There is a misconception that only extroverts make good sales people. Phil MacNevin is a perfect example of why that’s not the case. Not only has he built a successful marketing agency that works with some of the most well-known online entrepreneurs in the industry, but he is also a networking machine — all while being a self-proclaimed introvert. This interview will definitely be eye-opening to anyone wanting to see how to start and grow a service based business through grit and cultivating str...
Oct 24, 2017•44 min•Transcript available on Metacast Savvy online entrepreneurs know that as soon as their businesses start generating revenue, they’re going to have to invest money back into their marketing and operations to help the business scale and grow. That’s why in this episode we discuss the areas of your online business you’ll likely need to invest in first, and what to expect as your revenue grows.
Oct 17, 2017•23 min•Transcript available on Metacast If you have one product or service making money, then offering a second one will bring in even more money, right? You’d be surprised how often that is NOT the case. That’s why in this episode, we explain how less can be more when it comes to your product strategy.
Oct 10, 2017•15 min•Transcript available on Metacast If you made almost a million dollars last year from your job, would you leave it behind to start your own business? That’s exactly what women’s coach, Julie Santiago, decided to do after years of building a career on Wall Street. In the latest episode of our Entrepreneur Spotlight series, Julie shares why she made the jump into entrepreneurship and what her recipe for success has been growing a serviced based coaching business.
Oct 03, 2017•57 min•Transcript available on Metacast Many of the online businesses we work with at Evolved Finance were created in the past five years. That is why Todd Uterstaedt’s business is so interesting. In our interview with Todd, we discuss how he started his executive coaching business in the 90’s and brought it into the internet age. We also talk about how his popular podcast (From Founder to CEO) has helped him find and serve his niche and why his military background has helped him as an entrepreneur and coach. You can listen to Todd’s ...
Sep 26, 2017•47 min•Transcript available on Metacast Online entrepreneurs have a lot of options when it comes to how they can grow their businesses. So much so, it can be overwhelming trying to decide on the best option. At Evolved Finance, we’ve struggled with this exact thing. That’s why in this episode, we share the major realization we’ve had about our own marketing plans and how it’s inspired us to invest five figures into a focused marketing strategy that makes sense for our business model.
Sep 19, 2017•30 min•Transcript available on Metacast Making the jump into working on your online business full time is a scary transition, but that doesn’t mean it needs to be overly risky. Megan Minns’ entrepreneurial journey is a perfect example of how you can build an online business without feeling like you’re risking it all. Megan also shares how she pivoted from her original business (website designer) to developing an expertise as a technical virtual assistant, co-creating a successful online course (squareyoursite.com) and co-hosting The F...
Aug 29, 2017•50 min•Transcript available on Metacast Abagail Pumphrey and Emylee Williams are the business partners behind Think Creative Collective, a business education company that helps other entrepreneurs build online businesses out of their passions. The ladies share their experience building a business together, the struggles they’ve had with a launch based strategy, what they’ve learned in 2017 to help them explode their revenue well into the six-figure realm, and why they think it’s so important to be transparent with their audience. You ...
Aug 22, 2017•58 min•Transcript available on Metacast In our first ever Entrepreneur Spotlight interview, we’re joined by Caitlin Bacher. Caitlin is the expert when it comes to creating profitable Facebook groups and has built a thriving six figure business (soon to be seven figures) teaching other entrepreneurs how to get the most out of their Facebook groups. She shares the critical phases her business has gone through to get to where she is today, how she balances being a mom/wife while running an online business, how her mindset around money ha...
Aug 15, 2017•57 min•Transcript available on Metacast To run a successful online business, you need to keep your monthly expenses under control and invest in the parts of your business that will provide the best return. But what most entrepreneurs don’t realize is that they also need to make smart decisions with their personal finances too. Unless you have a business loan or startup capital, which very few online/lifestyle business do, you’re going to need to strike a balance between what you pay yourself and what to invest back into the business (...
Aug 08, 2017•20 min•Transcript available on Metacast Because so many business coaches and gurus are teaching aspiring entrepreneurs how to create product based businesses, we feel less attention gets put on the benefits of starting and growing a service based business. Especially for people who have little or no business experience, creating a service instead of a product can be a great way to generate initial cash flow while learning the ropes of running a business. That’s why in this episode, we discuss the upside of a service based business as ...
Aug 01, 2017•14 min•Transcript available on Metacast With online businesses, launches are where it’s at. It doesn’t matter if you’re selling an online course, a group coaching package or a piece of software, you’re going to have to plan a “launch” one way or another. As lucrative as a launch based strategy can be, it can be a roller coaster ride when it comes to your cash flow. The ups and downs in revenue can make this type of business extremely stressful to manage. That’s why in this episode, we cover everything you need to know about how launch...
