Market Proof Marketing · Managing The Digital Experience with Ananth Rao Kevin Oakley is joined by Ananth Rao, Senior Director of Marketing at EYA Marketing, LLC. They discuss Ananth’s continued success with virtual Presale Without Fail community launch events during the pandemic, the process behind rolling out a brand new Hubspot CRM program, what the future of marketing automation looks like, and more! EYA Marketing LLC focuses on highly walkable neighborhoods that feature innovative...
Dec 30, 2021•31 min•Transcript available on Metacast Market Proof Marketing · The Accuracy of Content Hubs Kevin Oakley, Andrew Peek, Jackie Lipinski discuss what’s on the minds of builders going into 2022, how accurate content hubs need to be for your home builder website, and they share their thoughts behind removing crime stats from real estate websites. Story Time (8:20)Jackie discusses content hubs for 2022 and how builders shouldn’t be afraid to use them for sharing “inspiration” Andrew has an error when recording an interview for his visual...
Dec 23, 2021•43 min•Transcript available on Metacast Market Proof Marketing · Why Passion and Persistence Always Prevails Kevin Oakley, Andrew Peek, Jen Barkan discuss why passion and persistence will always help you prevail when it comes to your career, the Q3 Online Sales Benchmarks, the 3 phases of the consumer journey pre-purchase and why everyone (Kevin included) has been screwing this up, and more! Story Time (1:31)Jen’s son Sam is getting a collegiate baseball offer! She shares a story of his persistence through adversity and why he h...
Dec 16, 2021•47 min•Transcript available on Metacast Market Proof Marketing · Looking Into 2022 and Beyond With Ivy Zelman Kevin Oakley was thrilled to recently host Ivy Zelman, Chief Executive Officer of Zelman & Associates, on the Market Proof Marketing Podcast. Kevin and Ivy discussed a range of topics, including the housing industry for 2022 and beyond, she answers questions that home builders wrote in, she shares her thoughts on build-to-rent, as well as they discuss her book Gimme Shelter: Hard Calls + Soft Skills From a Wall Street Trai...
Dec 15, 2021•42 min•Transcript available on Metacast Market Proof Marketing · Best Professional Development Series Kevin Oakley, Andrew Peek, Jackie Lipinski, and Sarah Simmerman are pleased to announce you are now listening to an award-winning podcast! The Market Proof Marketing podcast won Silver, and competes for Gold, for Best Professional Development Series from The Nationals, NAHB’s most prestigious award competition in new-home sales and marketing! Plus the team discusses the latest Market Proof Marketing Academy, the psychology of low expe...
Dec 09, 2021•48 min•Transcript available on Metacast Market Proof Marketing · The Benefits of Self Evaluation Andrew Peek, Jackie Lipinski, and Sarah Simmerman discuss why you should always hold yourself to a high standard through self-evaluating your skills every year, how to form habits to accomplish your goals, and why you should share your goals with others to keep you accountable. They also discuss the Market Proof Awards and where to find the video interviews of the winning projects! Story Time (2:11) Jackie discusses the marketing missteps ...
Dec 02, 2021•41 min•Transcript available on Metacast Market Proof Marketing · Technology & Home Builders with Greg Bray Kevin Oakley is joined by Greg Bray, the Owner of Blue Tangerine, where they discuss a wide range of topics including the roadblocks that builders are facing with Buy Online, what is geofencing and how builders can utilize it in their marketing strategies, the growth of podcasts, and more! They also discuss:When to update or replace your website Why the true measure of success for any home builders at the end of the day ...
Nov 22, 2021•49 min•Transcript available on Metacast Market Proof Marketing · Are All Marketers Liars? Kevin Oakley, Julie Jarnagin, and Samantha Matlock consider if all marketers are liars? They discuss the illusion of influencers and how it relates to home builder marketers, Kevin has some exciting news on upcoming guests that you won't want to miss, and the team discusses OpenDoor and Zillow’s approach to iBuying. Story Time (2:11) Julie shares why she is waiting for Black Friday and how it relates to a homebuyers' fear of overpaying. Samantha ...
Nov 17, 2021•39 min•Transcript available on Metacast Market Proof Marketing · Winter Cleaning For Marketing Kevin Oakley, Andrew Peek, and Julie Jarnagin give ideas on what you should be focusing on during the usual winter slow-down period for home builder marketers, including rewriting or enhancing all of your website content, working on your marketing budgets, editing your Google Business Profile, and more. Story Time (3:42)Julie shares why builders need more written content about their communities and she shares the story of her husband wr...
Nov 11, 2021•42 min•Transcript available on Metacast Market Proof Marketing · Increasing Buyer Engagement With Photos with Gordon Henderson Kevin Oakley is joined by Gordon Henderson, President, CEO, and Co-Founder of 149 Photos by Builder Digital Solutions, Inc. A visual marketing solution company that takes weekly photos of homes under construction for both home building companies as well as for home buyers under contract. They discuss the benefits of having consistent touchpoints with buyers, why having a photographer regularly on-site leads to...
