Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation. Mentions Graphite https://graphite.io/ Quora https://www.quora.com/ Google AdWords https://ads...
Apr 23, 2024•48 min•Ep 219•Transcript available on Metacast Ep 218 Is your website an outdated relic or your best salesperson? Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital landscape. Mentions Forbes CMO Network https://www.forbes.com/cmo-network/ Character.Ai https://character.ai/ Delphi.Ai https://www.delphi.ai/browse W...
Apr 18, 2024•40 min•Ep 218•Transcript available on Metacast Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance.. Mentions SaaStr https://www.saastr.com/ Owner.com https://www.owner....
Apr 16, 2024•53 min•Ep 217•Transcript available on Metacast Ep. 216 Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation. Mentions Ahrefs https://ahrefs.com/ Semrush https://www.semrush.com/ Moz https://moz.com/ We’re on Social Media! Follow us for everyday marketing wisdom straig...
Apr 11, 2024•43 min•Ep 216•Transcript available on Metacast Ep. 215 What are the hottest and most important Ai apps to use in your marketing today? Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, exploring what it means to effectively integrate AI into your toolkit. Learn more about how Hume can decipher the subtleties of human emotion, the creative potential of using Suno for song creation, and the practical uses of both Recraft and Ideogram for crafting compelling marketing visuals. Check out M...
Apr 09, 2024•38 min•Ep 215•Transcript available on Metacast Ep. 214 If you think lead gen is dead, then your business is probably dead. Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets. Mentions Connect https://connect.com/ Udemy https://www.udemy.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed ...
Apr 04, 2024•35 min•Ep 214•Transcript available on Metacast Ep. 213 How will last week’s wild events shape the future of Ai video? Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of AI video, the potential legal and ethical challenges, and how it could revolutionize marketing automation, sales, and customer service. Mentions Fiverr https://www.fiverr.com/ HeyGen https://www.heygen.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ...
Apr 02, 2024•24 min•Ep 213•Transcript available on Metacast Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach. Mentions Brady Brewer h...
Mar 28, 2024•36 min•Ep 212•Transcript available on Metacast Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy. Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technology. Learn more on how conversational copywriting shaped the toothpaste industry, why distribution s...
Mar 26, 2024•38 min•Ep 211•Transcript available on Metacast Ep. 210 Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means. Mentions Sam Altman https://blog.samaltman.com/ Midjourney https://www.midjourney.com/home We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtu...
Mar 21, 2024•35 min•Ep 210•Transcript available on Metacast Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive. Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more on harnessing AI for smarter social media strategy, the art of engagement and "s**t posting" to drive authentic conversations, and how to pinpoint and ...
Mar 19, 2024•45 min•Ep 209•Transcript available on Metacast Ep. 208 How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engagement, the art of training Ai with human nuance, and see Ai theory move to Ai practice. Mentions ChatGP...
Mar 14, 2024•41 min•Ep 208•Transcript available on Metacast Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, and how all of this can help you reach 1000 customers. Mentions Gary Vaynerchuck https://garyvaynerch...
Mar 12, 2024•45 min•Ep 207•Transcript available on Metacast Ep. 206 How can an Ai generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success. Mentions GPT-4 https://openai.com/r...
Mar 07, 2024•38 min•Ep 206•Transcript available on Metacast Ep. 205. What would you do if you were building a marketing engine right now? Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more on harnessing the power of YouTube's short-form content, forming lucrative influencer partnerships, and leveraging AI not just to keep up, but to lead the marketing race. Mentions James Clear https://jamesclear.com/ YouTube Shorts https://www.youtube.com/hashtag/shorts We’re on Social Media! Follow ...
Mar 05, 2024•42 min•Ep 205•Transcript available on Metacast AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them. Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailoring content to various social media platforms, and the game-changing potential of AI-driven devices and interfaces that could redefine how we work an...
Feb 29, 2024•50 min•Ep 204•Transcript available on Metacast Ep 203. How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel. Mentions The Office, UK https://www.amazon.com/The-Office-BBC-Season-1/dp/B0014412H6 The Office, US https://www.nbc.com/the-office/about We’re on Social Media...
Feb 27, 2024•36 min•Ep 203•Transcript available on Metacast Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology. Mentions Ben Tossell and his daily AI news l...
Feb 22, 2024•25 min•Ep 202•Transcript available on Metacast Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology. In this episode they dive into the unfolding drama of AI developments with a focus on the text-to-video revolution. Learn more on how Sora is animating our still image stories, the serious business of AI in video game worlds, and the intense rivalry heating up between OpenAI and Google. Mentions Sor...
