This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. Kirk is the author of numerous articles on the subject, including one of Kevin’s favorites from 2019. On this episode he shares insight around why attribution is NOT the holy grail of marketing analysis, and the circumstances in which it actually works well. Also, the Builders’ Show is next week! You can check out all of Do You Convert’s IBS education ...
Jan 16, 2020•1 hr 8 min•Transcript available on Metacast This week we are joined by Abbie Mirata, VP of People and Culture for ApostleTech, a Salesforce implementation and support partner. Learn why builders of all sizes should spend more effort building, integrating and improving their internal data and communications systems to better manage their success. Plus, the International Builders’ Show is just around the corner! Find out where to catch the DYC team. Story Time (3:16) Jackie has big news! Also, email continues to be one of the most effective...
Jan 09, 2020•1 hr 14 min•Transcript available on Metacast Happy New Year from Do You Convert! For our first episode of 2020, the DYC marketing team discusses what we’re most looking forward to doing, knowing and watching this year. Plus, the digital trends predicted to disrupt in 2020, and… have we hit a wall with A.I.? Get a jump start on your new year right here. Story Time: (4:48) Kevin shares a builder partner’s perfect summary of what makes Do You Convert unique. In the News: (7:22) Four Digital Marketing Trends Poised to Disrupt in 2020 (Prophet....
Jan 02, 2020•57 min•Transcript available on Metacast It’s the Market Proof Marketing Christmas Edition! This week we go back in time and play the top three most downloaded episodes of 2019. Thank you so much for listening and being part of the Market Proof Marketing community. Happy Holidays from Do You Convert! Celebrating 50 Episodes with Jeff Shore (4:04) Are you Listening to Your Customers? with Paul Cardis (37:00) Convert to Conversion Campaigns for More Conversions (1:05:09) Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Foll...
Dec 26, 2019•1 hr 23 min•Transcript available on Metacast Based on pure data, one analytics company is declaring Facebook organic reach dead for brands. What’s a social media marketer to do? Plus, we talk marketing new homes to millennials, a fascinating story about Facebook’s A.I., and inspiration for your remarketing campaigns. Story Time: (2:00) Andrew gives some tips for using Google Analytics data to inspire your remarketing campaigns. Jackie’s sister is house hunting in Texas and has misconceptions about buying new. Kevin tells a fascinating stor...
Dec 19, 2019•30 min•Transcript available on Metacast Kevin is away so Andrew, Jackie and Thaïs get to play! We talk the latest social media updates, why you need to pay attention to dark mode email, and Gartner’s biggest (and scariest) tech trends for 2020. Kevin rejoins us to talk with Ben Keal, Director of Sales & Operations for PrivateCommunities.com about what drives “lifestyle” consumers (45-65+) to consider and buy new homes. Story Time: (1:45) Jackie questions Black Friday shopping trends – is it worth it anymore? Andrew talks about a uniqu...
Dec 12, 2019•53 min•Transcript available on Metacast Holiday season is here, which means the DYC team is traveling all over the country and enjoying time with family! This will be a shorter episode, but packed with food for thought from our second article on digital advertising effectiveness. Story Time: (1:04) Becca is building a Thanksgiving table in one weekend and it’s kind of like trying to sell inventory homes at the end of the year. Kevin lays out the roadmap to marketing success. Also, we have a special gift for the very next caller! Leave...
Dec 05, 2019•32 min•Transcript available on Metacast What do we really know about the effectiveness of digital advertising? Are brand keywords worth it? In our first ever 2-part news series, we examine if digital advertising actually works, scenarios where it might not, and if not, why are we spending all this money? We also talk with Lynne Davis, CEO and Founder of NterNow, to learn how to create experiences that today’s independent home buyer wants. Story Time: (1:50) Jackie: West Elm Holiday House Pop Up in NYC: the trend of shoppable staged ho...
Nov 27, 2019•1 hr 26 min•Transcript available on Metacast This special episode is extended story time with Kevin because his internet wouldn’t allow for a normal recording session to happen. Enjoy! Story Time: The Oakley’s begin the process of looking for their next home – and things don’t all go quite as expected The minimum standard for digital marketing keeps getting higher and higher. If you’ve rely heavily on the MLS to drive sales you might relate. News and Q&A; : (25:00) Deadline for nominations to Professional Builder’s 40 Under 40 is Monday No...
Nov 24, 2019•35 min•Transcript available on Metacast Ryan Snarr, Director of Marketing for Destination Homes, joins us this week to discuss the necessities and pitfalls of purely creative marketing work in home building. Also, Andrew’s warranty saga continues, Facebook changes their branding, and how should agencies really charge for their time? Story Time: (0:45) Warranty Woes Part 2 with Andrew: The value of setting customers’ expectations In the News: (5:06) Introducing our new company brand (Facebook.com) Facebook to limit the number of ads th...
