Market Proof Marketing · Increasing Buyer Engagement With Photos with Gordon Henderson Kevin Oakley is joined by Gordon Henderson, President, CEO, and Co-Founder of 149 Photos by Builder Digital Solutions, Inc. A visual marketing solution company that takes weekly photos of homes under construction for both home building companies as well as for home buyers under contract. They discuss the benefits of having consistent touchpoints with buyers, why having a photographer regularly on-site leads to...
Nov 08, 2021•26 min•Transcript available on Metacast Market Proof Marketing · Curiosity Over Perfection with Jessi Kelly Kevin Oakley is joined by Jessi Kelly, the Vice President of Sales and Marketing at Stylecraft Builders, Inc. She shares the evolution of her career in the 8+ years she’s been with Stylecraft Builders Inc in Texas. She explains why perpetual curiosity is always better than chasing perfection in your role and she shares why you should always have a mentor and mentee in your career. Kevin and Jessi disc...
Nov 01, 2021•39 min•Transcript available on Metacast Market Proof Marketing · Promoting Active Adult Communities Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow’s pause on homebuying, Bitcoin as payment for homes, and Facebook’s name change. Story Time (02:10) Sarah shares the importance of content around the new lifestyle for Active Adult Buyers and the volume of con...
Oct 28, 2021•46 min•Transcript available on Metacast Market Proof Marketing · The $3.18 Tomato Andrew Peek, Jackie Lipinski, and Becca Thomas discuss the idea of paying $3.18 for a tomato. Would you pay that much? How about that much for a lead? They discuss the value of a lead and why it's best to take a step back and analyze data with more context. They also share the story of a builder who just had their most successful virtual community launch on record, how google is updating to have a continuous scroll, and Facebook’s new sunglasses. Story T...
Oct 21, 2021•38 min•Transcript available on Metacast Market Proof Marketing · Perpetual Learning For Professional DevelopmentWow, we’ve got a full house for this episode! Kevin Oakley, Andrew Peek, Jen Barkan, and Mike Lyon join us to discuss a smorgasbord of topics, including professional development, the benefits of being on the front line, upcoming events, awards, the changing rules of texting as a business, how having mentors and mentees benefit your career, and even more! Story Time (01:33) Jen is coming in with nothing but love today! Septem...
Oct 14, 2021•47 min•Transcript available on Metacast Market Proof Marketing · Ep 169: Should You Be A Pioneer Or A Fast Follower? Kevin Oakley, Julie Jarnagin, and Sarah Simmerman discuss the benefits of being a marketing pioneer or if it’s better to be a fast follower. Also, they review the internal considerations when rolling out a CRM system, why sooner is better than faster for content marketing, and why you better be working on your 2022 budgets. Story Time (01:54) Julie shares the concept of ‘sooner over faster’ and how it relates to content...
Oct 07, 2021•41 min•Transcript available on Metacast Market Proof Marketing · The Future Of Attribution Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss if attribution helps or hurts marketing when it comes to decision making, they review THAT real estate TikTok video that everyone's been sending around, and Mike Lyon announces the Online Sales Leadership Roundtable for the first time on the podcast! Story Time (01:52) Julie receives a crazy high estimate for a simple patio. Andrew discusses if attribution in 2021 either helps or hurts market...
Sep 30, 2021•1 hr 5 min•Transcript available on Metacast Market Proof Marketing · The Nationals with Lisa Parrish Hello new podcast format! Let us know your thoughts as we experiment with having our guest episodes as stand-alone episodes. Also be sure to check out Kevin's recent "Digging Deeper Into Buy Online with Denise Dersin from Professional Builder" interview and learn more about the upcoming Market Proof Marketing Academy happening on December 1-3, 2021 here >>> www.marketproofacademy.com Kevin Oakley is joined by Lisa Parrish, Chief Creative C...
Sep 27, 2021•39 min•Transcript available on Metacast Market Proof Marketing · Is The Home Priced Too High Or Do You Need Better Marketing? Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the marketing steps to take when the biggest feedback about why a new home won’t sell is that “the home is just priced too high”. Plus the team reviews why a proper website structure is imperative for marketing strategy and data tracking purposes, Kevin discusses his biggest takeaway from attending Builder 100, and what iOS15 may mean for your email marketi...
Sep 23, 2021•51 min•Transcript available on Metacast Market Proof Marketing · How To Do The Most With What We Have with Jeff Rutt and Matthew Baehr Kevin Oakley is joined by Jeff Rutt, CEO of Keystone Custom Homes and the founder of HOPE International, and Matthew Baehr, Executive Director of Homes For HOPE, to discuss how to do the most with what you have when it comes to getting involved with helping others. Plus Andrew Peek, Jackie Lipinski, and Bryce Baker share why visualizing short and long-term goals help keep you accountable for home proje...
