Do you want to understand Facebook engagement? Are you looking for Facebook engagement tactics that lead to news feed visibility? In this episode, I interview John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie, a consultancy focused on small- and medium-sized nonprofits. Show Notes: https://www.socialmediaexaminer.com/72 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 20, 2013•41 min•Ep 72•Transcript available on Metacast Do you want to attract a bigger audience to your blog? Are you wondering how you can write content that will generate more comments, shares and subscribers? In this episode, I interview Syed Balkhi, founder of multiple popular websites, including WPBeginner and List25. He's also the founder of OptinMonster. Show Notes: https://www.socialmediaexaminer.com/71 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 13, 2013•41 min•Ep 71•Transcript available on Metacast Do you use Twitter for your business? Are you wondering how to use Twitter to grow your online influence? In this episode, I interview Joel Comm, author of numerous books including Twitter Power 2.0 and So, What Do You Do? He's also the host of The Joel Comm Show, a business podcast. Show Notes: https://www.socialmediaexaminer.com/70 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 06, 2013•39 min•Ep 70•Transcript available on Metacast Do you use storytelling in your business? Are you wondering how to use stories in your social strategy? In this episode, I interview Gary Vaynerchuk, author of Crush It! and The Thank You Economy. He's also the CEO of VaynerMedia. His newest book is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World. Show Notes: https://www.socialmediaexaminer.com/69 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 29, 2013•32 min•Ep 69•Transcript available on Metacast Do you use StumbleUpon for your business? Are you wondering how you can use StumbleUpon to drive more traffic to your content? In this episode, I interview Nick Robinson, co-author of StumbleUpon for Dummies. He's also the social media channel manager for SAP Americas. Show Notes: https://www.socialmediaexaminer.com/68 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 22, 2013•40 min•Ep 68•Transcript available on Metacast Do you dream of writing a book? Are you wondering how publishing a book can help you grow your business? In this episode, I interview Jeff Goins, a blogger who followed his passion and amassed 200,000 monthly followers and published three books—all very quickly. His books include You Are a Writer, Wrecked and The In-Between. Show Notes: https://www.socialmediaexaminer.com/67 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-...
Nov 15, 2013•43 min•Ep 67•Transcript available on Metacast Do you use social media to build an audience for your business? Are you wondering how you can convert your audience into customers? In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience: Marketing in the Age of Subscribers, Fans and Followers. He's also the vice president of marketing insights at Exact Target. Show Notes: https://www.socialmediaexaminer.com/66 See Privacy Policy at https://art19.com/privacy and California Privacy Noti...
Nov 08, 2013•46 min•Ep 66•Transcript available on Metacast Do you have a Facebook marketing plan? Are you wondering how to grow your business with Facebook? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She was also the very first Facebook community manager we ever had for Social Media Examiner. Show Notes: https://www.socialmediaexaminer.com/65 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priva...
Nov 01, 2013•42 min•Ep 65•Transcript available on Metacast Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers? In this episode, I interview Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of Linked Into Business. Viveka shares how she prospects on LinkedIn for her business. Show Notes: https://www.socialmediaexaminer.com/64 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Oct 25, 2013•43 min•Ep 64•Transcript available on Metacast Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience? In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media Company. Michael shares the reasons why your business should become a media outlet. Show Notes: https://www.socialmediaexaminer.com/63 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-se...
Oct 18, 2013•40 min•Ep 63•Transcript available on Metacast Do you want to build a respectable platform? Are you wondering how to use content to grow your business? In this episode, you'll learn 5 tips to help you grow your business with content and the story behind Social Media Examiner's success. Back in 2008, I sent a LinkedIn request to Ann Handley, who was, and still is, the chief content officer at MarketingProfs. Show Notes: https://www.socialmediaexaminer.com/62 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...