Nov 14, 2019•1 hr 2 min•Transcript available on Metacast In this story and news-packed episode, Kevin, Andrew and Jackie go into depth on a few big topics. They tackle: The future of the home builder’s role post-close No more excuses for home builders NOT to have reliable marketing data. Marketing multiple communities in close proximity to one another with simultaneous launches and so much more… Story Time: (4:52) Jackie discusses FB Messenger, IG Direct & automatic replies – opportunities and cautions when using social messaging. Andrew’s new home sa...
Nov 07, 2019•1 hr 13 min•Transcript available on Metacast Our guest this week is David Allison, author, lecturer, ex-Global VP of Marketing, and mastermind behind The Valuegraphics Database, the first global dataset created specifically to help organizations predict and influence behavior using the values we share. David began his career in advertising, eventually owning a marketing communications firm in Vancouver where he worked with high-rise urban developments. Today he travels the world sharing how human insight around human values is how marketer...
Oct 31, 2019•1 hr 21 min•Transcript available on Metacast Kevin’s away so Andrew, Jackie and Becca take over the podcast! This week we speak with Quint Lears, the mastermind behind NewHomeSales.com and RELENTLESS: The New Home Sales Documentary, which has been viewed more than 33 thousand times on YouTube. We learn why and how he got started making videos, tips for going viral, how to write a book, selling new vs used, and so much more. Story Time: (1:46) Is Facebook Ads Manager constantly glitching on you? Becca discusses why it can actually be a good...
Oct 17, 2019•57 min•Transcript available on Metacast This week the DYC team discusses three big news ideas – where you should focus your efforts to get maximum ROI, how to plan a content marketing budget for 2020, and the sales tech debate: does new home sales need more or less marketing automation? Listen and weigh in… Story Time: (2:10) Andrew answers the question: “A coming soon community needs a lift and another community is underperforming. We’re considering shifting more dollars to Facebook – is there room for more volume?” Kevin shares that...
Oct 10, 2019•1 hr 12 min•Transcript available on Metacast This week we welcome our first ever repeat podcast guest! Steve Shoemaker is VP of Sales & Marketing for Ideal Homes in Oklahoma City. On Ep 68: Live from the 2019 Online Summit, Steve mentioned he was participating in the Parade of Homes and teased his reasoning behind it. Well… we couldn’t just get that go, so we invited him back to talk about it! Learn why Ideal Homes was in the Parade of Homes for the first time in 10 years, the reason behind that decision, and the value they got from it – y...
Oct 03, 2019•1 hr 13 min•Transcript available on Metacast We are live from the 2019 Online Sales & Marketing Summit in Chicago! Kevin and Andrew take to the rooftop of the iconic LondonHouse hotel and chat with attendees about their favorite parts of the Summit and what they hope to learn. Special guests are Kelli Davis (Mungo Homes), Beth Russell (Stylecraft), Beth Phillips (Caviness & Cates), Bryce Baker (Chesapeake Homes), Steve Shoemaker (Ideal Homes), Alaina Money-Garman and Jeff Turner. We scratched the surface of a few topics that could warrant ...
Sep 26, 2019•59 min•Transcript available on Metacast This week Kevin, Andrew and the entire DYC Team are in Chicago for the 2019 Online Sales & Marketing Summit! Kevin is solo for a quick news segment and to introduce this week’s guest: Justin Nolette, Marketing & Digital Sales Manager with Sterling Homes in Edmonton, CA. They talk progressive marketing techniques and the difference between American and Canadian approaches. News: (1:02) Facebook and Google antitrust investigations: all you need to know (theguardian.com) 360 Topic of the Week – Mar...
Sep 19, 2019•35 min•Transcript available on Metacast This week we take a deep dive into unattended access. We mentioned it briefly on episode 62, but there were a slew of follow-up questions. We talk about set-up options, pros and cons, how to make it work, and what it means for the future of real estate. Plus… we have been trying to shorten the Story Time segment but it’s hard when there are so many interesting tangents. Weigh in on if we should cut or keep Story Time in the Market Proof Marketing Facebook group. Story Time (1:12) Kevin talks bra...
Sep 12, 2019•1 hr 14 min•Transcript available on Metacast What happens when your pre-sale program goes a little too well? This week we talk with Carrie Rogiers, Marketing Manager for Fischer Homes, about how her model homesite became an overnight campground, and what her team did to accommodate the campers! Plus… #ChickenSandwichWars, Facebook special ad categories and more. (Apologies for the slight background noise on Carrie’s audio!) Story Time (0:56) Jackie gets out her popcorn to watch Chick-fil-A vs. Popeyes #chickensandwichwars on social media. ...
Sep 05, 2019•1 hr 17 min•Transcript available on Metacast There was so much interesting news to discuss on this episode that we didn’t even get to our planned topic of the week! Hear our take on iBuyers, organic search, more Facebook privacy options, and the curious deepfake trend. Plus, we had our first caller on the MPM podcast line! Hear her question and our answers about Facebook ad targeting. Story Time (2:47) Becca shares the value of taking marketing photos as soon as homes are finished, and what happens when time gets away from you. Thaïs had a...
