Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts that are being honed right now for search engine to better understand th relationship between topics and the method of semantic distancing. Search machine learning is sorting out what is valuable and relevant to the user in ways it has never done before, and Dawn Anderson weighs in on whether data science ...
Aug 31, 2022•42 min•Transcript available on Metacast So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HCU), and there’s much discussion about how big this really is. Inside take: it’s going to be big! We covered several articles from Search Engine Land, Journal, and Roundtable. But most importantly, we discovered that we could track Mordy on his phone! Seriously, dig in and let us know what you think about ...
Aug 24, 2022•37 min•Ep 525•Transcript available on Metacast Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search. Listen as we unpack Natural Language Processing, BERT, E.A.T., and all of the signals that Quality Raters Guidel...
Aug 20, 2022•42 min•Transcript available on Metacast In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It’s not for the faint of heart, truly. Learn about the steps to adhere to and the audience's desires in Shorts. Tim also shares his story of content creation burnout and the stresses and issues it caused. Tim provides a good deal of transparency into how he got through it and shared tips to avoid “hitting the wall” in your production and, more importantly, ...
Aug 16, 2022•41 min•Transcript available on Metacast Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon! Most of the SEO community chimed in on this issue, and it was truly a site to behold. Such ridiculous ...
Aug 10, 2022•35 min•Ep 522•Transcript available on Metacast Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization. It’s not going to work, and we learn why it doesn’t on today’s show. Sneak peek: It’s about engagement and emotion…that’s what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv [00:07:42] The Google Mentality Doesn't Apply to YouTube [00:13:18] EDGE of the Web Title Spo...
Aug 09, 2022•39 min•Transcript available on Metacast Late in the week for recording due to a power outage at the studio, we jump into this week’s news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Please make sure you read up on those. Also, we have offered up a Public Service Announcement to the entire SEO community. [00:18:19] [00:03:38] Just trust Google with your attribution....nothing to see here [00:06:44] EDGE of the Web Title Sponsor: Site Strategics [00:07:29] Google Re...
Aug 04, 2022•26 min•Transcript available on Metacast In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We also find some shocking points, including how Google looks at titles in news posts. We finish up with a discussion about truth in the news industry and how that affects rank. Be sure to check out the first part of the interview: we start with some major SEO points common from over 50 news site audits B...
Jul 29, 2022•42 min•Transcript available on Metacast Did Mordy literally try to piss off every one of our sponsors this week? Boy, it felt like it. Drop in as we cover Search Engine Journal and Content Marketing Institute articles. Dig in and have a bite of digital marketing news this week with Erin, Mordy, and Jacob! [00:04:43] All's Fair in SEO and Relinking [00:11:15] EDGE of the Web Title Sponsor: Site Strategics [00:13:16] Clickbait caused $115M in ad spend loss [00:17:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:17:14] Is Y...
Jul 27, 2022•34 min•Transcript available on Metacast Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race. Be sure to check out the second part of the interview: we continue with these key SEO points as well as a focus on expertise and truth as it applies to News SEO. [00:04:55] Career Path of a News Publishing SEO [00:09:03] The Volatility in News Publishing: less than 48 Hours [0...
Jul 23, 2022•38 min•Transcript available on Metacast Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy’s stead to cover all of the hot topics, including the hottest topic, the HEAT! Stay cool with us as we tackle news from Search Engine Roundtable, TechCrunch, Social Media Today, and Esquire. Be sure to RateThePodcast.com/EDGE today! [00:06:06] Amazon sues FB group admins because of fake reviews [00:11:42] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:12:55] YouTube offering more creative options for YT Sh...
Jul 21, 2022•43 min•Transcript available on Metacast There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. He studied Google Search Console, and the clicks reported from the console were incredibly different from the click data available from the API call. The conclusion? Google Search Console hides the keyword term for 46.08% of clicks! Some huge variation...
Jul 17, 2022•42 min•Transcript available on Metacast Greg Finn of the Marketing o’Clock podcast comes on to step in for Mordy while he’s at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from him! Join us as we dive into articles from Search Engine Land and Search Engine Roundtable. We’re trying something new out - a BarryBlast! Rapidfire Barry Schwartz articles are really the only way to keep up with the guy! [00:03:20] New Pinterest Features Geared Towards Shopping [00:08:22] Google Willing to Split the Company (back to it...
Jul 11, 2022•36 min•Transcript available on Metacast Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better. They don’t stop there! Join us to learn about domain name protection - what you don’t know will hurt you - today on the EDGE! [00:01:10] RateThisPodcast.com/EDGE [00:01:21] Introducing Page One Power [00:02:55] Bill Hartzer: SEO Consultant since 1996 [00:12:05] Some of the Earliest SEO Audit...
Jul 09, 2022•1 hr 4 min•Transcript available on Metacast We take a moment to not talk SEO on the show this week. Believe that? Actually, we do sew in some key concepts about search regarding the investment in SEO in light of this time of inflation as well as the sheer fact that Google can’t remove Nazi pictures from simple search results. Articles from Search Engine Journal, Social Media Today, Buzzfeed, and Search Engine Roundtable. [00:06:12] Meta is using legal proceedings to stop data scrape sites [00:09:41] EDGE of the Web Title Sponsor: Site Str...
Jul 07, 2022•36 min•Transcript available on Metacast Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time. Nuggets of gold in this show are aplenty, so many to count. We learn about the value of links at this time, the way to develop content for the pitch that is valuable to the conversation, and the reconnaissance necessary to know the gaps in the conversation. Learn more from Page One Power at edgeofthewebradio.com/pageonepower and rece...