Feb 20, 2024•30 min•Ep 201•Transcript available on Metacast What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz's marketing genius. He who transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey of how Dietrich redefined marketing and provides exclusive insights into the genius behind Red Bull's...
Feb 15, 2024•26 min•Ep 200•Transcript available on Metacast Ep 199 Solving practical marketing questions by real marketers. Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference between playing in an existing category and disrupting an existing category, converting a dormant audience into an active audience, referral programs that work, and more. Mentions Exit Five https://www.exitfive.com/ Event Vesta https://eventvesta.com/ Paramark https://parama...
Feb 13, 2024•51 min•Ep 199•Transcript available on Metacast Why is storytelling one of the most powerful and important aspects of marketing? Kipp dives into the great story arcs and story archetypes. Learn more on the best examples of brand storytelling, and the framework that instantly makes your marketing storytelling better. Storytelling is leverage, because the best information doesn't win, the best story wins. Mentions “Same as Ever: A Guide to What Never Changes” https://sites.prh.com/morganhousel “Sapiens: A Brief History of Humankind” https://www...
Feb 08, 2024•22 min•Ep 198•Transcript available on Metacast Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions. Mentions Facebook https://www.facebook.com/ ahrefs https://ahrefs.com/keyword-generator We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https:...
Feb 06, 2024•44 min•Ep 197•Transcript available on Metacast What will marketing look like in 3 years? Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots, monetize those copilots, and how you can have your own personalization engine. It’s time to picture a world where search engines are no longer the primary source of marketing strategies. Mentions ChatGPT https://chat.openai.com/ Morgan Housel’s “Same as Ever” https://sites.prh.com/morganh...
Feb 01, 2024•38 min•Ep 196•Transcript available on Metacast How big of a game changer is the new feature in ChatGPT Store? Kieran dives into the ChatGPT Store’s weaknesses and why the new feature is such a big deal. Learn more on how to use the custom GPTs while navigating the Store. Kieran explains how you can create custom GPTs that manifest themselves in a much more efficient way with a central interface. See how the AI agents act almost like personal employees. Mentions ChatGPT https://chat.openai.com/ Every https://every.to/ We’re on Social Media! F...
Jan 30, 2024•16 min•Ep 195•Transcript available on Metacast Is the Apple Vision Pro the next big Apple product? Could it be the next iPhone? Kipp dives into Apple's marketing strategy for the Vision Pro and the early user feedback. Learn more about the Apple Vision Pro and its significance for businesses and consumers. Kip analyzes the product marketing video and talks about the revolutionary features of Apple Vision Pro and the parallels it shares with the iconic launch of the first iPhone. Mentions Apple Vision Pro https://www.apple.com/apple-vision-pr...
Jan 25, 2024•22 min•Ep 194•Transcript available on Metacast What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive into how AI has grown and how it will evolve further as a tool for marketers. Learn more on how you can utilize the changing technology, fine tune the technology for your marketing needs, and how you can build new muscle in the AI/marketing space. Mentions ChatGPT https://chat.openai.com/ Apple http...
Jan 23, 2024•55 min•Ep 193•Transcript available on Metacast Want to know which marketing missteps you need to watch out for in 2024? Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders. Kipp and Kieran dive into the core strategy skills you need to evaluate any marketing decision you have to make. Learn more on how Red Bull was founded on passionate marketing, and why simplicity and repetition are keys to spreading awareness. Topics covered: How not to be average. Apathy is the worst outcome of marketing. Don’t underval...
Jan 18, 2024•32 min•Ep 192•Transcript available on Metacast What are the research methods and information you need to know to craft a great pitch? Kipp and Kieran are joined by April Dunford (executive consultant, speaker and author) to dive into what goes into the framework for creating compelling sales pitches. Learn more on how to win more pitches than you lose, the importance of blending company perspective with discovering customer needs, and the importance of personalized AI assistance in sales. About April Dunford April Dunford is the author of th...
Jan 16, 2024•1 hr 1 min•Ep 191•Transcript available on Metacast What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes. Every marketer can get better by obsessing over problems, not solutions, setting the right goals, and creating feedback loops to know if you’re on track to hit your goals. In this episode Kipp and Kieran lay out ten things you need to learn to be a better marketer to grow your business Topics covered: The Fundamental Shift in Ma...
Jan 11, 2024•36 min•Ep 190•Transcript available on Metacast 
