The Marketing Book Podcast

‌

Episodes

‌

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episodes

038 Speaking Up without Freaking Out by Matt Abrahams

"Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting" by Matt Abrahams https://www.salesartillery.com/marketing-book-podcast/speaking-up-without-freaking-out-matt-abrahams

Oct 02, 2015•30 min•Transcript available on Metacast

037 Optimize by Lee Odden

"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden https://www.salesartillery.com/marketing-book-podcast/optimize-lee-odden

Sep 25, 2015•28 min•Transcript available on Metacast

036 The Passion Conversation by Geno Church

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by Robbin Phillips, Greg Cordell, Geno Church, and John Moore https://www.salesartillery.com/marketing-book-podcast/the-passion-conversation-robbin-phillips-greg-cordell-geno-church-john-moore Recorded 6/30/2015

Sep 18, 2015•37 min•Transcript available on Metacast

035 Content Inc. by Joe Pulizzi

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/content-inc-joe-pulizzi Recorded 8/26/2015

Sep 11, 2015•44 min•Transcript available on Metacast

034 Twitter Power 3.0 by Joel Comm and Dave Taylor

"Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor https://www.salesartillery.com/marketing-book-podcast/twitter-power-3.0-joel-comm-dave-taylor

Sep 04, 2015•32 min•Transcript available on Metacast

033 The Sales Acceleration Formula by Mark Roberge

"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge

Aug 28, 2015•30 min•Transcript available on Metacast

032 Hacking Sales by Max Altschuler

"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler https://www.salesartillery.com/marketing-book-podcast/hacking-sales-max-altschuler

Aug 21, 2015•32 min•Transcript available on Metacast

031 Web Marketing That Works by Adam Franklin and Toby Jenkins

"Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins https://www.salesartillery.com/marketing-book-podcast/web-marketing-that-works-adam-franklin-toby-jenkins

Aug 14, 2015•37 min•Transcript available on Metacast

030 Fizz by Ted Wright

"Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright https://www.salesartillery.com/marketing-book-podcast/fizz-ted-wright

Aug 07, 2015•31 min•Transcript available on Metacast

029 Marketing Lessons from the Grateful Dead by David Meerman Scott

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan https://www.salesartillery.com/marketing-book-podcast/marketing-lessons-from-the-grateful-dead-david-meerman-scott-brian-halligan Recorded 7/22/2015

Jul 31, 2015•27 min•Transcript available on Metacast

028 Welcome to the Funnel by Jason Miller

"Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller https://www.salesartillery.com/marketing-book-podcast/welcome-to-the-funnel-jason-miller

Jul 24, 2015•32 min•Transcript available on Metacast

027 The Big Data-Driven Business by Russell Glass and Sean Callahan

"The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan https://www.salesartillery.com/marketing-book-podcast/the-big-data-driven-business-russell-glass-sean-callahan

Jul 17, 2015•27 min•Transcript available on Metacast

026 Marketing Above the Noise by Linda Popky

"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky https://www.salesartillery.com/marketing-book-podcast/marketing-above-the-noise-linda-popky

Jul 10, 2015•31 min•Transcript available on Metacast

025 Seducing Strangers by Josh Weltman

"Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman https://www.salesartillery.com/marketing-book-podcast/seducing-strangers-josh-weltman...

Jul 03, 2015•31 min•Transcript available on Metacast

024 The Zen of Social Media Marketing by Shama Hyder

"The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" by Shama Hyder https://www.salesartillery.com/marketing-book-podcast/the-zen-of-social-media-marketing-shama-hyder

Jun 26, 2015•27 min•Transcript available on Metacast

023 The Marketer's Guide to SlideShare by Todd Wheatland

"The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland https://www.salesartillery.com/marketing-book-podcast/the-marketers-guide-to-slideshare-todd-wheatland

Jun 19, 2015•31 min•Transcript available on Metacast

022 How to Be a Power Connector by Judy Robinett

"How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits" by Judy Robinett https://www.salesartillery.com/marketing-book-podcast/how-to-be-a-power-connector-judy-robinett

Jun 12, 2015•24 min•Transcript available on Metacast

021 The Automatic Customer by John Warrillow

The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow https://www.salesartillery.com/marketing-book-podcast/the-automatic-customer-john-warrillow

Jun 05, 2015•26 min•Transcript available on Metacast

020 The Marketing Performance Blueprint by Paul Roetzer

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer https://www.salesartillery.com/marketing-book-podcast/the-marketing-performance-blueprint-paul-roetzer...

May 29, 2015•28 min•Transcript available on Metacast

019 Audience by Jeffrey K. Rohrs

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs https://www.salesartillery.com/marketing-book-podcast/audience-jeffrey-rohrs

May 22, 2015•39 min•Transcript available on Metacast

018 The Membership Economy by Robbie Kellman Baxter

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter https://www.salesartillery.com/marketing-book-podcast/the-membership-economy-robbie-kellman-baxter

May 15, 2015•25 min•Transcript available on Metacast

017 The Content Code by Mark Schaefer

The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/content-code-mark-schaefer

May 08, 2015•33 min•Transcript available on Metacast

016 Hooked by Nir Eyal

Hooked: How to Build Habit-Forming Products by Nir Eyal https://www.salesartillery.com/marketing-book-podcast/hooked-nir-eyal

May 01, 2015•26 min•Transcript available on Metacast

015 Stand Out by Dorie Clark

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark https://www.salesartillery.com/marketing-book-podcast/stand-out-dorie-clark

Apr 24, 2015•25 min•Transcript available on Metacast

014 The Professional Marketer by Tim Matthews

The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews https://www.salesartillery.com/marketing-book-podcast/the-professional-marketer-tim-matthews

Apr 17, 2015•28 min•Transcript available on Metacast

013 Digital Relevance by Ardath Albee

Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee https://www.salesartillery.com/marketing-book-podcast/digital-relevance-ardath-albee

Apr 10, 2015•30 min•Transcript available on Metacast

012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson

Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-experiences-7th-era-marketing-robert-rose

Apr 03, 2015•29 min•Transcript available on Metacast

011 The Mobile Commerce Revolution by Tom Webster

The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-mobile-commerce-revolution-tom-webster

Mar 27, 2015•24 min•Transcript available on Metacast

010 Buyer Personas by Adele Revella

Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-buyer-personas-adele-revella

Mar 20, 2015•25 min•Transcript available on Metacast

009 Ctrl Alt Delete by Mitch Joel

Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-cntl-alt-delete-mitch-joel

Mar 13, 2015•27 min•Transcript available on Metacast