We chat with Jackie Lipinski from American Classic Homes in Seattle. She came from outside the industry, and today is one of the top new home marketers in the country. Story Time Andrew reminds us about an important detail to keep in mind with landing pages Kevin explains why everyone needs to stop advertising News New research shows that the quantity of reviews do impact page rank Google Ads announces machine learning to help advertisers Life event targeting with Google. What it is, and how to ...
Jul 16, 2018•1 hr•Transcript available on Metacast This week we explain how you can – and how you can’t – steal from your competition using digital marketing efforts. Story Time Kevin shows you Google Trend data can keep you from trying the impossible Andrew gives real data behind his challenge to everyone from last week’s show News FREE NEW TOOL – Home Builder Insights. See national and regional Google Analytic trends! How much does real SEO help cost anyway? New way to check for suspicious review behavior The danger of A.I. may not be what you...
Jul 06, 2018•1 hr 5 min•Transcript available on Metacast This week we break down keynotes and sessions from PCBC 2018 on an abbreviated episode – enjoy! Story Time Andrew encourages you to simply elevate your standards to get better results Kevin shares an interesting thing that happened during his speaking session News FREE NEW TOOL – Home Builder Insights. See national and regional Google Analytic trends! A quick update on HomLuv.com Now you can see what ads a Facebook page is running Stop lying to yourself (and your boss) (Reminder) Your site bette...
Jun 30, 2018•44 min•Transcript available on Metacast This week we have one of the leading ladies of home building on – Alaina Money from Build Like A Girl, Garman Homes, Fresh Paint, and more. She’s always an open book – and we love that. Get ready for what is perhaps the most fun we’ve had on an episode yet! Story Time Andrew is once again inspired by Seth Godin’s words of wisdom Kevin rants on the difference between imitation and innovation, and then gushes about the Oculus GO News New Instagram app for long-form videos – IGTV Facebook to ...
Jun 22, 2018•1 hr 1 min•Transcript available on Metacast Home builders at times have a strained relationship with them, but in any market they can also be a great ally. This week we tackle the subject of working with brokers and agents from someone who has some unique experience doing it themselves. Story Time Andrew shares that sometimes what you lose (targeting options in this case) isn’t as important as what you gain Kevin tells a tale of a marketing leader who thought they could get away with never going into their CRM… News Trying to disrupt real...
Jun 15, 2018•1 hr 7 min•Transcript available on Metacast You know we love photos, but you can’t always use a photograph… and sometimes there may be something even better. This week we’re having a conversation on visualization – renderings, interactive visualization tools, animation, and more! Story Time Andrew is getting harassed by Google and Facebook reps – are you? Kevin is amused that Kroger thinks free cookies may help fight off Amazon instead of matching their level of innovation News More paid search results coming from mobile – but ad spending...
Jun 09, 2018•1 hr 12 min•Transcript available on Metacast A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online? Story Time Andrew reminds us not to overlook the obvious when trying to figure out why something isn’t selling well Kevin is surprised that many universities still deny the internet’s existence when it comes to choosing curriculum News Why consumers give up privacy so quickly online Opendoor moves quickly to ke...
Jun 01, 2018•38 min•Transcript available on Metacast Andrew is in Kevin’s basement for the first-ever live studio recording of MPM. We recorded until 12:30am, which led to an attempt at a unique analogy for Google Analytics. Enjoy! Story Time Andrew’s home keeps getting smarter – August Door Lock Kevin spent some time giving back in Guatemala with his family – Watch videos 1 & 2 News Zillow CEO gives additional insight into their new strategy on Mad Money Facebook more popular than ever after “scandal” Update on google and your othe...
May 26, 2018•1 hr 2 min•Transcript available on Metacast The alternate title of this episode could have been “How To Punch Used Homes In The Face” but that sounded a bit harsh. How to reach the largest amount of home shoppers using Zillow is this week’s 360 topic. Story Time Andrew explains why his terrible golf game reminded him how important repetition (practice) is important to be a great digital marketer. Kevin shares the importance of pattern recognition in identifying where to invest your time to move the marketing needle or identify roadblocks....
May 11, 2018•1 hr 5 min•Transcript available on Metacast Can marketers and advertising take over your brain with Jedi mind tricks? Just a little bit… Influence is this week’s 360 topic. Story Time The internet seems pretty sure we’re all helpless mindless zombies… because ADVERTISING Andrew views a message on the side of a van that convinces him of only one thing. Not to ever use the service it talks about. News Holy loads of copy Batman! Adwords to begin testing 3 lines of headline text on an ad Search query results now available in latest vers...
May 05, 2018•1 hr 3 min•Transcript available on Metacast SEO is a critical component of long-term success for any company – not just home builders. So, why is it so misunderstood? What exactly IS it anyway? Story Time Andrew wants to make sure you keep branded and unbranded terms separate for more accurate reporting. Kevin shares why EVERY photo you use in marketing doesn’t have to be Insta-worthy. News Facebook “premier” video format aims to bring even more video “live” to FB users Sorry #DeleteFacebook movement… FB doesn’t look to be going awa...
Apr 28, 2018•1 hr 11 min•Transcript available on Metacast We are overrun with important news topics this week – PLUS Facebook gives clear information on how ad targeting will be changing in the months ahead. Finally! Story Time Andrew has some hard dating showing just what kind of impact real photos has vs renderings. Kevin travels back in time to the day his builder’s home was torn down on Extreme Home Makeover. News Responding to online reviews increases conversions – perhaps as much as having better reviews? Google officially testing “more res...