Sep 16, 2021•1 hr 16 min•Transcript available on Metacast Market Proof Marketing · Online Sales Professionals vs Amateurs Kevin Oakley, Andrew Peek, and Jen Barkan discuss why first impressions matter for all team members and the differences they see between online sales industry amateurs and professionals. Plus why Kevin will never build another pool ever again. Story Time (02:53) Jen shouldn’t have to ask you to wash your face, but here we are. Plus Jen shares the story of an online sales team member complaining about not being taken seriously by the...
Sep 09, 2021•53 min•Transcript available on Metacast Market Proof Marketing · Rethinking Short Form Videos Kevin Oakley and Andrew Peek welcome the newest DYC team member Samantha Matlock on to her first podcast! The team defines what short-form videos technically are and where they could and should be used. Additionally, they touch on the steps that people should take after creating content because no one should create something amazing and then go “now what do I do with this?” Story Time (0:49) Samantha has joined the Do You Convert and also jus...
Jul 29, 2021•55 min•Transcript available on Metacast Market Proof Marketing · Influencer Marketing Conversations with Anya Chrisanthon Kevin Oakley and Andrew Peek are joined by Anya Chrisanthon, owner of AC Marketing & Consulting, to discuss influencer marketing. Additionally, Andrew Peek, Jackie Lipinski, and Becca Thomas talk about the changing landscape of social media platforms and how their shift to preferring videos will influence home building marketers and the content that will need to be created. Story Time (1:51) Jackie officially has a...
Jul 22, 2021•2 hr 30 min•Transcript available on Metacast Market Proof Marketing · Ep 157: Time To Hit The Advertising Reset Button Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the lies builders are telling themselves about the market conditions and why now might be a good time to undo what you did when market conditions were in your favor. Story Time (1:40) Julie recently went on vacation to Alaska and where the national parks and restaurants were still using Covid as an excuse when in actuality the issues were clearly staffing Andrew purc...
Jul 15, 2021•44 min•Transcript available on Metacast Market Proof Marketing · Ep 156: Running So Hot with Jen Barkan Kevin Oakley, Andrew Peek, and Jen Barkan bring you a very special episode! They recorded the podcast LIVE on Facebook to discuss the FAQs of the Market Proof Awards program, what website lead “quality” really means now, & more! Story Time Jen visited her son at work and witnessed him overcoming buyer objections and solving buyer’s problems. Andrew discovers that some people never leave their neighborhood and don’t even know what ex...
Jul 08, 2021•56 min•Transcript available on Metacast Market Proof Marketing · Is Frictionless Virtual Homebuying Attainable? Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the difficulties of trying to buy a home online and whether it may ever be attainable after Kevin once again attempts to purchase a new home online. Also in this episode, they talk about a city that has decided to ban a home builder from renting any of their homes, google’s recent announcement to push back blocking third-party cookies, google’s new image extensions, and ...
Jul 01, 2021•52 min•Transcript available on Metacast Market Proof Marketing · Stretching Your Creative Content Muscles Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more! Story Time (1:30) Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes...
Jun 24, 2021•1 hr 4 min•Transcript available on Metacast Market Proof Marketing · Rebranding a Home Builder with Roka Music Kevin Oakley is joined by Roka Music, the Chief Brand and Marketing Officer at StoryBuilt, to talk about the evolution and thought process behind rebranding her home builder. Andrew Peek, Jackie Lipinski, and Becca Thomas talk about how many leads are too many leads for a move-in-ready home, creating a budget that factors in innovation, and the recently wrapped up Market Proof Academy. Story Time (1:51) Jackie tells the story of ...
Jun 17, 2021•2 hr 32 min•Transcript available on Metacast Market Proof Marketing · Milestone Driven Community Launches Kevin Oakley, Andrew Peek, and Jen Barkan explain why new community launches must be flexible and planned off of construction milestones and not launched around preset calendar dates alone. They discuss if builders should enact their escalation clauses as well as they give some examples of what other builders are doing. Story Time (3:39) Jen has started the 75 Hard Challenge at her daughter’s request and also her hu...
Jun 10, 2021•1 hr 2 min•Transcript available on Metacast Market Proof Marketing · 2021 Online Sales Benchmarks: New Year, New Metrics, Solid Results For this special episode of Market Proof Marketing, Kevin Oakley discusses the metrics behind the data that created the 2021 Online Sales Benchmarks infographic for Q1 of 2021 and why we made a conscious effort to only included data we could verify. Listen to the podcast version of Mike Lyon and Jen Barkan‘s Facebook live via the link above or check out the full recorded video here. Kevin Oakley also shar...
