(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes ! https://www.salesartillery.com/authors-quarantine-cocktails/joe-pulizzi
Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction by Robin Dreeke Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/sizing-people-up-robin-dreeke A former FBI agent shares his simple but powerful toolkit for assessing who you can trust - and who you can't. After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or two about sizing people up. He's navigated complex situations that range from handling Russian spies ...
Phillip Stutts: Authors in Quarantine Getting Cocktails (A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/phillip-stutts
David Meerman Scott: Authors in Quarantine Getting Cocktails (A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes ! https://www.salesartillery.com/authors-quarantine-cocktails/david-meerman-scott
Scott McKain - Authors in Quarantine Getting Cocktails (A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes ! https://www.salesartillery.com/authors-quarantine-cocktails/scott-mckain...
"Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" by Matthew Sweezey Click here for show notes https://www.salesartillery.com/marketing-book-podcast/context-marketing-revolution-matthew-sweezey In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content inst...
Think. Do. Say.: How to Seize Attention and Build Trust in a Busy, Busy World by Ron Tite Click here for show notes https://www.salesartillery.com/marketing-book-podcast/think-do-say-ron-tite Cut the jargon. Build a purpose. Get real. People today are inundated with non-stop content, broken promises, endless product extensions - and pressure from articles titled "The Seven Things That Successful People Do Every Day". They don't know where to look or who to trust. So, how do you win their time an...
Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue by Jeff Davis Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/create-togetherness-jeff-davis A strategic roadmap for B2B leaders ready to take on the challenge of aligning their sales and marketing teams to win the business of modern buyers. Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head towa...
"The Iconist: The Art and Science of Standing Out" by Jamie Mustard Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/iconist-jamie-mustard Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impos...
The Catalyst: How to Change Anyone's Mind By Jonah Berger Click here for show notes https://www.salesartillery.com/marketing-book-podcast/the-catalyst-jonah-berger Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes...
Content-Based Networking: How to Instantly Connect with Anyone You Want to Know by James Carbary Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/content-based-networking-james-carbary There’s a reason everyone says “it’s not what you know, it’s who you know.” If you’re striving to reach ambitious goals, it’s impossible without the right relationships. So how do you reverse-engineer relationships with the exact people you want to know? Through his podcast B2B G...
Same Side Sellin: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers by Ian Altman & Jack Quarles Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/same-side-selling-ian-altman Are you tired of playing games with your customers? The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to...
The Seventh Level: Transform Your Business Through Meaningful Engagement With Your Customers And Employees by Amanda Slavin Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/seventh-level-amanda-slavin While instant communication is now easier than ever, people's attention is spread thin, the time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But wh...
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. by Mike Weinberg Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/sales-truth-mike-weinberg A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses your sales strategy on a proven approach that will drive the results you want. Can you handle the truth? Can succeeding in sales be as simple as hooking up the latest CRM t...
Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Robert Glazer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/performance-partnerships-robert-glazer The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a l...
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/alchemy-rory-sutherland HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas . "A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, ...
The Will to Die: A Novel of Suspense by Joe Pulizzi Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/will-die-joe-pulizzi Mysterious deaths, countless lies, and a shocking conspiracy. The Will to Die is everything fans are looking for...and more. "A thoroughly modern thriller that sucks you in and holds you tight, The Will to Die is a roller coaster ride from beginning to end.” - Jay Baer, New York Times Best-Selling Author In an exhaustive hunt for the truth behi...
Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fanocracy-david-meerman-scott From the bestselling author of New Rules of Marketing & PR , a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards, and underwear? They embody the most...
Non-Obvious Megatrends: How to See What Others Miss and Predict the Future by Rohit Bhargava Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-megatrends-rohit-bhargava ALL NEW 10th EDITION OF THE WSJ BESTSELLER! FEATURING 10 BOLD NEW TREND PREDICTIONS WINNER OF 9 INTERNATIONAL BOOK AWARDS Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our w...
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Diaz-Ortiz Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/social-media-success-every-brand-claire-diaz-ortiz Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand , Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework...
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition by Marcus Sheridan Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-2nd-edition-marcus-sheridan The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, t...
The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/3-minute-rule-brant-pinvidic Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer...
LESSONS: Essays to Help You Embrace the Chaos by Mark Schaefer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/lessons-mark-schaefer This collection of essays from futurist and thought leader Mark Schaefer explores the intersection of technology, business, and the human condition. Through 32 very honest, provocative, and prescient articles, Mark lays bare the unvarnished truth of personal and business survival in the digital age. Chapter topics include: How to re...
The 10 Stories Great Leaders Tell by Paul Smith Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/10-stories-great-leaders-tell-paul-smith NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with...
Beyond Product by Jill Soley and Todd Wilms Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/beyond-product-jill-soley Most startups fail, even the ones with great products. It's the Golden Age of the entrepreneur. Hundreds of thousands of new businesses are started in the US alone every year. A plethora of tools and platforms make it easy to bring new apps and services to life. But a great product is not enough. A great idea needs a smart strategy to reach the ri...
The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business by John Jantsch Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/self-reliant-entrepreneur-john-jantsch A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entreprene...
Loserthink: How Untrained Brains Are Ruining America by Scott Adams Click here for show notes! www.salesartillery.com/marketing-book-podcast/loserthink-scott-adams From the creator of Dilbert and author of Win Bigly , a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality. If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around. "We know when history will repeat and when it w...
3 Big Ideas from 250 Books For Every Marketer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/3-big-ideas-250-books-every-marketer In celebration of the first 250 episodes of The Marketing Book Podcast, for this week's episode , I am presenting the audio from a presentation I made recently to the American Marketing Association Chapter in Birmingham, Alabama : "3 Big Ideas From 250 Marketing & Sales Books Every Marketer Needs to Know.”...
Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/mean-people-suck-michael-brenner Are you happy? Like your job? Most people report low engagement and enthusiasm in their careers. And point their finger at a negative work culture, a mean boss… co-worker… or customer. Mean people suck. Some leaders believe that they need to be mean in order to be effective. Their lack of compa...
Get the Meeting!: An Illustrative Contact Marketing Playbook by Stu Heinecke Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/get-meeting-stu-heinecke What’s the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke’s innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach ...
