From Adobe to Staffbase , David Burnand is the expert in SaaS product evolution. On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing. For our more junior listeners, we start the conversation by outlining what's the difference between a SaaS product and a SaaS platform. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agen...
Sep 11, 2023•30 min•Ep 136•Transcript available on Metacast This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow , Technology Impact Leader at PwC . Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how they can tackle challenges that arise when businesses utilise artificial intelligence, so you'll gain his insider knowledge on this as well. The F...
Sep 04, 2023•24 min•Ep 135•Transcript available on Metacast This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration. Alex was delighted to interview Ben Slater , SVP Marketing at Beamery , a leading HR tech platform that has just announced the release of its new AI product TalentGPT. Listen to learn: Go-to-market strategies How to break through the noise How to evolve an AI product to meet the needs of customers The FINITE Podcast is made possible by: - Clarity : the fast growing,...
Aug 28, 2023•27 min•Ep 134•Transcript available on Metacast In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation's success. This episode features Philipp Blankenagel , VP Comms and Marketing at re:cap . Philipp is entrenched in the European FinTech scene where companies can't get off the ground without immense trust from their customers. So listen to gain tips on building trust with your audience, and keeping it. The FINITE Podcast is made possible by: - Cl...
Aug 21, 2023•20 min•Ep 133•Transcript available on Metacast This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, internal or otherwise. We're joined by Edgar Rouwenhorst , a successful CMO who has grown many leading tech companies, like Mollie, iZettle and Superb. His opinions will lead you to think about conventional approaches from a new perspective, with tangible takeaways for your own strategy. The FINITE...
Aug 07, 2023•24 min•Ep 132•Transcript available on Metacast Marketing and product, product and marketing. Two peas in the same pod... ideally! Hear from Stephanie Steggehuis , Chief of Growth at Compleye . Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they've built their product by aligning it with their brand, and most importantly, their audience. Learn tips on: - How to feed into product development as a marketer - Where to get the right data that informs your product devel...
Jul 31, 2023•19 min•Ep 131•Transcript available on Metacast You've heard of B2B marketing outside of the box, but how about B2B marketing outside of the stratosphere?! On this episode of the FINITE Podcast, Chris Cunningham , Head of Influencer Marketing at ClickUp , shares his unexpected, and highly fruitful, B2B tactics. As we recorded the episode at The Next Web Conference, where the theme was 'Reclaim the future', Chris' approach gives us insight into what the B2B marketing space might look like next. The FINITE Podcast is made po...
Jul 17, 2023•22 min•Ep 130•Transcript available on Metacast This is the first of five incredible podcast episodes from The Next Web Conference, which our Community Manager, Jodi, attended last month to record with some of the brightest marketers at leading tech companies. The episode is with Cordula Pfluegl, Marketing Director at TNW, who shared her secrets as to how she created such a big buzz for TNW, gaining their largest and most vibrant group of attendees yet. (She even had the President of The Netherlands at the opening ceremony!) Listen to get tip...
Jul 10, 2023•22 min•Ep 129•Transcript available on Metacast Kate Cox , CMO at BrightBid , believes the playbook of B2B marketing will stay largely the same as technology advances. Search, as one of our more traditional channels, isn’t going anywhere even as the shape of search marketing changes with new formats and algorithms that impact how users interact with it. Listen to learn her tips for using search in the world of ChatGPT and new search pages. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications ag...
Jun 26, 2023•28 min•Ep 128•Transcript available on Metacast Roundtables are the perfect tactic to add value across the customer lifecycle. You just can't replicate such quality conversation and deep connections in any other event format. On this FINITE Podcast episode, Sarah McCredie , Director of Product Marketing at Recurly , outlines her approach to roundtables - Who to invite, where to host and what to talk about. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agency working with leading tec...
Jun 12, 2023•31 min•Ep 127•Transcript available on Metacast On this podcast episode, learn how Inbar Yagur , Dir. Content and Product Marketing, repositioned Lusha's brand for better B2B marketing success. To do this, she employed exercises in sales and marketing alignment to bring both teams on board. Throughout their planning phase of the project, she took both teams' understanding of sales and marketing data to inform their new Ideal Customer Profile. And once formed, she took time to educate both sales and marketing on their new target audi...
May 29, 2023•25 min•Ep 126•Transcript available on Metacast Vince Howard is a Senior Marketing Leader working in the FinTech and Web3 space. He joins FINITE podcast host Alex Price to tell his story of entering the marketing world, his growth journey to becoming a marketing leader and offers his perspective on how AI may change the marketing landscape. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agency working with leading technology brands. - And 93x , the leading digital marketing agency for B2B...
May 15, 2023•24 min•Ep 125•Transcript available on Metacast On this week's episode, our host Alex Price is joined by Caitlin Allen , VP of Marketing at OpenComp . Listen as they discuss building high performance marketing teams based on Caitlin's vast experience in the marketing industry working in a variety of B2B businesses and team structures. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agency working with leading technology brands. - And 93x , the leading digital marketing agency for...
Apr 17, 2023•28 min•Ep 124•Transcript available on Metacast On this week's episode, our host Alex Price is joined by Rowan Tonkin , CMO at Planful . The topic of conversation is how marketing & finance teams can collaborate to achieve the outcomes that ultimately, everyone wants! The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agency working with leading technology brands. - And 93x , the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & ...
Apr 03, 2023•28 min•Ep 123•Transcript available on Metacast Join FINITE podcast host Alex Price and guest Shanee Ben-Zur , Chief Marketing & Growth Officer at Crunchbase as they discuss Shanee's love of product led growth, how PLG can vary in different companies and what PLG success looks like. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agency working with leading technology brands. - And 93x , the leading digital marketing agency for B2B technology, software & SaaS businesses delive...
