What does it take to create a truly great slogan that stands the test of time? Andrew quizzes Vieves on classic slogans, which leads to a taste test and visit with one of 2006's top memes. Plus some submissions from the Ad Council that have surprising punchlines.
Jun 12, 2019•1 hr 19 min•Transcript available on Metacast Andrew is back from Australia and brings with him some very grim PSAs and all the cultural confidence of a college kid after a year abroad. But a beat-the-buzzer quiz from Genevieve may cut him back down to size.
Jun 05, 2019•58 min•Transcript available on Metacast It's part two in the series as Genevieve and Andrew turn from ice to fire for a look at commercials that are en fuego. The takes are truly hot this week on ATM.
May 28, 2019•36 min•Transcript available on Metacast In part one of a two-part series, Genevieve and Andrew look at the coldest, iciest, and -- in some cases, the most Germanic -- commercials possible. (Stay tuned next week for some straight fire, y'all.)
May 22, 2019•43 min•Transcript available on Metacast When he's not defending Gotham, Batman sells everything from war bonds to breakfast cereal. This week, Andrew and Vieves look at the many, MANY product tie-ins associated with the Caped Crusader over the years. Plus, will Andrew have to admit to a mistake?
May 15, 2019•1 hr 5 min•Transcript available on Metacast Reality is a trip sometimes, including on this week's episode as Andrew and Genevieve enter a strange world of commercials so weird, they dare you to believe they're for real products. This week, one pill makes you smaller, and one pill makes you tall.
May 08, 2019•1 hr 11 min•Transcript available on Metacast Could a commercial concept be so compelling, so entertaining so...cinematic that it could be adapted to a feature film? That's the question Vieves and Andrew try to answer this week with movie pitches based on commercials that can't satisfy in just 30 seconds.
May 01, 2019•57 min•Transcript available on Metacast Genevieve and Andrew turn the reins over to the Ad Council this week for a parade of commercials that are grossing people out. Plus, an Ancestry.com ad that REALLY struck the wrong note, and a revolution in bank commercials is underway.
Apr 23, 2019•1 hr 1 min•Transcript available on Metacast What the heck is a "chee"anyway? Who knows, because Andrew and Genevieve are done with that nonsense. Say hello to "Adcolades and Admonishments," a new ATM segment that is like nothing you've ever heard before. Plus, two taglines enter, one tagline emerges victorious! We crown the winner in our ATM slogan contest!
Apr 17, 2019•1 hr 3 min•Transcript available on Metacast Thomas Edison is supposed to have said that "a lawsuit is the suicide of time." This week, Andrew and Genevieve kill even more of it by looking at commercials and marketing campaigns that took various brands to court. Plus, it's tagline vs tagline in a final(?) showdown.
Apr 10, 2019•1 hr 10 min•Transcript available on Metacast Genevieve and Andrew grade NBA and WNBA players on their acting abilities in commercials. Plus, a new entry in the ATM slogan competition has Andrew very conflicted about who to crown champion.
Apr 02, 2019•1 hr 13 min•Transcript available on Metacast A stroll through the analytics for After These Messages revealed the surprising fact that this podcast has a significant number of listeners in Schenectady, NY. So this week, Andrew and Genevieve produced a show just for them. Plus, Shaquille O'Neal has a new gig, and Idris Elba lip-syncs his way into Andrew's heart.
Mar 27, 2019•1 hr 2 min•Transcript available on Metacast Thanks to a random post on Reddit, Andrew and Genevieve investigate commercials that try to get attention with a whisper instead of a shout. It's an ASMR paradise on ATM this week.
Mar 20, 2019•42 min•Transcript available on Metacast There's a curious sameness to the new "disruptor"-type companies that are trying to change the way we buy everything from bed sheets to boner pills, So, Andrew and Genevieve play a little game to see just how much their commercials are alike. Plus, they identify some finalists in their long-running tagline contest.
Mar 13, 2019•57 min•Transcript available on Metacast An offhand comment by Andrew leads to this weeks show about commercials that rely on authors and literature to make their pitch. To buy or not to buy, THAT is the question.