Aug 29, 2019•58 min•Transcript available on Metacast What is mystery shopping’s best and highest use? What do you do with the results? When should you NOT use it? In this week’s episode, we chat with Leslie Jeter, President of Clear Evaluations, to demystify secret shops. From techniques to reporting, learn how mystery shopping has changed over the last 20 years. Story Time (1:35) Jackie shares a viral real estate listing that made its way from Florida all the way to Pittsburg: Zillow’s “House on Fire.” Andrew explains search impression share vs. ...
Aug 23, 2019•1 hr 9 min•Transcript available on Metacast This week, Kevin and crew chat about one of our most-asked questions… “What’s next in online marketing?” Plus, Mike Lyon makes a guest appearance to introduce a brand-new solution from Do You Convert for ALL builders and developers! Story Time (3:17) Kevin shares what can happen when a builder doesn’t believe in digital marketing as a core strategy. It’s Mike’s 18-year wedding anniversary! Plus, how to make unattended access to your model homes work. Which is more important – attribution or anal...
Aug 15, 2019•1 hr 23 min•Transcript available on Metacast Prospects are visiting your communities, homes are selling… things are “good enough” today. But are you investing in tomorrow’s homebuyer? On this week’s episode, we chat with Kevin Weitzel from Outhouse about anticipating future content needs of both builders and consumers, producing consistently exceptional content, and best practices in technology implementation and application. Story Time (1:15) Kevin is offered to be a thought leader on Forbes.com. Guess how much it costs… Becca ponders whe...
Aug 09, 2019•52 min•Transcript available on Metacast On this week’s episode we introduce Thaïs Cuffy, who manages everything content and event-related at Do You Convert! Thaïs has been in the new home industry for over 10 years, leading marketing efforts for a top sales and marketing agency and a leading software company. Learn her approach to content marketing, where she finds inspiration, and why cross-department communication is key to content strategy. Story Time (1:00) Becca is changing how she feeds her horse and shares how that relates to h...
Aug 02, 2019•44 min•Transcript available on Metacast There’s no substitute for hard work – in business or life. In this week’s episode, we talk to Chad Sanschagrin, owner of Cannonball Moments, to learn how he rose from knowing nothing about home building to becoming the #1 sales agent in the country for a large, national builder. His lessons of perseverance and discipline can benefit anyone in new home marketing or sales looking to expand their knowledge and perfect their craft. Story Time (6:54) Andrew questions if builders should publicly post ...
Jul 25, 2019•2 hr 35 min•Transcript available on Metacast Is foot traffic as important as online traffic? Can it even be measured effectively? If so, what do we do with the data? On this week’s episode, we speak with Michael Guimarin, Enterprise Account Executive for Dôr, to answer these questions and more. We also address privacy concerns and trends when it comes to technology and data collection. Story Time Andrew’s #liveupdate: Closing is happening!! Plus, he decides that MS Excel is a requirement for all marketers. Jackie shares some ideas for sale...
Jul 11, 2019•1 hr 10 min•Transcript available on Metacast Is there any way for Facebook to really control privacy settings? Or has it gotten too big for its own good? On this week’s episode, we explore these questions and more with Dennis O’Neil, president of ONeil Interactive. Dennis recently attended the F8 Facebook Developer Conference and shares what he heard straight from Zuckerberg himself. Story Time Andrew explains the different categories of leads, and why it’s important to distinguish when talking about CPL. Jackie shares the power of word-of...
Jun 27, 2019•1 hr 23 min•Transcript available on Metacast Kevin is out this week, so Andrew, Jackie, and Becca have taken over the podcast! In the past year, they’ve each built a new home. They share where they are on their respective journeys, and how they really feel about the build process. Plus, they talk about getting creative with social media, homes with no photos, and the best way to learn Google products. Story Time Andrew is finally getting all his issues resolved on his new home. Becca has her 30-day “fix-it” appointment. The crooked wall is...
Jun 20, 2019•38 min•Transcript available on Metacast Whoa! Kevin delayed this episode seeing the light of day for a few weeks after it was recorded… too much travel scheduled in May and June to edit and publish. Mike Lyon comes back to talk about all the details surrounding him selling his own home using only Facebook, Zillow, and BoxBrownie. You won’t believe how the buyer actually found out the home existed… or maybe it will turn out exactly as you’d expect? Story Time Kevin’s 40 Under 40 talk isn’t going to be the normal style Andrew shares his...
Jun 13, 2019•1 hr 8 min•Transcript available on Metacast Marketing your own house (or those of friends and family) has never been easier thanks to two simple tools that work together amazingly well. Also this week… someone you all know and love is joining the team at Do You Convert, Andrew has a house update, and we talk a bit more about Facebook and Insta. DYC is HIRING! (Come Join Us!) now.doyouconvert.com/grow to apply Looking for one more fantastic home builder marketers to join our team Story Time Andrew talks about the most important part of bud...
May 20, 2019•45 min•Transcript available on Metacast 
