Market Proof Marketing · Ep 297: Less is MoreIn this episode, Kevin Oakly, Andrew Peek and Julie Jarnagin discuss the lack of data being used by large corporations in regards to their marketing strategies as well as their frustrating experience with GA4 so far. They muse on the cascading effect on the economy of monthly mortgage payments being 20% higher than they were a year ago and how the low used homes inventory is causing realtors in a frenzy to reach out to builders for their listings.Stor...
Aug 17, 2023•56 min•Transcript available on Metacast Market Proof Marketing · Ep 296: Be Curious, Be AttentiveIn this episode, Kevin Oakly, Andrew Peek and Jen Barkan discuss the reasons why it is so vital to be passionate, ready to learn, curious and attentive about the world around you. They go over an article on personal brand rules for employees, pointing out what they would add and emphasizing rules they agree are effective. Together, they discuss their thoughts and fears on the looming mass inventory of used homes that will inevitably affect...
Aug 10, 2023•1 hr 3 min•Transcript available on Metacast Market Proof Marketing · Ep 295: Utilizing Meaningful Information to Create Impactful Content with Barbara WrayIn this episode, Kevin Oakley sits down with Barbara Wray, the Senior Vice President of Strategic Growth at Wick Marketing. Barbara shares an inside look at their nationwide study of new home buyers and shares the process that led them to inspect the attitudes, aspirations and motivations instead of just looking at the demographic. They discuss the results from the survey...
Aug 07, 2023•43 min•Transcript available on Metacast Market Proof Marketing · Ep 294: Marketing Is Like An OnionIn this episode, Andrew Peek, Beth Russell and Julie Jarnagin discuss the blend of being both coach and strategist but that it’s okay to choose one path and go for it: don’t be someone you’re not, be the best version of you! Beth shares that her favorite marketing phrase is “marketing is like an onion" meaning there are layers and layers to be pulled back and discovered. At the end of the day, they agree that the unpredictability of the ...
Aug 03, 2023•50 min•Transcript available on Metacast Market Proof Marketing · Ep 293: Rates High, Inventory Low, Good Luck!In this episode, Kevin Oakly, Beth Russell and Julie Jarnagin celebrate the release of Julie’s new book “Building Certainty: Content Marketing for Home Builders”! Julie shares her inspiration for writing the book and gives an insight into what one can expect to gain from reading the book! They discuss the most effective marketing strategies including digging deeper and getting personal. Together they agree that the last few we...
Jul 27, 2023•59 min•Transcript available on Metacast Market Proof Marketing · Ep 292: Pulling On ThreadsIn this episode, Kevin Oakly, Jackie Lipinski and Beth Russell discuss the hype around the new Meta app “Threads” but agree they all have yet to feel excited about it and find themselves frustrated with seeing a lot of noise from people they didn't choose to follow. They dive into the homebuilding process and challenges that they have faced as well as the clash between builders and realtors that often happens.Story Time (07:03)Jackie is reading ...
Jul 20, 2023•1 hr 8 min•Transcript available on Metacast Market Proof Marketing · Ep 290: The Details MatterIn this episode, Andrew Peek, Jackie Lipinski and Julie Jarnagin lament about the inevitable panic that will start when everything is changed over to GA4 due to lack of preparation. They share how ChaptGPT has saved them hours at a time for certain tasks but have also been noticing others using it in negative ways that impact the quality of their work. They discuss the importance of giving customers the “perfect experience” and how some might th...
Jul 13, 2023•58 min•Transcript available on Metacast Market Proof Marketing · Ep 289: Special OPT Episode "Effective Realtor Outreach for Online Sales Specialists"We have a special episode today featuring one of our latest Online People Talking live shows! In this episode, Jen Barkan meets with Kassandra VanProyen from Olthof Homes to talk about how she is successfully working with Realtors. With an increase in new home inventory and a decrease in used home listings, working with real estate agents has become a large part of our business. She's go...
Jul 06, 2023•39 min•Transcript available on Metacast Market Proof Marketing · Ep 288: Don't Have a BiasIn this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski talk in depth about GA4, how having a bias can ruin opportunities and how preparation for things to come prevents problems in the future both at home and at work. They discuss the extraverted traits that OSC’s need to have in order to be successful even if they aren’t naturally extroverted and share ways to tap into that side of themselves.Story Time (04:19)Andrew is finding something...
Jun 29, 2023•1 hr 9 min•Transcript available on Metacast Market Proof Marketing · Ep 287: The Power of the Handwritten NoteIn this episode, Andrew Peek, Beth Russell and Jessie Suggs talk about the importance of knowing your demographic and taking the reviews and criticism seriously instead of assuming you know better than the consumer; you have to stay humble and open to what can be improved. Together, they discuss how items are worth what the consumer is willing to pay and apply that to people looking for a home, while also considering how difficult...
