The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel ABOUT THE BOOK: In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook , he shows how to capitalize on it. The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fa...
Feb 09, 2024•1 hr 23 min•Transcript available on Metacast The Sale Is In The Tale by John Livesay ABOUT THE BOOK: John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients. The Sa...
Feb 02, 2024•1 hr•Transcript available on Metacast Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan ABOUT THE BOOK: In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened i...
Jan 26, 2024•1 hr 3 min•Transcript available on Metacast Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz ABOUT THE BOOK: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art strategies, tactics, and channels. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kur...
Jan 19, 2024•2 hr 34 min•Transcript available on Metacast Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri ABOUT THE BOOK: Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup . This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue. Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders hav...
Jan 12, 2024•1 hr 22 min•Transcript available on Metacast Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek ABOUT THE BOOK: Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with ...
Jan 05, 2024•1 hr 16 min•Transcript available on Metacast Scientific Advertising by Claude Hopkins (1923) with Jay Abraham ABOUT THE BOOK: Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then move on to the rest. In this interview, legendary marketer Jay Abraham talks about how Scientific Advertising changed the course of his career and life. In Scientific Advertising , Hopkins explains the process of getting (and measuring) results from your advertisin...
Dec 29, 2023•45 min•Transcript available on Metacast Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb ABOUT THE BOOK: Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately dem...
Dec 22, 2023•1 hr 9 min•Transcript available on Metacast Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop ABOUT THE BOOK: Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your...
Dec 15, 2023•1 hr 11 min•Transcript available on Metacast The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger ABOUT THE BOOK: Growth is a leadership issue, not a sales issue. However you define business growth--total revenue, net income, margin expansion, number of products and services, or customer loyalty--sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. It must create value in the way it sells by delivering a compelling experien...
Dec 08, 2023•58 min•Transcript available on Metacast DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert ABOUT THE BOOK: Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions ® is a framework to make your questions more purposeful. This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like infor...
Dec 01, 2023•1 hr 4 min•Transcript available on Metacast Ship it. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin About the Calendar: Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. Be informed, inspired, and challenged with this new daily calendar. The 2024 Day-to-Day Calendar features over 300 of Seth's specially selected and edited entries distilled from his popular blog on topics such as the world's worst boss, making better tacos, the trap of listening to fe...
Nov 27, 2023•44 min•Transcript available on Metacast The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm ABOUT THE BOOK: Do you struggle to connect with your customers on a personal level? Do you want to stand out in a very competitive market? Or do you want to accelerate your sales career? The StorySelling Method will teach you how to tell powerful stories that actually work in sales! No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sal...
Nov 24, 2023•1 hr 6 min•Transcript available on Metacast The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino About the Book: Learn to transform your perspective and lead with positivity In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success , sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes. You’ll learn to lead with positivity as you harness negative emoti...
Nov 17, 2023•1 hr 13 min•Transcript available on Metacast Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book: Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chie...
Nov 10, 2023•1 hr 27 min•Transcript available on Metacast Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our...
Nov 03, 2023•1 hr 11 min•Transcript available on Metacast Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book: Are you struggling to create memorable and valuable experiences for your customers? Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon. In today's attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their exp...
Oct 27, 2023•1 hr 14 min•Transcript available on Metacast Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book: Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google...
Oct 20, 2023•1 hr 13 min•Transcript available on Metacast High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji About the Book: Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive ...
Oct 13, 2023•1 hr 22 min•Transcript available on Metacast The Point: How to Win with Clarity-Fueled Communications by Steve Woodruff About the Book: Is it possible to grab an audience’s attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity. Clarity-fueled communication is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise. Fro...
Oct 06, 2023•1 hr 16 min•Transcript available on Metacast The Time to Win: How to Exceed Your Customers’ Need for Speed by Jay Baer About the Book: Jay Baer recently launched a comprehensive, proprietary research study to measure the relationship between responsiveness and revenue. The key finding: We care about time (and how we spend it) more than ever. Speed has always been an important part of the customer experience. But the research suggests it’s now the single most important component. Today, 2/3 of customers say that speed is as important as pri...
Sep 29, 2023•58 min•Transcript available on Metacast The Marketing Leader's Code: Unlock Your Potential - Learn The Secrets Of Successful Marketing Leadership by Gareth Helm About the Book: The Marketing Leader’s CODE is a leadership book for marketing leaders, written by marketing leaders. Much has been published about the challenges marketing leaders face, but very little has been done to prepare marketers for the leadership role and to be successful. This book fills this gap by distilling the activities of successful marketing leaders into a si...
Sep 22, 2023•1 hr 16 min•Transcript available on Metacast The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work by Scott McKain About the Book: In The Ultimate Customer Experience , Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today’s changing workplace. When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember? You’ve probably received great service from companies ...
Sep 15, 2023•1 hr 21 min•Transcript available on Metacast Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Bev Burgess and Tim Shercliff About the Book: Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success, and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of t...
Sep 08, 2023•1 hr 6 min•Transcript available on Metacast Decisions Over Decimals: Striking the Balance between Intuition and Information by Christopher Frank, Paul Magnone, and Oded Netzer About the Book: Become a confident leader and use data, experience, and intuition to drive your decisions Agile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions. Uniquely bridging theory and practice, Decisions Over Decimals breaks this patte...
Sep 01, 2023•1 hr 25 min•Transcript available on Metacast A conversation about the current state of marketing books with Josh Bernoff. Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors , published by Amplify. Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has authored, coauthored, or ghostwritten eight business books, and has collaborated on mor...
Aug 28, 2023•38 min•Transcript available on Metacast 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide To Planning, Recording And Launching Your Business Podcast by Alastair McDermott About the Book: Unlock the power of podcasting to grow your audience, establish yourself as an expert, and build stronger relationships with clients for increased revenue. This book is your ultimate guide to creating a business podcast that gets real results. Designed for business leaders and entrepreneurs, this book provides in-depth coverage of 3...
Aug 25, 2023•1 hr•Transcript available on Metacast Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff About the Book: Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don’t start by piling up words. Instead, focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must y...
Aug 18, 2023•1 hr 7 min•Transcript available on Metacast The Insight Book: Enhancing Your Creativity By Learning To See Things Differently by Anthony Tasgal About the Book: More than ever, people crave new ideas, new ways of seeing and interpreting behavior; changing their companies and lives, and of being more creative. Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business. This book is an entertaining, instructive, ...
Aug 11, 2023•1 hr 19 min•Transcript available on Metacast Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman About the Book: If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce ...
Aug 04, 2023•1 hr 23 min•Transcript available on Metacast 
