Recording from our home studios this week, EDGE rolled out its review of 4 digital news stories this week from Search Engine Roundtable, Search Engine Land and, yup, Search Engine Journal. All the Searches! We experienced the full immersion into the John Mueller AI - Mueller-bot. We think we should have a dedicated segment just for that. [00:02:46] Ad Revenue growth reported by both Google and Microsoft [00:05:39] EDGE of the Web Title Sponsor: Site Strategics [00:06:26] Would you ask SEO questi...
May 03, 2022•24 min•Transcript available on Metacast Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website. We also cover a great deal of information regarding citation strategies. Learn about entity definition and the slew of tools out there to make your structured data grooming easy on this episode of the EDGE. Be sure to check out our first episode with Jonny Ross as he covered the basic of structured data. [00:03:53] How do we measure the successful deployment of schema on a sit...
Apr 29, 2022•38 min•Transcript available on Metacast Mordy’s back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search Engine Journal. Had a fun time listening to Mordy’s analogy of echo chamber quality content - let’s say he did a crappy job explaining it (27:20 mark if your interested). [00:05:21] Big Changes coming for Featured Snippets [00:13:14] Universal Analytics’ Real-Time bug will remain, another reason to go to GA4 [00:16:53] EDGE of the Web T...
Apr 28, 2022•38 min•Transcript available on Metacast THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine Land and Marketing Brew news, Barry unveils his true intentions. Check out our Twitter Poll to find out! Lastly, explore with us our first “Barry Moment” here on the show. [00:05:52] Google rolling out conversion migration tool for Google Analytics 4 [00:11:17] EDGE of the Web Title Sponsor: Site Strat...
Apr 19, 2022•33 min•Transcript available on Metacast Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema. We cover what it is, what it means to search engines, and the value you of schema deployment for visibility. Is schema a ranking signal? We answer it on this podcast. [00:09:38] What is schema? [00:13:54] Benefits of schema: knowledge graphs, rich snippets [00:14:00] The Interview Series Title Sponsor: Site Strategics [00:17:33] Organization and authority for brands [0...
Apr 18, 2022•36 min•Transcript available on Metacast George Nguyen, Director of SEO Editorial at Wix, joins the team to replace the an absent Mordy Oberstein to cover articles of the week in digital marketing. Discussing articles from Social Media Today, Search Engine Roundtable and Search Engine Journal was part of our podcast - and then we discovered the real news: TheThingAboutGeorge.com. George is making a site all about him. Tell us what you think at RateThisPodcast.com/EDGE. [00:05:24] SMBs can connect better in Nextdoor [00:16:33] Thin Cont...
Apr 14, 2022•45 min•Transcript available on Metacast The EDGE team tackled this week’s news with gusto and a bit of exhaustion, actually. So much to cover and so little time. We’ve got a Facebook study from Search Enge Land, Google algorithm volatility from Search Engine Roundtable and discussions about individual Google algorithms in niche industries. Let us know what you think on this week’s Poll and be sure to RateThisPodcast.com/EDGE. [00:04:43] “Interest Categories” on FB Ads are 33% inaccurate?? [00:09:17] Badges? We need all the stinking ba...
Apr 05, 2022•32 min•Ep 490•Transcript available on Metacast Is Google wanting to see a Google-shaped web? There is a huge debate swirling around the Google AMP over the past 5 years. Proponents and detractors of the Google-centered mobile framework have positioned themselves with steadfast resolve. The mobile news visibility on the search engine result pages were exclusively AMP sites until just last year, to much animosity. With the recent unredacted memos found through a recent antitrust lawsuit in Texas revealing inferred manipulation against advertis...
Apr 04, 2022•1 hr 5 min•Transcript available on Metacast Erin’s back in the captain’s seat to go over the recent digital marketing news of the week. Stories from Search Engine Roundtable….yup, that’s it….all from Barry Schwartz. It’s a trifecta. We should probably just give up looking anywhere else… [00:08:05] Product Reviews Update rolling out from Google [00:17:33] Show Notes [00:19:11] 100 million fraudulent or abusive edits blocked on Google Maps [00:21:51] This Week’s Poll [00:23:17] EDGE of the Web Title Sponsor: Site Strategics [00:24:37] What ...
Mar 31, 2022•34 min•Transcript available on Metacast Erin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix. [00:07:30] Header and Footer Links - What does Google think? [00:10:43] EDGE of the Web Title Sponsor: Site Strategics [00:12:56] How are Expertise, Authority, and Trust evaluated by Google? [00:20:13] EDGE of the W...
Mar 22, 2022•31 min•Transcript available on Metacast Mitul Gandhi, CEO of seoClarity, with Mark Traphagan, speaks to the EDGE about their new product, seoClarity Automate, a game-changing scenario for enterprise SEO analysis, insight, and execution. No paid sponsorship here, folks, this is the real deal. Enterprise SEO is about to be at executed at scale! Be sure to listen to the first episode of our two-part interview with these two SEO innovators. They are about to make SEO history……and Erin’s a little verklempt…. [00:04:15] How seoClarity learn...
