Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com. Show Notes: https://www.socialmediaexaminer.com/43 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at h...
May 31, 2013•39 min•Ep 43•Transcript available on Metacast Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel. Mitch is author of the book Six Pixels of Separation and the podcast with the same name. His newest book is Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Show Notes: https://www.socialmediaexaminer.com/42 See Privacy Policy at https://art1...
May 16, 2013•33 min•Ep 42•Transcript available on Metacast Do you use mobile marketing for business? Are you wondering how to get started? In this episode, I interview Jamie Turner, co-author of the book Go Mobile. His blog, the 60 Second Marketer is ranked as one of the top 10 marketing blogs by Social Media Examiner. He also runs a social media and mobile marketing agency called 60 Second Communications. Show Notes: https://www.socialmediaexaminer.com/41 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com...
May 08, 2013•38 min•Ep 41•Transcript available on Metacast Do you use email marketing for your business? Are you wondering how email and social can work well together? In this episode, I interview DJ Waldow, co-author of The Rebel’s Guide to Email Marketing. He’s also the founder of Waldow Social, where he consults with businesses that want to improve their email marketing. DJ also co-hosts The Work Talk Show podcast. Show Notes: https://www.socialmediaexaminer.com/40 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...
May 01, 2013•40 min•Ep 40•Transcript available on Metacast Do you use Facebook ads? Are you wondering how paid Facebook marketing can work for your business? In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon used to do social media work for the the NBA and American Cancer Society before going out on his own in 2011. Show Notes: https://www.socialmediaexaminer.com/39 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Apr 24, 2013•42 min•Ep 39•Transcript available on Metacast Do you use Pinterest for business? Are you wondering how Pinterest can help your business drive more traffic to your website or blog? In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. She also does online training for business owners and spends a lot of time focusing on Pinterest marketing. Show Notes: https://www.socialmediaexaminer.com/38 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-no...
Apr 17, 2013•36 min•Ep 38•Transcript available on Metacast Do you rely on your computer for business? Is your computer and data secure? In this episode, you’ll learn different ways to protect your data and make sure your business is back up and running very quickly if you were ever to lose it. Show Notes: https://www.socialmediaexaminer.com/37 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Apr 11, 2013•26 min•Ep 37•Transcript available on Metacast Do you use SlideShare? Are you looking for more leads? In this episode, I interview Todd Wheatland, author of The Marketer’s Guide to SlideShare. He’s also head of Thought Leadership at Kelly Services. Show Notes: https://www.socialmediaexaminer.com/36 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Mar 27, 2013•41 min•Ep 36•Transcript available on Metacast Is your business on Facebook? Are you wondering how a small business can benefit from Facebook marketing? In this episode, I interview Ramon Ray, the author of The Facebook Guide to Small Business Marketing. He’s also the founder of Small Biz Technology and the guy behind a great event called Small Business Summit. Show Notes: https://www.socialmediaexaminer.com/35 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Mar 27, 2013•34 min•Ep 35•Transcript available on Metacast Are you wondering where the future of business is heading? Do you want to know how shared consumer experiences are impacting business? In this episode, I interview Brian Solis, digital analyst at the Altimeter Group and author of multiple books, including Engage and The End of Business as Usual. His latest book is What’s the Future of Business? Show Notes: https://www.socialmediaexaminer.com/34 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pri...
Mar 20, 2013•32 min•Ep 34•Transcript available on Metacast Have you considered crowd funding? Are you wondering how it can help your business grow? In this episode, I interview Richard Bliss, host of the podcast Funding the Dream on Kickstarter. He’s also a coach and consultant for crowd funding. Show Notes: https://www.socialmediaexaminer.com/33 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Mar 13, 2013•39 min•Ep 33•Transcript available on Metacast Are you thinking of starting a blog or restarting your blog? Do you wonder if you have what it takes to attract a strong blog audience? In this episode, I interview Stanford Smith, co-author of Born to Blog. He is also the founder of the Pushing Social blog and host of the Pushing Social podcast. Show Notes: https://www.socialmediaexaminer.com/32 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Mar 07, 2013•36 min•Ep 32•Transcript available on Metacast Do you create marketing videos? Are you wondering how to get people to go from passive observers to active participants? In this episode, I interview James Wedmore, author of The YouTube Marketing Book, founder of Video Traffic Academy and–in my opinion–one of the smartest video marketers on the planet. Show Notes: https://www.socialmediaexaminer.com/31 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Feb 28, 2013•40 min•Ep 31•Transcript available on Metacast Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads? In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner. Show Notes: https://www.socialmediaexaminer.com/30 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#d...
Feb 20, 2013•36 min•Ep 30•Transcript available on Metacast Do you want to grow your email list? Wondering how social media can help you grow a list of prospects? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She’s also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield. Show Notes: https://www.socialmediaexaminer.com/29 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#d...
