Cognitive psychology provides insights into the minds of our end users. But how might this field help us understand the importance of client involvement in the UX process? Irrational behaviours such as the "IKEA Effect" and the "Not-Invented-Here Bias" indicate why stakeholder involvement is so critical to a project.
Designing for cognitive disabilities is often thrown into the 'too hard' basket. This talk will cover a brief overview of cognitive disabilities and as many practical 'designing for cognitive disabilities' tips that we can fit into a 10 minute slot!
We all have different roles and responsibilities in projects, so isn't it only natural that we'd have different objectives and priorities too? Learn from my experiences with trialling 'total transparency' in projects, which has seen cross-functional teams acknowledge the 'agendas' of others, thereby enabling a more collaborative environment.
Five tips to focus content creators on the 'why' (eg objectives and strategies) of a new online initiative rather than the 'how' (eg a fancy drop down menu or twitter channel) based on two and a half years of content coaching in NSW government.
What does it take to get a User Focused Design process introduced into a large Australian Health Insurer – some pitfalls, some observations and just a little bit about bathroom design.
The design wall is a great collaborative tool, however the team needs to be in one location. With increasingly distributed teams, who in some cases never meet face to face, how does one implement a design wall? This is the search for a solution to find the Virtual Design wall.
How do we influence experience in a large organisation? I say the old 'get engaged early' and 'get buy-in' are red herrings. From my experience, what needs to happen is to build relationships with product managers to show them not just what we do, but why we do it.
Recently, Digital Eskimo and the Powerhouse Museum collaborated to create Water Worx. Through this project, Anthony will reveal how co-design built trust and confidence across the project team. He will also present a range of successful formal and informal co-design, prototyping and testing activities from the project.
To design appropriate products or services, designers need to understand the contexts in which the product or service will sit. Janna will demonstrate practical ways for designers to consider levels of context from the beginning of a project and how to integrate this thinking into every facet of the project.
How do you design a mobile money service for people who’ve never had a bank account? Or an address book for people who’ve never had an address? Rachel will share her thoughts on the challenges and opportunities designing for global markets will present to the user experience industry in the years to come.
How can we develop more and better leaders to help build our profession and deliver great experiences? We can broaden our view of what a UX leader is and focus on both practice leadership and change leadership skills.
Service Design is about more than systems and touch-points. It is about understanding human experience and creating the pathways people take through life.
Before the detailed design of a complex service concept starts, there are four pieces of context that need to be established: The strategic context (why are we doing what we're doing?) The business context (what are we changing?) The user context (who are we developing the service for?) The capability context (what skills do we need to do it?)
In organisations large and small, technology underpins the majority of customer service interactions. But, what do you do if you can’t afford to update systems? In this talk, Anthony will explore recent experiences designing services in large corporates, when tweaking technology was not an option.
NGOs and companies have a lot in common, but they think they are very different. In some cases they absolutely are and in some cases they are not. We have worked with several NGOs and several corporations and realised that each service design projects needed differing approaches and ways of thinking.
Service design cannot be practiced to its fullest extent without the capability of capturing and expressing what a service is.
After spending many years consulting to corporations, Opher Yom-Tov will share his recent perspectives designing from inside a service organization.
Both urban design and sustainability are about creating better places to be. What role can service design play in supporting these practices?
After user research has discovered content opportunities what is the transition that needs to occur for the research outputs to activate a content strategy? This presentation will discuss how NDM are trying to understand and test content consumption and discuss approaches to being influential with the content experts.
We all believe truly innovative cultures to be right, yet in many ways they are rare in large organisations. This talk focuses on sharing experiences of the agony and ecstasy of building leading innovation teams projects in 12 global markets in stores from 35sq.m. to 160,000sq.m over 15 years of retail design leadership.
This talk covers overview of touch/gestural interaction; how touchscreens change the way people interact with technology; learnings from touchscreen projects; best practice for educating people on how to use gestures; how to design for other types of environment and social interactions that influence touch interfaces and the customer experience.
The hardest part about user experience design is not the design work itself, but getting the organisation and the technologists to implement your vision. Matt presents a method and toolset to help you affect a structured decision making process between business, technology and user motivations, ensuring your designs are implemented.
How do we ensure that what we design actually ends up really working, once people start using it? We'll chat about moving from design to development, with a concentration on specifying experience design artifacts for those who have to glean meaning from our work: developers, business stakeholders, and other teams.
Experience design is no longer a nice-to-have luxury of a few organizations with tons of money and exceptional visionary management. It’s become commonplace for organizations that build products and web sites. Experience Design is a centerpiece of boardroom discussions and quickly becoming a key performance indicator for many businesses.
c Grounded by Westpac experience there is value to those that are battling to embed UX practices in the corporate environment as well as providers that can help battle this challenge from the outside.
What is Augmented Reality and how is the consumerisation of the technology changing people's experiences and relationships with the real-world, other people and themselves? How do we as practitioners approach defining and translating this so it enhances our experiences and interactions within our environments, rather than just be novel and throw-away.
Developing a compelling UX strategy and presenting it in a form & format your business stakeholders can related to is a good way to get traction for user-centred design, especially with stakeholders who don’t fully understand or appreciate the value of great UX.
Interaction design is often focused at the interface between a person and a system in the form of a series of request-response actions. But interaction design can be positioned at the strategic level when the interaction designer looks at the transition between interactions & touchpoints; and the aggregate effect of these interactions on the overall service experience.
We all know that usability testing can sometimes miss the mark, no matter what we do the test subject can never be completely unaffected by the situation they are asked to take part in. This was never more obvious than our first usability tests on a multi-touch, multi-person device. What then?
At SEEK, we value insights supported by evidence that provide a deep understanding of the utility and usage of our products. This helps us prioritise enhancements that will result in the biggest improvement to experiences. I’ll discuss a couple of case studies from the past year.
