Market Proof Marketing · Why Marketers Shouldn't Target Themselves Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss how marketers can identify their own marketing biases and learn to keep an open mind, they explore the differences between how we think how people typically search for non-single-family homes versus how they actually start their home search, plus Facebook’s subscription plans.Story Time (2:35)Jackie talks about the google search volume for Twin Homes, Duplexes, Vil...
Mar 02, 2023•53 min•Transcript available on Metacast Market Proof Marketing · Is The Spring Selling Season Here? Kevin Oakley, Andrew Peek, and Samantha Kelleberger review the data and discuss if the spring selling season is here yet. They talk about the future of AI for home builders, home builder sentiment, and more!Story Time (2:35)Samantha shares her customer service experience with Wayfair after she now has 3 broken fire pits. Andrew shares a pleasant customer experience with 0 human interactions.Kevin has never been more excited because conv...
Feb 23, 2023•1 hr 5 min•Transcript available on Metacast Market Proof Marketing · Stop Pining for the Past Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss if there's value in creating a new "series" of homes and when a product series program might actually apply, how the same story can be told in different ways through creative writing, why marketers need to stop pining for the past, and more! Story Time (3:43)Jackie has a builder that is creating a new series of home, when the real message might actually be the new low price point.Julie has...
Feb 16, 2023•1 hr 14 min•Transcript available on Metacast Market Proof Marketing · The Housing Market Today & Beyond with NAHB Chief Economist Dr. Robert Dietz Kevin Oakley was joined by Dr. Robert Dietz, the Chief Economist and Senior Vice President for Economics and Housing Policy for the National Association of Home Builders. They discuss the housing deficit and limiting factors around the housing marketing, the current home supply and mortgage rates, the anticipated rise in cyclical home supply, and looking into the 2030s and beyond. ...
Feb 13, 2023•47 min•Transcript available on Metacast Market Proof Marketing · Calculating Your Cost-Per-Lead Andrew Peek, Jackie Lipinski, and Bryce Baker discuss how builders can calculate their yearly cost per lead data and why it’s important to know, why you need to analyze all of your Call-To-Actions on the desktop and mobile versions of your website, and the best practices around how to carve out time for self-learning goals. Story Time (0:30)Bryce shares the CTA’s to update on your home builder website. Jackie explains why there is no indust...
Feb 09, 2023•52 min•Transcript available on Metacast Market Proof Marketing · Goal Setting: Name It and Claim It Kevin Oakley, Andrew Peek, and Jessie Suggs present the latest Q4 online sales data, fresh from the source. They also delve into the workings of the Market Proof Algorithm and how it sheds light on larger data problems in affected communities. Finally, the team explores the connection between marketing decisions and the impact on home builder marketing conversion rates.Story Time (2:43)Jessie shares the 2022 Q4 Online Sales Benchmark da...
Feb 02, 2023•8 min•Transcript available on Metacast Market Proof Marketing · CMO Powers, Activate! Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss the power of a CMO and how they can positively impact their company, if google penalizes companies for using AI writing tools, tips for attending IBS, and more!Story Time (1:59)Sarah discusses the value of knowing when to focus on reviews as a home builder Jackie gets a crazy 28k quote for fixing a drain, from a sub who admits at the end they don’t know what they’re doing. Aka...
Jan 26, 2023•51 min•Transcript available on Metacast Market Proof Marketing · Do You Convert Announces New Creative Director Karla Tuten Kevin Oakley is joined by Do You Convert’s new Creative Director, Karla Tuten! They dive into Karla’s unique experience working with home builders over the years, what projects she’s most proud of, why branding and graphic designs need to be minimal yet meaningful design and what that means, and more!Kevin and Karla discuss:Ep 121: Deep Design with Karla TutenThe obstacles that can get in the way of great graphic...
Jan 23, 2023•35 min•Transcript available on Metacast Market Proof Marketing · A.I. and Its Role in 2023 for Home Builders Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss how home builders might utilize A.I. for 2023, the 5 reasons why and why not a marketer might want to use A.I. tools, and why you need to step up and hustle at your own jobs when the market gets tough. Story Time (3:22)Julie shares why she was disappointed in the lack of insights and product recommendations for a large purchase from a professional and what home builders ...
Jan 19, 2023•1 hr 8 min•Transcript available on Metacast Market Proof Marketing · Activate Your Skills for 2023 Kevin Oakley, Andrew Peek, and Jen Barkan discuss the home builder services that won't fly for 2023, why the word of 2023 needs either to be Activate or Electric, and how to harness your OSC energy to amplify the customer experience. Story Time (8:08)Jen Barkan talks about the energy we need to bring for the new year and how energy transfers from the OSC to the customer. Kevin shares why he thinks everyone has a new years personalityAndrew d...
