Podcast 71 - Predictions for 2025
Seven global loyalty experts make their predictions for 2025. Featuring Stuart Melim, Joanne Ward, Pavel Los, Caroline Papadatos, Adam Posner, Rick Ferguson and Iain Pringle.
Episodes
Loyalty Wired
Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
Episodes
Newscast 13 - When Black Friday Comes
In this episode, we dive into the data on Black Friday sales and parse the implications. Plus, we unpack the Spirit Airlines bankruptcy and partner with the International Loyalty Awards.
Podcast 70 - Review of 2024
Our panel of experts review their predictions for the loyalty industry in 2024 and we crown the Loyalty Podcast Prediction Person of the Year.
Newscast 12 - Choosing a Career in Loyalty
Is loyalty marketing now a legitimate career path? And if so, what are the skills required to succeed? Join our latest Loyalty Round Table. Plus: The Loyalty Launchpad.
Newscast 11 - The Death of Plastic
In this episode, we look at the eventual demise of the physical payment cards and the implications for issuer loyalty. Plus, Email personalization and Loyalty Gripes.
Podcast 69 - Practical AI, how to get started.
In this podcast we explore how loyalty professionals can get started using AI at work. To helps us with this I am joined by David Rose of Papa Johns and Ed Child of Costa Coffee who have studied the subject and offer real practical advice for how we can all start using AI to make our lives easier and more productive.
Newscast 10 - Is Fashion Loyalty Having a Moment?
A veritable grab bag of loyalty goodness with a look at fashion loyalty, TikTok Shop, and Virgin Atlantic’s move to dynamic reward pricing.
Newscast 9: Will the Airlines Kill Their Golden Goose?
Airlines facing unprecedented pressure from shareholders, finance teams, disgruntled members, and the government have devalued their loyalty programs. If this trend happens, will the entire airline loyalty ecosystem collapse?
Podcast 68 - The Case For Loyalty
In response to the closure of several high profile loyalty programs and criticism from authors like Byron Sharp, we explore the case for loyalty backed with evidence. With special guests, Tom Hill, Jessie Stuart, Dicken Doe and Phil Gunter.
Newscast 8: The Personalization Episode
This week we devote our entire episode to one of the hottest topics in customer loyalty. In this featured segment, Rick Ferguson speaks to an all-star roster of experts to answer an existential question: If marketing personalization is so important, then why aren’t more companies better at it?
Newscast 7: Can Starbucks return to Pike Place?
In this special segment, Rick Ferguson stands inside of Starbucks’ original Pike Place Market store in Seattle and asks: Can Starbucks leverage its loyalty program and its vaunted digital wizardry to recapture its corporate soul? Plus, we dive into research on Australian customer loyalty and chat with the VP of Marketing for Canada's Air Miles Reward Program.
Podcast 67 - Loyal Customers As A Sales Channel
In this podcast we examine the growth of TikTok Shop, with Mark Ross of Konsort Social, and ask if social enterprise platforms could allow loyalty programs to turn top customers into a meaningful sales channel.
Newscast 6 - The Future of Coalition Loyalty
A decade ago, the global loyalty landscape was ruled by big multi-merchant coalition program operators. Today, most of those operators are gone. Rick Ferguson convenes our Loyalty Roundtable to discuss the past, present, and future of coalition loyalty. Plus, we talk to a loyalty player in the legal cannabis market and explore the changes to the Qantas frequent-flyer program.
Newscast 5 - Sonesta Travel Pass and the Empire State Building
In the saturated world of hotel loyalty, how can you make an impact in best-customer relationships? Rick Ferguson chats with Sonesta Hotels' Kevin McCarthy about the opportunities and challenges of relaunching a loyalty program in a crowded marketplace. Also, Rick debuts the launch of the Empire State Building Ambassador program and Iain Pringle explores the explosive growth of retail media with SG-Retail's Steve Gray.
