Market Proof Marketing · Digital Priorities for Marketers Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss their most recent digital marketing priorities recommendations blog created specifically for New Home Marketers. And they break down the “why” of each recommendation. They also discuss the vague news reports of the housing industry coming out recently and talk about Google cracking down on policy-violating ads. Story Time (1:30) Jackie Lipinski talks about how a simple small leak ha...
Mar 25, 2021•34 min•Transcript available on Metacast Market Proof Marketing · Margin Management with Amy O’Connor This week Kevin talks with Amy O’Connor from Jeff Shore Consulting Group to discuss that no matter the market, we need to remember that margin management is the name of the game. Also in this episode, Kevin, Jackie Lipinski, & Jackie Askews discuss that even though Airbnb slashed its entire marketing budget they were able to return to 95% of their previous traffic levels, how Google wants to group people by FLoC to target you, and how ...
Mar 18, 2021•1 hr 11 min•Transcript available on Metacast Market Proof Marketing · Priority Lists & Their Pitfalls You asked and we listened! This week we’ve pushed all other topics off the agenda to dive deep into Kevin’s definitive guide to home builder priority lists in 2021 article. We know that priority lists are a sensitive topic and people want to know what other home building companies are doing, and not doing, successfully. Kevin breaks down the 7 different approaches home builders are currently applying priority lists and he discusses the...
Mar 11, 2021•58 min•Transcript available on Metacast Market Proof Marketing · The Future Of Real Estate Payments This week Kevin talks with Russell Smith, from Earnnest, to discuss what the future of real estate transactions might look like and how some home builders are already doing away with the archaic ways of checks and wire transfers. Also in this episode, Kevin, Andrew, and Bryce review the long list of excuses and objections that builders have given throughout the years as to why innovation is hard and they discuss why builders n...
Mar 04, 2021•1 hr 15 min•Transcript available on Metacast Market Proof Marketing · Nurturing Active Leads with Jessie Suggs This week Kevin, Andrew, and Julie welcome the newest Do You Convert team member Jessie Suggs! We discuss her experience going from working in marketing to being an award-winning Supervising Online Sales Counselor at Mungo Homes, what digital solutions her team made in the last few months, and she talks about nurturing active leads in this fast-paced market. Story Time (1:30) Julie talks about her local Mom Facebook group and how ...
Feb 25, 2021•56 min•Transcript available on Metacast Market Proof Marketing · The Makings of a Content Masterpiece with Sarah Titus About a month ago, Sarah Titus, Marketing Manager for Eastbrook Homes in Michigan, shared in the MPM Facebook group a content project she’d just launched that day. The crowd went WILD. So we invited her to the show to discuss exactly how the Know Your Options video series/content hub came to be. Listen as Sarah describes the backstory and process for launching a new home content masterpiece. Also in this episode… Kevi...
Feb 11, 2021•2 hr 37 min•Transcript available on Metacast Market Proof Marketing · To Gate or Not to Gate? Kevin, Andrew and Jackie L. are back this week to discuss whether or not home builders should gate content on their websites. While lead magnets work well in other industries, is the same true of home building? Plus, they have an extensive conversation about content and the customer experience, and how the gap is widening between companies that do it well (or at all) and those that don’t. Event updates The Market Proof Market Academy Spring event ...
Feb 04, 2021•55 min•Transcript available on Metacast Market Proof Marketing · Digital Marketing Moves with Carly Sickles Carly Sickles Carly Sickles, Digital Marketing Manager for M/I Homes, joins us to discuss her approach to creating and managing digital content across 15 new home divisions for the 13th largest home builder in the U.S. She describes unique content that works well, why she’s not afraid to experiment, and what she’s looking forward to most in 2021. Plus, Kevin, Andrew and Jackie L. discuss the potential shift away from mass...
Jan 28, 2021•1 hr 28 min•Transcript available on Metacast Market Proof Marketing · Online Sales in 2021 and Beyond We’re back! After a two-week hiatus, the Market Proof Marketing team is making up for it with an information-packed episode! This week we’re introducing two new members of the Do You Convert team, plus Mike Lyon and Jen Barkan drop by to discuss what to expect from online sales in 2021 and beyond. (BTW, did you hear we hit a new milestone in 2020 with 51% online sales contribution rate?? More on that in this episode, too.) So put on those ...
Jan 14, 2021•2 hr 42 min•Transcript available on Metacast Market Proof Marketing · Understanding the MLS with Sam Debord Sam Debord Sam Debord is the CEO of the Real Estate Standards Organization (RESO) which creates open standards that drive innovation in real estate technology. Specifically, they are the force behind standardizing the Multiple Listing Service (MLS). We spoke with Sam this week to understand what RESO does, why the real estate industry needs it, and how it benefits home builders specifically. Get answers to some of your common ...
Dec 24, 2020•1 hr 28 min•Transcript available on Metacast Market Proof Marketing · End of Year News Blitz Kevin, Andrew and Julie comment on some of the big news items making headlines in December. Hear their thoughts on FTC vs. Facebook, the Year in Search, and what’s to come for real estate giants like AirBnB, Zillow and OpenDoor. Story Time (1:48) Julie shares what happens in the latest episode of Home Builder Holiday Photo Shoots Gone Wrong When outside factors influence consumer decisions… Andrew recaps his kids’ experience with Mandalorian + Fort...
