Is developing a personal brand worth the effort it takes to build one, and just how valuable is a personal brand for your marketing strategy? The Answer…YES and PRICELESS. Kipp and Kieran are joined by Ryan Alford, host of the Radcast Podcast, founder of the Radical Agency, entrepreneur and personal branding expert. They dive into the value of personal branding for every marketer today, and how it’s predicted that by 2028 the average brand will lose 50% of their organic traffic to AI search. So ...
Jan 09, 2024•41 min•Ep 189•Transcript available on Metacast What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact? Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a HubSpot creator. She’s co-host of the balanced Black Girl podcast, and a marketing pro. She also wrote an amazing blog post about the most successful marketing campaigns of 2023 on the HubSpot blog. They discuss the top performing campaigns based on creativity, effectiveness, and impact. Plus, lesso...
Jan 04, 2024•27 min•Ep 188•Transcript available on Metacast AI is going to kill so many different brands and level up so many community based brands. Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate community into your company. Learn more on effective strategies for growing a business through community, the TRIBE framework, why there’s a difference between audience and community, how to turn customers into raving fans, and why community equity is more important than brand equity. About Greg Ise...
Jan 02, 2024•39 min•Ep 187•Transcript available on Metacast 2024 is the year everybody realizes that being an early adopter is the way. Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more insights on early adoption, the impact of open source, and the evolving realm of personalized marketing. Mentions Pika https://pika.art/ Microsoft https://www.microsoft.com/en-ph Apple https://www.apple.com/ph/ Amazon https://www.amazon.com/ Meta https://business.facebook.com/ Google https://www.googl...
Dec 28, 2023•35 min•Ep 186•Transcript available on Metacast Most CEOs and founders want marketing to focus on capturing demand. Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity and risk tolerance, CMOs aspiring to be CEOs, practical strategies for achieving marketing success, and CEO-Marketer alignment challenges. Mentions Marketing Against the Grain YouTube Youtube https://www.youtube.com/ Follow us for everyday marketing wisdom straight to your feed YouTube: https://www....
Dec 26, 2023•13 min•Ep 185•Transcript available on Metacast We can't have nice things. We've abused email to death. Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evolving in response to email changes, the impact on outreach strategies, and the industry's efforts to combat spam, with Kipp and Kieran discussing the challenges posed by 'the Patricks of the world' and the necessity for marketers to adapt their approaches. Mentions Moz https://moz.com/ Coneball https:...
Dec 21, 2023•28 min•Ep 184•Transcript available on Metacast The closer you are to the customer, the better you can tell that story. Kipp and Kieran dive into the nuances of marketing leadership with special guest Brian Balfour. Learn more on the imperative of effective customer-centric communication, underlining the value of aligning marketing strategies with customer problems, and emphasizing the critical link between customer engagement and compelling storytelling. About Brian Balfour Founder/CEO of Reforge, previously VP Growth @ HubSpot. I've started...
Dec 19, 2023•46 min•Ep 183•Transcript available on Metacast Founders and CEOs understand customers the best. Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement. Mentions Allocadia https://secure.allocadia.com/ Asana https://asana.com/ Google Sheets https://docs.google.com/spreadsheets/create HubSpot https://www.hubspot.c...
Dec 14, 2023•45 min•Ep 182•Transcript available on Metacast AI takes what you're already doing and makes it better. Kipp and Kieran dive into the evolving landscape of video creation. Learn more on democratizing content, the challenges of distinguishing between original and fake content in a world of AI-generated media, Zoom's use of AI for sales enablement, and the need to understand platforms for optimal performance. Mentions Zoom https://zoom.us/ Saster https://www.youtube.com/@SasterSub0ru Opus Pro https://www.opus.pro/ Heygen https://www.heygen.com/...
Dec 12, 2023•30 min•Ep 181•Transcript available on Metacast Kieran and Kipp discuss the impact of Google's Gemini on the future of search. They highlight three core aspects of that stood out to them: a better search experience, the ability to build bespoke web experiences, and the potential for multimodal search. They explore how Gemini will change how we search, transform the search user experience, and redefine the role of the searcher. They emphasize the importance of multimedia content and the need to make information public and accessible. They also...
Dec 07, 2023•31 min•Ep 180•Transcript available on Metacast Offering alignment with your audience is more important than brand recognition. Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators. About Ralph and Kasim Ralph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties in...