Mar 06, 2019•1 hr 14 min•Transcript available on Metacast Good news everyone! Sexism is over now that a a bunch of luxury brands have made ads that empower (or in some cases "empower") women during the Oscars this year. Andrew and Genevieve break it down this week. Plus, the weirdest invocation of Abraham Lincoln ever has them in awe.
Feb 27, 2019•1 hr 3 min•Transcript available on Metacast Just in time for the Oscars, Andrew and Genevieve welcome Emily and Kevin of the movie podcast Dead Beat Film Society to review the trailers for this year's Best Picture Nominees. Guess what? They are a DELIGHT! (The guests...not necessarily the trailers.)
Feb 19, 2019•1 hr 23 min•Transcript available on Metacast Geico has been playing their greatest hits lately, so Andrew takes the opportunity to quiz Genevieve on how well she knows her historical Geico. Plus, Joe Pesci weighs in on the "Home Alone" holiday commercial, and listeners offer some more taglines for the podcast.
Feb 12, 2019•46 min•Transcript available on Metacast Genevieve and Andrew are pleasantly surprised by some of this year's Super Bowl ads, especially the ones featuring dragons and/or Heimlich maneuvers.
Feb 06, 2019•1 hr 18 min•Transcript available on Metacast America is gearing up for this year's crop of Super Bowl ads, and so far, Andrew and Genevieve are seeing a lot of celebrity sizzle, but not much good commercial steak. Plus Andrew gives Genevieve a nearly impossible quiz, and the kid from Stranger Things is pissing off one of the Ad Councilors.
Jan 30, 2019•1 hr 14 min•Transcript available on Metacast Sometimes you love an actor. Then they do a misguided ad campaign, and they become so hard to love. This week, Genevieve and Andrew look at celebrity spokespeople who are starting to wear out their welcome. Plus, a very young ATM listener gets in on the jingle action.
Jan 23, 2019•55 min•Transcript available on Metacast It's been almost 50 years since anyone walked on the moon, but that hasn't stopped advertisers from mining its cold, dead ground for marketing gold. Andrew and Genevieve look at the marketing that was spawned by the space race, and then they die from laughter at a hip hop version of A Christmas Carol. So, they're dead now.
Jan 16, 2019•1 hr 4 min•Transcript available on Metacast Can an alligator make you buy a Chevy? Can a tiger make you buy gum? Andrew and Genevieve answer these questions and more in this week's show. Plus, Andrew quizzes Genevieve about the sounds that helped make certain brands famous.
Jan 09, 2019•56 min•Transcript available on Metacast It's New Year's Day! Andrew and Genevieve are still recovering from the excesses of New Year's Eve, so they turn things over to the Ad Council this week. Today's selections include some marketing videos that were either made by the world's worst or world's best producer.
Jan 01, 2019•37 min•Transcript available on Metacast It's a holiday party as Andrew and Genevieve are joined by friends Aaron, Ariel and Nick to talk about the best commercials of 2018, what Macaulay Culkin is up to this year, and a surprising defense of Christmas car commercials.
Dec 26, 2018•1 hr 3 min•Transcript available on Metacast Genevieve and Andrew look back at the remarkably long list of commercials featuring Howie Long, from the annoying ones to the suuuuuuper annoying ones.
Dec 18, 2018•54 min•Transcript available on Metacast It's the season of giving....but maybe more importantly: Buying. Andrew and Genevieve look at this year's crop of holiday ads. Plus, listeners begin submitting possible slogans for After These Messages.
Dec 11, 2018•1 hr 11 min•Transcript available on Metacast For decades, we've been told that video phones are the future of communication, and this holiday season, it looks like the future is finally here. But which technology provider will dominate the market? Andrew and Genevieve judge the various campaigns, plus they announce a new listener contest.
Dec 05, 2018•1 hr 15 min•Transcript available on Metacast Sometimes commercial makers want to use the perfect song for their product, but they can't get the rights. What do they do? They hire people to create soundalikes. Andrew and Genevieve look at what happens when they're called out on the carpet.
Nov 28, 2018•1 hr 5 min•Transcript available on Metacast It's the ghost of commercials past this week as Genevieve tests Andrew's knowledge of some classic Super Bowl ads. Plus a special dispatch from the Mad Men era and more evidence that Jean and Gene may end their road trip in divorce court.
Nov 21, 2018•53 min•Transcript available on Metacast