Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That’s right… Bard is no more, as Google announces relaunch of chat based AI tool adopting the moniker Gemeni. The UK is increasing criticism of third party cookies, putting Google on the spot. Plus, Google is testing out a new form of Generative AI, developed to answer local questions on Maps. Come join us on the EDGE for this week’s latest SEO news, and please remember to keep Bard ...
Feb 06, 2024•38 min•Ep 659•Transcript available on Metacast Welcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to understand the evolving landscape of AI content. Julia explains the new roles and opportunities driven by AI optimization that are emerging for SEOs and content writers. Discover how to set parameters for AI and train these learning models to follow brand guidelines for revolutionized content at scale. Understand how to Incorporate AI into your content w...
Feb 01, 2024•46 min•Ep 658•Transcript available on Metacast SGE in Timeout When will SGE actually come to life on the SERP? It seems the answer is not any time soon, as Google is letting Microsoft and others take the lead in creating a generative experience while SGE remains in the workshop. Keep your eyes peeled; Google announces a plan to restart the official SEO starter guide in the near future. Meta continues its AI push. What’s next? Plus, the great Barry Schwartz hints at the next confirmed Google search ranking algorithm coming soon. Stay fresh wi...
Jan 31, 2024•43 min•Ep 657•Transcript available on Metacast Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being named best-selling author eight times. Recently recognized as one of the top 30 content marketers worldwide, Julia shows no signs of slowing down! In this episode, discover how AI continues to reshape the way content is made and learn how writers can leverage artificial intelligence for rapid efficie...
Jan 25, 2024•43 min•Ep 656•Transcript available on Metacast Welcome back to News from the EDGE! Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve the situation, Google announces huge Search Quality Rater job cuts moving forward. In AI news, Zuckerberg sets new goal to create artificial general intelligence (AGI) capable of general cognitive reasoning and independent innovation upon itself… in other words - Skynet. Is AI getting out of control? ...
Jan 23, 2024•44 min•Ep 655•Transcript available on Metacast Overcoming the SGE Title Wave Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this interview series. Todd shares his experience in building a successful SEO crew, explaining why you need more assets than just SEOs to form a well-structured team. Discover strategies for navigating future obstacles that may arise during the rollout of Google Analytics 4 and Search Generative Experience....
Jan 18, 2024•51 min•Ep 654•Transcript available on Metacast A new transition king has been crowned this week as Erin takes the throne. Shh… don’t tell Mordy! After a quick week off the team is back in action with some compelling news this week. Don’t be fooled, Google author bylines in fact DO NOT influence search rankings despite opposing claims. If you’re still confused, good luck reaching Google ad support as reports show they are at an all time low in efficiency. Plus, Microsoft and Google are battling as they each make big moves in the Artificial In...
Jan 16, 2024•41 min•Ep 653•Transcript available on Metacast Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. With over a decade of industry experience, Todd has become an accomplished SEO strategist and team management guru. Take a look into typical setbacks that constrain an SEO team from curating long term success. Learn how to unite a marketing and SEO team to create a synergistic system of extended gro...
Jan 12, 2024•42 min•Ep 652•Transcript available on Metacast Cookie Monster Sorrows Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off. Kicking things off, Facebook is moving to a cookieless environment as they transition to an internal behavioral tracking system. The company recently announced the rollout of ‘link history’ for all accounts to promote specialized ad targeting of users - but there’s a catch… Google says cookies are coming to an end. Access to third-...
Jan 05, 2024•40 min•Ep 651•Transcript available on Metacast Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we keep Erin’s mother-in-law out of this already? On the docket: 2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King's hangover-detecting robots, and SEO's 2024 crystal ball (think personalization and AI whispers). Plus, Google's ad experiments and WordPress' competitive platform exodus guides. Grab your existential drea...
Dec 28, 2023•42 min•Ep 650•Transcript available on Metacast Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry. Elizabeth helps you navigate the high intent consumer funnel, explaining how retail media is leveraging data to form predictive purchasing models. We evaluate ways in which corporations are addressing significant privacy concerns surrounding big data, and third-party cookies to predict consumer behavior. The ...
Dec 21, 2023•40 min•Ep 649•Transcript available on Metacast A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabeth stands out as a distinguished Digital Marketing expert with extensive experience in e-commerce and online marketplaces. Discover the essence of Retail Media Networks and explore how the retail industry giants leverage strategies for optimized results. Elizabeth describes the extreme levels of per...
Dec 18, 2023•41 min•Ep 648•Transcript available on Metacast Rock, Paper, Scissors - Shoot! Listen in as we're joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google's latest AI model, Gemini. We cover the model's various versions, its potential to impact search and creative industries, and how Google may have pushed the envelope of reality a little bit with the tool's debut video. Covering other AI and marketing news, including X's chatbot, Grok, the AWS and NVIDIA partnership for ad...