Jun 22, 2023•59 min•Transcript available on Metacast Market Proof Marketing · Ep 285: The "Programmatic" ProblemIn this episode, Kevin Oakley, Jackie Lipinski and Julie Jarnagin discuss “Programmatic Ads” and why Kevin thinks that if you hear someone use the word “programmatic” they are either trying to sell you something or they don’t know what they’re talking about. They talk about introverts and extroverts in the workplace and ponder the traits associated with both, but suggest no matter your personality you can develop the skills needed to be ...
Jun 15, 2023•49 min•Transcript available on Metacast Market Proof Marketing · Ep 284: What's Your Tendency?In this episode, Kevin Oakley, Andrew Peek and Jen Barkan talk about the need for human connection and humanity in a world that grows more automated everyday. They discuss “The Four Tendencies” by Gretchen Rubin and share which tendency they think they are now vs what they used to be and talk about the missed opportunities they see in sales.Story Time (06:41)Jen got a new tattoo in honor of her dog and is amazed how much better the exper...
Jun 08, 2023•1 hr 10 min•Transcript available on Metacast Market Proof Marketing · Ep 283: Letting Go and Shifting MindsetsKevin Oakley is joined by Nicole Maggio-Deaton, the Marketing Manager for Chesapeake Homes who is celebrating nine years with them. She shares about her journey through earning her degree in Business Administration with a focus in Marketing and landing a position with Chesapeake Homes as a Sales Agent that eventually led her back to Marketing. Together, they talk about how having a background in sales can really benefit those going...
Jun 05, 2023•28 min•Transcript available on Metacast Market Proof Marketing · Ep 282: Mentors and MortgagesIn this episode, Andrew Peek, Beth Russell and Jackie Lipinski discuss and debate the role of a mentor as well as the skills that are required to make you an effective mentor yourself. They weave that discussion into pondering the common trades of a highly effective marketing director and give their thoughts on rising interest rates for home buyers.Story Time (03:10)Andrew urges people to verify their accounts and shares an example.Beth talks...
Jun 01, 2023•57 min•Transcript available on Metacast Market Proof Marketing · Ep 281: The Trolls Have More ToolsIn this episode, Kevin Oakley, Beth Russell and Julie Jarnagin discuss the importance of putting effort into testimonials and finding the best way to show what you can do for the buyer. They talk about owning and understanding your data, give the various reasons why building companies list on an MLS and share their thoughts on current Ai developments. Kevin sent an assignment to the team which had them use Bard, Google's Ai exp...
May 25, 2023•1 hr 12 min•Transcript available on Metacast Market Proof Marketing · Ep 280: Choosing to Prioritize Your Goals with Michelle Simms-ReiterKevin Oakley is joined by Michelle Simms-Reiter, formerly a home building company owner and NC licensed Real Estate Broker and now founder of Strive Coaching Studio. She shares her journey through starting a home building company during the 2008 recession that became a huge success to founding Strive Coaching Studio. Together, they talk about how change starts from within and that it is up to the individ...
May 22, 2023•42 min•Transcript available on Metacast Market Proof Marketing · Ep 279 Breaking Out of LimitationsIn this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski question whether the month of May is raising spirits or the fact that everyone is smashing their sales goals! Kevin says having a set brand is limiting for a company and they debate whether or not it’s effective to stay within the confines of your branding boundaries. They discuss why Facebook is riddled with older generations leading Gen Z to avoid it and Andrew breaks down ...
May 18, 2023•1 hr 4 min•Transcript available on Metacast Market Proof Marketing · Ep 278: ChatGPT’dIn this episode, Kevin Oakley and Andrew Peek are joined by Mike Lyon to talk about all things Ai and ChatGPT from its potential dangers to ways that its flawed in its current evolution as well as the advantages it offers. Story Time (04:48)Kevin shares things he has learned from his recent work travelsMike warns against the slippery slope of giving over certain databases to ChatGPT after mentioning the amount of people asking him about itAndrew shares h...
May 11, 2023•1 hr 10 min•Transcript available on Metacast Market Proof Marketing · Ep 277: Should Targeted Ads Target You?Andrew Peek, Jackie Lipinski and Julie Jarnagin start the podcast by asking “What one thing makes you start immediately looking at homes in order to move?” And give various answers on what it was for them. They discuss Andrew’s controversial takes on dashboard usage, share advice on builder website content, and the future of ai in regards to targeted ads. Story Time (04:36)Andrew believes that dashboards should not be used by indivi...
May 04, 2023•46 min•Transcript available on Metacast Market Proof Marketing · Ep 276: Lawsuits and Listings with Rob HahnIn this episode, Kevin Oakley sits down with Robert Hahn, CEO of Decentre Property Exchange and writer of NotoriousRob.com to discuss everything from a current lawsuit case that could lead to an uncertain future for big corporations to Decentre Property exchange and their core functions as an MLS company. They share their goals and hopes for future home buyers that include simplifying an overly complicat...
