why you would need a...
Aug 29, 2022•42 min•Transcript available on Metacast In episode 335, Michelle Boulé teaches us how to bring universal laws into our businesses and apply them to our processes so that we can boost our confidence in the decisions we want to make and reach our goals more easily. Michelle is a transformational life and business coach who helps compassionate business owners and creative entrepreneurs all over the world clarify their goals and make their visions a reality with confidence. She has a multi six-figure coaching business that offers differen...
Aug 25, 2022•49 min•Transcript available on Metacast In episode 334, Megan chats to Katie Jasiewicz, author and owner of Katie’s Cucina, about mistakes made by veteran bloggers and how to avoid them in order to let your business flourish with the times. Katie has been blogging for 12 years. For the first couple of years she shared her recipes with family and friends as a way to fill up her time. She never imagined that she would be able to make this her full-time job. In 2014, she quit her marketing job to become a full-time blogger. It became an ...
Aug 22, 2022•56 min•Transcript available on Metacast In episode 333, Sarah Barnes teaches us how to grow our Instagram and TikTok to more than 70K in an organic and enjoyable way. She explains how she has done this for her own brand, Taming Twins, in 90 days by focusing on what her audience really needed and not trying to win the algorithm. As a food blogger and a twin mom, Sarah is driven by the question, “What’s for dinner?”. She is inspired to help other busy parents with the answer by providing quick, affordable recipes. Her blog has 8 million...
Aug 18, 2022•48 min•Ep 333•Transcript available on Metacast Peter Taunton founded one of the largest wellness brands in the world with over 6,000 franchises or licenses across 3 brands in 28 countries- LIFT Brands. He’s also the 2010 Ernst and Young Entrepreneur of the Year. Peter is currently a Forbes Master Class instructor at the Forbes School of Business. Peter’s business accomplishments have been well-recognized by the business community. He and his companies have been featured in many business and industry publications such as Forbes, Entrepreneur ...
Aug 17, 2022•54 min•Transcript available on Metacast In episode 332, Barbara Curry teaches us about why it’s essential to collaborate and build community as food bloggers and why this will help build and sustain our blogs. Barbara is an attorney who started a food blog, Butter & Baggage, as a hobby when her children moved out of the house. In 2018, she turned it into a business sharing her special recipes for comfort food with a Southern flair and obsession with butter. As someone who came to food blogging at a later age and having to manage an in...
Aug 15, 2022•38 min•Transcript available on Metacast In episode 331, Megan chats to Jen Wooster, founder of Peal with Zeal, about how to set up your business so that you can take extended periods of time off worry-free and how to future-proof your business. Previously a COO, managing organisations of 2000 people or more, Jen retired at a young age and started her gluten-free food blog, Peal with Zeal. At first a hobby, she has built it into a full-time business sharing her easy, gluten-free recipes. In this episode, she explains how she is able to...
Aug 11, 2022•30 min•Transcript available on Metacast In episode 330, Jessica Holmes teaches us how to use words to connect with our readers more deeply. This encourages them to consume our content eagerly, which leads to them staying longer on our food blogs. Jessica has worked as UX copywriter and digital strategist for more than 10 years while also creating her own food blog: Sweetest Menu. When her blog took off, she turned her side-hustle into her full-time job, growing a large following of bakers across the world. With expertise in using word...
Aug 08, 2022•41 min•Transcript available on Metacast In episode 329, Megan chats with Sally Ekus, lead agent and co-owner of the Ekus group, about different routes in cookbook publishing and her new course that covers the topic in detail. As an author representative, Sally delves into different publishing routes, including self-publishing, the role of the agent, obstacles authors currently face and tips to overcome them. The Ekus Group is a full-service culinary agency that represents a large group of diverse authors in cuisine, skin colour, topic...
Aug 04, 2022•39 min•Ep 329•Transcript available on Metacast In episode 328, Megan chats to Lani Jackson about how to create a flexible business strategy that allows female entrepreneurs to get out of survival mode and create a clear action plan to grow their business, have a steady income while enjoying the freedom to work when and where they want. Lani is a clarity and strategy business coach and hosts the podcast, Brilliant Mompreneurs. Her passion is to help mom entrepreneurs double their income without doubling their workload and help them release mo...
Aug 01, 2022•44 min•Transcript available on Metacast In episode 327, Megan chats to Addison LaBonte about pursuing a passion project while still maintaining another job. They discuss how to handle various responsibilities, time management hacks and keeping motivated while your food blog grows. Addison is the recipe developer and content creator at Organically Addison. She specialises in gluten-free recipes that are easy to make, delicious and family-friendly. Conscious of different dietary requirements, she also includes diary-free, nut-free and v...