Jun 29, 2022•1 hr 13 min•Transcript available on Metacast A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels. Are we going down the road of a two level content visibility, the paid content and the rest of us? And then their are Mordy’s socks. We cover news from Search Engine Journal, Search Engine Roundtable and Search Engine Land. [00:04:26] Google says it’s only the first 15 megabytes [00:06:55] TikTok com...
Jun 28, 2022•29 min•Transcript available on Metacast Erin and Mordy have fun while Jacob’s away and try out a new podcast recording platform. Wow - did we hit a wall with lag. We’re not saying which platform, but man, do you really sell that? Stories from Search Engine Land and Search Engine Roundtable, we cover a good deal of road on the concept of podcast processing on the search engines side of things. Come on, Google, give us the NLP money! Remember, as we continue to celebrate our 500th episode, be sure to grab a swag kit from Ahrefs by shari...
Jun 21, 2022•26 min•Transcript available on Metacast Here’s an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world). Covering stories from Search Engine Land and The Verge, the EDGE team parks on the side of the machine learning road to discuss the reality of Artificial intelligence and sentience. Jump in and listen to our take on the AI news and give us a tweet to let us know your thoughts. Can Artificial Intelligence become sentient? A Google employee just said he saw it… Reme...
Jun 15, 2022•34 min•Transcript available on Metacast Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP. Erin and Jason have a great time walking through the rich elements of the BrandSERP and discussing mistakes to avoid in the process of owning the real estate of your brand! We also have a giveaway from this interview! Submit a Brand SERP oddity that you see in the wild to #BrandSER...
Jun 14, 2022•50 min•Transcript available on Metacast Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal. Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer? Only time will tell. Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads. What could go wrong with that conversation? We also want to welcome our new sponsor, Page One Power, t...
Jun 08, 2022•29 min•Transcript available on Metacast Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we’re unpacking concepts around this on this podcast as well as the second segment. But, Is Brand SERP SEO? Are Brand SERPs a ranking factor for keyword ranking? We’re covering these questions and so much more in this episode. \ We also have a giveaway from this interview! Submit a Brand SERP oddity that ...
Jun 05, 2022•40 min•Transcript available on Metacast We have a special show for our listeners of the EDGE. InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool. We reached out the Dixon Jones to come on the show to share with us the improvements, the process they use, and the key innovation of this update. Keyword research with NEVER be the same. It’s great to learn from a marketing SaaS company that is specializing in specific areas and not trying to do it all. This is the way it shou...
Jun 04, 2022•45 min•Ep 504•Transcript available on Metacast The EDGE team stops in mid-recording to submit Erin’s info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - to note. We cover the Google Core Update from May 22, 2022. Also covered was the new Keyword Research tool update from Inlinks, sponsor of the show. We did a deep dive into how to read Core Update volatility and what to do when one of these come through. Give it a listen! [00:07:01] #EDGE500 EPIC FAIL Swag...
Jun 02, 2022•36 min•Transcript available on Metacast It’s been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4. We explore the larger landscape of features and functions and understand the more flexible data model that GA4 provides. We’re in the world of cross-device attribution, and that’s been the focus of Google for the last three years. We thoroug...
May 27, 2022•43 min•Ep 502•Transcript available on Metacast The EDGE team dropped in on a number of articles this week from Search Engine Round Table and Search Engie Journal, carefully reading and ruminating about each. Clearly Erin had a accurate bead on each and should be commended on his astute observation and insight on…..nope, can’t do it. He forgot to read the first article completely and wow - did he muck it up. Listen in as we dig through the news and pause as we honor a friend of the show and SEO legend, Bill Slawski. [00:04:46] Video thumbnail...
May 25, 2022•25 min•Ep 501•Transcript available on Metacast EDGE of the Web is proud to bring you some epic fails shared by friends of the show. We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it. We reached out to our guests of the past and asked them to share one of their worst screw-ups in SEO and digital marketing, the ones they really learned from. We wanted to share these with our listeners so you can learn too! Thanks so much to all of our listeners and guests over the 10 years and 500 episodes...
May 23, 2022•49 min•Transcript available on Metacast Did we hear that right? Google introduces the first designated schema ranking signal! That’s breaking news! Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable, Search Engine Land and TechCrunch. Learn about Mordy danger whistle that Jacob has just in case! All this and more from the EDGE. Be sure to check out episode 500! [00:05:02] Google I/O Rolls Out | What to know regarding SEARCH [00:12:44] EDGE of the Web Title Sponsor: Site Strategics [00:13:35] A Ne...
May 17, 2022•31 min•Transcript available on Metacast It’s been announced and we need to ramp up our understanding and implementation of Google Analytics 4. Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4. An incredible resource of knowledge of GA4, Krista teaches the foundational concepts of the new platform and the treasure trove of new insights that are coming our way. It’s time to get our GA4 game on as we have a year to ga...
May 15, 2022•49 min•Transcript available on Metacast Erin, Mordy and Jacob are blown away by what happened to Moz.com, at least for 12 hours. Listen in on who Mordy thinks may have been the culprit of such a dastardly DMCA take down request. Stories from Search Engine Land, Social Media Today and a special article from Will Critchlow’s Brain Labs Digital. All this and we’re coming up to the 500th episode. Listen in as we have something special in the works! [00:02:54] Coming up to our 500th episode [00:05:45] DMCA request took MOZ.com off of Googl...
May 10, 2022•38 min•Transcript available on Metacast 
