The Marketing Book Podcast

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Episodes

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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episodes

158 80/20 Sales and Marketing by Perry Marshall

"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/80-20-sales-and-marketing-perry-marshall

Jan 19, 2018•51 min•Transcript available on Metacast

157 Brand Seduction by Daryl Weber

"Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands" by Daryl Weber Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-seduction-daryl-weber

Jan 12, 2018•44 min•Transcript available on Metacast

156 Non-Obvious 2018 by Rohit Bhargava

“Non-Obvious 2018 Edition: How To Predict Trends and Win The Future” by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-2018-rohit-bhargava...

Jan 05, 2018•41 min•Transcript available on Metacast

155 Exactly What to Say by Phil M. Jones

"Exactly What to Say: The Magic Words for Influence and Impact" by Phil M. Jones Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/exactly-what-say-phil-jones

Dec 29, 2017•46 min•Transcript available on Metacast

154 Giftology by John Ruhlin

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Giftology-John-Ruhlin

Dec 22, 2017•46 min•Transcript available on Metacast

153 Psyched Up by Daniel McGinn

"Psyched Up: How the Science of Mental Preparation Can Help You Succeed" by Daniel McGinn Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Psyched-Up-Daniel-McGinn...

Dec 15, 2017•44 min•Transcript available on Metacast

152 Selling Your Value Proposition by Cindy Barnes

"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization" by Cindy Barnes, Helen Blake, and Tamara Howard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/selling-value-proposition-cindy-barnes...

Dec 08, 2017•45 min•Transcript available on Metacast

151 BadMen by Bob Hoffman

"BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/badmen-bob-hoffman

Dec 01, 2017•49 min•Transcript available on Metacast

150 The Tao of Twitter by Mark Schaefer

"The Tao of Twitter: Changing Your Life and Business One Connection At A Time" by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Tao-Twitter-Mark-Schaefer

Nov 24, 2017•46 min•Transcript available on Metacast

149 The Perfect Close by James Muir

"The Perfect Close: The Secret To Closing Sales" by James Muir Click here to view the show notes https://www.salesartillery.com/marketing-book-podcast/Perfect-Close-James-Muir

Nov 17, 2017•50 min•Transcript available on Metacast

148 The Business of Expertise by David C. Baker

"The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" by David C. Baker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/business-expertise-david-baker

Nov 10, 2017•42 min•Transcript available on Metacast

147 Smart Marketing for Engineers by Rebecca Geier

"Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences" by Rebecca Geier Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smart-marketing-engineers-rebecca-geier

Nov 03, 2017•49 min•Transcript available on Metacast

146 UnBranding by Alison Stratten

"UnBranding: 100 Branding Lessons for the Age of Disruption" by Alison Stratten and Scott Scratten Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unbranding-alison-stratten

Oct 27, 2017•46 min•Transcript available on Metacast

145 Your Ad Ignored Here by Tom Fishburne

"Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" by Tom Fishburne Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ad-ignored-here-tom-fishburne

Oct 20, 2017•44 min•Transcript available on Metacast

144 Entrepreneurial You by Dorie Clark

"Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive" by Dorie Clark Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/entrepreneurial-you-dorie-clark

Oct 13, 2017•46 min•Transcript available on Metacast

143 The New Way to Market for Manufacturing by Bruce McDuffee

"The New Way to Market for Manufacturing: Innovation That Grows Your Business" by Bruce McDuffee Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/New-Way-Market-Manufacturing-Bruce-McDuffee...

Oct 06, 2017•44 min•Transcript available on Metacast

142 Artificial Intelligence for Marketing by Jim Sterne

"Artificial Intelligence for Marketing: Practical Applications" by Jim Sterne Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/artificial-intelligence-marketing-jim-sterne

Sep 29, 2017•42 min•Transcript available on Metacast

141 My Adventures in Marketing by Philip Kotler

"My Adventures in Marketing: The Autobiography of Philip Kotler" by Philip Kotler Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/adventures-in-marketing-philip-kotler

Sep 22, 2017•41 min•Transcript available on Metacast

140 The Sales Survival Handbook by Ken Kupchik

"The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction--The Real Truth About Life in Sales" by Ken Kupchik Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Sales-Survival-Handbook-Ken-Kupchik...

Sep 15, 2017•45 min•Transcript available on Metacast

139 Killing Marketing by Joe Pulizzi

"Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit" by Joe Pulizzi and Robert Rose Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Killing-Marketing-Joe-Pulizzi

Sep 08, 2017•53 min•Transcript available on Metacast

138 The 4 Billion Dollar Tweet by Ryan Holmes

"The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Side lines" by Ryan Holmes Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/4-Billion-Dollar-Tweet-Ryan-Holmes...

Sep 01, 2017•35 min•Transcript available on Metacast

137 Be Like Amazon by Bryan Eisenberg

"Be Like Amazon: Even a Lemonade Stand Can Do It" by Bryan and Jeffrey Eisenberg with Roy H. Williams Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/be-like-amazon-bryan-eisenberg

Aug 25, 2017•45 min•Transcript available on Metacast

136 The New Rules of Marketing and PR by David Meerman Scott

"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/New-Rules-Marketing-PR-David-Meerman-Scott...

Aug 18, 2017•34 min•Transcript available on Metacast

135 The Lost Art of Closing by Anthony Iannarino

The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/lost-art-closing-anthony-iannarino

Aug 11, 2017•49 min•Transcript available on Metacast

134 The Analytical Marketer by Adele Sweetwood

"The Analytical Marketer: How to Transform Your Marketing Organization" by Adele Sweetwood Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/The-Analytical-Marketer-Adele-Sweetwood

Aug 04, 2017•43 min•Transcript available on Metacast

133 Stop Boring Me! by Kathy Klotz-Guest

"Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" by Kathy Klotz-Guest Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Stop-Boring-Me-Kathy-Klotz-Guest

Jul 28, 2017•46 min•Transcript available on Metacast

132 Perennial Seller by Ryan Holiday

Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday https://www.salesartillery.com/marketing-book-podcast/Perennial-Seller-Ryan-Holiday Recorded 7/12/2017

Jul 21, 2017•39 min•Transcript available on Metacast

131 The Ultimate Start-Up Guide by Tom Hogan

"The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors" by Tom Hogan and Carol Broadbent Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ultimate-start-up-guide-tom-hogan...

Jul 14, 2017•41 min•Transcript available on Metacast

130 Email Marketing Rules by Chad S. White

"Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success" by Chad S. White Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Email-Marketing-Rules-Chad-White...

Jul 07, 2017•46 min•Transcript available on Metacast

129 Content - The Atomic Particle of Marketing by Rebecca Lieb

"Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy" by Rebecca Lieb Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/content-atomic-particle-of-marketing-Rebecca-Lieb...

Jun 30, 2017•44 min•Transcript available on Metacast