In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store! Learn the latest strategies to select winning products, build a reliable supply chain, and optimise your store for maximum conversions. Whether you're a beginner or looking to grow your business with a new set of products wit...
Jul 12, 2024•32 min•Ep 277•Transcript available on Metacast In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner. Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales. Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline...
Jul 05, 2024•46 min•Ep 276•Transcript available on Metacast With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now! In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your br...
Jun 28, 2024•45 min•Ep 275•Transcript available on Metacast This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals. In this episode, we delve into key topics, including: - How Lucy Started & Grew Bare Kind. - Learn practical tips and strategies for running a sustainable and environmentally friendly business. - Understand the importance of Unique Selling Propositions and how they influence customer buying decisions. - Get an inside look at the processes and efforts...
Jun 21, 2024•47 min•Ep 274•Transcript available on Metacast In this episode we have a very special announcement! We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores! It’s FREE to join, so come and sign up via the link here: https://wwspodcast.com/pages/the-growth-hub S...
Jun 19, 2024•28 min•Ep 273•Transcript available on Metacast This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter! Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed. In this episode we discuss… - Su...
Jun 14, 2024•44 min•Ep 272•Transcript available on Metacast Google did a whoopsie! This week Nick is flying solo to dive into the disruptive Google leak that just dropped. Tune in as Nick shares insider insights on this major revelation and, most importantly, how you can win from it. Learn five actionable tips to boost your SEO, uncover six crucial rules for ranking high on Google, and explore the six key elements for effective site navigation, and much, much more! Don't miss this urgent episode packed with strategies to help you turn Google's ...
Jun 07, 2024•34 min•Ep 271•Transcript available on Metacast This week we are joined back by the legendary marketing titan, Richard Chapple! From starting his career on the ground floor in a retail store, Richard worked his way up to becoming Head Of Marketing at Play.com, then onto Group eCommerce Director of THG, and later becoming CMO of Gymshark, helping them scale from £8million-£200million! Richard is now the Founder of The Growth Foundation helping high-potential businesses show them the right way to grow. In this episode, Nick and Richard dive how...
May 31, 2024•55 min•Ep 270•Transcript available on Metacast This is a pre-recorded webinar. If you want to see the visual version of the webinar on Youtube, then click here: https://youtu.be/qcA9QTUjugk Are you ready to take your user experience (UX) and conversion rates to the next level? Look no further! This exciting webinar is designed to equip you with the top 10 strategies to turbocharge your website's performance. Presented by the renowned UX expert, Ben Burgess from Eleven, this event is a must-watch for anyone seeking to enhance their websi...
May 24, 2024•1 hr 23 min•Ep 269•Transcript available on Metacast Join Nick this week as he uncovers why brands are hitting a brick wall and the 7 things you can do to overcome them! Nick shares the truth behind successful business operations and how to find synergy between the marketing and finance teams. We'll discuss strategies for moving and improving tech stacks to stay ahead in the digital age, and discover how to diversify your marketing approach and double down on meeting your customers' needs! Key takeaways: 0:00 Introduction 0:39 Our Roundt...
May 17, 2024•34 min•Ep 268•Transcript available on Metacast This week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position! From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings. Discover the power of buying guides and learn how to structure a user journey for maximum impact. We also explore the future of marketing with AI personalization and share quick f...
May 10, 2024•55 min•Ep 267•Transcript available on Metacast In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense. Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC. We also explore the significance of campaign...
May 03, 2024•43 min•Ep 266•Transcript available on Metacast Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more! Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance. Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online pr...
Apr 22, 2024•47 min•Ep 265•Transcript available on Metacast This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies. Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you! Key takeaways: 0:00 Introduction 2:39 “I Can't Find A Good Agency” 4:02 Finding an agency 10:48 Three...
Apr 12, 2024•34 min•Ep 264•Transcript available on Metacast This week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you. Learn from industry expert Caroline Balinska who has achieved incredible success on Shopify, going from zero to a whopping one million dollars. Discover the proven strategies, tools, and tactics used to a...
Apr 05, 2024•2 hr 47 min•Ep 263•Transcript available on Metacast In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space. Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape. Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based marketing plans that captivate your audience, and much, much more! Key takeaways: 0:00 In...
Mar 29, 2024•1 hr 19 min•Ep 262•Transcript available on Metacast Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing! Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect. Jandre takes us inside the elevator to discuss crafting compelling ...
Mar 22, 2024•47 min•Ep 261•Transcript available on Metacast In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success! We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business. Join us as we provide practical advice and valuable insights to help you thrive in the competitiv...
Mar 15, 2024•45 min•Ep 260•Transcript available on Metacast Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competit...
Mar 08, 2024•42 min•Ep 259•Transcript available on Metacast Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit! Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understandin...
Mar 01, 2024•39 min•Ep 258•Transcript available on Metacast This week we are joined by Eugene Ravitsky, Founder of Factory Pure . Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more! Key takeaways: 0:00 Introduction 1:43 Welcoming Eugene from Factory Pure 5:58 The business journey 7:08 Drop Shipping: What's the USP? 10:06 How to get out of your web-...
Feb 23, 2024•46 min•Ep 257•Transcript available on Metacast In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify! Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later! Key takeaways: 0:00 Introduction 1:52 Interview with Sean from Shock Surplus 6:58 Establishing the customer problem 9:59 The Business of Bundling 14:18 The Evolution of Customer Knowledge ...
Feb 14, 2024•57 min•Ep 256•Transcript available on Metacast Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe? Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue! Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating communication to help you best opti...
Feb 02, 2024•48 min•Ep 255•Transcript available on Metacast This week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now! Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands! If you’re looking for inspiration on how to create loyalty programs that are working, this episode is not to be missed! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the fir...
Jan 19, 2024•28 min•Ep 254•Transcript available on Metacast This week on the show, we are joined by loyalty expert, Jason Leader. Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more! If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you! Want to find out more about LoyaltyLion? They are offering WWS ...
Jan 12, 2024•40 min•Ep 253•Transcript available on Metacast It’s a brand new year and a brand new series all around building customer loyalty! In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion. Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it. If you’re looking to grow you business in 2024, this episode is for you! Want to find out more about Loyalty...
Jan 05, 2024•48 min•Ep 252•Transcript available on Metacast For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024! Thank you to everyone that has tuned in this year and for being a part of this incredible community. Want to find out more about Alia? They are offer...
Dec 29, 2023•27 min•Ep 251•Transcript available on Metacast This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation! In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be missed! ...
Dec 22, 2023•1 hr 19 min•Ep 250•Transcript available on Metacast This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years! In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling! Key takeaways: 0:00 Introduction 1:36 Introducing Justin 3:04 Brand Identity 3:53 The Brand Identity for Startups 6:13 How To Test If Your Brand Is Reso...
Dec 15, 2023•44 min•Ep 249•Transcript available on Metacast This week we are joined by the one and only, Tyler Farley from Better Than Belts. Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since. Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors. If you are wanting to l...
Dec 08, 2023•44 min•Ep 248•Transcript available on Metacast 
