April Dunford is an author, speaker and consultant with extensive prior experience as a VP Marketing across a number of enterprise B2B technology companies. April now specialises in working with B2B technology businesses to help them position innovative products in ways that customers intuitively understand. FINITE podcast host Alex Price sat down with April to explore a very current topic - how can B2B tech companies position themselves and adjust their messaging in such uncertain times? Visit ...
Apr 20, 2020•43 min•Ep 16•Transcript available on Metacast Nick Roberts is the Marketing Director of Global App Testing , and innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites, apps and other digital platforms. FINITE podcast host Alex Price sat down with Nick to explore his role as Marketing Director at Global App Testing and Nick's data driven approach to optimising the B2B funnel and buyer journey. Visit finite.community to find out more about the FINITE community...
Apr 13, 2020•36 min•Ep 15•Transcript available on Metacast Cindy Atinault is VP of Marketing at Senseye , an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations. FINITE podcast host Alex Price sat down with Cindy to explore her role as VP of Marketing at Senseye and how the latest MarTech and AI tools can help to empower marketers, get results, drive ROI and more closely align with sales. Visit finite.community to find out more about the FINITE community for B2B technolog...
Mar 30, 2020•37 min•Ep 14•Transcript available on Metacast Steve Toth is SEO Manager at FreshBooks , the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure. Based in Toronto, Canada our host Alex Price joined Steve over a Zoom call to talk all things SEO for B2B SaaS companies and explore Steve's approach to SEO along with how SEO works at FreshBooks. And of course any future trends within the world of SEO. Steve also runs SEO Notebook , where he has quickly built a following thanks to his de...
Mar 09, 2020•35 min•Ep 13•Transcript available on Metacast Steve Mann is VP of Marketing at ThetaRay , a big data and cyber security platform that provides faster, more accurate analytics solutions for identifying emerging risk, discovering new opportunities, and exposing blind spots within large, complex data sets. On a recent trip to New York, FINITE podcast host Alex Price sat down with Steve to explore his role as CMO at ThetaRay and have a fascinating (and sometimes philosophical discussion!) on the psychology of marketing! Visit finite.community t...
Feb 14, 2020•32 min•Ep 12•Transcript available on Metacast Nicole Lindenbaum is VP of Marketing at Teampay , a fast growing FinTech spend management platform that empowers employees with software that requests, approves, and tracks company spending in real-time. On a recent trip to New York, FINITE podcast host Alex Price sat down with Nicole to explore her role at Teampay office in NYC. Nicole shares some of the things she is working on from a marketing perspective to help enable her sales team to drive growth at Teampay. Visit finite.community to find...
Jan 21, 2020•32 min•Ep 11•Transcript available on Metacast Guillermo Murga is Director of Marketing at Anvyl , 'The Intelligent Supply Chain Platform'. On a recent trip to New York our host Alex Price sat down with Guillermo to explore his role at Anvyl and background in marketing, both in global advertising agencies but also as the first marketer in fast growing B2B technology startups. Together, they explore how to lay the foundations for building and scaling a marketing team from scratch. Visit finite.community to find out more about the FI...
Jan 03, 2020•30 min•Ep 10•Transcript available on Metacast John Enny is Director of Marketing at SaaS restaurant management platform xtraCHEF , which helps restaurants improve productivity and increase profits. Our host Alex Price sat down with John on a recent visit to New York to explore his day to day running marketing at xtraCHEF, and to try and answer some big questions around content marketing. Specifically, how can marketers walk that fine line between quantity and quality when it comes to content marketing? Visit finite.community to find out mor...
Dec 02, 2019•37 min•Ep 9•Transcript available on Metacast Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software. Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify. Visit finite.community to find out more about the FINITE community and join us at a future event....
Aug 15, 2019•42 min•Ep 8•Transcript available on Metacast Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio , an innovative work force optimisation platform that empowers organisations with customer experience intelligence. Our host Alex Price sits down with Ashley to explore her combined EMEA marketing and business development role at Calabrio, whilst talking about their account based marketing approach to marketing which they refer to as 'Account Based Targeting'. Visit finite.community to find out more about ...
Aug 09, 2019•28 min•Ep 7•Transcript available on Metacast Mark Walker is Chief Revenue Office at Attest - a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight all in one end-to-end platform. Our host Alex Price sits down with Mark to explore what his role as Chief Revenue Office at Attest encompasses, before discussing the topic of balancing brand and performance marketing and asking big questions such as are B2B marketers too obsessed with data?! Visit finite.community to find out more ...
Jul 28, 2019•32 min•Ep 6•Transcript available on Metacast Dr Sven Molner joined the Institute of Management Studies at Goldsmiths University here in London as a Lecturer in Marketing in August 2016. He is the programme director of the MSc in Consumer Behaviour. Prior to joining Goldsmiths, Sven worked at Cass Business School, City University London, as a Lecturer in Marketing, and was a Research Fellow at Judge Business School, University of Cambridge. He obtained his PhD in Management from the University of St. Gallen in Switzerland. Host Alex Price s...
Jul 09, 2019•36 min•Ep 5•Transcript available on Metacast In this episode of the FINITE B2B marketing in technology podcast, we sit down with Oren Greenberg . Oren is an experienced on demand chief marketing officer and growth marketer working with a number of growing tech scale ups & corporate innovation projects. Our host Alex Price sits down with Oren to talk about everything from growth hacking to hiring the right marketing team to balancing data and performance marketing. Visit finite.community to find out more about the FINITE community and j...
Jun 26, 2019•34 min•Ep 4•Transcript available on Metacast In this episode of the FINITE B2B marketing in technology podcast, we sit down with Hannah Voss . Hannah transitioned from B2C marketing at Post Office before joining Fluidly as Growth Marketing Manager, an intelligent AI cashflow forecasting software helping small businesses to better manage their finances. Our host Alex Price sits down with Hannah to hear about how Fluidly have worked on their company culture as a team, how this forms a part of marketing and potentially even becomes a strategi...
Apr 05, 2019•27 min•Ep 3•Transcript available on Metacast In this episode of the FINITE B2B marketing in technology podcast, we sit down with Nathan Bethell . Nathan has an interesting background having begun his career in sales before moving over to marketing, and is well placed to offer his thoughts on getting sales and marketing functions working together with a refreshing and pragmatic outlook! Currently working in marketing for Ricoh UK, Nathan has a wealth of experience across B2B technology businesses. Sales & marketing alignment is a hot to...
Mar 29, 2019•37 min•Ep 2•Transcript available on Metacast In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan . Kartik is an experienced B2B marketer, and currently leads B2B growth marketing at the Founders Factory incubator, working as an advisor to lots of interesting B2B technology companies. CRM is a challenge for nearly all marketers and businesses of every size, and Kartik has developed a great framework for breaking down CRM to make it as straightforward as possible that you can read more about by...
Mar 25, 2019•35 min•Ep 1•Transcript available on Metacast 
