Wondering how a master marketer thinks about books and the launch process? In this episode, I interview Seth Godin, author of 17 books, including Purple Cow, Permission Marketing and Tribes. He blogs every day on topics related to marketing, leadership and more. Show notes: https://www.socialmediaexaminer.com/131 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Feb 06, 2015•38 min•Ep 131•Transcript available on Metacast Do you curate content for your blog and social media sites? Want to discover how to find remarkable content to share? In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014. Show notes: https://www.socialmediaexaminer.com/130 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not...
Jan 30, 2015•38 min•Ep 130•Transcript available on Metacast Do you use Facebook ads? Want to bring your Facebook advertising to the next level? In this episode I interview Jon Loomer, a Facebook marketing expert who specializes in Facebook advertising. His blog, JonLoomer.com, was the top pick in our 2014 top 10 social media blogs. Show notes: https://www.socialmediaexaminer.com/129 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jan 23, 2015•49 min•Ep 129•Transcript available on Metacast Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week? We've got exciting news this week! The Social Media Examiner Show: Subscribe now (for free) and discover quick tips for marketing your business in our 10-minute daily podcast. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your s...
Jan 17, 2015•13 min•Transcript available on Metacast Have you considered starting a podcast? Would you like to discover how to use a podcast to grow your business? In this episode I interview Jay Baer and Joe Pulizzi. Jay is the host of the Social Pros podcast and Jay Today. He's also the man behind MarketingPodcasts.com. Joe podcasts at This Old Marketing and Content Inc. He's the founder of the Content Marketing Institute and the man behind the Content Marketing World conference. Show notes: https://www.socialmediaexaminer.com/128 See Privacy Po...
Jan 16, 2015•47 min•Ep 128•Transcript available on Metacast Do you create great content other businesses might find interesting? Have you considered collaborating with other brands? In this episode I interview Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. He's also a popular speaker. Andrew explores the why and how of marketing partnerships with content. Show notes: https://www.socialmediaexaminer.com/127 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my...
Jan 09, 2015•43 min•Ep 127•Transcript available on Metacast Do you want to drive more traffic to your site with Pinterest? Are you looking for ways to improve your Pinterest exposure? In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest. He's a Pinterest expert and blogs at MCNG Marketing. Show notes: https://www.socialmediaexaminer.com/126 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.co...
Jan 02, 2015•43 min•Ep 126•Transcript available on Metacast Have you experienced failure in your business (or your life)? Would you like to discover how to turn failures into success and real growth? For this episode, I explore why failure is important and lessons I've learned from a major failure that happened to me this year. You'll discover the importance of failure in work and life, reasons you should embrace failure, and how the lessons and discoveries you make can help you succeed. Show notes: https://www.socialmediaexaminer.com/125 See Privacy Pol...
Dec 26, 2014•39 min•Ep 125•Transcript available on Metacast Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company? In this episode I interview Robert Rose, the co-author of the book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. He's the chief strategist at the Content Marketing Institute. Show notes: https://www.socialmediaexaminer.com/124 See Privacy Policy at https://art19.com/privacy and Ca...
Dec 19, 2014•39 min•Ep 124•Transcript available on Metacast Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily? In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim's also an expert in using visuals for social media marketing. Show notes: https://www.socialmediaexaminer.com/123 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 12, 2014•40 min•Ep 123•Transcript available on Metacast Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales? In this episode I interview Guy Kawasaki, the author of the book Enchantment and the chief evangelist at Canva. His newest book is called The Art of Social Media: Power Tips for Power Users. Show notes: https://www.socialmediaexaminer.com/122 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art...
Dec 05, 2014•46 min•Ep 122•Transcript available on Metacast Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram? In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and taught Instagram Marketing for Small Businesses on CreativeLive. Show notes: https://www.socialmediaexaminer.com/121 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 28, 2014•37 min•Ep 121•Transcript available on Metacast Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. Show notes: https://www.socialmediaexaminer.com/120 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 21, 2014•36 min•Ep 120•Transcript available on Metacast Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He's authored studies such as The Social Habit and Twitter Users in America. Show notes: https://www.socialmediaexaminer.com/119 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 14, 2014•39 min•Ep 119•Transcript available on Metacast Do you use Twitter for your business? Are you wondering how to get more out of your Twitter marketing? In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He's a college educator, blogger, consultant and speaker. Show notes: https://www.socialmediaexaminer.com/118 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 07, 2014•39 min•Ep 118•Transcript available on Metacast Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site? n this episode I interview Leslie Samuel, whose Interactive Biology blog makes biology fun for students and teachers. He's also the man behind Become A Blogger, a large site dedicated to the craft of professional blogging. Show notes: https://www.socialmediaexaminer.com/117 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...