Dec 05, 2023•43 min•Ep 179•Transcript available on Metacast AI is not here to replace your creativity; it's here to scale it. Kipp and Kieran dive into the evolving landscape of AI in marketing and tackling the common misconceptions. Learn more insights on scaling creativity with AI, the shift from SEO to engagement-led growth, and how AI empowers marketers to dominate the entire customer journey.. Mentions Virtually Live https://corp.kaltura.com/virtually-live/ Zapier https://zapier.com/ We’re on Social Media! Follow us for everyday marketing wisdom str...
Nov 30, 2023•29 min•Ep 178•Transcript available on Metacast The secret sauce to GPT is the data, proprietary data, and how they access and leverage APIs. Kipp and Kieran dive into the exploration of OpenAI's cutting-edge GPT features. Learn more on the power of GPTs in personalized use cases, witness Kieran's accidental website creation, and get a sneak peek into the future of GPTs integrated with APIs. Mentions OpenAI https://openai.com/ Nomad List https://nomadlist.com/ Spotify https://open.spotify.com/ Zapier https://zapier.com/ HubSpot https://www.hu...
Nov 28, 2023•30 min•Ep 177•Transcript available on Metacast Why do 700 employees want to follow in Sam Altman and Greg Brockman’s footsteps? Kipp and Kieran dive into the new subplots of the chaotic OpenAI saga. Learn more on what does this mean for startups right now, the importance of diversification in AI, why you need to own your story, and how to prepare yourself for paradigm shifts in business. Mentions Tweet from Julian Lehr https://twitter.com/julianlehr/status/1726597518212071494 Tweet from Paul Graham https://twitter.com/paulg/status/1726936672...
Nov 21, 2023•31 min•Ep 176•Transcript available on Metacast Sam Altman has been fired from OpenAI. What does this mean for your business? In this emergency episode, Kipp and Kieran unravel the craziest 48 hours in tech and what it means for your business. Learn more on the business implications of Sam Altman being fired from OpenAI, the Winners and Losers of the OpenAI saga, and the most important lesson to learn from this chaos. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channe...
Nov 20, 2023•43 min•Ep 175•Transcript available on Metacast The best people change their game, evolve, and adapt. Kipp and Kieran dive into the future of marketing: AI's pivotal role and the emergence of creators. Learn more on the impact of AI on customer support, the game-changing potential of AI chatbots mimicking B2B personas, the shift towards personality-led growth in successful companies, and the crucial importance for marketers to embrace the role of creators and why you need AI skills for significant opportunities in the evolving landscape. Foll...
Nov 16, 2023•38 min•Ep 174•Transcript available on Metacast 90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics. Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into the 6 content principles that will grow any business’ audience through the lens of podcast growth. Learn more on the power of shareable content, why you need to differentiate, and the impact of having your show on YouTube. About Steph Smith Steph is a data-driven writer and growth marketer, with a pa...
Nov 14, 2023•48 min•Ep 173•Transcript available on Metacast With the ever-evolving world of AI, we need to focus on the opportunities it creates, not the problems. Kipp and Kieran dive into the second biggest day in AI history (OpenAI's Dev Day) and how these tools will be transformational to your business. Learn more about how companies need to rewrite their culture to adapt to an AI landscape, the impact of natural language interfaces, the power of automating complex tasks, and why speed may be a big differentiator for your business in the long run. Me...
Nov 09, 2023•34 min•Ep 172•Transcript available on Metacast If you don’t know how to write, you will not win on the internet. Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-led growth in marketing. Learn more on approaching PLG in B2B and B2C, a masterclass on audience building, and why knowing how to write is crucial to your success. About Greg Isenberg Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates...
Nov 07, 2023•39 min•Ep 171•Transcript available on Metacast The future of business success relies on harnessing the full potential of AI. Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-dollar business that Warren Buffet would invest into. Learn more about AI-powered idea generation, customizing content for investors, and the dynamic process of iterating in real time. Mentions Claude.ai https://claude.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your ...
Nov 02, 2023•34 min•Ep 170•Transcript available on Metacast Distribution is undefeated. Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) dive into the ever-evolving world of content creation and discuss the key strategies for creators to thrive in the digital landscape. Learn more about the importance of persistence, personalization, and the most valuable ways to direct audience attention in this engaging episode. About Nathan Barry I like to build audiences and companies. Right now 110% of my time is focused on building ConvertKit,...
