The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. This week, Parker chats with Marki Lemons-Ryhal. Marki is a licensed Managing Broker, REALTOR®, avid volunteer, Major Donor, and Internati...
Jan 25, 2022•35 min•Transcript available on Metacast The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. This week, Parker chats with Anna Powers. Anna is the Founder of The Congruent Life, LLC. She helps her clients get paid to write copy thr...
Jan 18, 2022•49 min•Transcript available on Metacast The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. This week, Parker chats with Lauren Messiah. Lauren is revolutionizing the way people dress through her comprehensive approach to elevatin...
Jan 11, 2022•46 min•Transcript available on Metacast The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. This week, Parker chats with Tara McMullin. Tara has been building strong businesses since 2009, including What Works, a digital platform ...
Jan 04, 2022•43 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 123. To be a human being is to experience emotions and feelings. To be a business owner is to balance feelings with data. Many a startup has failed because the founder’s “feelings” and “instincts” didn’t match up with the reality of what the market (aka “the data”) was telling them. The types of online businesses our clients own can get far off of feelings and instincts alon...
Dec 28, 2021•23 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 122. If you have any hopes of growing your online business, then you’re going to need other people to help you get there. For most online entrepreneurs, contractors are a great starting point to get the support they need. But as their business grows and scales, hiring employees becomes a necessary next step. I think it’s fair to say that when building any sort of team—be it ...
Dec 21, 2021•23 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 121. One of the most important things any business needs to get right, and sooner rather than later, is pricing. While a lot of business coaches tell you to “price what you’re worth!”, it’s not always that straightforward. How you price your offers needs to not only reflect the value your offer provides but the way your offer is packaged. You also must price your offer in a ...
Dec 14, 2021•25 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 110. In last week’s episode, we talked about the importance of pricing for online businesses. This week, I thought it would be appropriate to ask the question, “should you ever discount your offer?” Many online entrepreneurs struggle with this question because of what they see retail businesses do. But online businesses are not retail businesses and thank sweet baby Jesus fo...
Dec 07, 2021•25 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 101. One of the biggest reasons people have for starting their own business is that they want to be their own boss. What many new entrepreneurs quickly realize, however, is that the boss doesn’t always get paid that much in the beginning. Hopefully, as your business grows, there might be more cash flow left over each month. But how do you know when the time is right to give ...
Nov 30, 2021•21 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 99. I went to high school in the late ’90s, right when the internet was starting to become popular. Back then, if you told me to create a website, you might as well have asked me to assemble my own airplane from scratch—I would not have even known where to start. Now, over 20 years later, creating a website is so easy that most elementary school kids could figure it out. Com...
Nov 23, 2021•23 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 97. During my time working for adidas America, I quickly learned how important data is to running a successful business. Do we need to order more inventory? Look at the data. Do we need to run a promotion? Look at the data. Do we need to change the pricing of a product? Look at the data. Are we on track to hit our sales targets? Look at the data. Any major decision I made or...
Nov 16, 2021•19 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 98. If you’ve been in the online business world for long enough, you know how many trends and fads have come and gone in a short period of time. When I left the corporate world to partner up with Corey at Evolved Finance, e-books and 1-on-1 coaching were going out of style and courses were coming in hot. Now, membership sites and group coaching programs are all the rage. The...
Nov 09, 2021•57 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 96. Hiring a bookkeeper is a lot like hiring a mechanic. You’re taking a leap of faith that they aren’t going to screw you over. After all, unless you know how to fix your own car, how would you even know whether your mechanic is doing a good job or not? The same goes for a bookkeeper. Luckily, you don’t have to be a bookkeeper yourself to know if your bookkeeper is doing qu...
Nov 02, 2021•19 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 93. In 2019, Corey and I bit the bullet and finally invested in our first coaching program. It was $10k for 8 weeks of support. Outside of our employees, it was the biggest investment we had ever made in our business at one time. Did we get the results we were looking for after the 8 weeks? Kinda. Was it worth it? 100%. Without those very intense eight weeks of analyzing and...
Oct 26, 2021•24 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 87. Over the last couple years, the books “Rocket Fuel” and “Traction” have become popular reads for online entrepreneurs. Both Corey and I loved “Traction” and incorporated several of the principles from the books into our own business. From these books, the roles of the “visionary” and the “integrator” have become extremely popular concepts. Naturally, every business owner...
Oct 19, 2021•21 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 86. Successfully selling your products and/or services is how you generate revenue for your business. Understanding and managing the costs associated with selling to your customers is how you make a profit. And when I say cost, I mean from both a financial and time standpoint. Luckily, online entrepreneurs have a multitude of ways they can generate leads for their businesses...