Mar 20, 2023•27 min•Ep 122•Transcript available on Metacast Join FINITE podcast host Alex Price and SVP Marketing at BVNK , Emma Mayer , as they discuss the keys to success when building marketing from scratch at a startup & why she enjoys this phase of B2B tech growth. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agency working with leading technology brands. - And 93x , the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy th...
Mar 06, 2023•23 min•Ep 121•Transcript available on Metacast Join FINITE podcast host Alex Price and Chief Marketing Officer of Exclaimer , Carol Howley , as they explore how to go about building long term, sustainable demand for a B2B tech brand, with a focus on revenue generation, not just counting leads. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agency working with leading technology brands. - And 93x , the leading digital marketing agency for B2B technology, software & SaaS businesses del...
Feb 20, 2023•27 min•Ep 120•Transcript available on Metacast In this episode of the FINITE Podcast we hear from Amrita Mathur , VP Marketing at Superside . Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...! The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communi...
Feb 06, 2023•26 min•Ep 119•Transcript available on Metacast In this episode of the FINITE Podcast we'll be exploring content marketing within demand generation with Thomas Peham , VP Marketing at Storyblok . We'll be covering how content marketing fits into Thomas's 2023 marketing strategy, how B2B marketers can get started with content marketing on a limited budget and what Thomas is most excited about in 2023. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agency working with leading...
Jan 23, 2023•27 min•Ep 118•Transcript available on Metacast Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experiences. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agency working with leading technology brands. - Terminus : the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM. - And 93x , the leading...
Jan 09, 2023•21 min•Ep 117•Transcript available on Metacast On this episode of the FINITE podcast hear from Web3 trailblazers on how to reach and engage new B2B audiences. Luigi Congedo Managing Partner at Epoch Partners and Rachael Berkey VP Social Strategy at Clarity , discuss the exciting intersection of Web3 and B2B marketing. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications agency working with leading technology brands. - And 93x , the leading digital marketing agency for B2B technology, software ...
Dec 19, 2022•30 min•Ep 116•Transcript available on Metacast If you haven't heard of IFS , they're one of the largest and fastest-growing B2B software companies in the market, so we're honoured to have Oliver Pilgerstorfer , CMO, on this episode of the FINITE Podcast. Oliver shares his journey at IFS so far, what changes he's enacted in terms of brand and demand gen, and more generally, how he's retained a commercial mindset to drive tangible growth against ambitious objectives. Plus, listen to learn why IFS decided to sponsor the...
Dec 05, 2022•28 min•Ep 115•Transcript available on Metacast This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez , Sr Global Product Marketing Manager at Expedia Group , shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. The FINITE Podcast is made possible by: - Clarity : the fast growing, global marketing communications...
Nov 21, 2022•27 min•Ep 114•Transcript available on Metacast B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals. On this episode of the FINITE Podcast, Allison Munro , Chief Marketing and Ecosystem Officer at Vena , shares how she has turned her organisation into a thriving ecosystem, aligning sales, marketing, finance and other teams for a better culture, and be...
Nov 05, 2022•26 min•Ep 113•Transcript available on Metacast On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos , discuss the collaboration between marketing and sales for B2B tech growth. At the time of recording, Mieke was the Commercial Director at MIMETAS , a biotechnology company looking to engineer diseases for scientific testing. With a highly technical product and a remote team, she shares how she rids the gaps between sales and marketing in her organisation. The FINITE Podcast is made possible by: - Clarity : the fast growing, glo...
Oct 24, 2022•23 min•Ep 112•Transcript available on Metacast This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility. Tom Furr , currently CMO at legal-tech DISCO , has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping out of school at 16, Tom's approach to business is one of learning; learning from other leaders and learning from his team. Listen to t...
Sep 26, 2022•26 min•Ep 111•Transcript available on Metacast One of the biggest obstacles to great account-based marketing is an unsupportive senior leadership team. Without internal buy-in, young ABM programmes are faced with a lack of cross-functional alignment, low budgets and short timespans to prove effectiveness: limitations that inevitably prove gatekeepers correct. On this FINITE Podcast episode, Jenna Chambers , Head of EMEA Partnerships at Terminus , shares her advice on gaining internal support to kickstart ABM programmes that see results. This...
Sep 12, 2022•29 min•Ep 110•Transcript available on Metacast You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you'll have seen or read his book, Converted: The Data-Driven Way to Win Customer's Hearts. On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural shifts that should be made in B2B tech orgs, and ways to utilise data for a more lucrative outcome. Find Neil's book here . The FINITE Podcast is made...
Sep 05, 2022•27 min•Ep 109•Transcript available on Metacast Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of brand and activation for LogMeIn's portfolio of enterprise SaaS products, including GoToWebinar. Now, Richard is VP of brand at Workhuman . It probably needs no introduction, but Workhuman is a leading enterprise HR platform, where Richard is currently taking an emotion-led approach to brand market...
Aug 22, 2022•27 min•Ep 108•Transcript available on Metacast When your brand values aren't aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge - to uptake and to get buy-in for. On this episode of the FINITE Podcast, Idan Gol , VP Marketing at Mesh Payments , takes us through his journey rebranding on a budget. He shares his timeline, objectives, if he worked with freelancers and how he communicated the importance of the rebrand to founders. The FINITE ...
Aug 08, 2022•25 min•Ep 107•Transcript available on Metacast 