Nov 08, 2021•26 min•Transcript available on Metacast Our guest this week is David Allison, author, lecturer, ex-Global VP of Marketing, and mastermind behind The Valuegraphics Database, the first global dataset created specifically to help organizations predict and influence behavior using the values we share. David began his career in advertising, eventually owning a marketing communications firm in Vancouver where he worked with high-rise urban developments. Today he travels the world sharing how human insight around human values is how marketer...
Oct 31, 2019•1 hr 21 min•Transcript available on Metacast Kevin’s away so Andrew, Jackie and Becca take over the podcast! This week we speak with Quint Lears, the mastermind behind NewHomeSales.com and RELENTLESS: The New Home Sales Documentary, which has been viewed more than 33 thousand times on YouTube. We learn why and how he got started making videos, tips for going viral, how to write a book, selling new vs used, and so much more. Story Time: (1:46) Is Facebook Ads Manager constantly glitching on you? Becca discusses why it can actually be a good...
Oct 17, 2019•57 min•Transcript available on Metacast This week the DYC team discusses three big news ideas – where you should focus your efforts to get maximum ROI, how to plan a content marketing budget for 2020, and the sales tech debate: does new home sales need more or less marketing automation? Listen and weigh in… Story Time: (2:10) Andrew answers the question: “A coming soon community needs a lift and another community is underperforming. We’re considering shifting more dollars to Facebook – is there room for more volume?” Kevin shares that...
Oct 10, 2019•1 hr 12 min•Transcript available on Metacast This week we welcome our first ever repeat podcast guest! Steve Shoemaker is VP of Sales & Marketing for Ideal Homes in Oklahoma City. On Ep 68: Live from the 2019 Online Summit, Steve mentioned he was participating in the Parade of Homes and teased his reasoning behind it. Well… we couldn’t just get that go, so we invited him back to talk about it! Learn why Ideal Homes was in the Parade of Homes for the first time in 10 years, the reason behind that decision, and the value they got from it – y...
Oct 03, 2019•1 hr 13 min•Transcript available on Metacast We are live from the 2019 Online Sales & Marketing Summit in Chicago! Kevin and Andrew take to the rooftop of the iconic LondonHouse hotel and chat with attendees about their favorite parts of the Summit and what they hope to learn. Special guests are Kelli Davis (Mungo Homes), Beth Russell (Stylecraft), Beth Phillips (Caviness & Cates), Bryce Baker (Chesapeake Homes), Steve Shoemaker (Ideal Homes), Alaina Money-Garman and Jeff Turner. We scratched the surface of a few topics that could warrant ...
Sep 26, 2019•59 min•Transcript available on Metacast This week Kevin, Andrew and the entire DYC Team are in Chicago for the 2019 Online Sales & Marketing Summit! Kevin is solo for a quick news segment and to introduce this week’s guest: Justin Nolette, Marketing & Digital Sales Manager with Sterling Homes in Edmonton, CA. They talk progressive marketing techniques and the difference between American and Canadian approaches. News: (1:02) Facebook and Google antitrust investigations: all you need to know (theguardian.com) 360 Topic of the Week – Mar...
Sep 19, 2019•35 min•Transcript available on Metacast This week we take a deep dive into unattended access. We mentioned it briefly on episode 62, but there were a slew of follow-up questions. We talk about set-up options, pros and cons, how to make it work, and what it means for the future of real estate. Plus… we have been trying to shorten the Story Time segment but it’s hard when there are so many interesting tangents. Weigh in on if we should cut or keep Story Time in the Market Proof Marketing Facebook group. Story Time (1:12) Kevin talks bra...
Sep 12, 2019•1 hr 14 min•Transcript available on Metacast What happens when your pre-sale program goes a little too well? This week we talk with Carrie Rogiers, Marketing Manager for Fischer Homes, about how her model homesite became an overnight campground, and what her team did to accommodate the campers! Plus… #ChickenSandwichWars, Facebook special ad categories and more. (Apologies for the slight background noise on Carrie’s audio!) Story Time (0:56) Jackie gets out her popcorn to watch Chick-fil-A vs. Popeyes #chickensandwichwars on social media. ...
Sep 05, 2019•1 hr 17 min•Transcript available on Metacast There was so much interesting news to discuss on this episode that we didn’t even get to our planned topic of the week! Hear our take on iBuyers, organic search, more Facebook privacy options, and the curious deepfake trend. Plus, we had our first caller on the MPM podcast line! Hear her question and our answers about Facebook ad targeting. Story Time (2:47) Becca shares the value of taking marketing photos as soon as homes are finished, and what happens when time gets away from you. Thaïs had a...
Aug 29, 2019•58 min•Transcript available on Metacast What is mystery shopping’s best and highest use? What do you do with the results? When should you NOT use it? In this week’s episode, we chat with Leslie Jeter, President of Clear Evaluations, to demystify secret shops. From techniques to reporting, learn how mystery shopping has changed over the last 20 years. Story Time (1:35) Jackie shares a viral real estate listing that made its way from Florida all the way to Pittsburg: Zillow’s “House on Fire.” Andrew explains search impression share vs. ...