Jun 08, 2021•37 min•Transcript available on Metacast Market Proof Marketing · Content Calendar Conversations Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss content calendars for homebuilders and why there isn’t a one-size-fits-all solution. Kevin also recounts his latest secret shop of a home builder who recently fired their entire online sales team and replaced them with chatbots, it was predictably terrible. Story Time (4:05) Jackie shares why she’s proud of the marketers lately who are utilizing this unique time to go full steam ahead o...
Jun 03, 2021•48 min•Transcript available on Metacast Market Proof Marketing · The Dangers of Shadow Interest Lists Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the dangerous practice of shadow interest lists being created by onsite sales team members, how they lead to poor customer experiences, and why you should nip them in the bud. They also discuss the need for marketers to take a step outside of the box this year and try taking risks (at least 20% of the time) when it comes to marketing your brand. Story Time (1:11) Julie talks abo...
May 27, 2021•38 min•Transcript available on Metacast Market Proof Marketing · Build-to-Rent Q&A with Noel Christopher Noel Christopher, Senior Vice President of Portfolio Services at Renters Warehouse, joins us to discuss why the build-for-rent phenomenon is likely going to change the home building industry forever. Also in this episode, Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the hesitancy being seen in potential home buyers due to them not understanding how to purchase a home from builders. Story Time (1:53) Jackie shares the ...
May 20, 2021•2 hr 31 min•Transcript available on Metacast Market Proof Marketing · Ep 148: Buyer Experience Tools with Kody Smith Kody Smith, President of NoviHome, joins us to discuss how to help keep the communication with buyers as transparent as possible. Plus, Kevin, Andrew, and Becca discuss Kevin’s recent attempt at making a homesite reservation on a home builder’s website and why the experience was less than perfect. Story Time (2:10) Becca shares her story of how she had been told that finding a daycare near her home would be easy and now they...
May 13, 2021•1 hr 7 min•Transcript available on Metacast Market Proof Marketing · The Market Proof Awards & CallRail Updates with Madelyn Wing Kevin Oakley, Andrew Peek, and Jackie Lipinski have some exciting news! Do You Convert is launching the Market Proof Awards, a data-driven awards program to recognize marketing & online sales excellence in the home building industry! Then Jen Barkan and Kevin Oakley talk with Madelyn Wing from CallRail, about how they listen to home builders and their needs when creating and updating existing features. Story Ti...
May 05, 2021•2 hr 41 min•Transcript available on Metacast Market Proof Marketing · Ep 146: Reducing Chaos For “Buy Online” Kevin Oakley, Andrew Peek, and Jackie Lipinski shake up the podcast with an impromptu clash-of-the-titans debate, as Jackie and Andrew give their options on who should be responsible for creating visual content elements: in-house teams vs external resources. And Kevin has had it with a builder who is claiming they’ve solved the “Buy Online” problem when in fact, they seem to be creating more chaos for their company and their custom...
Apr 29, 2021•53 min•Transcript available on Metacast Market Proof Marketing · The Rules Are Changing Kevin Oakley, Andrew Peek, Julie Jarnagin, Mike Lyon, and Jen Barkan are in the house to bring you a very special episode to discuss the ever-changing ecosystem that is online sales and marketing for home builders in 2021. They talk about how OSC’s should handle priority lists, how being nimble and flexible is the key to moving forward in an ever-changing market, and how some home buyers are taking the term Online Sales “Counselors” very literally....
Apr 23, 2021•1 hr 14 min•Transcript available on Metacast Market Proof Marketing · 2022 Market Predictions and Beyond Kevin Oakley, Andrew Peek, and Jackie Askews talk about what they think the not too distant future could look like for new home builders and buyers alike, why the market might shift in favor of more home rentals, and how the lack of land in the future will pave the way for more creative home product offerings. Story Time (1:00) Jackie Askews shares with the team that after seven months of building a new construction home, her township h...
Apr 15, 2021•57 min•Transcript available on Metacast Market Proof Marketing · Zillow’s New Construction Consumer Housing Trends Report with Brett Steele Kevin Oakley, Andrew Peek, and Jackie Lipinski talk with Brett Steele, the Sr. Sales Manager of New Construction at Zillow Group, about Zillow’s New Construction Consumer Housing Trends Report of 2020. They review the fascinating data behind people’s purchasing habits compared to previous years, they touch on the future of technology and how it can apply when purchasing a new home, and they discus...
Apr 07, 2021•2 hr 41 min•Transcript available on Metacast Market Proof Marketing · Ep 142: Builders Choosing Intentionally NOT To Sell Homes Kevin Oakley, Andrew Peek, and Jackie Lipinski are back this week to talk about the big picture of why new home sales in some areas seem to be down year-over-year (spoiler alert…it’s not just the weather, it’s also the lack of inventory). They discuss Kevin’s first builder visit in over a year, the actual value behind going viral on TikTok, and the current ad spend reduction numbers seen across the board. Story Ti...
Apr 01, 2021•52 min•Transcript available on Metacast