A VC's perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds. As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment. On this episode of the FINITE Podcast, we dive into the mind of Arthur Noble, who is a Principal at Knight Capital - an investment firm that focuses exclusively on B2B software businesses....
Feb 22, 2021•41 min•Ep 42•Transcript available on Metacast Today we're excited to welcome Jason Bradwell onto the FINITE B2B marketing podcast. Jason is Senior Director, Group Product Marketing and Communications at Deltatre , a technology business providing solutions to the sports and entertainment industry. Alex is talking to Jason about marketing through an acquisition, which is a really niche but interesting subject. The technology landscape moves quickly, with companies being acquired regularly and Jason shares some great tips on marketing dur...
Feb 15, 2021•41 min•Ep 41•Transcript available on Metacast Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market. In this episode of the FINITE Podcast, we talk to Dominique Farrar , Head of Community & Communications at Spendesk . A large part of her role is managing and growing their community for finance leaders, CFO Connect . Listen to the episode to learn from Dominique's in-depth expertise, as she tells us the benefits and challenges of running a community. --- The FINI...
Feb 08, 2021•37 min•Ep 39•Transcript available on Metacast On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building an inbound content marketing engine for your B2B technology company. A media engine is an inbound marketing strategy that uses content creation to reach and influence an audience. We were joined by the Senior Vice President of Marketing at HubSpot , Kieran Flanagan , who is an industry leader in content marketing. Kieran created this step by step guide to help marketers plan a winning conten...
Feb 01, 2021•37 min•Ep 39•Transcript available on Metacast The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy. Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was Head of Customer Marketing at Sprout Social at the time of recording. . This FINITE Podcast episode is about how acquisition and retention marketing wor...
Jan 25, 2021•46 min•Ep 38•Transcript available on Metacast Today we have the pleasure of sitting down to record a FINITE podcast episode with Angela Lee . Angela is Senior Demand Generation Marketing Manager within a business unit at LinkedIn, and today we’re talking all things Account Based Marketing. Angela joined LinkedIn to build an ABM approach from the ground up in her current role, and so shares some great tips for anyone looking to get started with Account Based Marketing. --- The FINITE Podcast is made possible by 93x, the leading digital marke...
Jan 18, 2021•38 min•Ep 37•Transcript available on Metacast On today’s episode I’m talking with Latané Conant . Latané is currently Chief Market Officer at 6sense , an account engagement platform for marketing and sales teams. Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms. No Spam. No Cold Calls.. It offers some really refreshing perspectives on how we can all rethink our approach to enterprise marketing, and the next generation of account-based sale...
Jan 11, 2021•40 min•Ep 36•Transcript available on Metacast Our episode today is a conversation with Yam Regev , a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology businesses. Yam’s a passionate marketer, and we had a great conversation about a number of areas of driving marketing growth, from entrepreneurship in marketing to marketing team structures to content marketing and much more. --- The FINITE Podcast is made possible by 93x , the leading digital marketing agency for B2B technology, software & Saa...
Jan 04, 2021•44 min•Ep 35•Transcript available on Metacast Carlota Feliu Argila is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing Leader for HP 3D Printing, a business unit within HP. Carlota joined the FINITE podcast to talk all about innovation within B2B marketing, and some of the challenges and opportunities that exist as a marketer within highly innovative technology businesses. --- The FINITE Podcast is made possible by 93x , the leading digita...
Dec 14, 2020•33 min•Ep 34•Transcript available on Metacast Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller . After a year long 'experiment' in a sales role that came with lots of learnings, Kristina explains why she is now well placed to head up all demand generation activities across the business development and marketing at Interseller. --- The FINITE Podcast is made possible by 93x , the leading digital marketing agency for B2B ...
Dec 07, 2020•39 min•Ep 33•Transcript available on Metacast John Watton is an experienced B2B tech marketer, and currently CMO at Yext , a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John to explore how search can play it's part in supporting modern B2B marketing. The FINITE Podcast is made possible by 93x , the leading digital marketing...
Nov 30, 2020•35 min•Ep 32•Transcript available on Metacast Rand Fishkin is the Founder of Sparktoro . Previously Founder and CEO of SEO software platform Moz , Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder . Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just how broken it is as a concept. Rand recently wrote a blog post by the same title, and so we invited him on to the FINITE podcast to talk through it with FINITE Founder Alex in s...
Nov 16, 2020•45 min•Ep 31•Transcript available on Metacast Nick Harley is VP of Growth at Raygun , an application performance monitoring solution enabling development teams to build high performance software. FINITE founder Alex sits down with Nick to talk about the importance of trust in B2B marketing, particularly when marketing to technical stakeholders such as CTOs or developers. --- The FINITE Podcast is made possible by 93x , the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy t...
Nov 02, 2020•33 min•Ep 30•Transcript available on Metacast In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström , Marketing Director at financial services and regulatory data platform SteelEye . Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it's possible to compete with just a fraction of the budget. --- The FINITE Podcast is made possible by 93x , the leading digital marketi...
Oct 19, 2020•35 min•Ep 29•Transcript available on Metacast Mary Ellen Dugan is Chief Marketing Officer at WP Engine , the world's leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst driving growth. --- The FINITE Podcast is made possible by 93x , the leading digital marketing agency for B2B technology businesses delivering S...
Oct 05, 2020•36 min•Ep 28•Transcript available on Metacast Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn's think tank The B2B Institute and I had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads up their Behavioural Science Practice along with being a seasoned author and speaker. This episode is a must listen for any B2B marketer interested in how people think, a...