Oct 12, 2021•26 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 84. When COVID-19 started to hit in full force in early to mid-March of 2020, I had a wave of panic wash over me. I found myself thinking… “Will our client’s businesses get through this shutdown?” “Will our clients have customers who can still afford their products?” “Will Evolved Finance have to prepare to downsize?” Luckily, those doubts didn’t last long. Corey and I had a...
Oct 05, 2021•31 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 83. At its core, bookkeeping is about keeping score for your business. The financial reporting that a bookkeeper puts together for their clients is the scoreboard that shows if a business is doing the right things from both a sales and operations perspective to keep it profitable and thriving. But what if things aren’t looking as good as you want them to on your financial re...
Sep 28, 2021•18 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 80. Nobody starts their online business because they’re excited about getting deep into the weeds of their finances. Entrepreneurs want to build their audiences and convert them into customers. And to be fair, is there anything better than making money by helping people with something you are really good at helping them with? Unfortunately, your online business isn’t just ab...
Sep 21, 2021•21 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 76. 509…that’s the number of online entrepreneurs who have reached out to us about our bookkeeping services. Across all of these email conversations and discovery calls, there is one big theme that keeps coming up. These entrepreneurs feel shame, guilt, frustration, or stress over how they manage their finances. It doesn’t matter if they have been managing their books themse...
Sep 14, 2021•22 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 69. There is so much about running an online business that you just have to figure out as you go along. One of those things is learning how to protect your business from a legal standpoint. Like with finance and taxes, you can only get so far managing this aspect of your business without having to go and get a new degree. Unless you already have one, I don’t think most busin...
Sep 07, 2021•1 hr 1 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 67. The internet is awesome! It’s connected the world in ways few could have ever predicted. The impact it’s had on entrepreneurship and business, in general, is monumental in its own right. Despite all the benefits the web has had for our ability to find and connect with our customers, we’re seeing a growing number of our clients instead put an emphasis on getting in front ...
Aug 31, 2021•20 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 62. Everyone wants to grow their business. It’s kind of the point of entrepreneurship. We’re also always looking for easier ways to drive revenue for our businesses. If we’re going to make more sales, why not take the easiest route possible? That’s where revenue sharing relationships can come into play. It can seem like an easy way to create a new revenue stream or grow a re...
Aug 24, 2021•19 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 53. We’re in a unique position at Evolved Finance. We get to see behind the scenes of some of the most successful online businesses in the industry. After years of serving online entrepreneurs with their bookkeeping, it’s almost inevitable that we’ve started to see patterns in not just our client’s numbers, but also in the decisions they make in their businesses. While all o...
Aug 17, 2021•26 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 52. As human beings, our relationships with money can be diverse and complicated, particularly for those of us raised and working in the US. Regardless of your outlook on money, materialism, consumerism, etc, it’s still important to understand what a healthy relationship with money looks like for you. This is one of those cases where what you don’t know can hurt you. The onl...
Aug 10, 2021•20 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 51. We’ve been in the fortunate position to see a lot of online businesses go from moderate success to massive success in less than a year. In fact, most of our new clients see their businesses grow after the first 12 months of working with us, so we’ve come to expect some sort of growth for all our clients each year, even if it’s just a little bit. The one thing that is NOT...
Aug 03, 2021•19 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 50. In last week’s episode, we began our discussion around what it takes to invest in the long-term success of an online business. In today’s episode, we dive deeper into the strategies and actions we’ve seen our clients take to build businesses that will be thriving years from now. Models have changed from even a few years ago, and it’s not just about making a quick buck bu...
Jul 27, 2021•24 min•Transcript available on Metacast We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 49. Running a business online is still a relatively new frontier. It feels like only 10-15 years ago, people were still uncomfortable typing in their credit card info to buy a used book on Amazon. Consumers have come a long way when it comes to being comfortable doing business online, but we still see many entrepreneurs operating like they’re trying to make a quick buck and ...
Jul 20, 2021•24 min•Transcript available on Metacast Today’s episode is more of an announcement than an actual episode. We have two exciting changes for the podcast and for me personally: My wife and I are expecting our first child soon, so I will be taking some paternity leave at some point in September. We will be changing up the format of the podcast in some new and exciting ways It wouldn’t be any fun if I explained EVERYTHING in this message, so please listen to the latest episode to learn more about me becoming a Dad, the big changes to the ...
Jul 13, 2021•11 min•Transcript available on Metacast Running a successful business can be hard. If you want to scale your online business to have lots of customers, a small/medium-sized team, and lots of profit, it’s going to mean pushing your comfort zone on a regular basis. Building Evolved Finance these last 7 years with Corey and our team has been by far the most fulfilling and challenging endeavor of my life (at least so far…I have a baby boy due in September, so my opinion might change on that…ha!). One of the main reasons we’ve been able to...
Jul 06, 2021•21 min•Transcript available on Metacast 
