Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing . -- Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren’t only thinking about aesthetics – they’re thinking abou...
Jul 26, 2023•34 min•Transcript available on Metacast One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides. In today’s episode, you get to eavesdrop on a marketing consultation with StoryBrand Certified Guide, Kris Jones, and business owner Kia Nystrom. Kia owns Nystrom Orchard ( NystromOrchard.com ) in Minnesota that hosts ...
Jul 19, 2023•37 min•Transcript available on Metacast A lot of businesses are confused about what it means to create a marketing message. Is it a tagline? A one-page document? Your brand story? But a true marketing message is none of these things. A great marketing message should tell your customers how you can solve their problem and make their life better. And there’s no better way to create one than with StoryBrand’s one-liner framework. In today’s episode, J.J. and April talk with StoryBrand Certified Guide and owner of Red Door Designs, Kris J...
Jul 12, 2023•34 min•Transcript available on Metacast Many business owners aren’t sure how to use email marketing and wonder if it’s worth the time and effort to get started. But research shows that email marketing is more effective than paid ads, social media, or SEO! In today’s episode, you’ll get to hear a replay of the conversation J.J. and April had with Kelley Hartnett, StoryBrand Certified Guide. This popular episode from 2021 is still one of our most-played episodes and continues to help business owners demystify email marketing. You’ll lea...
Jul 05, 2023•42 min•Transcript available on Metacast Are you underestimating the impact of email marketing in today's digital landscape? Amidst the noise surrounding social media and other digital channels, email remains a crucial tool for connecting with your audience on a personal level, owning your customer list, and boosting sales. In this episode of Marketing Made Simple, Macy Robison, Director of the StoryBrand Guide Program, returns to share invaluable insights and practical advice for leveraging the power of email to achieve remarkable res...
Jun 28, 2023•26 min•Transcript available on Metacast Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we’re giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate . Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more. Start your free 7-day trial n...
Jun 23, 2023•2 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE -- Raising money for nonprofits is notoriously difficult. Before a donor is willing to contribute to your cause, they have to buy in on your mission and also trust that you’ll use their funds wisely. To top it all off, many donors don’t stick around for the long haul and you’re always in a vicious cycle of needing to find...
Jun 21, 2023•26 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE -- Are you using LinkedIn to post your resume, get a job, and fight off cold messages from sales people you don't know? If this is you, you're not alone. But, LinkedIn can be used for so much more than this, especially if you're a marketer. Over the last few years, LinkedIn has morphed from a bulletin board to a community...
Jun 14, 2023•30 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE -- Have you been avoiding TikTok because it seems overwhelming? We get it. Many marketers and business owners feel like TikTok is just too much. It seems a massive thing to add to your to-do list and you wonder if the investment will even be worth it. But what if TikTok isn’t as complicated as it seems and could actually ...
Jun 07, 2023•29 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE -- Marketing your business on Instagram can feel overwhelming and confusing, especially if you’re the face of your company. Should you have two separate profiles? How do you leverage the algorithm? Should you ever share personal posts? When you don’t know the answers to these questions, you can end up confusing your audie...
May 31, 2023•27 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE -- Businesses and marketers face an important question: how “real” will you be on social media? We all see popular brands who keep their social media super professional – like Anthropologie or Williams Sonoma. But we also see successful brands that are much more raw and unfiltered like Gary Vaynerchuck. Then, there are br...
May 25, 2023•28 min•Transcript available on Metacast Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes… Keynotes from Donald Miller, Dr. J.J...
May 17, 2023•29 min•Transcript available on Metacast Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes… Keynotes from Donald Miller, Dr. J.J...
May 10, 2023•34 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023: StoryBrand.com/LIVE StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023 , you’ll get $200 OFF your registration (approximately £161 off, subject to exchange rates). Sto...
May 03, 2023•30 min•Transcript available on Metacast Small Business Flight School launches TODAY! Join now at SmallBusinessFlightSchool.com . If you want to implement a plan to double your revenue, this is your moment! Sure, you could keep doing what you’re doing and hopefully grow your revenue at a decent pace. OR… you could join Small Business Flight School where we’ll help you implement a plan to streamline your business and double your revenue. If you’re serious about implementing a plan to grow your business and revenue, Flight School is for ...