Sep 20, 2020•48 min•Ep 27•Transcript available on Metacast Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the 'B2C-ification', sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech companies that are worth watching too. The FINITE Podcast is made possible by 93x , the leading digital marketing agency for B2B technology b...
Sep 07, 2020•37 min•Ep 26•Transcript available on Metacast Ashley Gatehouse is Chief Marketing Officer at QUANTIQ . On this episode of the FINITE podcast host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. We talk through the skills, language and expectation management that needs to happen for marketing to thrive in a C-Suite environment, alongside CEOs, CFOs, COOs and others. The FINITE Podcast is made possible by 93x , the leading digital marketing agency for B2B technology businesses delivering SE...
Aug 24, 2020•42 min•Ep 25•Transcript available on Metacast Gustaf Stenlund is VP Growth at Nudge , a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform. Gustaf sat down with FINITE podcast host Alex to explore how this has impacted marketing and growth for Nudge. The FINITE Podcast is made possible by 93x , the leading digital marketing agency for B2B technology businesses deliveri...
Aug 10, 2020•34 min•Transcript available on Metacast Today we're talking all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as Lynda.com, LinkedIn and has consulted for a number of hyper growth tech companies before moving back in house to leading a team at Google. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewee and do not reflect an official statement or opinion of the author&...
Jul 27, 2020•42 min•Ep 23•Transcript available on Metacast Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu's day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies. The FINITE Podcast is made possible by 93x , the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy t...
Jul 13, 2020•37 min•Transcript available on Metacast Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both side of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense to name a few. Pete is now CMO at Workvivo , an employee communication platform for the modern workforce. FINITE podcast host Alex Price sat down with Pete to explore what his role looks like now, how he is approaching building a marketing function from the ground up at Workvivo having recently r...
Jun 29, 2020•43 min•Ep 21•Transcript available on Metacast Christian Gabriel is CEO & Co-Founder of Capdesk , a platform companies can use to manage their cap table, employee option and warrants. FINITE podcast host Alex Price sat down with Christian for our first ever episode with a Founder, to pick Christian's brain on his perspective on marketing after a raising a Series A, given this is an interesting inflexion point in a scale up company's growth. We also hear all about his experiences of previously building out a marketing function a...
Jun 15, 2020•40 min•Ep 20•Transcript available on Metacast Rachel Truair is Director of Global Enterprise Campaigns at Adobe. FINITE podcast host Alex Price sat down with Rachel to talk about how to get marketing right during a difficult time such as Covid-19. From building brand loyalty to communicating with honesty - what can B2B technology businesses do to approach the difficult current climate, but also set themselves up with a springboard for future growth? Visit finite.community to find out more about the FINITE community for B2B technology and so...
Jun 01, 2020•35 min•Ep 19•Transcript available on Metacast Dominik Elmiger is Head of Marketing at Ably , a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps. Dominik has lots of experience implementing marketing automation solutions into different businesses, including HubSpot, Pardot and Marketo. FINITE podcast host Alex Price talked with Dominik about how to approach a marketing automation implementation project, and some of the pitfalls and war stories to try and avoid! Visit finite.communit...
May 18, 2020•37 min•Ep 18•Transcript available on Metacast Oli Bridge is the Head of Marketing & Growth at Bonjoro , a platform that allows businesses to boost customer engagement with perfectly timed personal videos. FINITE podcast host Alex Price sat down with Oli to explore his role as Head of Marketing and Growth at Bonjoro, and to explore how Oli has approached a more innovative approach to growth, away from the 'traditional' inbound marketing method. Instead, Oli's focus has been on customer advocacy and scaling what he calls a ...
May 04, 2020•38 min•Ep 17•Transcript available on Metacast April Dunford is an author, speaker and consultant with extensive prior experience as a VP Marketing across a number of enterprise B2B technology companies. April now specialises in working with B2B technology businesses to help them position innovative products in ways that customers intuitively understand. FINITE podcast host Alex Price sat down with April to explore a very current topic - how can B2B tech companies position themselves and adjust their messaging in such uncertain times? Visit ...
Apr 20, 2020•43 min•Ep 16•Transcript available on Metacast Nick Roberts is the Marketing Director of Global App Testing , and innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites, apps and other digital platforms. FINITE podcast host Alex Price sat down with Nick to explore his role as Marketing Director at Global App Testing and Nick's data driven approach to optimising the B2B funnel and buyer journey. Visit finite.community to find out more about the FINITE community...
Apr 13, 2020•36 min•Ep 15•Transcript available on Metacast Cindy Atinault is VP of Marketing at Senseye , an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations. FINITE podcast host Alex Price sat down with Cindy to explore her role as VP of Marketing at Senseye and how the latest MarTech and AI tools can help to empower marketers, get results, drive ROI and more closely align with sales. Visit finite.community to find out more about the FINITE community for B2B technolog...
Mar 30, 2020•37 min•Ep 14•Transcript available on Metacast Steve Toth is SEO Manager at FreshBooks , the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure. Based in Toronto, Canada our host Alex Price joined Steve over a Zoom call to talk all things SEO for B2B SaaS companies and explore Steve's approach to SEO along with how SEO works at FreshBooks. And of course any future trends within the world of SEO. Steve also runs SEO Notebook , where he has quickly built a following thanks to his de...
Mar 09, 2020•35 min•Ep 13•Transcript available on Metacast 