Jan 12, 2023•50 min•Transcript available on Metacast Market Proof Marketing · Revenue Supporting Marketing Reports Kevin Oakley, Andrew Peek, and Bryce Baker share tips on what kind of marketing reports Marketers can build to help support creating revenue for their builder. Plus why the quality of your leads needs to be assessed and how why you need to stop them if bots are filling your CRM system. Story Time (4:40)Bryce shares why the new year is a good time to clean up your accounts.Andrew explains why if your google ad’s cost-per-click is over ...
Dec 29, 2022•52 min•Transcript available on Metacast Market Proof Marketing · Ep 254: Beware Attribution Kevin Oakley, Andrew Peek, and Julie Jarnagin explain why leads are useless unless, of course, they are responsive leads. Plus why they warn against direct attribution being a decision maker, one home builder’s big ad spend flub, and more!Story Time (4:43)Julie recommends being curious and asking questions as your new year's resolution for 2023.Andrew shares an amazing analogy to shopping at the grocery store to how to think about budgeting&nbs...
Dec 22, 2022•1 hr 3 min•Transcript available on Metacast Market Proof Marketing · Top Behaviors For Consistent Marketing Results Kevin Oakley, Jackie Lipinski, and Becca Thomas discuss how to prepare your teams for 2023 along with the top 5 behaviors marketing teams need to have to create consistent results. Plus learn how you can join our newly released Marketing Impact Groups for free and team up with 5 other home-building marketers to help you build your own support system. Story Time (2:22)Jackie is seeing two types of marketers lately - the ...
Dec 15, 2022•56 min•Transcript available on Metacast Market Proof Marketing · Online Sales Follow Up With Rachel Starratt Kevin Oakley and Andrew Peek welcome and introduce the newest Do You Convert team member Rachel Starratt! Rachel shares what it was like winning Online Sales Team of the year at The Nationals two years in a row, how NOT to follow up with old leads, what her first week with Do You Convert has been like so far, and of course…Pancakes or Waffles. Plus Kevin talks all things OTT and Geofencing along with his recent experience explo...
Dec 08, 2022•1 hr 9 min•Transcript available on Metacast Market Proof Marketing · This Is The Worst Time To Be Boring Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss why you will struggle as a home builder if you can’t market one individual home well. Kevin shares two examples of successful messaging from builders on how to talk about incentives and why every marketer needs to be visiting their communities regularly. Story Time (3:58)Julie shares her favorite productivity hacks to help when task lists seem too long.Andrew talks about b...
Nov 24, 2022•1 hr 7 min•Transcript available on Metacast Market Proof Marketing · Focus On What Is Never Going To Change Kevin Oakley, Jackie Lipinski, and Julie Jarnagin share why focusing on what’s never going to change can be more important than trying to anticipate how something might change, how to take advantage of extra time at the end of the year, and why you can’t only surround yourself with cheerleaders.Story Time (4:22)Julie recommends the art of time blocking to get your projects completed.Jackie gets a compliment from a builder and shares...
Nov 17, 2022•37 min•Transcript available on Metacast Market Proof Marketing · Turning the World Upside Down with Jack Burlinson and Isaac Kassab Kevin Oakley is joined by Jack Burlinson, Founder and CEO of Stageglass, and Isaac Kassab, Head of Growth at Stageglass. Together they discuss how to turn construction documents into interactive video-game environments, who Wows them in the industry and in life, along with how they create certainty with renderings.Kevin, Jack, and Issac also discuss:Thoughts on Automating ArtHow to solve problems with and...
Nov 14, 2022•45 min•Transcript available on Metacast Market Proof Marketing · Stop The Internal Insanity Kevin Oakley, Andrew Peek, and Jessie Suggs discuss builders going a little bit rogue lately and how to stop the insanity. Plus they touch on why short-term and long-term investments only work if the appropriate changes are applied, how to think about different marketing channels and what each opportunity costs, and more!Story Time (4:22)Jessie shares her perspective of builders going a little rogue lately.Andrew considers the long-term and sho...
Nov 10, 2022•1 hr 6 min•Transcript available on Metacast Market Proof Marketing · Putting Trust In Your Team Andrew Peek, Sarah Simmerman, and Julie Jarnagin share their insights on issues that occur from an improperly organized website URL structure and how it can impact ads. Plus they discuss why you need a team you can rely on to get the job done right, what zero-clicks searches are on google, meta, and the headlines in the news about buying new homes. Story Time (6:01)Julie shares why you need to trust your team members and give them the ability t...
Nov 03, 2022•39 min•Transcript available on Metacast Market Proof Marketing · Have Your Tactics Changed Fast Enough with Jeff Shore Kevin Oakley was joined by Jeff Shore to talk about his new 📚 book (From Contract To Close by Jeff Shore and Bob Mirman) and his perspective on current market conditions. When Kevin got an opportunity to ask someone with as much wisdom as Jeff has... he did his best to ask good questions.Here's a sampling of just a few of the questions Kevin asked Jeff Shore:"Has the current market conditions created more resistance ...