Oct 31, 2023•43 min•Ep 169•Transcript available on Metacast The AI-Powered Future of Product-Led Growth (PLG) is here. Kipp and Kieran are joined by guest Christopher Miller to dive into how AI is reshaping the landscape of product-led growth. Learn more how AI streamlines freemium product development, revolutionizes onboarding, and impacts product-led growth through enhanced credibility and personalized recommendations. About Christopher Miller Growth-focused product person and multi-disciplinary team leader dedicated to building things that people love...
Oct 26, 2023•36 min•Ep 168•Transcript available on Metacast Will AI be a good creative partner? (and change the trajectory of marketing forever?) Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you ahead of your competition. Mentions Bing Chat https://www.microsoft.com/en-us/edge/feature...
Oct 24, 2023•43 min•Ep 167•Transcript available on Metacast The future belongs to brands who have marketers that are just as good as content creators. Kieran dives into four acquisition strategies to accelerate company growth. Learn more on how AI will make distribution scarce, the power in acquiring content creators, how to leverage your company’s unfair advantages, the front door strategy, the biggest challenge to high-growth companies, and how to align with your vision. Mentions Atlassian https://www.atlassian.com/ HubSpot https://www.hubspot.com/ We’...
Oct 19, 2023•22 min•Ep 166•Transcript available on Metacast Make customers the hero of your story. Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and credibility with your target audience through effective storytelling. Mentions Apple's "The Greatest" Ad https://www.youtube.com/watch?v=8sX9IEHWRJ8 Coca-Cola's "Masterpiece" Ad https://www.youtube.com/watch?v=VGa1imApfdg Pop Corners' Super Bowl Commercial https://www.youtube.com/watch?v=ZMlemd6U24Y ...
Oct 17, 2023•24 min•Ep 165•Transcript available on Metacast If you have rigid processes, they will kill you. Kipp and Kieran dive into how to build a plan to actually grow next year with all the uncertainty in the world. Learn more on the secret element of a great plan, why you need a pillar-based strategy, the power in finding your unfair advantages, and why you should build systems and not processes. Mentions Founders’ Podcast https://www.founderspodcast.com/ HubSpot Podcasts https://www.hubspot.com/podcasts Zapier https://zapier.com/ We’re on Social M...
Oct 12, 2023•26 min•Ep 164•Transcript available on Metacast AI will fundamentally change how technology works. Kipp and Kieran dive into the AI wearable craze and if OpenAI is building a better smartphone than Apple. Learn more on how the underlying interaction with the UX experience will change forever, why AI is bigger than “just” software, why some AI wearables are genius vs. stupid, and if OpenAI have the same kind of disruption like the iPhone did? Mentions Meta Ray Bans announcement https://about.fb.com/news/2023/09/new-ray-ban-meta-smart-glasses/ ...
Oct 10, 2023•25 min•Ep 163•Transcript available on Metacast AI turns every marketer into a creator. Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Learn more on how to win in the new era of AI, how content marketing has evolved (and turned marketers into creators), what early adopters of AI have in common, and the new breed of marketers. About May Habib May Habib is CEO and co-founder of Writer, a generative AI platform for the enterprise. With p...
Oct 05, 2023•36 min•Ep 162•Transcript available on Metacast The first act of AI may have been a bigger failure than you may think. Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-level use cases in the second act of AI, how Sam Altman is copying Elon’s playbook, and the concept of a 2x2 matrix on ambition vs. laziness in leadership. Mentions Sequoia Capital https://www.sequoiacap.com/article/generative-ai-act-two/ OpenAI https://openai.com/ tweet from Kieran https://twitter.com/...
Oct 03, 2023•31 min•Ep 161•Transcript available on Metacast Marketing's next frontier is here, thanks to GPT-4. Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of GPT-4's multimodal capabilities, how it will completely transform marketing, and the industry implications it will have. Mentions OpenAI https://openai.com/ GPT-4 https://openai.com/research/gpt-4 Thread by Rowan Cheung https://twitter.com/rowancheung/status/1706303752532287622 GPT's speech-to-text t...
Sep 28, 2023•22 min•Ep 160•Transcript available on Metacast 