Oct 31, 2014•42 min•Ep 117•Transcript available on Metacast Do you use LinkedIn as a networking tool? Are you looking for ways to use LinkedIn to attract more business for your company or brand? In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a Recession. Ron is a LinkedIn preferred trainer who specializes in helping individuals and brands with their LinkedIn strategy. Show notes: https://www.socialmediaexaminer.com/116 See Privacy Policy at https://art19.com/privacy and California Pr...
Oct 24, 2014•40 min•Ep 116•Transcript available on Metacast Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? In this episode, I interview Mari Smith, who is the world's leading Facebook marketing authority. She's authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. Show notes: https://www.socialmediaexaminer.com/115 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Oct 17, 2014•45 min•Ep 115•Transcript available on Metacast Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform? In this episode you'll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years. Show notes: https://www.socialmediaexaminer.com/114 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Oct 10, 2014•47 min•Ep 114•Transcript available on Metacast Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you "discover your inner geek," by focusing on productivity, apps and more. Show notes: https://www.socialmediaexaminer.com/113 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Oct 03, 2014•39 min•Ep 113•Transcript available on Metacast Do you have a blog for your business? Are you ready to take your blogging to the next level? In this episode, I interview Darren Rowse, the world's leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger. Show notes: https://www.socialmediaexaminer.com/112 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 26, 2014•38 min•Ep 112•Transcript available on Metacast Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads? In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on leadership and personal development. Show notes: https://www.socialmediaexaminer.com/111 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 19, 2014•56 min•Ep 111•Transcript available on Metacast Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Show notes: https://www.socialmediaexaminer.com/110 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my...
Sep 12, 2014•40 min•Ep 110•Transcript available on Metacast Do you want your fans to help market you? Are you wondering how to include fan content in your social media? In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Show notes: https://www.socialmediaexaminer.com/109 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 05, 2014•38 min•Ep 109•Transcript available on Metacast Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video? In this episode, I interview Twitter Vine personality and host of KingFilmSchool.com Zach King. Known as FinalCutKing on YouTube and Twitter, Zach has more than 1.6 million followers on Vine. Show notes: https://www.socialmediaexaminer.com/108 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 29, 2014•37 min•Ep 108•Transcript available on Metacast Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals? In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior. Show notes: https://www.socialmediaexaminer.com/107 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https:/...
Aug 22, 2014•47 min•Ep 107•Transcript available on Metacast Do you have or want to start a podcast? Are you wondering how your podcast can lead to bigger things? In this episode, I interview Lou Mongello. Lou hosts WDW Radio, a podcast focused on Walt Disney World, which has won Best Travel Podcast 8 years in a row. Show notes: https://www.socialmediaexaminer.com/106 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 15, 2014•42 min•Ep 106•Transcript available on Metacast Do you want to grow your business using Instagram? Are you wondering how to build a loyal following? In this episode, I interview Chalene Johnson. Chalene is author of the fitness book Push, a motivational speaker and her infomercials on fitness have sold millions of DVDs. Show notes: https://www.socialmediaexaminer.com/105 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 08, 2014•36 min•Ep 105•Transcript available on Metacast Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with social media? In this episode, you'll learn how to plan your launch and what assets to include. You'll also find out what worked for us and what didn't. Show notes: https://www.socialmediaexaminer.com/104 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 01, 2014•44 min•Ep 104•Transcript available on Metacast Do you want to grow a massive Facebook following? Are you wondering how an organic Facebook strategy can be successful? In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks. Show notes: https://www.socialmediaexaminer.com/103 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/p...
Jul 25, 2014•45 min•Ep 103•Transcript available on Metacast