By all accounts the existing home industry is in a state of chaos. Every week brings new headlines, new initiatives to try and change the system, and huge competitors locking horns as they try to dominate the new era of real estate. It is fascinating to watch, and also an inside look into what is likely coming down the line for the NEW home industry in the next three to five years. Story Time Becca has a house update – the builder would like to move the closing date Kevin’s confused by being ask...
May 06, 2019•53 min•Transcript available on Metacast Jeff Shore joins us for our 360 conversation as we celebrate our 50th episode! You’ll likely learn things about Jeff you’ve never known before – and also his perspective on the difference between sales and marketing. PLUS – how does he REALLY feel about “dare to compare” worksheets? Story Time Jackie is excited about some of the design trends that she is seeing from new builder websites Andrew is fascinated by all the hate that builders / developers can get from the “not in my backyard” crowd Ke...
Apr 16, 2019•1 hr 10 min•Transcript available on Metacast With all the rule changes Facebook just rolled out taking away even more targeting options… what’s a home builder to do? Setup and use conversion campaigns of course! We’ll walk you through what they are, how they work, and step-by-step setup. We’ve been using them for a while now, and now it’s time to let you in on exactly what kind of magic they can create. Story Time Kevin shares how much money it would take to completely dominate paid search in one of the best housing markets in the country ...
Mar 26, 2019•46 min•Transcript available on Metacast Are you listening to your customers? Really listening? Paul Cardis, the Founder and CEO of Avid Ratings joins us to talk about how important truly listening to your customers is, and how he’s focused on doing it the right way. Oh, and he’ll also explain how not to get your Google My Business account banned – kind of important. Story Time Andrew was surprised to hear back from a real person after giving feedback on a survey Becca had her pre-drywall meeting on her new home! Kevin shares about his...
Mar 22, 2019•1 hr 2 min•Transcript available on Metacast Kevin’s back from Guatemala to share his insights from The International Builders’ Show. Then, Andrew and Kevin share their answers to several questions they were either asked from the stage or right after they finished their talks. We’ve picked specific ones we think are beneficial for everyone to hear the answers. Have a question you want answered? Email show at doyouconvert.com Story Time Jackie shares a secret shop experience that left her wanting Andrew had his call with a Google Rep today,...
Mar 12, 2019•59 min•Transcript available on Metacast Kevin’s out of the country, so the team hijacked the studio to produce their own episode discussing everything that happened at this year’s International Builders’ Show. The post Ep 46: Team DYC Hijack (IBS Review Special) appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 46: Team DYC Hijack (IBS Review Special) appeared first on Online Sales and Marketing for Home Builders - DYC ....
Feb 28, 2019•29 min•Transcript available on Metacast We decided to embed the Ad Doctor with one of our builder partners for 60 hours so he sees the gritty reality of what it’s like to be a marketing and sales leader on the front lines. Hear what surprised him, and how his outbound calls as a fill-in OSC went. We’ll also go behind the scenes on his Inventory Homes Shouldn’t Have Birthday’s blog post. Story Time Jackie compares email marketing results from two different builder partners Becca wants to let you know that your FB ads being denied...
Feb 08, 2019•55 min•Transcript available on Metacast Amazon seems to be eating the world. So what does it take for a new product launch on Amazon to be successful and stand out from the crowd? This week we talked with Andrew Morgans, the founder of Marknology – an Amazon Product Accelerator to find out. The parallels to a successful community launch may (or may not) surprise you. Story Time Becca’s house update – framing is about to start. Andrew – No construction yet – stuck in permitting. Plus a dive bar update! Kevin did a webinar (get the reco...
Jan 30, 2019•56 min•Transcript available on Metacast Have you ever wanted to have a “Buy Now” button on your homes? Our guest this week is making it happen! Matthew Slutsky – founder and president of BuzzBuzzHome joins us to talk about the evolution of the new home marketplace, and why outsourcing your sales and marketing efforts may not be a great idea in the years to come. Story Time Yes, Kevin really thinks that billboards suck! Andrew got some not great news delivered in a great way on his new home. News (7:54 ) Attribution models – what they ...
Jan 21, 2019•50 min•Transcript available on Metacast How can you maximize the perceived value of the homes you build? It goes way beyond price and location for those who are willing to take the time to put in the work and partner with the right companies. Tim Rethlake will give you unparalleled insight into how much work goes into developing and marketing the products that make up our homes – are you capitalizing on those efforts? Apologies for some audio inconsistencies, but if you can hang in for a few minutes you’ll be positively hooked with th...
Jan 09, 2019•1 hr 17 min•Transcript available on Metacast How can an OSC contribute to appointment and sales results while also regularly walking every inventory home, taking all the photos, flying drones, and more? Andy Gottesman from M/I Homes joins us to share his insights into 6 years as an OSC and what the next steps in his career path looks like. Story Time Andrew & Becca have updates on their new home progress Kevin notices some changing trends on cost per lead for online and offline efforts and also wonders why offline conversion rates aren’t i...
