Social Media Marketing Podcast

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Episodes

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Michael Stelzner, Social Media Examiner•www.socialmediaexaminer.com

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Episodes

LinkedIn Marketing: New Features to Enhance Your LinkedIn Results

Do you use LinkedIn for your business? Are you wondering how LinkedIn can help your online marketing? In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, LinkedIn Marketing: An Hour a Day. Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing. Show Notes: https://www.socialmediaexaminer.com/13 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://ar...

Oct 22, 2012•36 min•Ep 13•Transcript available on Metacast

Blogs, Books and Social: How the World Has Changed

Do you think the world of publishing is evolving? Have you ever thought of self-publishing? In this episode, I interview Guy Kawasaki, former chief evangelist for Apple and author of many books including Enchantment and What the Plus! Google+ for the Rest of Us. Guy shares his experience of publishing his first book in 1987 and how publishing has changed since then. Show Notes: https://www.socialmediaexaminer.com/12 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...

Oct 17, 2012•31 min•Ep 12•Transcript available on Metacast

Establishing Trust: How to Build Relationships With Social Media

Are you wondering how to best build a platform with social media? Do you want to learn how to build trusted relationships online? In this episode, I interview Chris Brogan, CEO of Human Business Works and author of several books including The Impact Equation. Chris shares the importance of having a blog if you want to grow the reach and exposure of your business. Show Notes: https://www.socialmediaexaminer.com/11 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at ht...

Oct 11, 2012•36 min•Ep 11•Transcript available on Metacast

Community Building: How to Grow With the Power of People

Does your business have an active community? Would you like to build a community to support your business? In this episode, I interview John Jantsch, founder of Duct Tape Marketing and author of several books including The Commitment Engine. John shares insights into how content and community connect. Show Notes: https://www.socialmediaexaminer.com/10 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....

Oct 03, 2012•33 min•Ep 10•Transcript available on Metacast

Social Persuasion: How to Move People to Action

Want more of your readers to take action? Are you looking to increase the persuasion of your content? In this episode, I interview Derek Halpern, founder of Social Triggers. Derek shares the tactics he uses to get people to take action and turn them into loyal readers. Show Notes: https://www.socialmediaexaminer.com/8 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....

Sep 28, 2012•33 min•Ep 8•Transcript available on Metacast

Podcasting Renaissance: Is Podcasting Making a Comeback?

Are you thinking of starting a podcast? Do you believe podcasts are making a comeback? Do you find yourself listening to more podcasts lately? In this episode, I interview Mitch Joel, author of Six Pixels of Separation and founder of the Six Pixels of Separation podcast. Mitch shares his experiences from when he first started podcasting in 2006 to now. Show Notes: https://www.socialmediaexaminer.com/9 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19....

Sep 26, 2012•34 min•Ep 9•Transcript available on Metacast

Blogging for Business: How Content Can Improve Your Sales

Are you wondering how a blog can help your business? Are you trying to figure out how content can improve your sales? In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy. Marcus shares insights into the struggles marketers have to get results from business blogging. Show Notes: https://www.socialmediaexaminer.com/7 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/...

Sep 21, 2012•31 min•Ep 7•Transcript available on Metacast

Google+ Marketing: Why Marketers Should Not Overlook Google+

Have you given up on Google+? Are you wondering whether it is worth managing yet another social network? In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business. Show Notes: https://www.socialmediaexaminer.com/6 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....

Sep 14, 2012•34 min•Ep 6•Transcript available on Metacast

Social Media Science: How Behavior Impacts Social Media Marketing

Want to understand the psychology behind why people interact via social networks? During this fascinating interview I explore these very concepts. In this episode, I interview Ric Dragon, author of Social Marketology and CEO of DragonSearch. Ric shares tips on how businesses can build relationships on social media. Show Notes: https://www.socialmediaexaminer.com/5 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....

Sep 07, 2012•27 min•Ep 5•Transcript available on Metacast

How Content Can Help You Build a Loyal Following

Are you trying to build an engaged loyal following that loves you and your business? Have you tried to use video, podcasting or social media to build engagement? In this episode, I interview Pat Flynn, founder of Smart Passive Income. Pat shares insights into his tactics and strategies and how social media content contributes to the success of his business. Show Notes: https://www.socialmediaexaminer.com/4 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://a...

Aug 31, 2012•38 min•Ep 4•Transcript available on Metacast

Facebook Marketing Mistakes: What to Avoid and Why

Are you struggling to make Facebook marketing work for your business? Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business. In this episode, I interview Brian Carter, author of The Like Economy and LinkedIn for Business. Brian shares insights into the common struggles and misconceptions marketers have with Facebook marketing today. Show Notes: https://www.socialmediaexaminer.com/3 See Privacy Policy at https://art19.com/privacy and Calif...

Aug 24, 2012•26 min•Ep 3•Transcript available on Metacast

Twitter Marketing: Does it Still Matter?

Is Twitter still a good marketing channel? With so much focus on Facebook and Pinterest, has this network lost its value? In this episode, Brian Solis, author of The End of Business as Usual and Engage, and principal analyst at Altimeter Group gives us the scoop on Twitter for business today. Brian shares insights into how Twitter has changed and what works on Twitter today. Show Notes: https://www.socialmediaexaminer.com/2 See Privacy Policy at https://art19.com/privacy and California Privacy N...

Aug 17, 2012•24 min•Ep 2•Transcript available on Metacast

Facebook Mobile for Business: What You Need to Know

Do you take Facebook with you on your mobile device? Turns out 543 million people access Facebook while out and about! In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Mari shares insights into Facebook mobile and opportunities this new mobile environment gives businesses today. Show Notes: https://www.socialmediaexaminer.com/1 See Privacy Policy at https://art19.com/privacy and California Privacy Notice...

Aug 10, 2012•30 min•Ep 1•Transcript available on Metacast