This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they’re not only remarkable brands, they’re remarkable stories as well. Hosted on Acas...
Nov 26, 2022•29 min•Transcript available on Metacast This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the “I Love New York” campaign, as well as some of the top ad women of today. Move over Mad Men, it’s time to ...
Nov 12, 2022•32 min•Transcript available on Metacast This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill. We’ll analyze how MTV changed the music business, and how Michael Jackson’s video Thriller changed MTV. We’ll also talk about how the Internet revolutionized the marketing...
Nov 05, 2022•25 min•Transcript available on Metacast This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet agai...
Oct 29, 2022•28 min•Transcript available on Metacast This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the most in almost all categories - yet the advertising industry doesn't chase them. We examine why that is. Hosted on Acast. See acast.com/privacy for mor...
Oct 15, 2022•30 min•Transcript available on Metacast One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we wanted to bring you this bonus episode to remind us all to Never Ever Give Up. Hosted on Acast. See acast.com/privacy for more informa...
Oct 04, 2022•43 min•Transcript available on Metacast This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got burned into your memory bank. So put on your pajamas and gather round the radio. And remember one thing – you have to be in bed by the time Bonanza com...
Sep 17, 2022•23 min•Transcript available on Metacast In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four. Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the hist...
Sep 05, 2022•24 min•Transcript available on Metacast This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which were originally created to drive people OUT of theatres, ...
Sep 03, 2022•26 min•Transcript available on Metacast In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. Each pioneer was a visionary, each overcame almost ...
Aug 20, 2022•24 min•Transcript available on Metacast The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. Hosted on Acast. See acast.com/privacy for more information.
Aug 06, 2022•25 min•Transcript available on Metacast This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. Hosted on Acast. See acast.com/privacy for more information....
Jul 23, 2022•26 min•Transcript available on Metacast Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves. Hosted on Acast. See acast.com/privacy for more information....
Jul 15, 2022•29 min•Transcript available on Metacast We're re-releasing all the episodes from the last season of Age of Persuasion in 2011. All episodes have been remastered to fit our Under The Influence format. Episodes drop every two weeks from now until November. Enjoy. Hosted on Acast. See acast.com/privacy for more information.
Jul 12, 2022•1 min•Transcript available on Metacast This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers. Hosted on Acast. See acast.com/privacy for more information....
Jun 25, 2022•27 min•Ep 25•Transcript available on Metacast This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter. Hosted on Acast. See acast.com/privacy for more information....
Jun 18, 2022•27 min•Ep 24•Transcript available on Metacast This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into our regular episodes. Including a story about Frankenstein, one about the waffle iron that inspired Nike and a very funny story about a presidential campaign billboard that mistakenly featured the wrong candidate. Hosted on Acast. See acast.com/privacy for more information....
Jun 11, 2022•27 min•Ep 23•Transcript available on Metacast This week, I tell the stories of four of my favourite brands. One holds the record for the most Oscar wins, one was a kid’s animated show produced by a church, another became one of the best-selling toys of all time and one found a way to cut through late-night TV. And all lasted for decades. Hosted on Acast. See acast.com/privacy for more information....
Jun 04, 2022•27 min•Ep 22•Transcript available on Metacast This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The results can either be a goldmine or a landmine. We’ll talk about a burger chain that dared show moldy food in its advertising and a rule-breaking stunt involving the NRA that you won’t soon forget. Hosted on Acast. See acast.com/privacy for more information....
May 28, 2022•27 min•Ep 21•Transcript available on Metacast This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us? Hosted on Acast. See acast.com/privacy for more information....
May 21, 2022•28 min•Ep 20•Transcript available on Metacast In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of our other podcasts titled, "We Regret To Inform You: The Rejection Podcast. " This episode is about how the Rubik's Cube faced endless rejection as a toy - before finally finding success. Now over 450 million Rubik's Cubes have been sold. It's a story full of twists and turns. If you like what you hear, there are over 40 episodes to dive into. Enjoy. ...
May 14, 2022•43 min•Transcript available on Metacast This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section. Hosted on Acast. See acast.com/privacy for more information....
May 07, 2022•28 min•Ep 18•Transcript available on Metacast This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilowatt, to quell the public’s fear of electricity in the home. Then Esso’s Put a Tiger in Your Tank tangled with Kellogg’s Tony the Tiger - and that’s when the fur started to fly. Hosted on Acast. See acast.com/privacy for more information....
Apr 30, 2022•27 min•Ep 17•Transcript available on Metacast This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames. Hosted on Acast. See acast.com/privacy for more information....
Apr 23, 2022•29 min•Ep 16•Transcript available on Metacast This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories. We’ll tell a surprising tale about Coca Cola and the Civil War. We’ll delve into the bootlegger background of NASCAR. And we’ll tell the story of how the Lamborghini supercar began with a tractor… and an insult. Hosted on Acast. See acast.com/privacy for more information....
Apr 16, 2022•27 min•Ep 15•Transcript available on Metacast This week, we look at cities and towns that are actually named after companies. We’ll talk about one town named after a shoe company, one named for a chocolate bar and another town that’s even named after a dish soap. Hosted on Acast. See acast.com/privacy for more information.
Apr 09, 2022•28 min•Ep 14•Transcript available on Metacast To celebrate Canada Reads on CBC this week, here is the first chapter of Terry's latest book, "My Best Mistake". Enjoy! Hosted on Acast. See acast.com/privacy for more information.
Apr 04, 2022•14 min•Ep 13•Transcript available on Metacast This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better. From sneaking a full-grown lion into a hotel room, to convincing women to throw panties at Tom Jones to spending $8 million dollars on a single stunt for a movie - wild publicity stunts were catnip to the press. Hosted on Acast. See acast.com/privacy for more information....
Mar 26, 2022•27 min•Ep 12•Transcript available on Metacast This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really want you to DO something. It’s reverse-psychology at work. Hosted on Acast. See acast.com/privacy for more information.
Mar 19, 2022•27 min•Ep 11•Transcript available on Metacast This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, tries to get you to STOP doing something. Like littering. And smoking. And drinking & driving. And spilling secrets. Hosted on Acast. See acast.com/privacy for more information.
Mar 12, 2022•28 min•Ep 10•Transcript available on Metacast 