Mar 18, 2022•43 min•Transcript available on Metacast How did last week’s poll fail? That’s our question. Erin’s not happy there. New From the EDGE this week covers articles are from George Nguyen, Andrew Hutchinson, Matt G. Southern, and Roger Montti. Short-form videos are the way of the future! Give us a listen, today on the EDGE! [00:03:50] Update your WordPress As Soon As Possible [00:06:45] More Short-Form Videos coming to Google SERPs [00:14:26] EDGE of the Web Title Sponsor: Site Strategics [00:15:23] Twitter Testing new Profiles for Shops, ...
Mar 15, 2022•31 min•Transcript available on Metacast The EDGE team gets back to it and covers some key digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Schwartz (bing), George Nguyen and danny Goodwin. We’re wanting to continue to get the word out on how to support Ukraine. Please go to edgeofthewebradio.com/ukraine for more information. [00:05:08] New Businesses Are Opening at pre-pandemic levels! [00:14:21] Verifying your business on Google - harder than getting a passport? [00:18:55] EDGE of the W...
Mar 08, 2022•35 min•Transcript available on Metacast We’re discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukraine that are making a difference, showing what is happening to the rest of the world. Articles from Social Media Today and Search Engine Journal. Let’s make sure to get the word out and share this information. [00:05:05] FB Bans announced by Russia [00:10:51] Website Security important to review due to...
Mar 02, 2022•31 min•Transcript available on Metacast Mordy’s got news that he won’t tell anyone. Way to start off a news show, right? We dove into articles from Search Engine Land, Journal and Roundtable and the train went off the tracks a few too many times to count. Great reads from Miranda Miller, Barry Schwartz and Celeste Gonzalez. [00:04:48] RatethisPodcast.com/EDGE [00:05:57] Majority of Small / Medium Businesses still without an SEO strategy [00:13:07] EDGE of the Web Title Sponsor: SiteStrategics.com [00:13:32] Changes coming for how Busi...
Feb 22, 2022•32 min•Transcript available on Metacast There's such a growth in SEO technology. It's time to take a moment and learn how one of these firms use what they learn from companies that use them to deliver best services. We're talking to Mitul Gandhi and mark trap Hagen, SEO clarity today on the EDGE. [00:04:14] How Mitul came into the SEO industry…and why? [00:07:54] Software had to originate out of a need. [00:09:37] seoClarity first had to understand how to scale themselves [00:11:27] What insights did you have from consulting and how d...
Feb 22, 2022•37 min•Transcript available on Metacast Congrats to Barry Schwartz for 30,000 posts on Search Engine Roundtable! Thanks for all of the hard work. The EDGE is covering stories from Search Engine Land, Journal and Roundtable this week. Be sure to check out sponsor edgeofthewebradio.com/inlinks to receive a free account today! [00:04:42] Local News gets more visibility [00:10:42] Bing to help get millions of new visitors via PubHub [00:16:25] EDGE of the Web Title Sponsor: Site Strategics [00:17:32] Is Code to Text ratio a ranking factor...
Feb 15, 2022•30 min•Transcript available on Metacast Eli Schwartz joins us on the second part of his interview on the EDGE, discussing how to achieve Blue Ocean status with your SEO strategy. Learn some key points on how to acquire that valuable knowledge of customer need and experiences by tried and true methodology. Lastly - learn why you shouldn’t care about Position Zero. Make sure you check out his new book, “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”. [00:06:05] Blue Ocean and Red Ocean [00:11:27] Are Blue Ocean S...
Feb 15, 2022•31 min•Ep 479•Transcript available on Metacast Celebrating 10 Years of our SEO podcast - we had a great time covering digital marketing news from Barry Schwartz, Roger Montti and Kirk Williams. We strolled through memory lane with a video montage of all of the studios we have been in over the years. Please check out the video on YouTube. Lastly, we just have to share Mordy’s new job - throwing in as many curse bombs as he can get away with to provide Jacob’s job security. Yeah, that happened, today on the EDGE! [00:05:27] Mordy bomb drop 1 |...
Feb 09, 2022•34 min•Transcript available on Metacast Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”. It’s a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO. [00:05:45...
Feb 09, 2022•37 min•Ep 477•Transcript available on Metacast Erin, Mordy and Jacob cover the digital marketing news of the week with articles from Roger Montti, George Nguyen, Brock Cooper and Danny Goodwin. Oh yeah, and Mordy tries to pitch you buying a ticket to hear him speak at Brighton SEO. So that happened….. [00:05:06] New Feature on Mobile: “People Search Next” [00:09:29] Google changes the majority of Title Tags [00:16:47] Our Poll This Week [00:18:11] EDGE of the Web Title Sponsor: Site Strategics [00:19:16] New SEO app for Wix from company Deep...