May 01, 2023•58 min•Transcript available on Metacast Market Proof Marketing · Ep 275: Ai Drops New Music, But Should It?Kevin Oakley, Andrew Peek, and Samantha Kellenberger ponder how many DYC employees have ADHD and decide that probably 80% of the marketing team has it undiagnosed. They urge people to get their tickets for the 2023 DYC Summit and let everyone know that half-price tickets are sold out. They discuss the current home interest rates being high and people’s desire to see it come down, but warn of the reality surrounding the economy if...
Apr 27, 2023•56 min•Transcript available on Metacast Market Proof Marketing · Ep 274: Make the Circle BiggerIn this episode, Kevin Oakley, Andrew Peek, and Bryce Baker discuss the cap on potential in the current market making people restless and feeling the need to make an impact. They touch on their frustrations with geofencing, wishing builders would cast their geography net wider and share advertising methods they find effective. Story Time (28:20)Bryce is excited to attend the online sales academy Kevin talks about testimonial bankruptcy and w...
Apr 20, 2023•1 hr 5 min•Transcript available on Metacast Market Proof Marketing · Ep 273: Finding UnicornsIn this episode, Kevin Oakley, Jackie Lipinski, and Jen Barkan talk about the importance of being curious, asking the right questions and choosing quality over quantity in work relationships. They share what traits stand out to them in the hiring process and difficulties of finding the “unicorns” that thrive on self-motivation and curiosity. Kevin teaches the group about “chronological snobbery” and together they discuss appreciating the past inst...
Apr 13, 2023•55 min•Transcript available on Metacast Market Proof Marketing · Ep 272: The Meh-taverseIn this episode, Andrew Peek, Jackie Lipinski, and Julie Jarnagin gather to discuss the expectations and pitfalls of the Metaverse. The team ponders the reasons why it didn't live up to its hype, and the different ways it can be useful. Together they share insights on the latest and greatest in the new home marketing world, and how we can all take away something from the good and the bad of new technologies. Story Time (3:40) Jackie ponders the psy...
Apr 06, 2023•55 min•Transcript available on Metacast Market Proof Marketing · Ep 271: The Art of Curating a Successful Conference with Greg Fuson In this episode, Kevin Oakley sits down with Greg Fuson, Vice Presidents of Events and Experience for PCBC, to discuss the art and thoughtfulness that goes into designing a conference that stands out amongst others. Kevin and Greg outline what this year’s event will look like, and the value of activating someone’s emotions through events. Kevin and Greg discuss: What makes PCBC different from other confe...
Apr 03, 2023•28 min•Transcript available on Metacast Market Proof Marketing · Ep 270: Imposter SyndromeKevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach organic content through the lens of Andrew’s recent cruise experience, how builders can shift their marketing when needing to focus on presales, and the importance of trying new strategies and investing in your career. Story Time (15:47) Andrew just returned from a cruise and it had him thinking about th...
Mar 30, 2023•47 min•Transcript available on Metacast Market Proof Marketing · Ep 269: Marketing Coach Power HourKevin Oakley and Jackie Lipinski welcome the newest Do You Convert Marketing Coach, Beth Russell to the team. In this marketing coach power hour episode, the team talks about everything from building a home, the importance of messaging, Beth’s biggest takeaways from shadowing home builder meetings, and more!Story Time (4:48)Beth talks about building a custom home, her third home purchase in 8 years, and how the experience has reminded he...
Mar 23, 2023•1 hr 12 min•Transcript available on Metacast Market Proof Marketing · Diving Into Home Builder Data with Rick Holmes and Alan Ratner Kevin Oakley is joined by two industry experts, Alan Ratner, Managing Director at Zelman & Associates, and Rick Holmes, CEO of Home Builder Data, to take a deep dive into the world of home builder data. Join us as we explore the insights they've gathered, discuss the roles of first-time home buyers now and in the future, and how they use data to track trends for and from home builders nationwide.Kevin, Alan, ...
Mar 20, 2023•42 min•Transcript available on Metacast Market Proof Marketing · How To Calm Down A Nervous Team Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss why website traffic is not a problem for most home builders at this time, why some teams are feeling nervous even when they’re having record-breaking sales this month, and what marketing teams can learn from other home builders.Story Time (8:53)Becca reminds marketers that even incremental improvements can lead to success, not everything has to be a big update all the time.Julie might ...
Mar 16, 2023•51 min•Transcript available on Metacast Market Proof Marketing · Online Sales Takeover with Mike Lyon and Jen BarkanMike Lyon and Jen Barkan discuss the latest in the online sales world, including how to navigate dialogue across internal teams, benchmarks and takeaways from 2022, and a quick how-to guide on working with real estate agents. Additionally, Mike shares some personal insights on the importance of follow-up during a customer's purchasing journey. Story Time (2:20)Jen talks about on-site sales and marketers recent interest a...
Mar 09, 2023•40 min•Transcript available on Metacast 