Oct 31, 2022•43 min•Transcript available on Metacast Market Proof Marketing · Is It Possible To Measure All Marketing Channels? Kevin Oakley, Andrew Peek, and Jackie Lipinski talk about Ryan Reynolds (A Marketing Genuis?), they do a rapid competitor analysis of a few Florida homes for sale, and discuss why we love SparkToros’ latest blog on understanding how to measure hard-to-measure marketing channels.Story Time Jackie doesn’t appreciate when builders skip taking photos of completed homes on builder websites, especially when the builder is askin...
Oct 26, 2022•1 hr 6 min•Transcript available on Metacast Market Proof Marketing · 2022 Follow-Up Survey Bonus Episode On this very special Market Proof Marketing podcast episode, Jen Barkan and Mike Lyon reveal the 2022 Home Builder Follow-Up Survey, Do You Convert's most comprehensive and in-depth builder shop to date! In partnership with Clear Evaluations, we surveyed a random sampling of 100 home builders from the 2022 Builder 100 and Next 100 lists, as designated by Builder magazine. After analyzing the data we then publish and share these results...
Oct 21, 2022•1 hr•Transcript available on Metacast Market Proof Marketing · Transparency Of Home Listings Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss the balance of transparency in a home listing, knowing when to shift marketing priorities, and understanding the seasonality of the home building industry.Story Time Becca shares the story around a building being cautious with too pretty of photos. Julie reminds you to shift your priorities with the shifting market.Kevin discusses the seasonality of the market along with a video he recei...
Oct 20, 2022•48 min•Transcript available on Metacast Market Proof Marketing · Communicating The Vision Of A Home with Steve Ormonde Kevin Oakley was joined by Steve Ormonde, owner of Focus 360. They talk about shortening the home-buying sales cycle, the progression of renderings and virtual tours over the years, and how to communicate the vision of a home along with all the tools to support that goal, both onsite and online.Kevin and Mike discuss:How the pandemic shifted the mindset of builders to move faster.How "style curation" may play an essen...
Oct 17, 2022•30 min•Transcript available on Metacast Market Proof Marketing · Ep 242: Favorite Builder Podcasts Kevin Oakley & Mike Lyon discuss their personal Online Sales and Marketing Summit takeaways, the latest Online Sales benchmark numbers, how to actually count appointments, and Builder Online's list of favorite builder podcasts! Story Time (1:11)Mike Lyon shares his favorite Online Sales & Marketing Summit memories.Kevin Oakley reviews the first principles from the Summit and a recent home builder conversation around trying a marketing ro...
Oct 12, 2022•58 min•Transcript available on Metacast Market Proof Marketing · 2022 Online Sales & Marketing Summit Highlights Kevin Oakley, Jackie Lipinski, and Julie Jarnagin recap the 2022 Online Sales and Marketing Summit and share their favorite takeaways. Plus they discuss the preparedness paradox, why local markets matter again, and why having the right answer is not impressive as knowing how to get the next right answer.Story Time (5:18)Julie notices the trend that marketers are analyzing more and more data going into the last quarter of th...
Oct 06, 2022•54 min•Transcript available on Metacast Market Proof Marketing · Stopping the Lag in Home Builder Data with Mike Simonsen Kevin Oakley was joined by Mike Simonsen, the Founder and CEO of the housing analytics firm Altos Research. They talk about how this housing market is different from the downturn, how Altos Research began, what the leading indications they consider and track, as well as why there is such a lag in builder data.Kevin and Mike discuss:What Altos Research is doing to fix the lag in home builder data.Why the a...
Sep 29, 2022•45 min•Transcript available on Metacast Market Proof Marketing · Flow State vs. Clutch State Kevin Oakley, Julie Jarnagin, and Samantha Kellenberger discuss the flexibility between Flow State (letting things happen) vs. Clutch State (making things happen) on how to think about both. Why you can't move forward if your basics aren't covered, why builders need to be prepared to market individual homes, and why first principles matter. Story Time (3:46)Samantha shares an update on her new construction home and on working with contractors ...
Sep 23, 2022•46 min•Transcript available on Metacast Market Proof Marketing · A Clean Job Site Matters Kevin Oakley, Andrew Peek, and Jackie Lipinski are getting prepped for the sold-out Online Sales & Marketing Summit in Phoenix. They discuss the value of a clean job site, why you need to consider the different variations of how people shop, and how “presale without fail” works even now.Story Time (5:35)Jackie visits a clean builder site while on vacation after hours.Andrew has different levels of shopping experiences and discovers he’ll pay a pr...
Sep 15, 2022•1 hr 3 min•Transcript available on Metacast Market Proof Marketing · Mastering Master Plan Communities with Cassie Cataline Kevin Oakley is joined Cassie Cataline, Director of Marketing at Nexton in South Carolina. Kevin and Cassie review the steps taken over the years to lead Nexton to be named the best mixed-use community in the US and one of the top 25 master-planned communities regarding sales. Kevin and Myers discuss:Why simplification is key for consumers when there are so many choices.Planning events and micro-events for the public...
Sep 12, 2022•33 min•Transcript available on Metacast 