Jul 28, 2022•32 min•Ep 327•Transcript available on Metacast In episode 326, Monica Davis, creator of The Hidden Veggies, teaches us how to use our niche to rapidly grow our email list, keep them engaged and make them feel valued. This will improve our email subscriber open rate and link click-through rate by making them excited about new recipes on our site. With over 22 years experience being vegan, Monica specializes in vegan comfort food and basics sharing her recipes for vegan cheese, butter and popular dishes on her blog, The Hidden Veggies. Applyin...
Jul 25, 2022•47 min•Transcript available on Metacast In episode 325, Megan chats to Cari Garcia about why TikTok is the best platform for growing your online following right now. The video platform can more than double your social media reach within a year, which will generate more page views for your blog. Cari is a healthcare worker turned content creator who currently makes a living through food blogging, sharing latin-inspired recipes on Fat Girl Hedonist. With currently more than 156k followers on TikTok, she explains why it is an effective a...
Jul 21, 2022•39 min•Transcript available on Metacast In episode 324, Megan chats to Chandice Probst, founder of This Vivacious Life, about knowing when to hire out in blogging and how this can rapidly increase your blog growth. Chandice is the co-author of Gluten-Free on a Budget and with a degree in health science she is passionate about raising awareness for coeliac disease across the nation. She delves into a few crucial questions for bloggers when it comes to outsourcing. For example, why will it increase your business growth and when is the b...
Jul 18, 2022•52 min•Transcript available on Metacast In episode 323, Megan chats to Anika Gandhi, founder of Anika’s DIY Life, about how to use videos and reels to generate engagement on Facebook, Instagram and TikTok. Anika specializes in woodwork and DIY, helping beginners make pro-level projects. She has a strong presence online across multiple platforms and shares her experience in reaching even more people through short-form video. Find out what types of reels perform the best, what is the ideal length and how to use video to drive traffic to...
Jul 14, 2022•33 min•Ep 323•Transcript available on Metacast In episode 322, Aubree Malick, host of the Freelancer to CEO podcast, teaches us how to monetize the blogging skills we’ve mastered by turning them into invaluable services we can offer other bloggers and businesses. Aubree helps people in conventional careers become freelancers, growing their own online businesses. She shares the tactics bloggers can use to identify their strengths and outsource this to other bloggers who might find the same tasks tedious or who’ve got too much on their plate. ...
Jul 11, 2022•40 min•Transcript available on Metacast In episode 321, Megan chats with Molly Madigan Pisula, founder of Vanilla Bean Cuisine, about how food blogging gives you the opportunity to live a mobile life. Have a successful career anywhere in the world, while being in control of your time, so that you can spend more of it with the people you love. Molly and her husband moved to France where she went from being a personal chef to food blogger, specializing in healthy recipes using seasonal ingredients. With in-depth knowledge of overcoming ...
Jul 07, 2022•52 min•Ep 321•Transcript available on Metacast In episode 320, Megan chats with Izzah Cheema, founder of Tea for Turmeric, the largest Pakistani food blog, about why creating more content for your blog does not necessarily lead to growth. Izzah specializes in Pakistani recipes and with less than a 100 recipes on her site, she has over 350 thousand page views a month or about 2 million views a year. In this episode, she explains why posting lots of recipes regularly is not necessarily a wise growth strategy and why curating content specifical...
Jul 04, 2022•44 min•Ep 320•Transcript available on Metacast In episode 319, Megan chats with Eloïse Jennes of Cooking with Elo, about 10 things she wishes she knew when she started her food blog in college. These are essential tips that will help you grow your blog quicker from the start by applying the right skills and avoiding common pitfalls. Inspired to explore cooking after being diagnosed with food intolerances, Elo started a secret food blog in high-school to cope with a complete diet change. This first attempt motivated her to set up a new food b...
Jun 30, 2022•40 min•Transcript available on Metacast In episode 318, Megan chats with Laura Sirkovsky about becoming a food blogger after hitting 30 and how to earn recognition and be noticed in your niche. After being diagnosed with coeliac disease, Laura started her food blog to recreate gluten-free versions of the recipes she grew up with in Canada. After leaving her teaching job, she decided to grow her food blog to have an additional income. She did not expect it to become her full-time job. In this episode, she shares her journey, discussing...