Dec 14, 2023•37 min•Ep 647•Transcript available on Metacast Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 in the workplace. Listen in, as Dana unveils her insider scoop into variances within the dynamic landscape of Google Analytics. Plus, learn about Looker Studio’s blending functions which allows you to seamlessly combine Universal Analytics and GA4 into one unified report. If you’re still unsure abou...
Dec 09, 2023•47 min•Ep 646•Transcript available on Metacast Welcome back to News from the EDGE! Host Erin Sparks was out this week, so the pivot man Mordy Oberstein, and 3D-printer extraordinaire Jacob Mann took the reins. The northerners prevail as Google agrees to fork up a hefty sum to Canadian publishers in light of the Online News Act. Google complies to U.S antitrust lawsuit, revealing how many websites are actually indexed on the web. OpenAI is under notable changes, revealing an early 2024 release date of GPT Store shortly after the return of CEO...
Dec 06, 2023•33 min•Ep 645•Transcript available on Metacast This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together. In this episode, Dana and Erin discuss the role of the agency and its responsibility to help shepherd the Google assets of its clients. Pay attention to how Big Query is set up for your clients: they must own the connection - it cannot be moved from an a...
Dec 02, 2023•39 min•Ep 644•Transcript available on Metacast Welcome back to News from the EDGE! There’s plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as ‘for the betterment of mankind’. Google adds ‘Notes’ feature to its artillery, allowing searchers the ability to write their own note on a specific search result listing… What could go wrong here! Plus, Google makes changes to ad policy to further protect children from dangers on the web. The landscape of the SERP is changing, so tune in for all the upd...
Nov 22, 2023•38 min•Ep 643•Transcript available on Metacast The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry's best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry’s most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google’s Knowledge Graph, and beyond, offering insights tha...
Nov 20, 2023•1 hr 17 min•Ep 642•Transcript available on Metacast Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future updates as soon they are likely to be coming in real time. There's big news in the marketing world as Meta and Amazon are joining forces to streamline the conversion process for advertisers. OpenAI takes further strides in the Artificial Intelligence race by poaching Google’s top AI researchers with mo...
Nov 14, 2023•42 min•Ep 641•Transcript available on Metacast We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional C...
Nov 03, 2023•49 min•Ep 640•Transcript available on Metacast We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google's Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with 'person' entity types which have grown by threefold. Many alterations have been made to Google’s ways of comprehending writers, which raises some to question if this is a...
Nov 02, 2023•33 min•Ep 639•Transcript available on Metacast Looking for a last-minute Halloween costume? We’ve got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joining forces to form a CRM partnership to empower B2B lead generation. Amazon’s ad sales skyrocketed by 26% from an unexpected source. Google announces a new ‘about this image’ feature with SGE to better contextualize information in an image. Plus, you’ve heard it time and time again, and Google is h...
Oct 31, 2023•40 min•Ep 638•Transcript available on Metacast Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO. Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google's perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation. Plus, under...
Oct 26, 2023•42 min•Ep 637•Transcript available on Metacast For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were already piling up too high, prepare to add another to your arsenal as X is gearing up to unveil two premium ad-free subscription levels, strategically deployed to wage war against the vast army of bots. Plus, Apple got off to a slow start in the AI race, but not for long as they invest $1B into internal ...
Oct 24, 2023•37 min•Ep 636•Transcript available on Metacast This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O’Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing industry expert. We delve deep into the current antitrust lawsuit against Google and the repercussions Google Ads has caused for digital marketers. Greg outlines his strategy for communicating Google’s controversial practices to clients and, in turn, offers guidance on protecting the best interest ...
Oct 19, 2023•39 min•Ep 635•Transcript available on Metacast Did You Say Synthetic Humans? Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this tracking capability. YouTube unveils AI-powered campaign, Spotlight Moments, which allows brands to align ads with the most relative cultural content. Plus, you might have an interest in digging into Microsoft AI. Why? A $15,000 cash prize for those who come across a bug is why! Stay connected to the SEO...
Oct 18, 2023•32 min•Ep 634•Transcript available on Metacast Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SEO, making a living through consulting and teaching these practices. In this episode he will help you grasp the RICE Method of structured project management, as well as how to administer tactics at a precise level. Plus, you need to begin structuring your SEO strategy towards the monumental changes o...
Oct 13, 2023•46 min•Ep 633•Transcript available on Metacast You Thought Your AI Chats Were Private Didn’t You? Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incriminate yourself to Bard folks. Investment banking giant JPMorgan CEO states, AI will play a role in ‘every single process’... because who wouldn’t want a computer model handling our hard earned savings, right? Amazon is diving head first into AI, investing $4B into startup. Plus, as if Halloween season ...
Oct 11, 2023•35 min•Ep 632•Transcript available on Metacast Translating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO . In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without...
Oct 06, 2023•37 min•Ep 631•Transcript available on Metacast Is This The End Of Google Ads? We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps! Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plus…the United States might not hold th...
Oct 05, 2023•49 min•Ep 630•Transcript available on Metacast 