Feb 13, 2013•33 min•Ep 29•Transcript available on Metacast Do you use social media and search to promote your business? Are you wondering how the landscape of search and social is changing, and how to benefit from it? In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He’s the CEO of TopRank Online Marketing and the editor of Marketing Blog. Show Notes: https://www.socialmediaexaminer.com/28 See Privacy Policy at https://art19.com/privacy a...
Feb 06, 2013•37 min•Ep 28•Transcript available on Metacast Do you use YouTube videos to market your business? Are you wondering how you can get more viewers and engagement for your channel? In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV. Show Notes: https://www.socialmediaexaminer.com/27 See Privacy Policy at https://art19.com/privacy and C...
Jan 30, 2013•39 min•Ep 27•Transcript available on Metacast Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? In this episode, I interview Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital. Show Notes: https://www.socialmediaexaminer.com/26 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jan 24, 2013•27 min•Ep 26•Transcript available on Metacast Do you blog for business? Are you wondering how blogging can help your business? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get Customers and Managing Content Marketing. Show Notes: https://www.socialmediaexaminer.com/25 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jan 16, 2013•33 min•Ep 25•Transcript available on Metacast Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow. Show Notes: https://www.socialmediaexaminer.com/24 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jan 09, 2013•41 min•Ep 24•Transcript available on Metacast Does your business have a purpose? Are you wondering how having a purpose can help drive the success of your business? In this episode, I interview Ekaterina Walter, a global social innovation strategist at Intel and member of the board of directors for Word of Mouth Marketing Association. She is also the author of the new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerburg. Show Notes: https://www.socialmediaexaminer.com/23 See Privacy Policy ...
Jan 02, 2013•35 min•Ep 23•Transcript available on Metacast Do you accept your lot in life? Are you afraid of starting something new? In this episode, I interview Seth Godin, the bestselling author of Purple Cow, Tribes, Linchpin and many others. His most recent book is The Icarus Deception. He’s also the CEO of Squidoo. Show Notes: https://www.socialmediaexaminer.com/22 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 20, 2012•31 min•Ep 22•Transcript available on Metacast What’s the story of your business? Are you wondering how storytelling can help your marketing and sales? In this episode, I interview Dave Kerpen, author of Likeable Social Media. He’s also the co-founder of Likeable, an INC 500 social media marketing firm. His newest book is Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. Show Notes: https://www.socialmediaexaminer.com/21 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://a...
Dec 19, 2012•35 min•Ep 21•Transcript available on Metacast Do you listen to podcasts? Are you interested in starting your own podcast? In this episode, I interview Cliff Ravenscraft, the world’s leading evangelist on podcasting and founder of Podcast Answer Man. Cliff shares his knowledge and experience of hosting many different podcasts. Show Notes: https://www.socialmediaexaminer.com/20 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 12, 2012•38 min•Ep 20•Transcript available on Metacast Do you follow your passion? Are you wondering if there might be a link between content and living your dreams? In this episode, I interview C.C. Chapman, co-author of Content Rules. He’s also a blogger at Digital Dads, a photographer, a long time podcaster and founder of the Cleon Foundation (an agency focused on causes). His newest book is Amazing Things Will Happen. Show Notes: https://www.socialmediaexaminer.com/19 See Privacy Policy at https://art19.com/privacy and California Privacy Notice ...
Dec 05, 2012•34 min•Ep 19•Transcript available on Metacast Have you ever dreamed of having your own podcast show? Do you want to know how to get started? To learn more about what goes into starting your own show, this episode of the Social Media Marketing podcast goes deep on the subject. You’ll learn the different formats involved in both audio and video shows and the key ingredients you must have to make it a success. Show Notes: https://www.socialmediaexaminer.com/18 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at htt...
Nov 28, 2012•30 min•Ep 18•Transcript available on Metacast Do you want to drive more traffic to your website? Would you like to create content that people will go crazy for? In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast. Show Notes: https://www.socialmediaexaminer.com/17 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 20, 2012•32 min•Ep 17•Transcript available on Metacast Have you ever considered publishing your own eBook? Are you wondering what the advantages are for marketers? In this episode, I interview Jim Kukral, founder of Digital Book Launch and Author Marketing Club. Jim is also the author of the book Attention! This Book Will Make You Money and many other eBooks including Book Marketing for Kindle Authors. Show Notes: https://www.socialmediaexaminer.com/16 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com...
Nov 14, 2012•34 min•Ep 16•Transcript available on Metacast Do you struggle to create and promote videos? Are you wondering how to make videos that go viral? In this episode, I interview Mark Malkoff, a comedian and filmmaker. Mark shares his love and passion for creating videos and several amazing stories about the process of coming up with video ideas and making them happen. Show Notes: https://www.socialmediaexaminer.com/15 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Nov 07, 2012•38 min•Ep 15•Transcript available on Metacast Are you wondering if Pinterest can help your business? Do you want to get more traffic from your Pinterest account? In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest. Beth shares her insights into how Pinterest can drive more traffic to your website or blog. Show Notes: https://www.socialmediaexaminer.com/14 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priva...
Nov 01, 2012•31 min•Ep 14•Transcript available on Metacast 