Dec 17, 2020•42 min•Transcript available on Metacast Market Proof Marketing · Lessons in Leadership with Eric Alarid Eric Alarid This week Eric Alarid, Sr. VP of Business Development at Tilson Homes, joins Market Proof Marketing to discuss what it takes to be a great leader in home building. One of his most important pieces of advice? Make space for what you don’t know. Eric also shares the story of how he met and brought on his unicorn Director of Marketing, Dawn Dantzler, and the thought process behind his popular video marketing strategy. Plus…...
Dec 10, 2020•2 hr 44 min•Transcript available on Metacast Market Proof Marketing · Design Gallery Inspiration with Ben Rutt Ben Rutt In episode 127 of Market Proof Marketing, Kevin and Andrew speak with Ben Rutt, VP of Sales and Marketing for Keystone Custom Homes, about what led him to create a 7,000-image online design gallery, and how he implemented his plan. Also in this episode – Becca’s big news, three NEW dates for Market Proof Marketing Academy, and more! Story Time (2:45) Becca reminds everyone that holiday time means it’s time to trim the bud...
Nov 26, 2020•2 hr 40 min•Transcript available on Metacast Market Proof Marketing · Privacy, Data & Facebook Ads – Big Changes Coming Soon Kevin is the studio solo this week on the heels of Do You Convert’s first ever Market Proof Marketing Academy. He recaps the VERY important changes coming soon to the way advertisers collect and use data to reach target audiences, how Facebook is preparing for these changes to continue serving advertisers, and what homebuilders should start planning for now. Plus, he shares the biggest takeaways from Academy attendee...
Nov 19, 2020•25 min•Transcript available on Metacast Market Proof Marketing · The Future of Home Building (Starts Now) with Megan English Megan English Megan English, Vice President at ONeil Interactive, joins us to discuss where new home marketing is headed in the next 5-10 years, and how builders can get ahead of the curve now. She also reflects on her involvement in Professional Women in Building and the important role women increasingly play in the new home industry. Plus… Kevin is giving away expensive tech again. Story Time (1:08) Andrew not...
Nov 12, 2020•2 hr 42 min•Transcript available on Metacast Market Proof Marketing · Google Ad Changes, House Updates, and Kevin the Plumber In this episode the Do You Convert marketing team discusses what’s changing with Google Ads, Jackie and Kevin’s custom builder updates, and why exactly Kevin is the plumber of new home marketing. And in the news… what’s new with Apple, new vs. existing home sales, and why we can’t quit Zillow’s Zestimate (but do we even want to?). Story Time (1:56) Andrew notices that Google is not showing ads as often for low volum...
Nov 05, 2020•55 min•Transcript available on Metacast Market Proof Marketing · Building Trust with Dave Miles of Milesbrand Dave Miles This week we speak with Dave Miles, President of Milesbrand, about the need for home builders to lay the foundation of trust, both externally and externally, before they ever start building a new community. Story Time (2:06) Andrew suggests avoiding naming new communities with any component of competitor’s name – it won’t work with Google Ads. Also, he receives Amazon’s printed mail Christmas catalogue – old concept...
Oct 28, 2020•1 hr 24 min•Transcript available on Metacast Market Proof Marketing · ICYMI – Pulse 2020 Keynote Speaker Highlights In this week’s episode, we’re sharing key moments from the four keynote speakers at Do You Convert’s Online Sales & Marketing PULSE. We couldn’t have asked for better event partners and wanted to share the highlights for anyone who could not attend. Plus, in the news… Google Analytics 4, Facebook Ads and politics, and how the housing market has changed forever. Story Time (0:49) Kevin shares update on his custom building proc...
Oct 23, 2020•1 hr 11 min•Transcript available on Metacast Market Proof Marketing · Deep Design with Karla Tuten Karla Tuten This week Karla Tuten, owner and creative director of Tuten Creative, joins us to talk about design, form and function, and how home builders can’t create positive customer experiences without thoughtful design. Plus, the DYC team has an in-depth discussion about custom builder marketing, based on personal experiences. Story Time (4:26) Jackie is considering building again and reached out to small, local custom builders. She recou...
Oct 15, 2020•1 hr 25 min•Transcript available on Metacast Market Proof Marketing · Hands in the Cookie Jar – Zillow’s Big Announcement On the heels of Zillow‘s big announcement that the company will hire salaried real estate agents for its iBuying program, Kevin interviews three industry pros to get their views on the topic. He speaks with real estate journalist Deidre Woollard, brokerage owner Bill Lublin, and independent contract/REALTOR® Sean Carpenter. Hear what they have to say, whether or not they were surprised, and how they think it will impact...