Oct 11, 2013•39 min•Ep 62•Transcript available on Metacast Do you use content marketing for your business? Are you wondering how to attract customers with your content? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the new book, Epic Content Marketing. Show Notes: https://www.socialmediaexaminer.com/61 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Oct 04, 2013•42 min•Ep 61•Transcript available on Metacast Do you have a social media plan? Are you wondering how to build a social media strategy for your business? In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He's a social media consultant and coach. Show Notes: https://www.socialmediaexaminer.com/60 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 27, 2013•39 min•Ep 60•Transcript available on Metacast Do you use stories to market your business? Are you wondering how you can get people to share your content? In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He's a consultant who's worked with brands like Nike and Motorola. Show Notes: https://www.socialmediaexaminer.com/59 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 20, 2013•37 min•Ep 59•Transcript available on Metacast Do you use social media to grow your business? Are you wondering how social media can help you sell more products and services? In this episode, I interview Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads. Show Notes: https://www.socialmediaexaminer.com/58 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 13, 2013•36 min•Ep 58•Transcript available on Metacast Do you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business? In this episode, I interview Brandee Sweesy, who is a Google+ hangouts marketing expert. For the last 20 years she has been helping entrepreneurs grow a following with video. Show Notes: https://www.socialmediaexaminer.com/57 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Sep 06, 2013•38 min•Ep 57•Transcript available on Metacast Do you use Instagram for your business? Are you wondering how Instagram can help with your marketing? In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. Show Notes: https://www.socialmediaexaminer.com/56 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 30, 2013•38 min•Ep 56•Transcript available on Metacast Do you use video in your marketing? Are you wondering how YouTube can help promote your business? In this episode, I interview Gideon Shalwick, an online video marketing expert. His blog and YouTube channel help businesses understand how to achieve success with YouTube. He also wrote the ebook Rapid Video Blogging. Show Notes: https://www.socialmediaexaminer.com/55 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 23, 2013•51 min•Ep 55•Transcript available on Metacast Have you ever run a Facebook contest? Are you wondering if you should use them for your business? In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. She writes about Facebook for Social Media Examiner (she was our community manager for 2 years), and has an alter-ego known online as Grandma Mary. Show Notes: https://www.socialmediaexaminer.com/54 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privac...
Aug 16, 2013•36 min•Ep 54•Transcript available on Metacast Are you looking for a better way to manage your social activities? Are you wondering what tools can help your social media marketing? In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He's also the social media tools writer for Social Media Examiner. Show Notes: https://www.socialmediaexaminer.com/53 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Aug 09, 2013•41 min•Ep 53•Transcript available on Metacast Is fear holding you back in your business? Are you wondering what you can do to face your fears? In this episode, it's a panel discussion with Pat Flynn, founder of Smart Passive Income, and John Lee Dumas, the host of Entrepreneur on Fire. Both Pat and John share the fears that could have held them back in their businesses. Show Notes: https://www.socialmediaexaminer.com/52 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-...
Aug 02, 2013•47 min•Ep 52•Transcript available on Metacast Does your business rely on email? Are you wondering how Gmail tabs will impact your marketing? In this episode, you'll learn what the new Gmail tabs mean for your business. You'll also pick up some tips on what you can do and I'll talk about my concerns for the future. Show Notes: https://www.socialmediaexaminer.com/gmail See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jul 27, 2013•17 min•Transcript available on Metacast Are you using Facebook for your business? Are you wondering how Facebook's newest features can help your business? In this episode, I interview Mari Smith, who is known as the Queen of Facebook. She's the world's leading authority on Facebook marketing and author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Show Notes: https://www.socialmediaexaminer.com/51 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/...
Jul 26, 2013•35 min•Ep 51•Transcript available on Metacast Have you built your own platform? Are you wondering how to monetize it? In this episode, I interview David Siteman Garland, who is the host of The Rise To The Top podcast. His video and audio podcasts are focused on equipping bloggers, podcasters and YouTubers to grow a sustainable business with their platforms. Show Notes: https://www.socialmediaexaminer.com/50 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jul 19, 2013•38 min•Ep 50•Transcript available on Metacast Do you want to launch a product or service to your existing audience? Are you wondering how to get people involved and excited? In this episode the tables are turned. Cliff Ravenscraft, popular podcast producer and host of Podcast Answer Man, interviews me! You'll learn the different ways you can get people involved in a successful launch and how to create a buzz around a new product or service. Show Notes: https://www.socialmediaexaminer.com/49 See Privacy Policy at https://art19.com/privacy an...
Jul 12, 2013•38 min•Ep 49•Transcript available on Metacast Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts. In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He's also a marketing professor at the Wharton School and columnist for BusinessWeek. Show Notes: https://www.socialmediaexaminer.com/48 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell...
Jul 05, 2013•43 min•Ep 48•Transcript available on Metacast Are you wondering how your business can be more useful? Do you provide youtility? In this episode, I interview Jay Baer, the founder of the award-winning blog Convince & Convert and co-author of The Now Revolution. His brand-new book is called Youtility: Why Smart Marketing Is About Help Not Hype. Show Notes: https://www.socialmediaexaminer.com/47 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 28, 2013•40 min•Ep 47•Transcript available on Metacast Is your website or blog mobile-ready? Are you wondering how to optimize it for mobile users? In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in training marketers in mobile marketing. He also hosts The Mobile Mixed Podcast. Show Notes: https://www.socialmediaexaminer.com/46 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jun 21, 2013•51 min•Ep 46•Transcript available on Metacast Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest? In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admits that she's addicted to Pinterest. It's changed her life in a major way and now she helps other businesses figure out how to tap into this growing network. Show Notes: https://www.socialmediaexaminer.com/45 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://ar...
Jun 14, 2013•42 min•Ep 45•Transcript available on Metacast Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog? In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim's areas of topical expertise is Twitter marketing. Show Notes: https://www.socialmediaexaminer.com/44 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jun 07, 2013•41 min•Ep 44•Transcript available on Metacast 
