The Marketing Book Podcast

‌

Episodes

‌

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episodes

098 Malcolm McDonald on Marketing Planning

“ Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy” by Professor Malcolm McDonald Click here to read the show notes! https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-marketing-planning...

Nov 25, 2016•46 min•Transcript available on Metacast

097 The Science of Selling by David Hoffeld

"The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-science-of-selling-david-hoffeld...

Nov 18, 2016•52 min•Transcript available on Metacast

096 No B.S. Guide to Direct Response Social Media Marketing by Kim Walsh-Phillips

"No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing" by Dan S. Kennedy and Kim Walsh-Phillips Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/no-bs-guide-to-direct-response-social-media-marketing-kim-walsh-phillips...

Nov 11, 2016•48 min•Transcript available on Metacast

095 The Brain Audit by Sean D'Souza

"The Brain Audit: Why Customers Buy (and Why They Don't)" by Sean D'Souza Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-brain-audit-sean-dsouza

Nov 04, 2016•45 min•Transcript available on Metacast

094 Getting Better with Age by Peter Hubbell

"Getting Better with Age: Improving Marketing in the Age of Aging" by Peter Hubbell Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/getting-better-with-age-peter-hubbell

Oct 28, 2016•42 min•Transcript available on Metacast

093 Aligned to Achieve by Tracy Eiler

"Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth" by Tracy Eiler and Andrea Austin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/aligned-to-achieve-tracy-eiler

Oct 21, 2016•47 min•Transcript available on Metacast

092 What Customers Crave by Nicholas Webb

"What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint" by Nicholas Webb Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/what-customers-crave-nicholas-webb

Oct 14, 2016•56 min•Transcript available on Metacast

091 The Only Sales Guide You'll Ever Need by Anhtony Iannarino

"The Only Sales Guide You'll Ever Need" by Anthony Iannarino Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-only-sales-guide-youll-ever-need-anthony-iannarino

Oct 07, 2016•50 min•Transcript available on Metacast

090 Pre-Suasion by Robert Cialdini

"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/pre-suasion-robert-cialdini

Sep 30, 2016•44 min•Transcript available on Metacast

089 High-Profit Prospecting by Mark Hunter

"High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results" by Mark Hunter Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/high-profit-prospecting-mark-hunter

Sep 23, 2016•49 min•Transcript available on Metacast

088 SEO for Growth by John Jantsch

"SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs" by John Jantsch and Phil Singleton Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/seo-for-growth-john-jantsch

Sep 16, 2016•52 min•Transcript available on Metacast

087 Sell with a Story by Paul Smith

"Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale" by Paul Smith Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sell-with-a-story-paul-smith

Sep 09, 2016•41 min•Transcript available on Metacast

086 Chief Marketing Officers at Work by Josh Steimle

"Chief Marketing Officers at Work" by Josh Steimle Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/chief-marketing-officers-at-work-josh-steimle

Sep 02, 2016•43 min•Transcript available on Metacast

085 Content Chemistry by Andy Crestodina

"Content Chemistry: An Illustrated Handbook for Content Marketing" by Andy Crestodina Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/content-chemistry-andy-crestodina

Aug 26, 2016•46 min•Transcript available on Metacast

084 Duct Tape Selling by John Jantsch

"Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar" by John Jantsch Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/duct-tape-selling-john-jantsch

Aug 19, 2016•41 min•Transcript available on Metacast

083 Disruptive Marketing by Geoffrey Colon

"Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" by Geoffrey Colon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/disruptive-marketing-geoffrey-colon...

Aug 12, 2016•54 min•Transcript available on Metacast

082 How to Get a Meeting with Anyone by Stu Heinecke

"How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing" by Stu Heinecke Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/how-to-get-a-meeting-with-anyone-stu-heinecke

Aug 05, 2016•41 min•Transcript available on Metacast

081 Chief Customer Officer by Jeanne Bliss

"Chief Customer Officer : Getting Past Lip Service to Passionate Action" by Jeanne Bliss Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/chief-customer-office-2.0-jeanne-bliss

Jul 29, 2016•43 min•Transcript available on Metacast

080 The Business of Choice by Matthew Willcox

"The Business of Choice: Marketing to Consumers' Instincts" by Matthew Willcox Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-business-of-choice-mathew-willcox

Jul 22, 2016•57 min•Transcript available on Metacast

079 The Sales Development Playbook by Trish Bertuzzi

"The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales" by Trish Bertuzzi Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sales-development-playbook-trish-bertuzzi

Jul 15, 2016•38 min•Transcript available on Metacast

078 Marketing for Tomorrow, Not Yesterday by Zain Raj

"Marketing for Tomorrow, Not Yesterday: Surviving and Thriving In The Insight Economy" by Zain Raj Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-for-tomorrow-not-yesterday

Jul 08, 2016•52 min•Transcript available on Metacast

077 Three Feet from Seven Figures by David Spark

"Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows" by David Spark Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/three-feet-from-seven-figures-david-spark

Jul 01, 2016•37 min•Transcript available on Metacast

076 Invisible Influence by Jonah Berger

"Invisible Influence: The Hidden Forces that Shape Behavior" by Jonah Berger Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/invisible-influence-jonah-berger

Jun 24, 2016•24 min•Transcript available on Metacast

075 Ego Is the Enemy by Ryan Holiday

"Ego Is the Enemy" by Ryan Holiday Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ego-is-the-enemy-ryan-holiday

Jun 17, 2016•46 min•Transcript available on Metacast

074 Predictive Analytics by Eric Siegel

"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" by Eric Siegel Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/predictive-analytics-eric-siegel

Jun 10, 2016•41 min•Transcript available on Metacast

073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman

"Marketers Are From Mars, Consumers Are From New Jersey" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketers-are-from-mars-bob-hoffman

Jun 03, 2016•51 min•Transcript available on Metacast

072 Traction by Gabriel Weinberg

"Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/traction-gabriel-weinberg

May 27, 2016•38 min•Transcript available on Metacast

071 Fanatical Prospecting by Jeb Blount

"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/fanatical-prospecting...

May 20, 2016•49 min•Transcript available on Metacast

070 PeopleShock by Tema Frank

"PeopleShock: The Path to Profits When Customers Rule" by TemaFrank Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/peopleshock-tema-frank

May 13, 2016•50 min•Transcript available on Metacast

069 Get Scrappy by Nick Westergaard

"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/get-scrappy-nick-westergaard

May 06, 2016•47 min•Transcript available on Metacast