The Marketing Book Podcast

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Episodes

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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episodes

188 The Go-Giver Influencer by Bob Burg

"The Go-Giver Influencer: A Little Story About a Most Persuasive Idea" by Bob Burg and John David Mann. Click here for show notes ! https://www.salesartillery.com/marketing-book-podcast/the-go-giver-influencer-bob-burg

Aug 17, 2018•57 min•Transcript available on Metacast

187 Crisis Ready by Melissa Agnes

"Crisis Ready: Building an Invincible Brand in an Uncertain World" by Melissa Agnes. Click here for show notes ! https://www.salesartillery.com/marketing-book-podcast/crisis-ready-melissa-agnes

Aug 10, 2018•1 hr•Transcript available on Metacast

186 The 1-Page Marketing Plan by Allan Dib

"The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd" by Allan Dib. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/1-page-marketing-plan-allan-dib

Aug 03, 2018•51 min•Transcript available on Metacast

185 Exactly How to Sell by Phil M. Jones

"Exactly How to Sell: The Sales Guide for Non-Sales Professionals" by Phil M. Jones. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/exactly-how-to-sell-phil-jones

Jul 27, 2018•54 min•Transcript available on Metacast

184 Friend of a Friend by David Burkus

"Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career" by David Burkus. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/friend-of-a-friend-david-burkus

Jul 20, 2018•45 min•Transcript available on Metacast

183 Shift by Sean Doyle

Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doyle. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/shift-sean-doyle

Jul 13, 2018•50 min•Transcript available on Metacast

182 Objections by Jeb Blount

Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No by Jeb Blount. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/objections-jeb-blount

Jul 06, 2018•52 min•Transcript available on Metacast

181 Do It! Marketing by David Newman

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/do-it-marketing-david-newman

Jun 29, 2018•49 min•Transcript available on Metacast

180 Story Driven by Bernadette Jiwa

Story Driven: You Don't Need To Compete When You Know Who You Are by Bernadette Jiwa. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/story-driven-bernadette-jiwa

Jun 22, 2018•41 min•Transcript available on Metacast

179 The Fun Formula by Joel Comm

The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work by Joel Comm Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-fun-formula-joel-comm

Jun 15, 2018•43 min•Transcript available on Metacast

178 The Creative Curve by Allen Gannett

The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-creative-curve-allen-gannett

Jun 08, 2018•47 min•Transcript available on Metacast

177 Ideas, Influence, and Income by Tanya Hall

Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry by Tanya Hall. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/ideas-influence-and-income-tanya-hall...

Jun 01, 2018•49 min•Transcript available on Metacast

176 Winning at Social Customer Care by Dan Gingiss

Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media by Dan Gingiss Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/winning-at-social-customer-care-dan-gingiss

May 25, 2018•57 min•Transcript available on Metacast

175 Marketing Multiplied by Mike Moore

Marketing Multiplied: A Real-World Guide To Channel Marketing For Beginners, Practitioners, And Executives by Peter Thomas and Mike Moore. Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-multiplied-mike-moore

May 18, 2018•48 min•Transcript available on Metacast

174 Would You Do That to Your Mother? by Jeanne Bliss

Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers by Jeanne Bliss Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/would-you-do-that-to-your-mother-jeanne-bliss...

May 11, 2018•48 min•Transcript available on Metacast

173 Brand Now by Nick Westergaard

Brand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-now-nick-westergaard

May 04, 2018•48 min•Transcript available on Metacast

172 Lost and Founder by Rand Fishkin

Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/lost-founder-rand-fishkin

Apr 27, 2018•51 min•Transcript available on Metacast

171 Inbound Organization by Todd Hockenberry

Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles by Todd Hockenberry and Dan Tyre Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/inbound-organization-todd-hockenberry

Apr 20, 2018•52 min•Transcript available on Metacast

170 Close Deals Faster by John Asher

Close Deals Faster: The 15 Shortcuts of the Asher Sales Method by John Asher Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/close-deals-faster-john-asher

Apr 13, 2018•49 min•Transcript available on Metacast

169 Selling Boldly by Alex Goldfayn

Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales by Alex Goldfayn Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/selling-boldly-alex-goldfayn

Apr 06, 2018•52 min•Transcript available on Metacast

168 Superconsumers by Eddie Yoon

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/superconsumers-eddie-yoon

Mar 30, 2018•53 min•Transcript available on Metacast

167 Never Lose a Customer Again by Joey Coleman

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/never-lose-customer-again-joey-coleman

Mar 23, 2018•1 hr 7 min•Transcript available on Metacast

166 The Storytelling Edge by Joe Lazauskas

The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Joe Lazauskas and Shane Snow Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/story-telling-edge-joe-lazauskas

Mar 16, 2018•52 min•Transcript available on Metacast

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Episodes

The Marketing Book Podcast

Episodes

188 The Go-Giver Influencer by Bob Burg

187 Crisis Ready by Melissa Agnes

186 The 1-Page Marketing Plan by Allan Dib

185 Exactly How to Sell by Phil M. Jones

184 Friend of a Friend by David Burkus

183 Shift by Sean Doyle

182 Objections by Jeb Blount

181 Do It! Marketing by David Newman

180 Story Driven by Bernadette Jiwa

179 The Fun Formula by Joel Comm

178 The Creative Curve by Allen Gannett

177 Ideas, Influence, and Income by Tanya Hall

176 Winning at Social Customer Care by Dan Gingiss

175 Marketing Multiplied by Mike Moore

174 Would You Do That to Your Mother? by Jeanne Bliss

173 Brand Now by Nick Westergaard

172 Lost and Founder by Rand Fishkin

171 Inbound Organization by Todd Hockenberry

170 Close Deals Faster by John Asher

169 Selling Boldly by Alex Goldfayn

168 Superconsumers by Eddie Yoon

167 Never Lose a Customer Again by Joey Coleman

166 The Storytelling Edge by Joe Lazauskas

165 Stop Selling and Start Leading by Deb Calvert

164 Sandler Enterprise Selling by Dave Mattson

163 Shift Ahead by Allen Adamson

162 Do Good by Anne Bahr Thompson

161 Iconic Advantage by Soon Yu

160 Creating Signature Stories by David Aaker

159 Rise of the Revenue Marketer by Debbie Qaqish