Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/337 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jan 18, 2019•46 min•Ep 337•Transcript available on Metacast Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies. Show notes: https://www.socialmediaexaminer.com/336 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jan 11, 2019•59 min•Ep 336•Transcript available on Metacast Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators. Show notes: https://www.socialmediaexaminer.com/335 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jan 04, 2019•46 min•Ep 335•Transcript available on Metacast Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? In this episode, I interview Shep Hyken, a customer service and experience expert. Show notes: https://www.socialmediaexaminer.com/334 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 28, 2018•49 min•Ep 334•Transcript available on Metacast Do you need to make better strategic decisions? Wondering how to change your decision-making process? In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses. Show notes: https://www.socialmediaexaminer.com/333 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 21, 2018•48 min•Ep 333•Transcript available on Metacast Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency. Show notes: https://www.socialmediaexaminer.com/332 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 14, 2018•52 min•Ep 332•Transcript available on Metacast Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. Show notes: https://www.socialmediaexaminer.com/331 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 07, 2018•46 min•Ep 331•Transcript available on Metacast Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved. Show notes: https://www.socialmediaexaminer.com/330 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 30, 2018•53 min•Ep 330•Transcript available on Metacast Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing. Show notes: https://www.socialmediaexaminer.com/329 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 23, 2018•48 min•Ep 329•Transcript available on Metacast Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. Show notes: https://www.socialmediaexaminer.com/328 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 16, 2018•44 min•Ep 328•Transcript available on Metacast Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help? In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements. Show notes: https://www.socialmediaexaminer.com/327 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 09, 2018•48 min•Ep 327•Transcript available on Metacast Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers. Show notes: https://www.socialmediaexaminer.com/326 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 02, 2018•44 min•Ep 326•Transcript available on Metacast Want more website visitors? Wondering how Messenger bots can help? In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots. Show notes: https://www.socialmediaexaminer.com/325 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Oct 26, 2018•49 min•Ep 325•Transcript available on Metacast Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy. Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/ Here's why we killed two shows and moved a third one over to YouTube. Show notes: https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/ See Privacy Policy at https://art1...
Oct 24, 2018•29 min•Transcript available on Metacast Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. Show notes: https://www.socialmediaexaminer.com/324 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Oct 19, 2018•49 min•Ep 324•Transcript available on Metacast Want more engagement in your Facebook group? Looking for tips on shaping your group's culture? In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Show notes: https://www.socialmediaexaminer.com/323 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Oct 12, 2018•47 min•Ep 323•Transcript available on Metacast Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes? In this episode, I interview Jay Baer. He's the author of multiple books and co-author of the new book Talk Triggers. Show notes: https://www.socialmediaexaminer.com/322 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Oct 05, 2018•46 min•Ep 322•Transcript available on Metacast Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help? In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. Show notes: https://www.socialmediaexaminer.com/321 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 28, 2018•48 min•Ep 321•Transcript available on Metacast Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement? In this episode, I interview Stephanie Liu, a live video expert and social media consultant. Show notes: https://www.socialmediaexaminer.com/320 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 21, 2018•39 min•Ep 320•Transcript available on Metacast Want more visitors to your website? Wondering how Pinterest can help? In this episode, I interview Jennifer Priest, a Pinterest expert and social media strategist. Show notes: https://www.socialmediaexaminer.com/319 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 14, 2018•45 min•Ep 319•Transcript available on Metacast Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos? In this episode, I interview Todd Bergin, a live video and Instagram video expert. Show notes: https://www.socialmediaexaminer.com/318 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 07, 2018•48 min•Ep 318•Transcript available on Metacast Want fresh ideas for your marketing content? Curious how improv techniques can help? In this episode, I interview Kathy Klotz-Guest, a storytelling expert and the author of Stop Boring Me. Show notes: https://www.socialmediaexaminer.com/317 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 31, 2018•46 min•Ep 317•Transcript available on Metacast Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels? In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and helps businesses build bots. Show notes: https://www.socialmediaexaminer.com/316 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 24, 2018•54 min•Ep 316•Transcript available on Metacast Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? In this episode, I interview Ralph Burns, a Facebook ads expert who runs an ad agency focused on serving eCommerce businesses. Show notes: https://www.socialmediaexaminer.com/315 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 17, 2018•50 min•Ep 315•Transcript available on Metacast In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner). The topics I'll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition. Show notes: https://www.socialmediaexaminer.com/314 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 10, 2018•46 min•Ep 314•Transcript available on Metacast Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? In this episode, I interview Andrew Foxwell. He's a Facebook ads expert who runs an agency for direct-response eCommerce brands. Show notes: https://www.socialmediaexaminer.com/313 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 03, 2018•48 min•Ep 313•Transcript available on Metacast Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software? In this episode, I interview Dusty Porter, a video and tech expert who hosts the YouTube Creators Hub podcast. Show notes: https://www.socialmediaexaminer.com/312 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jul 27, 2018•48 min•Ep 312•Transcript available on Metacast Want to attract more leads with Instagram? Curious how a story arc on Instagram Stories can help? In this episode, I interview Tyler J. McCall. He's an Instagram marketing expert who's focused on Instagram strategy. Show notes: https://www.socialmediaexaminer.com/311 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jul 20, 2018•54 min•Ep 311•Transcript available on Metacast Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience? In this episode, I interview Andrew Hubbard. He's a Facebook ads expert who specializes in helping people sell digital products and services to fill their evergreen webinars. Show notes: https://www.socialmediaexaminer.com/310 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jul 13, 2018•46 min•Ep 310•Transcript available on Metacast Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help? In this episode, I interview Molly Pittman. She's a Facebook Messenger bot expert. Show notes: https://www.socialmediaexaminer.com/309 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jul 06, 2018•48 min•Ep 309•Transcript available on Metacast 
