Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smarketing-tim-hughes Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many or...
Mar 15, 2019•52 min•Transcript available on Metacast Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/making-websites-win-dr-karl-blanks-ben-jesson Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. Others are successful at first, and then get crushed by comp...
Mar 08, 2019•54 min•Transcript available on Metacast Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry https://www.salesartillery.com/marketing-book-podcast/questions-that-sell-paul-cherry Recorded 1/25/2019
Mar 01, 2019•53 min•Transcript available on Metacast Wise Guy: Lessons From A Life by Guy Kawasaki Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/wise-guy-guy-kawasaki Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, market...
Feb 22, 2019•49 min•Transcript available on Metacast Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/break-the-wheel-jay-acunzo Our world is flooded by advice, ideas, and experts, but we shouldn't make decisions based on "best practices." Instead, we should do what works best for us, building careers and companies with the sort of clarity that leads to exceptional work. Only, first, we need to escape the endle...
Feb 15, 2019•1 hr•Transcript available on Metacast Marketing Rebellion: The Most Human Company Wins by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-rebellion-mark-schaefer MARKETING REIMAGINED Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and re...
Feb 08, 2019•52 min•Transcript available on Metacast Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-flexology-engelina-jaspers Riding the reinvention rollercoaster--with its ups and downs, unexpected twists and turns, and blood-curdling screams--is a choice, but not a requirement. A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business d...
Feb 01, 2019•57 min•Transcript available on Metacast Laughing @ Advertising by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/laughing-at-advertising-bob-hoffman In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it's 200 pages of insults, wise cracks, cheap shots, and dirty words. In other words, fun for the whole family! Hoffman is out to disrupt the disruptors -- those somber, imperious souls who hav...
Jan 25, 2019•50 min•Transcript available on Metacast Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-on-value-propositions-malcolm-mcdonald A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs o...
Jan 18, 2019•46 min•Transcript available on Metacast Making Channel Sales Work: Ten Tools To Create A World-class Third-party Selling Program by Marcus Cauchi Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/making-channel-sales-work-marcus-cauchi Create a World-Class Third-Party Selling Program! A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers. Channel sales is selling that takes plac...
Jan 11, 2019•51 min•Transcript available on Metacast Non-Obvious 2019: How To Predict Trends And Win The Future by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-2019-rohit-bhargava What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the worl...
Jan 04, 2019•48 min•Transcript available on Metacast The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-persuasion-code-christophe-morin Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develo...
Dec 28, 2018•51 min•Transcript available on Metacast Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/video-marketing-strategy-jon-mowat Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video firs...
Dec 21, 2018•53 min•Transcript available on Metacast Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/effective-sales-enablement-pam-didner Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching, and deve...
Dec 14, 2018•44 min•Transcript available on Metacast Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sales-differentiation-lee-salz "If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily. To win deals at the prices you...
Dec 07, 2018•46 min•Transcript available on Metacast 10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results by Garrett Moon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/10x-marketing-formula-garrett-moon The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn’t work like that? Or even at all? That’s...
Nov 30, 2018•54 min•Transcript available on Metacast Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish by Pamela Wilson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/master-content-strategy-pamela-wilson A masterclass in content marketing strategy for content creators at every stage of the journey — written by a business owner, marketing consultant, and leading authority on the subject. Whether you're starting out or are managing a vast archive of co...
Nov 23, 2018•52 min•Transcript available on Metacast 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know by Douglas Burdett Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/7-concepts-200-marketing-sales-books In celebration of the first 200 episodes of The Marketing Book Podcast, I am presenting the audio from a presentation I made recently to the American Marketing Association Triangle Chapter in Raleigh North Carolina: " 7 Concepts from 200 Marketing and Sales Books Every Marketer Nee...
Nov 16, 2018•40 min•Transcript available on Metacast This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/this-is-marketing-seth-godin Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Mark...
Nov 09, 2018•48 min•Transcript available on Metacast Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/eat-their-lunch-anthony-iannarino The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's l...
Nov 02, 2018•50 min•Transcript available on Metacast Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/digital-influence-joel-backaler
Oct 26, 2018•53 min•Transcript available on Metacast Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/pink-goldfish-stan-phelps
Oct 19, 2018•48 min•Transcript available on Metacast Writing to Be Understood: What Works and Why by Anne Janzer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/writing-be-understood-anne-janzer
Oct 12, 2018•54 min•Transcript available on Metacast Seven Stories Every Salesperson Must Tell by Mike Adams Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/seven-stories-every-salesperson-must-tell-mike-adams
Oct 05, 2018•56 min•Transcript available on Metacast Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/talk-triggers-jay-baer
Sep 28, 2018•56 min•Transcript available on Metacast Bullseye Marketing: How to Grow Your Business Faster by Louis Gudema Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/bullseye-marketing-louis-gudema
Sep 21, 2018•51 min•Transcript available on Metacast "The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty" by Shep Hyken. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-convenience-revolution-shep-hyken
Sep 14, 2018•51 min•Transcript available on Metacast Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/roadmap-to-revenue-kristin-zhivago
Sep 07, 2018•45 min•Transcript available on Metacast "The 4 A's of Marketing: Creating Value for Customer, Company and Society" by Jagdish Sheth and Rajendra Sisodia Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/4-a-marketing-jagdish-sheth
Aug 31, 2018•55 min•Transcript available on Metacast "Uncopyable: How To Create An Unfair Advantage Over Your Competition" by Steve Miller Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/uncopyable-steve-miller
Aug 24, 2018•53 min•Transcript available on Metacast 