Apr 21, 2018•1 hr 2 min•Transcript available on Metacast Learn how to track the effectiveness of your digital efforts, and keep Google Analytics from lying to you! Story Time Andrew is still talking about pictures! This time they were on the builder’s site… but hidden? Kevin interviewed two marketing candidates – learn why one made a much better impression. News Check to see which apps can see your Facebook data Kevin & Andrew’s take on Zuck’s testimony – with audio clips! Native ads are a REALLY big deal – are they worth it? Google link shortener is ...
Apr 13, 2018•52 min•Transcript available on Metacast Ever wondered how an owner or CEO views marketing’s role and contribution? Wonder no more! Story Time Andrew is getting excited about how smaller builders are starting to use video Kevin has a new analogy for marketers… does it work? News Mobile SEO results will soon depend on the mobile content being shown How to find which pages are causing 404 errors in Google Analytics Instagram API plug is pulled. More fallout from privacy concerns. Adwords may begin running their suggested ads… without you...
Apr 06, 2018•1 hr•Transcript available on Metacast More fearful tales from Facebook land, and processes and tactics to stay efficient with your time as a marketer. Story Time Kevin’s worst (and at the same time best) marketing campaign ever Andrew’s swagger wagon gets damaged in the car wash News (Is Facebook Dying?) Facebook putting a pause on new bots for Messenger over privacy concerns Third-party targeting is (maybe) all going away on Facebook 3 Facebook ad metrics you SHOULD be looking at 360 Topic Of The Week How to Be a Marketing Ninja (m...
Mar 30, 2018•52 min•Transcript available on Metacast What is content marketing, and how can it help you sell more homes? (and Kevin records his audio in a tin can – apologies) Story Time Nike really wants Andrew to buy some shoes Kevin tries to justify why he spent too much money on cologne News Facebook is DYING!!! Right? Adwords Interface Upgrade Your Users Don’t Need to ‘Learn More’ Inventory Homes are HOT 360 Topic Of The Week Content Marketing (and Twitter) – with special guest Will Duderstadt Question Of The Week Sometimes Marketers Need A C...
Mar 24, 2018•1 hr 12 min•Transcript available on Metacast If you had to pick between effectiveness and efficiency – which would you choose? Story Time Kevin is actually enjoying personal Twitter use?! Andrew goes to the gym at 5am Kevin got an AMAZING gift… even though some parts were leftovers News Toys R Us Is Closing – Why? SERPs Are Getting Longer Google May Double Your Daily Budget Without Asking Lawyers Get Into Trouble For Violating Google’s Review Policies 360 Topic Of The Week Efficient & Effective – with special guest Mike Lyon Question Of Th...
Mar 16, 2018•1 hr 12 min•Transcript available on Metacast What are builders still doing out of habit that they should think about stopping – or at least changing? Story Time New community launch – missed opportunity Re-marketing got Kevin to buy an expensive piece of equipment News Robots Are Coming To An Open House Near You New Logo – Yes or No? Google Display vs Facebook Remarketing Test Results 360 Topic Of The Week Old Habits Die Hard with Special Guest – Steve Shoemaker Parade of Homes Directional Signs Broker’s Opens Question Of The Week Em...
Mar 09, 2018•1 hr 2 min•Transcript available on Metacast How do you diagnose the best way to help a struggling community with your marketing efforts? Story Time The importance of clear communication and definition of the “problem” Don’t change your answer (if it right) just because of pressure from others News How FB ad strategies affected the last election KW build an AI app for their agents (SO smart) How fast your page loads on mobile is (really) important Surprise! New home sales were UP (why reading beyond the headline is important) 3...
Mar 02, 2018•1 hr 2 min•Transcript available on Metacast Now with better audio levels! We’ll keep tweaking the audio each week until it’s perfect. Story Time The Olympics are making us think about… marketing! Why practicing your craft isn’t enough News Facebook making another change to organic reach metrics Google image search making it harder to “borrow” photos Chrome’s built-in ad blocker Analytics goals for negative behaviors 360 Topic Of The Week Defining the definitions we use regular in marketing (branding, marketing, advertising, etc) Question ...
Feb 23, 2018•1 hr•Transcript available on Metacast Story Time Hacked! Why WordPress isn’t always the best choice Large agency perspectives are lagging (ie: geo-targeting on social ads is important) News AMP getting an upgrade in the not-so-distant future Brands not happy with content around their ads Why staging sites are so important 360 Topic Of The Week Social media: insource or outsource it? Question Of The Week When am I ready for online chat? Resources Mentioned Wordfence: Security plug-in for WordPress Ryan’s Toy Review AgoraPulse: Social...
Feb 16, 2018•48 min•Transcript available on Metacast Story Time With Andrew Why redirects are so important when launching a new website How they affect both robots and humans Why they are so often overlooked News The winning Superbowl commercial Google search results and secure websites (httpss) Facebook testing the ability to downvote comments Four ways to work with designers (via Seth Godin) 360 Topic of the Week Landing Pages Forever! (Sometimes) Resources Mentioned URL structural tool for SEO & redirection Unbounce – preferred landing page...
Feb 13, 2018•55 min•Transcript available on Metacast