In this podcast we explore the growing phenomena of Business-to-Business loyalty programmes where companies reward clients for purchasing products rather than directly rewarding the end consumer. With special guests Mark Maclure of Stream and our very own Adam Posner.
In this podcast we explore loyalty wallets and ask if they are a threat or an opportunity for programme managers. With special guests Radinck van Vollenhoven of Stocard, Phil Hawkins of Flybuys and Pavel Los from Shell we explore the question with a Global panel with experience from both sides of the fence.
In this podcast we explore if loyalty can have an influence beyond marketing and help solve wider problems with society. With special guests Dave Canty and Adam Posner.
In this podcast we explore how small tweaks to a programme can make a big difference. With special guests Stuart Dinnis, Phil Gunter, Craig Grimshaw and Adam Posner.
In this podcast we explore how merchant funded rewards can drive $ millions in revenue for loyalty programmes and how programme managers can plan for a future without cookies. With special guests James Berry from Collinson Group, James Little from TopCashback and Craig Grimshaw from New World Loyalty.
In this podcast an expert panel explain what blockchain and crypto currency is and how this technology can be best applied to loyalty and loyalty programmes. With special guests @Philip Shelper, @Gabriele Giancola and @Stuart Dinnis. See comments below for links to listen on Spotify, Apple and the web. #loyaltypodcast, #marketing, #loyalty.
In this podcast we debunk some of the myths and miss-understandings that we have seen in our time in the industry. With special guests Phil Gunter, Joanne Ward, Stuart Dinnis, Dave Canty, Craig Grimshaw, Alan Lias, Adam Posner and David Feldman.
Is driving success in loyalty an art or a science? In this episode Alan Lias and Craig Grimshaw explore how creativity plays a critical roll in developing winning propositions and have a good laugh along the way too!
In this podcast we explore the question “is coalition loyalty dead?” As 2018 saw the closure of Plenti in the USA and the sale of Nectar in the UK for just 16% of what it was purchased for 11 years can programmes which allow customers to collect at lots of places survive in 2021? With special guests Caroline Papadatos, Phil Hawkins and Phil Gunter.
In this podcast we explore the secrets to creating a successful retail loyalty programme in an interview with Pavel Loss (Global Loyalty Programme Manager at Shell), Steve Hoban (who helped build the Smart Shopper programme for Pick n Pay in South Africa) and our very own Craig Grimshaw all of which have direct experience in managing award winning retail loyalty programmes around the world.
In this podcast we explore what is next for reward credit cards on both sides of the Atlantic. With guest appearances from Oli Dervey, Kate Morgan and our very own Joanne Ward the panel discuss the impact of interchange, Covid, miles pre-purchase, Klarna and fintec start ups on the reward card industry that generated $990 billion in purchase value in 2018.
In this podcast we explore how colleague engagement can help loyalty programmes grow effectively by exploring case studies from around the world in different industries. With David Canty, Adam Posner and Iain Pringle.
In this podcast we explore what airline loyalty programmes can learn from retail and vice versa. With Phil Gunter, Joanne Ward and special guest Jason Adessky with experience gained from working with a wide range of airlines including British Airways, Cathay Pacific, Air Canada Virigin Australia, Virgin Atlantic and Qantas and a wider range of retail programmes including Aeroplan, Nectar, Shell, Tesco, Woolworths and Aimia.
In this episode experts from New World Loyalty provide their predictions for 2021 which we then discuss and vote. 30 minutes of insight and analysis from loyalty experts from around the World.
In this podcast Phil Gunter and Stuart Dinnis look at how the financials of a loyalty programme work and how they have the potential to create beautiful businesses which connect the brand directly with customers and generate money in ways that are unique to the loyalty industry.
In this podcast we look at how Covid- 19 has driven and accelerated change around the world and who the likely winners and losers and what brands can do to retain customer value. With Phil Gunter, Joanne Ward, David Feldman, David Canty, Adam Posner and Craig Grimshaw.
In this podcast we explore how loyalty analytics can add value to your business by exploring common challenges, where we have seen loyalty work best and tips for getting the most from your analytics team. With Iain Pringle, Anthony Graham and Dicken Doe.
The Loyalty Podcast is back! In this episode we explore how the loyalty industry has responded and what how plans will evolve as the World emerges from lockdown. With Phil Gunter and Joanne Ward.
In this episode the team discuss what steps loyalty programmes can take to protect customers and businesses in times of crisis.
In this episode we explore what role redemptions play in building loyalty and give our tips on how to build a successful reward strategy.
In this episode the team explores what we think will and will not happen in the world of loyalty during 2020.
In this episode the team explores the question - is transactional loyalty dead? With Phil Gunter, Alan Lias, Craig Grimshaw and Iain Pringle.
In this podcast we explore if loyalty programmes can be a selfless rather than selfish pursuit.
This week we discuss the holy grail of loyalty programs - how to engage with less frequent customers. With Joanna Ward, David Canty, David Feldman, Alan Lias and Iain Pringle
This time we look at how to build a career in loyalty - how to get started, how has the industry evolved, where is it going and how to get ahead? Featuring David Canty, Phil Gunter, Alan Lias and Iain Pringle.
In our first podcast the team explores when loyalty is right or wrong for a brand, where have we seen loyalty work best and if programs are so great why do they close?
Trailer for a brand new podcast from New World Loyalty featuring Iain Pringle, Phil Gunter, David Canty and Alan Lias where we discuss loyalty programmes and how they can work best for customers and operators and have laugh along the way.
