Author Jay Acunzo returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work , marketing visionary, keynote speaker and bestselling author Jay Acunzo joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his apartment in Boston with his wife ...
May 11, 2020•46 min•Transcript available on Metacast Author Andrew Davis returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy , marketing visionary, international keynote speaker and bestselling author Andrew Davis joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Florida, his earlier life as ...
May 10, 2020•54 min•Transcript available on Metacast Author Robin Dreeke returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction , sales visionary, keynote speaker and bestselling author James Muir joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Fredericksburg, Virginia, with his wi...
May 09, 2020•47 min•Transcript available on Metacast A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/mind-for-sales-mark-hunter For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don’t want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance. Everybody knows the world of sales can...
May 08, 2020•1 hr•Transcript available on Metacast Author James Muir returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, The Perfect Close: The Secret To Closing Sales , sales visionary, keynote speaker and bestselling author James Muir joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Herriman, Utah, and what salespeople need to do to sell in a virtual...
May 07, 2020•32 min•Transcript available on Metacast Author Tara-Nicholle Nelson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser , marketing and transformation visionary, keynote speaker and bestselling author Tara-Nicholle Nelson joins the (hopefully) limited time series, Authors in Quarantine Gettin...
May 06, 2020•51 min•Transcript available on Metacast Author Rohit Bhargava returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Last on The Marketing Book Podcast to discuss his book, Non-Obvious Megatrends: How to See What Others Miss and Predict the Future , innovation and marketing expert, bestselling author and international keynote speaker Rohit Bhargava joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Oakton, Virginia, th...
May 05, 2020•44 min•Transcript available on Metacast Last on The Marketing Book Podcast to discuss her book, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business , marketing, sales and consumer behavior expert and bestselling author Adele Revella joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on an island in the Pacific northwest with her husband, dogs and cat, how buyer motivations have changed dramatically ...
May 04, 2020•35 min•Transcript available on Metacast Last on The Marketing Book Podcast to discuss his book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth , expertise visionary, international keynote speaker and bestselling author David C. Baker joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on his farm in east Tennessee, the impact of the pandemic on businesses, and his next book. Cheers! Click here for show notes ! https://www.salesart...
May 03, 2020•41 min•Transcript available on Metacast Recently on The Marketing Book Podcast to discuss his book, The Creative Curve: How to Develop the Right Idea, at the Right Time , creativity expert, entrepreneur, keynote speaker and bestselling author Allen Gannett joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Washington, DC, moving to New York City, his externally-imposed writing sabbatical and life with his Corgi, Maven. Cheers! Click here for show notes ! https://www.sa...
May 02, 2020•47 min•Transcript available on Metacast The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/forever-transaction-robbie-baxter Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of...
May 01, 2020•1 hr 2 min•Transcript available on Metacast Recently on The Marketing Book Podcast to discuss his book, Marketing Rebellion: The Most Human Company Wins , marketing visionary, international keynote speaker and bestselling author Mark Schaefer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about catching the Coronavirus from his wife, sheltering in place at the "Schateau" in Tennessee and how the pandemic will affect marketers and marketing. Cheers! Click here for show notes ! https://www.salesar...
Apr 30, 2020•51 min•Transcript available on Metacast Originally featured on The Marketing Book Podcast, the co-author of Experiences: The 7th Era of Marketing , marketing innovator, author and international keynote speaker, Carla Johnson, joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, living with her family in Spain last year, life as an outsourced CMO and her next book. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cockt...
Apr 29, 2020•43 min•Transcript available on Metacast Originally on The Marketing Book Podcast to discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn , subscription marketing expert and non-fiction writing muse, Anne Janzer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her new home in San Luis Obispo, California to talk about subscription marketing, the craft of writing, what the pandemic reveals about people and the companies they w...
Apr 28, 2020•37 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss his book, Magnetic: The Art of Attracting Business , leadership, strategy and marketing visionary, international keynote speaker and bestselling author Joe Calloway joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with his wife and daughters, what companies are getting right (and wrong) with their Coronavirus messaging and what's ahead for businesses an...