Dec 30, 2018•1 hr 11 min•Transcript available on Metacast Both Andrew & Becca are in the pre-start phase of their new home experience. The contract’s signed, but the homes haven’t begun construction yet. Hear their perspective on the good, the bad, and the… missed opportunities? Story Time Creepy ads are targeting Andrew (and his new home progress) Becca is feeling a bit left out in the cold An amazing example from Destination Homes of a “here’s what happens behind the scenes” video for buyers Kevin wants you to dig into “targeted display” and has an u...
Dec 17, 2018•46 min•Transcript available on Metacast Sean Carpenter joins us this week to talk about creating relationships, solving problems, and having fun. Hear the lesson’s he has learned from over 20 years in real estate as a Realtor, trainer, and leader. Also, don’t forget to join our Facebook Group for additional content throughout the week or to ask questions from your peers! Story Time Andrew is building a NEW HOME! Kevin gets a note about people camping out 3 days ahead of a Presale Without Fail event News (8:22) Google has more of a mon...
Dec 03, 2018•1 hr 3 min•Transcript available on Metacast Kristin Duffy joins us to break down the why, the what, and the WOW from Zillow’s in-depth report on new home shoppers. For the best possible experience, go download your own copy first before hitting play. Story Time Jackie wants to make sure any holiday campaigns are as clear as possible to your prospects Kevin has a REALLY fun story about cost coding and budgets Becca had her design appointment for her new home (in 5 short hours!) News (14:01) Robots and A.I. really want to take over these jo...
Nov 13, 2018•1 hr 4 min•Transcript available on Metacast Kevin is normally pretty calm and steady with his emotions, but this week he’s pretty darn cranky because of one particular news article. Why? The headline (and content) of the piece is potentially harmful to builders who decide to focus on what is being defined as “Killing It” but is actually an old benchmark that isn’t as relative to getting real sales results today. Focusing on the right metrics matters, and in this case, we don’t think they did… Story Time Andrew’s inspired by a piece of equ...
Nov 07, 2018•53 min•Transcript available on Metacast Does it feel like much has changed since 2015? When it comes to where website traffic is coming from for home builders – it certainly has! Overall, traffic and leads are WAY up, but where they are coming from is important to understand too. Story Time Unlimited traffic to your site for only $35? Yikes. Jackie’s on the hunt for a new car Andrew found something sneaky on a Google My Business listing. Is it genius, or a terrible idea? News (10:04) Facebook is also working AR glasses Google is shutt...
Oct 31, 2018•59 min•Transcript available on Metacast “My company or our homes just aren’t that interesting” and other common lies home builder marketers tell themselves. Shawn Van Dyke – a master of Instagram – is here to strip away all of your excuses. He built his current company almost exclusively using content creation and social media – and he’s going to tell you exactly how he did it. Story Time Becca has power again! Andrew is now a remodeling contractor News (2:08 ) Google Totally Wants To Replace You (call screening & handle simple tasks)...
Oct 23, 2018•1 hr 1 min•Transcript available on Metacast The most popular ebook in our industry has been revised, expanded, and put into print! The new Presale Without Fail has hit the streets, and we’re going to dive in and share stories from the front lines of community launches around the country. Story Time Andrew declares it to officially be “inventory home season.” Jackie realizes that becoming obsessed about baby product shopping has a lot of things in common with home shoppers. Kevin shares a quote from Earl Nightingale that came to mind when ...
Oct 16, 2018•1 hr 2 min•Transcript available on Metacast This week the DYC team discusses whether a stand-alone marketing calendar is an obsolete relic of the past, or a must-have document. Don’t hit delete on yours just yet – we’ll share the pros and (a lot) of the cons. Story Time Andrew’s falling deeper in love with Amazon and their products. Becca’s building a new house! Kevin wants you to make sure you are conscious of the trade-off between results and efficiency – sometimes doing this a less efficient way is better. News Snapchat and Amazon may ...
Oct 09, 2018•1 hr 1 min•Transcript available on Metacast This week Chris Hartley stops by to share his experience of leading sales and marketing teams from his predominately sales background. Hear what he’s found works best to keep sales and marketing working together and singing Kumbaya (or at least not trying to choke each other). Story Time Jackie got a request from a new marketer who is confused how to market new communities that don’t have content yet Andrew’s home is SOLD! Kevin’s recovering from event-itis – a condition that occurs from attendi...