May 01, 2023•24 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023: StoryBrand.com/LIVE StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023 , you’ll get $200 OFF your registration (approximately £161 off, subject to exchange rates). Sto...
Apr 26, 2023•36 min•Transcript available on Metacast Many people think that AI is only capable of writing text – but in reality, it can do much more. With its complex and intuitive algorithms, AI is capable of a wide range of tasks, including language translation, tech support, analyzing data, and even coding! But unless you know how to use AI and the different ways you can apply it, you won’t experience the time and money-saving benefits it has to offer. In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Stacey Moore. Stacey...
Apr 19, 2023•29 min•Transcript available on Metacast Did you know BusinessMadeSimple.com has a new community feature available for all members at no extra cost? Inside the community, you can connect with other small business owners facing similar challenges, and get practical advice on topics like marketing, messaging, and more. One of the most exciting aspects is the opportunity to connect directly with StoryBrand Certified Guides who can answer your questions and help you take your business to the next level. So, if you're looking for a valuable...
Apr 12, 2023•33 min•Transcript available on Metacast Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The...
Apr 05, 2023•22 min•Transcript available on Metacast Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The...
Mar 29, 2023•31 min•Transcript available on Metacast Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides.The ...
Mar 22, 2023•28 min•Transcript available on Metacast Great news for all small business owners out there! Donald Miller's new book, "How to Grow Your Small Business", is now available and it's filled with practical tips and strategies to help you take your business to the next level. To celebrate our launch, we're offering an exclusive bonus just for our early bird customers. Order your copy of "How to Grow Your Small Business" now and you'll receive the 10x Business Growth Plan - a blueprint of how to 10x your business and achieve rapid, yet susta...
Mar 15, 2023•27 min•Transcript available on Metacast Every business owner knows it: running a business can be crazy stressful. Between managing finances, handling sales and marketing, and keeping up with a never-ending to-do list, it can feel like you're drowning in things to do and decisions to make. To make matters worse, many of the solutions offered to small business owners cost a fortune and don’t work. In today’s episode, our ultimate marketing crush, Donald Miller, joins J.J. and April for a special episode to show you that growing your bus...
Mar 08, 2023•30 min•Transcript available on Metacast In the world of marketing, it's often a delicate dance to strike the right balance between different messaging tensions. On one hand, you want to be clear and concise in your messaging, but on the other hand, you also want to be creative and engaging. You want to display authority, but you also want to demonstrate empathy and build connection with your audience. In today’s episode, J.J. and April talk with Tim Arnold, President of Leaders for Leaders and longtime friend of StoryBrand. Tim explai...
Mar 01, 2023•33 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022: StoryBrand.com/LIVE -- Do you get overwhelmed when new technology starts sounding like a foreign language? That’s how a lot of people feel about Web 3.0. The concept isn’t easily understood, which makes people assume it’s probably going to be irrelevant to them. But the truth is, Web 3.0 is here to stay and is going to have a major impac...
Feb 22, 2023•31 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022: StoryBrand.com/LIVE -- Does your business feel more like a prison than a playground? If so, you’re not alone. Many entrepreneurs feel like their business is sucking the life out of them and their dream of having freedom and flexibility has slowly slipped away. But most entrepreneurs get into business because they want to live life on the...
Feb 15, 2023•32 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022: StoryBrand.com/LIVE -- Do you ever feel bored with your own messaging? If so, it’s probably because you’ve lost sight of your customer’s aspirational identity. When you lose sight of who your customers want to become, you lose the power to show them how you can help them get there. In today’s episode, April interviews the storytelling ma...
Feb 08, 2023•26 min•Transcript available on Metacast Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey . What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey . -- Business Insider recently listed marketing as one of the worst-paying college majors. Because marketing is constantly changing, the article argues that your return on investment in a marketing degree will likely be very ...
Feb 01, 2023•33 min•Transcript available on Metacast Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey . What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey . -- In the digital age, we have more content than ever at our fingertips. At any moment we can search for any given topic and find multiple sources and even products to purchase. As a marketer, you know that creating content...
Jan 25, 2023•31 min•Transcript available on Metacast Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey . What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey . -- Are you a podcast lover with a dream of starting your own show? You probably have a ton of questions: What equipment do I need? How do I record and upload episodes? How long will it take me to grow a following? Starting ...
Jan 18, 2023•28 min•Transcript available on Metacast 