Aug 23, 2019•1 hr 9 min•Transcript available on Metacast This week, Kevin and crew chat about one of our most-asked questions… “What’s next in online marketing?” Plus, Mike Lyon makes a guest appearance to introduce a brand-new solution from Do You Convert for ALL builders and developers! Story Time (3:17) Kevin shares what can happen when a builder doesn’t believe in digital marketing as a core strategy. It’s Mike’s 18-year wedding anniversary! Plus, how to make unattended access to your model homes work. Which is more important – attribution or anal...
Aug 15, 2019•1 hr 23 min•Transcript available on Metacast Prospects are visiting your communities, homes are selling… things are “good enough” today. But are you investing in tomorrow’s homebuyer? On this week’s episode, we chat with Kevin Weitzel from Outhouse about anticipating future content needs of both builders and consumers, producing consistently exceptional content, and best practices in technology implementation and application. Story Time (1:15) Kevin is offered to be a thought leader on Forbes.com. Guess how much it costs… Becca ponders whe...
Aug 09, 2019•52 min•Transcript available on Metacast On this week’s episode we introduce Thaïs Cuffy, who manages everything content and event-related at Do You Convert! Thaïs has been in the new home industry for over 10 years, leading marketing efforts for a top sales and marketing agency and a leading software company. Learn her approach to content marketing, where she finds inspiration, and why cross-department communication is key to content strategy. Story Time (1:00) Becca is changing how she feeds her horse and shares how that relates to h...
Aug 02, 2019•44 min•Transcript available on Metacast There’s no substitute for hard work – in business or life. In this week’s episode, we talk to Chad Sanschagrin, owner of Cannonball Moments, to learn how he rose from knowing nothing about home building to becoming the #1 sales agent in the country for a large, national builder. His lessons of perseverance and discipline can benefit anyone in new home marketing or sales looking to expand their knowledge and perfect their craft. Story Time (6:54) Andrew questions if builders should publicly post ...
Jul 25, 2019•2 hr 35 min•Transcript available on Metacast Is foot traffic as important as online traffic? Can it even be measured effectively? If so, what do we do with the data? On this week’s episode, we speak with Michael Guimarin, Enterprise Account Executive for Dôr, to answer these questions and more. We also address privacy concerns and trends when it comes to technology and data collection. Story Time Andrew’s #liveupdate: Closing is happening!! Plus, he decides that MS Excel is a requirement for all marketers. Jackie shares some ideas for sale...
Jul 11, 2019•1 hr 10 min•Transcript available on Metacast Is there any way for Facebook to really control privacy settings? Or has it gotten too big for its own good? On this week’s episode, we explore these questions and more with Dennis O’Neil, president of ONeil Interactive. Dennis recently attended the F8 Facebook Developer Conference and shares what he heard straight from Zuckerberg himself. Story Time Andrew explains the different categories of leads, and why it’s important to distinguish when talking about CPL. Jackie shares the power of word-of...
Jun 27, 2019•1 hr 23 min•Transcript available on Metacast Kevin is out this week, so Andrew, Jackie, and Becca have taken over the podcast! In the past year, they’ve each built a new home. They share where they are on their respective journeys, and how they really feel about the build process. Plus, they talk about getting creative with social media, homes with no photos, and the best way to learn Google products. Story Time Andrew is finally getting all his issues resolved on his new home. Becca has her 30-day “fix-it” appointment. The crooked wall is...
Jun 20, 2019•38 min•Transcript available on Metacast Whoa! Kevin delayed this episode seeing the light of day for a few weeks after it was recorded… too much travel scheduled in May and June to edit and publish. Mike Lyon comes back to talk about all the details surrounding him selling his own home using only Facebook, Zillow, and BoxBrownie. You won’t believe how the buyer actually found out the home existed… or maybe it will turn out exactly as you’d expect? Story Time Kevin’s 40 Under 40 talk isn’t going to be the normal style Andrew shares his...
Jun 13, 2019•1 hr 8 min•Transcript available on Metacast Marketing your own house (or those of friends and family) has never been easier thanks to two simple tools that work together amazingly well. Also this week… someone you all know and love is joining the team at Do You Convert, Andrew has a house update, and we talk a bit more about Facebook and Insta. DYC is HIRING! (Come Join Us!) now.doyouconvert.com/grow to apply Looking for one more fantastic home builder marketers to join our team Story Time Andrew talks about the most important part of bud...
May 20, 2019•45 min•Transcript available on Metacast Are design studios simply a fad, or an integral part to how home builders provide an exceptional experience while also increasing their profit margins? Jane Meagher – the president of Success Strategies joins us this week to share a few of the lessons she’s learned from being involved in over 150 studios across North America! DYC is HIRING! (Come Join Us!) now.doyouconvert.com/grow to apply We’ve already hired a Content & Event Manager who is joining us in June, but we are also looking for two m...
May 13, 2019•1 hr 3 min•Transcript available on Metacast 