Feb 02, 2022•32 min•Transcript available on Metacast The second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and metrics inside the new paid ad setting we are finding ourselves in, in 2022. The theme of the show today is Adapt, and do that nimbly. Join the Paid Media Pros as the share some great thoughts in studio with the EDGE! [00:04:16] What have we lost from going virtual for our marketing conferences? [00:11:25] There’s a lot of people that are selling paid...
Feb 02, 2022•48 min•Transcript available on Metacast Well, Mordy may have blown all of the headlines even before the intro, but we did cover some great stories from Henry Powderly of SEL, Roger Montti and Barry Schwartz. Make sure that you check out this week’s poll. Plus, we found our mission, after 10 years - SEO Bobbleheads! [00:03:37] There’s someone new at Search Engine Land! [00:06:18] Is your content being outranked by a site that just used Copy/Paste? [00:12:10] EDGE of the Web Sponsor: Inlinks.net [00:13:09] A spike in crawl traffic does ...
Jan 25, 2022•27 min•Transcript available on Metacast Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO! They have so much information to share with our listeners when it comes down to changes in privacy and how it affects digital marketing. We went everywhere. Have a look at the time stamps…..can’t contain it all in one description. This is where we have to go as digital marketers this year and into the future. [00:06:12] Marketing in college and foundational education, not tactics. [00:09:46] Foundational Understand...
Jan 19, 2022•51 min•Transcript available on Metacast We’re feeling very blessed with our new sponsors, Ahrefs and Inlinks! Listen to the team as Erin actually wears a color during recording! Great articles from Mordy, Barry Schwartz and Michael Stelzner for this week’s digital marketing news! Be sure to participate in our episode poll on Twitter. [00:04:04] Deep dive the December Product Review Update [00:14:13] DUCKDUCKGO passing 1 Billion Searches [00:18:36] Our Poll This Week [00:22:01] Ahrefs.com | Title Sponsor of EDGE of the Web [00:22:58] O...
Jan 18, 2022•36 min•Transcript available on Metacast The EDGE team tackles the Steelers entering the playoffs, key articles from Matt Southern, George Nguyen and Sean Hollister, as well as a poll regarding out take on Shopify getting Yoast. But what is most notable this week is the lack of a Barry Schwartz. 04:46 Google Launches Shops Section in Mobile Search 12:28 Ahrefs.com | Title Sponsor of EDGE of the Web 13:32 Shopify SEO Gets Easier With Yoast App 21:09 Our Poll This Week 22:44 Our New Sponsor: Inlinks.net 23:56 Google Exec Say Apple is Hol...
Jan 12, 2022•34 min•Transcript available on Metacast Welcome back to the EDGE for a new year of SEO and Digital Marketing News in 2022! We started off in rare form with a resolution of #MoreMordy from the Head of Communications at Semrush. Covering articles from Barry Schwartz and Miriam Ellis of Moz, we dug into Local SEO stories and stats. Check out our new poll running on Twitter as well - chime in there and we’ll cover the recent poll every show. [00:03:07] Products on your Google Business Profile Page & Maps! [00:05:04] Our Title Sponsor: Ahr...
Jan 04, 2022•28 min•Ep 470•Transcript available on Metacast Darren Shaw of Whitespark.ca joins the EDGE in the second of two parts as we dive into the persistent Local SEO Myths. We covering a great deal that Darren has seen for years and we kill them off, one by one. Darren is a fantastic resource for understanding the true impact that Google My Business (now Google Business Profile) has on a local service company’s customer relationship and conversions… today on the EDGE. [00:02:33] Local SEO Myth: Does everything have to be perfect for Google? [00:05:...
Dec 31, 2021•48 min•Transcript available on Metacast The end of the year is here and we covered so much on today’s show. Not really - it was a Matrix 4 bashfest. A couple of news items, yadda yadda and how bad could a movie suck? Truly? Thanks to Barry Schwartz, Matt Southern, Kevin Indig and Garret Sussmann for their articles, but the thanks really goes to Warner Brothers for making the Matrix 4, what a great gift to end the year with. Special thanks to our title sponsor Ahrefs - check out their free SEO audit tool at www.edgeofthewebradio.com/AW...
Dec 27, 2021•29 min•Transcript available on Metacast We welcome our new title sponsor, Ahrefs as part of the EDGE team. Welcome back! We’re coming in for a landing of this year’s news items with UPDATES! Get your UPDATES here! [00:02:47] Updates…get your updates here! You know what would make the holiday week even better? Product review updates from Google! [00:10:00] John Mueller says you can’t even tell which SEO efforts have changed your rankings [00:17:50] YouTube is going to be adding automatic links to places mentioned in videos…...
Dec 20, 2021•25 min•Transcript available on Metacast 