Oct 01, 2020•1 hr 27 min•Transcript available on Metacast Market Proof Marketing · Marketing with a Capital M with Steve Whaley Steve Whaley We are joined by Steve Whaley, Director of Corporate Marketing at Fischer Homes, to discuss how research, data and inter-departmental alignment drives his organization’s marketing strategy. Plus, it’s PSL season! Kevin likes them, Julie doesn’t, and Andrew resists. Story Time (2:08) Andrew could not find pictures of his community’s model on his builder website, but it was on a syndicate website. If you’re not gett...
Sep 24, 2020•1 hr 9 min•Transcript available on Metacast Market Proof Marketing · Facebook News Frenzy In addition to our thoughts on THREE new Facebook updates, we’ve got a very special announcement – Jackie’s back! Plus… the latest PULSE updates, reporting massive amounts of data, and a story of unmet marketing expectations. Get it all here. Story Time (6:48) Jackie is back from maternity leave and is learning how to operate at max efficiency. Andrew goes through his process of figuring out how to report massive amounts of data from multiple sources...
Sep 17, 2020•42 min•Transcript available on Metacast Market Proof Marketing · Did You Fix Your Website Yet? with Scott Stratten Scott Stratten This week’s guest is one of the world’s leading voices on building better customer experiences. Scott Stratten is the president of UnMarketing and author of the book by the same name, along with several other best-sellers. He speaks and writes about business in the age of disruption, and has helped organizations like PepsiCo, Century 21, Fidelity and Microsoft transform their business through better custome...
Sep 10, 2020•2 hr 35 min•Transcript available on Metacast Market Proof Marketing · Outside the Comfort Zone This week Kevin, Andrew and team discuss the importance of stepping outside your marketing comfort zone and taking initiative on activities like analyzing CRM data, extending the customer experience beyond lead nurturing, and more. Story Time (0:54) Julie points out the Importance of new home marketing pros being super comfortable with CRM data and analysis. CRM is more than just a giant rolodex for your agents – use the data to make marketing de...
Sep 03, 2020•44 min•Transcript available on Metacast Market Proof Marketing · Understanding Computer Vision with Ben Alton Ben Alton Ben Alton from Zillow joins the podcast this week to discuss what exactly computer vision is and how it works on Zillow’s platforms for new home construction. Also, they’ve just released a new product for home builders and we’ve got the scoop! Plus… how to take a real estate photo, urban exiles, and Facebooks Q4 predictions. Story Time (2:43) Andrew shops for a new camera and Kevin equates the experience to new home ...
Aug 27, 2020•1 hr 26 min•Transcript available on Metacast Market Proof Marketing · Introducing the 2020 PULSE Special Announcement! Do You Convert’s Online Sales & Marketing PULSE is October 6th & 7th and tickets are now available! Learn more about our 8 speakers, 20+ sessions and exclusive PULSE 20 Groups! DYCPulse.com Story Time (5:23) Julie recaps her Beware of Busy article for DoYouConvert.com. Marketers – now’s a good time to reassess what you’re spending your time on! In local Tampa news… Andrew finds a story about a developer who baulks at the c...
Aug 20, 2020•54 min•Transcript available on Metacast Market Proof Marketing · Build-On-Your-Lot Marketing with Dawn Dantzler Dawn Dantzler This week we speak with Dawn Dantzler, Director of Marketing for Tilson Homes, an on-your-lot builder doing business in 138 counties in rural Texas. Learn the biggest misconceptions about on-your-lot builders, how her marketing approach differs, and why she’s leaving ONE billboard up in perpetuity. Plus… a customer service horror story proves Kevin’s point that it’s possible to have too many leads, and more fro...
Aug 06, 2020•2 hr 39 min•Transcript available on Metacast Market Proof Marketing · Ep 111: No Free Swimming Pools The DYC marketing team examines why builders shouldn’t give away swimming pools, dissects news stories from the world’s biggest brands, and offers a $500 cash prize if you can prove one thing to Kevin… Story Time (2:57) Andrew found a free pool promotion from a home builder… whyyyy? Julie – if you’re intimidated by something (Google Ads, Facebook, Unbounce, Lasso, CallRail), don’t let it stop you from getting in there and learning hands-on....
Jul 30, 2020•50 min•Transcript available on Metacast Market Proof Marketing · UTour – A New Way to View Homes with Tom Nelson Tom Nelson This week’s guest is Tom Nelson, President of NDG Communications and creator of UTour, an innovative new way for prospects to tour homes on their terms. Learn about the new technology and how it can save builders time and move prospects further along the sales funnel, faster. Story Time (1:31) Becca notices that the hot market has marketers scrambling to keep up with new communities coming online and closing out ...
Jul 23, 2020•1 hr 26 min•Transcript available on Metacast Market Proof Marketing · Solving the Challenge of Too Many Leads Kevin often says that we’re in the best housing market in his lifetime. Lead volume and sales are off the chart. But what if you have too many leads to manage effectively? The DYC team offers a few marketing solutions to this unique challenge. Also in this episode – an IG test, super-cleaning robots, Facebook Roundtable video highlights, and more. Story Time (3:41) Andrew on decision-making, why does it take so long? Sometimes it j...
Jul 16, 2020•45 min•Transcript available on Metacast 