Jun 27, 2022•32 min•Transcript available on Metacast In episode 317, Megan chats with Kim Cauti and Chelsea Vetre about why being an influencer is a good thing and how you can make a change for the better in your niche while at the same time earn extra money by working with brands that you love. Kim and Chelsea offer unique coaching courses for bloggers, photographers and nano-influencers in the food space, educating them about how to successfully land sponsorship deals even if their social media accounts are under 10k. In this episode, they discu...
Jun 23, 2022•41 min•Transcript available on Metacast In episode 316, Megan chats with Carolyn about how ghost-writing can lighten food bloggers’ loads, helping them gain more time to focus on other aspects of their business. Ghost-writing – writing posts for other bloggers as if they were writing it themselves – provides Carolyn with an additional source of income while she is growing her own gluten-free recipe site, Caramel and Cashews . Whether you are passionate about writing and looking for a new source of income or want to hire a ghost-writer...
Jun 20, 2022•30 min•Ep 316•Transcript available on Metacast In episode 315, Megan chats with Ann and Madeleine about their new app Spillt, a social media app that helps food bloggers gain exposure and increase their traffic and revenue by allowing them to save, share and review recipes online while gaining new followers. We cover information about the app’s exciting features, including: - How it helps you increase site viewing time. - Click through rates in search results. - Add an additional revenue stream through ads. The social nature of the app incen...
Jun 16, 2022•29 min•Transcript available on Metacast After being laid off in March 2020 due to the coronavirus, Ashley Schuering started her blog Confessions of a Grocery Addict at the behest of her friends. While she has been steadily growing her blog traffic, Ashley has created a thriving ghostwriting business for other food bloggers that has allowed her to become a full-time freelancer. By focusing specifically on her "zone of genius" — writing with an emphasis on SEO — she has created a monetization strategy that has become full-time work that...
Jun 13, 2022•29 min•Transcript available on Metacast Carl is an engineer who spent many years in corporate technology consulting roles which gave him a unique perspective on the application of technology, processes, and getting a return on your investments. It means he has spent literally decades helping customers make sense of technology products. Twenty years ago he started building recipe websites as a ‘side hustle.’ At one point he had over 50 sites online, each generating rnice revenue.Then the Google Panda update tanked every single one of t...
Jun 09, 2022•49 min•Transcript available on Metacast Partners Corinne Schmitt and Christina Hitchcock are both six-figure influencers with multiple websites. Over the years, they’ve become organizational ninjas and workflow fanatics with a knack for providing actionable strategies to help influencers work smarter and scale faster. These two women have been in this space for over 10 years and learned a lot along the way (often the hard way!). They share their insights on working smarter on The Smart Influencer, a podcast and a private mentoring gro...
Jun 06, 2022•35 min•Transcript available on Metacast Mika and her husband, Dan, have been running Joy to the Food for nearly a year now! Both work full time jobs and do everything together for Joy to the Food in their off hours. Throughout the process of building this brand, together they have learned a lot about each other and the best way to work with your partner and to grow a blog. Dan does the numbers and styling and Mika creates the content and handles communication. Inside episode 311, Mika explains why every food blogger should create a bl...
Jun 02, 2022•29 min•Transcript available on Metacast Christine is the founder of COOKtheSTORY where her passion is to create recipes that take less time in the kitchen, giving you more time at the table. She founded COOKtheSTORY in 2010 and her other contributor-based site, TheCookful, in 2015. Christine has used her SEO strategies and cooking knowledge to get these sites in front of over 2 million readers per month. More recently, she has embraced her love of audio and is the host of two podcasts, one of which, Recipe of the Day, has been named o...
May 30, 2022•52 min•Ep 310•Transcript available on Metacast Eliza is a plant-based food blogger, photographer, and full-time Product Manager working in the travel technology space. She loves seeing how little tweaks can make a huge difference, and geeks out over Google Analytics, Search Console and any data she can get her hands on. With limited time, she uses data to focus on what's important to grow her blog and business. In episode 309, Eliza offer data-driven strategies food bloggers can employ in order to amplify growth in a powerful and effective w...
May 26, 2022•39 min•Transcript available on Metacast Lauren Grow is the owner and founder of Talk About Town—a marketing agency focusing on clients in the blogging space. She has been hard at work connecting readers with recipes for over 5 years. Beginning as a social media writer for Fresh April Flours, Lauren has scaled her business and currently has 20 clients in the blogging world on any given day. An expert in email marketing, Lauren specializes in creating a consistent, approachable and profitable email plan for clients ranging from big to s...
May 23, 2022•37 min•Transcript available on Metacast 