Oct 01, 2018•1 hr 17 min•Transcript available on Metacast Warning! This episode is completely different. We hopped in the time machine, and went back to the 1980’s to celebrate the end of day 1 at the Online Sales & Marketing Summit. As a bonus, try to identify the songs playing in the background. Get ready for a fun and insightful peek behind the curtain… Live Interviews With Summit Guests! Justin Nolette Kim O’Quinn Dan Mooy Travis Tipps Lindsey Bryson, Melanie Clark, and Taylor Brown Paul Cardis – Founder of Avid Ratings Jackie and Becca from DY...
Sep 18, 2018•44 min•Transcript available on Metacast Coming to this year’s Online Sales & Marketing Summit? You’re going to love this week’s show. Not coming? Don’t skip it just yet! Lots of good transparent conversation around the most important topics for new home marketers today awaits you… Story Time An update on some BIG news for Andrew (and his neighbor) Kevin admits that logistical items around events are his least favorite marketing activity News Did Nike know the branding move it was making with Colin Kaepernick? Hear our take. Google wan...
Sep 10, 2018•49 min•Transcript available on Metacast This week Meredith Oliver stops by to talk about what builders struggle with when it comes to websites, digital marketing, and how to bring the latest technology into the model home. We’re also pretty sure you’re going to learn some new things about her that you might not have known before! (Sorry for the delay! The holiday meant family time first… but we’ve got something special planned to make up for it.) Story Time Andrew’s neighbor finally put a for sale sign up after nearly one month of not...
Sep 05, 2018•1 hr 11 min•Transcript available on Metacast In today’s world branding sometimes gets a bad wrap for not attributing directly to sales results, and yet as A.I. becomes more powerful pure branding (storytelling) is likely to become even more important. Jenny NeSmith from EA Homes joins us to talk about the real-life tug of war between working in the “clouds” and working in the “dirt.” You MUST watch this IG story from EA Homes before you listen for the best context. Story Time Kevin & Andrew share their in-depth chat with a Facebo...
Aug 27, 2018•1 hr 6 min•Transcript available on Metacast How to market proof your marketing is this week’s 360 topic. A topic we’re so passionate about – we chose it as the name of our podcast! Don’t succumb to the market conditions – you aren’t helpless! Story Time Andrew bought a coffee grinder that he likes more than your home for sale page Kevin sold his brother’s house with some new photos, and has advice when launching a new website News Trulia launches neighborhood detail pages on the web and app. They’re amazing Do you need local pages o...
Aug 20, 2018•1 hr 2 min•Transcript available on Metacast Storytelling is the new black for marketers everywhere, but shouldn’t how you tell your stories change with the technology that consumers are shifting to? Jeff Turner, North American CEO for immoviewer, joins us this week for our 360 topic discussion on telling great stories. It’s the longest MPM episode yet – because it was too good to cut short! Story Time Andrew joined a new gym! Kevin is trying to help his brother sell his house – because the listing agent is a bit old school. News FB ...
Aug 12, 2018•1 hr 23 min•Transcript available on Metacast The 5 P’s of marketing can fix pretty much all of your problems with sales results, however advertising (which is only 1 of them) can only do so much by itself. We’ll go in-depth on each and answer common questions about this must-use process for addressing areas of weakness. Small Talk A hilarious clip about how marketers can fall into the “hype” around the shiniest new objects Story Time Andrew wants you to have a dedicated time on your calendar for testing new ideas Kevin recommends tha...
Aug 06, 2018•1 hr 5 min•Transcript available on Metacast Personalizing your new home is one of the main reasons people choose to build. So why is all that information locked away in your design studio? Shouldn’t there be a better way? Chad Bria with Envision joins us this week to talk about it. Small Talk Breaking down the stats on the over 8,000 downloads of the podcast so far, including the 5 most popular episodes: #5: Ep 5 – Old Habits Die Hard with Steve Shoemaker #4: Ep 19 – Marketing Like A Girl with Alaina Money #3: Ep 1 – Landing Pag...
Jul 29, 2018•1 hr 1 min•Transcript available on Metacast Lay down on the couch – the Dr is in. This week we’re diving deep into your brain (and ours) to uncover 8 things that can really trip you up. Story Time Andrew has some tips for home builder videos (especially on social media) based on this gem: https://www.youtube.com/watch?time_continue=1&v;=0uWGXw-q_WM Kevin is excited to hear that a home builder has started their own podcast! Listen here: https://apple.co/2uLL6D9 News Amazon holds an “event about nothing” and sells hundreds of millions of th...
Jul 23, 2018•1 hr 2 min•Transcript available on Metacast We chat with Jackie Lipinski from American Classic Homes in Seattle. She came from outside the industry, and today is one of the top new home marketers in the country. Story Time Andrew reminds us about an important detail to keep in mind with landing pages Kevin explains why everyone needs to stop advertising News New research shows that the quantity of reviews do impact page rank Google Ads announces machine learning to help advertisers Life event targeting with Google. What it is, and how to ...
Jul 16, 2018•1 hr•Transcript available on Metacast 