Apr 27, 2020•36 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss his book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days , customer experience visionary, international keynote speaker and bestselling author Joey Coleman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Boulder, Colorado, what some companies are getting spectacularly right in light of the pandemic and the long-term implications. Cheers! Click...
Apr 26, 2020•1 hr 26 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss her book, Marketing Flexology: How to Outsmart Change and Future-Proof Your Career , veteran marketer and bestselling author Engelina Jaspers joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Los Gatos, California, the traits that successful marketers have always had and what's important for them in a post-pandemic world. Cheers! Click here for show notes ! https://www.sales...
Apr 25, 2020•42 min•Transcript available on Metacast "Restoring the Soul of Business: Staying Human in the Age of Data" by Rishad Tobbacowala Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/restoring-soul-business-rishad-tobbacowala The hidden key to successful transformation in any organization lies between human intuition and data-driven insights. Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and t...
Apr 24, 2020•1 hr 2 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss his book, Eat Their Lunch: Winning Customers Away from Your Competition , sales strategist, keynote speaker and bestselling author Anthony Iannarino joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Columbus, Ohio, his former life as as a lead singer for an LA hair metal band and the appropriate approach to selling in a pandemic world. Cheers! Click here for show notes! http...
Apr 23, 2020•41 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss his book, Experiences: The 7th Era of Marketing , content marketing strategist, keynote speaker and bestselling author Robert Rose joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in southern California, the challenges and opportunities for content marketers in light of the pandemic, what's ahead for the Dallas Cowboys, how aspirations of being a rock musician lured him to LA,...
Apr 22, 2020•34 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss his book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth , digital marketing, social media and customer service visionary, keynote speaker and bestselling author Jay Baer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Bloomington, Indiana, what marketers need to know about virtual events, what social media marketers need to do during the pandem...
Apr 21, 2020•32 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss his book, They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition , marketing and sales visionary, keynote speaker and bestselling author Marcus Sheridan joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in rural Virginia, the rise of virtual selling, how better to communicate virtually and ...
Apr 20, 2020•37 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss her book, Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers , customer experience pioneer, keynote speaker and bestselling author Jeanne Bliss joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Seattle, Washington, the powerful influence of her father, how she got started in customer experience, why it's so powerful now and how t...
Apr 19, 2020•45 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World , serial tech entrepreneur, search engine optimization pioneer, keynote speaker and bestselling author Rand Fishkin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Seattle, Washington, the importance of voting, what big tech could be doing to help small businesses during the pandemic and why be...
Apr 18, 2020•47 min•Transcript available on Metacast "Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age" by David Aaker Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/owning-game-changing-subcategories-david-aaker Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the d...
Apr 17, 2020•51 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss his book, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. , marketing and technology visionary, keynote speaker and bestselling author Mitch Joel joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Montreal with his wife and three small children, the pandemic-induced changes that are already evident, his next book and how curiosity has power...
Apr 16, 2020•44 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss the 2nd edition of her book, Hello, My Name Is Awesome: How to Create Brand Names That Stick , naming expert, keynote speaker and bestselling author Alexandra Watkins joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her San Diego pool house, her backyard tiki bar, surfboard fence and some of the sadly hilarious mistakes companies make naming their products and services ....
Apr 15, 2020•40 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss his book, Get the Meeting! An Illustrative Contact Marketing Playbook , international keynote speaker and bestselling author Stu Heinecke joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on an island in the pristine Pacific Northwest, and his first book, How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing. Click here for show notes ! https://www.s...
Apr 14, 2020•32 min•Transcript available on Metacast Most recently on The Marketing Book Podcast to discuss his book, The 10 Stories Great Leaders Tell , international keynote speaker and bestselling author Paul Smith joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cincinnati, Ohio with his family, his most recent book Four Days With Kenny Tedford: Life Through the Eyes of a Child Trapped in a Partially Blind & Deaf Man’s Body , and his earlier book, Sell with a Story: How to Ca...
Apr 13, 2020•39 min•Transcript available on Metacast Bob Hoffman: Authors in Quarantine Getting Cocktails (Ahopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes ! https://www.salesartillery. com/authors-quarantine- cocktails/bob-hoffman...
Apr 12, 2020•32 min•Transcript available on Metacast 