Pocast 66 - Retail Media - The Essential Guide
In this podcast we explore the explosive growth of the retail media industry which was worth over $128 billion in 2023. With special guests Steve Gray and Katie Streeter-Hurle of SMG we explore the conditions that led to this growth, what benefits it brings customers and brands and provide advice for those considering a retail media strategy.
Podcast 64 - Making the case for loyalty in the boardroom.
In this podcast we explore making the case for loyalty in the boardroom. How do you prove value and make a case for long-term investment. With special guests Amy Barnett of VP of Loyalty at Cracker Barrel and Jay Weinberg.
Newscast 4 – The End of FlyBuys New Zealand & the rise of the “Zero Consumer”
With recent changes to Air Miles in Canada and Nectar in the UK, the coalition model continues to evolve. But will it go extinct? Iain Pringle explores the seismic shift in the New Zealand loyalty landscape that led to the demise of the FlyBuys coalition while Rick explores the rise of the “Zero Consumer” and Airbnb’s customer loyalty strategy.
Newscast 3 – US credit card regulation impact and Apple loyalty.
This week Rick Ferguson revisits US credit card regulations and asks what a settlement could mean for issuers and merchants and explores whether loyalty to apple is a pleasure or a pain.
Podcast 65 - Changing Customer Needs - A Global Perspective
As loyalty is now truly a global market in this podcast we compare research studies from two sides of the globe with Adam Posner in Australia and James Davies of Mando Connect in London.
Newscast 2 - Spotlight on GDPR, the UK market & Blind Loyalty
This week Rick Ferguson travels to the European Union for a look into the current state of General Data Protection Regulation compliance, Charlie Hills, of WPP, gives a summary of the UK loyalty market and Amanda Cromhout shares her inspiration for setting up the Blind Loyalty Trust.
Newscast 1 - Episode 1 of our new podcast format!
Newscast 1 - In our inaugural episode of the Loyalty Newscast we bring you the latest industry news, discuss proposed changes to the US credit card market, explore sports loyalty and ask what loyalty lessons we can all learn from Taylor Swift. With special guests Jill Goldword, Tom Cowgill, Marc Berman, and Guy Rosenhoiz. This newscast is brought to you by CoinBridge by Nayax.
Newscast Introduction
Quick summary of our new Loyalty Podcast which will be launched later today.
Podcast 63 - GenZ Views On Loyalty
In this podcast we interview a global panel of GenZ consumers to find out what they want from loyalty. Who gets it right? Who gets it wrong? How can we engage this critical group of customers?
Podcast 62 - What Brits want from loyalty?
After years of slow decline in UK loyalty market has turned around over the last 2 years. In this podcast we review the latest research from Mando-Connect and YouGov and explore the reasons behind these changes with special guests Charlie Hills, Nick Fishbourne and James Davies.
Podcast 61 - Building CPG or FMCG brand loyalty.
In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.
Podcast 60 - The case for loyalty in difficult times
In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Clicks in South Africa, Phil Hawkins in Australia and Phil Rubin in Australia. A must listen in difficult times!
Podcast 59 - Predictions For 2024
In this podcast the panel give their predictions for the loyalty industry in 2024 with special guests Adam Posner, Phil Gunter, Stuart Melim and Simon Morgen.
Podcast 58 - Review Of 2023
In this podcast we take a light hearted review of 2023 by reminding the panel of their predictions for the year to see which came true. With special guests Stuart Melim, Adam Posner, Phil Ginter and Simon Morgan.
Podcast 57 - Joyalty - The Science Of Magic Moments
In this podcast we will explore how “Joyalty”, or surprising customers with moments of magic, can improve customer engagement. With special guests Adam Posner and Simon Tavernier.
Podcast 56 - Sports Loyalty
In this podcast we will explore how loyalty programs can work for brands that appear to have no loyalty problem at all. So how do sports clubs use loyalty programmes to drive various business benefits? With special guests James Gibbins of Premier League football club Wolves and Tom Cowgill of R4G.