Jul 25, 2017•24 min•Transcript available on Metacast Scaling is a big-time buzzword in the entrepreneur world. It essentially means a business is trying to figure out how they can setup their operations to serve a larger quantity of customers and clients. For small online businesses, that almost always entails hiring people, which can seem like a scary endeavor. It not only means learning how to delegate work and manage others, but it also means taking on more labor expenses. That’s why in our latest podcast episode, we discuss the cost of labor i...
Jul 18, 2017•20 min•Transcript available on Metacast When entrepreneurs think about getting a big tax bill, it usually evokes a feeling of terror and dread. The reality is, all entrepreneurs should be crossing their fingers that every quarter (or year) they are shelling out big time bucks to the IRS. That’s why in episode 10 of The Bottom Line, we share some tough love about why no entrepreneur should be caught off guard by the size of their tax bill, why entrepreneurs have it far better than employees when it comes to taxes, and why a giant tax b...
Jul 11, 2017•14 min•Transcript available on Metacast The internet has made starting a business more accessible than ever. That’s why many coaches and gurus urge aspiring entrepreneurs looking for a business idea to start with their passion. Pursuing your passion isn’t bad advice, but that doesn’t mean it’s good advice for everyone. Building a business around an opportunity can be more financially lucrative while still being fulfilling and fun. That’s why in this episode, we discuss the difference between a “passion” based business and an “opportun...
Jun 27, 2017•13 min•Transcript available on Metacast One of the first monthly software subscriptions that online entrepreneurs invest in is their email marketing software. For a large portion of online businesses, growing an email list is their best option for connecting with a targeted audience and generating sales. This can make deciding on the right email marketing software for your own business seem very daunting, no matter your experience level with email marketing. So for this episode, we wanted to share the most popular email marketing soft...
Jun 20, 2017•13 min•Transcript available on Metacast Facebook ads have been a hot topic for online entrepreneurs for quite a while now. Marketing gurus all over the web tout Facebook ads as the best way to scale any type of online business. We’re not saying Facebook advertising isn’t a valuable marketing tool, but if it’s such a fantastic way to skyrocket your revenue to new heights, then why don’t we see all of our clients spending thousands of dollars on Facebook ads every day? That’s why in this episode, we take a closer look at the cost of Fac...
Jun 13, 2017•13 min•Transcript available on Metacast Online businesses are typically pretty inexpensive to get started. While brick and mortar businesses take tens (and sometimes hundreds) of thousands of dollars in capital to get started, an online business can get going for a couple hundred bucks. But the one expense online entrepreneurs cannot escape are merchant fees. That’s why in this episode, we examine what most online businesses should expect to pay in regards to merchant fees, who the most popular merchant providers are, and how to take ...
Jun 06, 2017•10 min•Transcript available on Metacast Affiliate partnerships are a powerful way to generate revenue with relatively little financial risk. They can also be a ton of work to manage and support. That’s why in this episode, we examine how common it is for online businesses to work with affiliates, how affiliate payouts can affect the profitability of an online business, why certain business models gravitate towards affiliate partnerships and others don’t, and why we (Evolved Finance) relied heavily on affiliate partners for our first p...
May 29, 2017•11 min•Transcript available on Metacast You can’t run an online business without software. Period. It’s typically the first monthly reoccurring expense a new online business will take on. It’s also an expense category that can get out of control really quickly. That’s why in this episode, we look at the software almost every online business needs to invest in, how much you should expect to be spending on software each month, why smaller businesses tend to spend a larger portion of their revenue on software, why it’s ok to wait to upgr...
May 22, 2017•13 min•Transcript available on Metacast Refunds happen. It’s inevitable. One of your current or future customers is going to want their money back, and you’re going to hear a thousand different reasons as to why. That’s why in this episode, we look at the rarely talked about topic of refunds. We share why it’s important to keep track of refunds, what a healthy refund rate might look like for an online business, and what you should expect in regards to refunds as your revenue grows. Video:
May 15, 2017•13 min•Transcript available on Metacast Online entrepreneurs love to focus on how much revenue their businesses generate, but in the end, what truly matters is profit. That’s why in this episode, we talk about what profit looks like for an online business, how to calculate the profit margin in your own business, why some online businesses have so much potential for huge profit margin, what the ideal profit margin is for the clients we work with, and why owner benefits should be taken into consideration when analyzing the profitability...
May 08, 2017•18 min•Transcript available on Metacast Ever wonder how much earning potential your online business has? Every business owner does, but in the online space, it’s hard to know what’s really possible, especially if you’re selling to a niche market. Not every online business needs to be a multi-million dollar enterprise, which is why in this episode, we examine what an average “successful” online business looks like in terms of revenue, expenses and profit. You might be surprised to learn that you don’t need your business to be a seven f...
May 01, 2017•17 min•Transcript available on Metacast 
