The Marketing Book Podcast

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Episodes

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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episodes

068 Managing Online Reputation by Charlie Pownall

"Managing Online Reputation: How to Protect Your Company on Social Media" by Charlie Pownall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/managing-online-reputation-charlie-pownall

Apr 29, 2016•47 min•Transcript available on Metacast

067 From Impossible To Inevitable by Aaron Ross

"From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue" by Aaron Ross and Jason Lemkin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/from-impossible-to-inevitable-aaron-ross

Apr 22, 2016•37 min•Transcript available on Metacast

066 The Agile Marketer by Roland Smart

"The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage" by Roland Smart Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-agile-marketer-roland-smart

Apr 15, 2016•49 min•Transcript available on Metacast

065 Driving Demand by Carlos Hidalgo

"Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer" by Carlos Hidalgo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/driving-demand-carlos-hidalgo

Apr 08, 2016•35 min•Transcript available on Metacast

064 New Sales. Simplified. by Mike Weinberg

"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/new-sales.-simplified.-mike-weinberg

Apr 01, 2016•39 min•Transcript available on Metacast

063 Hacking Marketing by Scott Brinker

"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" by Scott Brinker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-marketing-scott-brinker

Mar 25, 2016•44 min•Transcript available on Metacast

062 Magnetic by Joe Calloway

"Magnetic: The Art of Attracting Business" by Joe Calloway Click here to view the Show Notes! https://www.salesartillery.com/marketing-book-podcast/magnetic-joe-calloway

Mar 18, 2016•35 min•Transcript available on Metacast

061 The Conversion Code by Chris Smith

"The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales" by Chris Smith Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-conversion-code-chris-smith

Mar 11, 2016•40 min•Transcript available on Metacast

060 Hug Your Haters by Jay Baer

"Hug Your Haters: How to Embrace Complaints and Keep Your Customers" by Jay Baer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hug-your-haters-jay-baer

Mar 04, 2016•47 min•Transcript available on Metacast

059 Small Data by Martin Lindstrom

"Small Data: The Tiny Clues That Uncover Huge Trends" by Martin Lindstrom and Chip Heath Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/small-data-martin-lindstrom

Feb 26, 2016•36 min•Transcript available on Metacast

058 UnSelling by Scott Stratten

"UnSelling: The New Customer Experience" by Scott Stratten and Alison Kramer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unselling-scott-stratten

Feb 19, 2016•38 min•Transcript available on Metacast

057 The Content Promotion Manifesto by Chad Pollitt

"The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing" by Chad Pollitt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-promotion-manifesto-chad-pollitt

Feb 12, 2016•37 min•Transcript available on Metacast

056 Town Inc. by Andrew Davis

Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy by Andrew Davis https://www.salesartillery.com/marketing-book-podcast/town-inc.-andrew-davis Recorded 12/15/2015

Feb 05, 2016•35 min•Transcript available on Metacast

055 Zero Paid Media as the New Marketing Model by Joseph Jaffe

"Z.E.R.O.: Zero Paid Media as the New Marketing Model" by Joseph Jaffe and Maarten Albarda Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/z.e.r.o.-joseph-jaffe

Jan 29, 2016•34 min•Transcript available on Metacast

054 X: The Experience When Business Meets Design by Brian Solis

"X: The Experience When Business Meets Design" by Brian Solis Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/x-brian-solis

Jan 22, 2016•25 min•Transcript available on Metacast

053 The Content Formula by Michael Brenner

"The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again" by Michael Brenner and Liz Bedor Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-formula-michael-brenner...

Jan 15, 2016•45 min•Transcript available on Metacast

052 Think Like a Rock Star by Mack Collier

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier Recorded 9/30/2015

Jan 08, 2016•35 min•Transcript available on Metacast

051 Subscription Marketing by Anne Janzer

" Subscription Marketing: Strategies for Nurturing Customers in a World of Churn " by Anne Janzer Click here for the episode's show notes and links. https://www.salesartillery.com/marketing-book-podcast/subscription-marketing-anne-janzer...

Jan 01, 2016•32 min•Transcript available on Metacast

050 The Business of Podcasting by Donna Papacosta

"The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional" by Steve Lubetkin and Donna Papacosta Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-business-of-podcasting-donna-papacosta...

Dec 25, 2015•22 min•Transcript available on Metacast

049 The Challenger Customer by Pat Spenner

"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-challenger-customer-patrick-spenner...

Dec 18, 2015•31 min•Transcript available on Metacast

048 Maximize Your Social by Neal Schaffer

Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer https://www.salesartillery.com/marketing-book-podcast/maximize-your-social-neal-schaeffer Recorded 11/3/2015

Dec 11, 2015•49 min•Transcript available on Metacast

047 Manipurated by Daniel Lemin

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin https://www.salesartillery.com/marketing-book-podcast/manipurated-daniel-lemin Recorded 10/27/2015

Dec 04, 2015•32 min•Transcript available on Metacast

046 Social Wealth by Jason Treu

"Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" by Jason Treu https://www.salesartillery.com/marketing-book-podcast/social-wealth-jason-treu

Nov 27, 2015•34 min•Transcript available on Metacast

045 Making Rain with Events by Scott Ingram

"Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing" by Scott Ingram https://www.salesartillery.com/marketing-book-podcast/making-rain-with-events-scott-ingram

Nov 20, 2015•34 min•Transcript available on Metacast

044 Likeable Social Media by Dave Kerpen

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Dave Kerpen https://www.salesartillery.com/marketing-book-podcast/likeable-social-media-dave-kerpen Recorded 10/15/2015

Nov 13, 2015•33 min•Transcript available on Metacast

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Episodes

The Marketing Book Podcast

Episodes

068 Managing Online Reputation by Charlie Pownall

067 From Impossible To Inevitable by Aaron Ross

066 The Agile Marketer by Roland Smart

065 Driving Demand by Carlos Hidalgo

064 New Sales. Simplified. by Mike Weinberg

063 Hacking Marketing by Scott Brinker

062 Magnetic by Joe Calloway

061 The Conversion Code by Chris Smith

060 Hug Your Haters by Jay Baer

059 Small Data by Martin Lindstrom

058 UnSelling by Scott Stratten

057 The Content Promotion Manifesto by Chad Pollitt

056 Town Inc. by Andrew Davis

055 Zero Paid Media as the New Marketing Model by Joseph Jaffe

054 X: The Experience When Business Meets Design by Brian Solis

053 The Content Formula by Michael Brenner

052 Think Like a Rock Star by Mack Collier

051 Subscription Marketing by Anne Janzer

050 The Business of Podcasting by Donna Papacosta

049 The Challenger Customer by Pat Spenner

048 Maximize Your Social by Neal Schaffer

047 Manipurated by Daniel Lemin

046 Social Wealth by Jason Treu

045 Making Rain with Events by Scott Ingram

044 Likeable Social Media by Dave Kerpen

043 YouthNation by Matt Britton

042 Spin Sucks by Gini Dietrich

041 The Invisible Sale by Tom Martin

040 The Content Revolution by Mark Masters

039 Shareology by Bryan Kramer