Do you have a book that you want to turn into an online product or course, but don't know how? Listen as Ellen Finkelstein shares her expertise to help you turn your knowledge into online products so you can help make a positive change in the world. In this episode, you will discover... How to get started turning your book into an online product or course Why live training plays an essential role when producing an online course How authors benefit from email marketing and list building How ...
Nov 16, 2022•28 min•Ep 344•Transcript available on Metacast Do you want to how to use LinkedIn to sell your books in bulk? Listen as Joe Apfelbaum, LinkedIn expert, and certified Google trainer. shares his secret sauce to stay top of mind and build meaningful relationships with key prospects. In this week's powerful episode you'll discover... Why it's important to have a strategy for networking and building meaningful relationships What are some of the best ways for authors to use LinkedIn Joe's special networking strategy and how it ...
Nov 09, 2022•27 min•Ep 343•Transcript available on Metacast Have you ever considered how you could achieve the impossible and make it possible? Listen as Steve Sims, founder of the world's leading experiential concierge firm, shares his expertise on how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. In this powerful episode, Steve drops SO MANY value bombs that you'll want to re-listen to the recording multiple times to make sure you didn’t miss anything. Specifically, you'll discover... How to achieve what y...
Nov 01, 2022•34 min•Ep 342•Transcript available on Metacast If you want to know how to use your stories to persuade and change minds, this is a "must listen to" episode. Kelly Swanson, master storyteller, international speaker, and bestselling author, shares her secret sauce to help make your boring stories sing and dance, even when you tell them hundreds or thousands of times over. In this week's powerful episode, you will discover... How the simple and powerful 3-paragraph method helps you create powerful stories How to offer a sensory e...
Oct 26, 2022•35 min•Ep 341•Transcript available on Metacast Do you struggle when it comes to bragging about yourself or your successes? Listen as Dr. Winifred Bragg shares ways to create a strong "brag factor" without sounding obnoxious, so that you and your book can stand out from the crowd In this powerful episode, you will learn: How to make the best use of the "brag factor" without feeling like you're boasting The importance of mindset and gratitude in achieving success 6 steps to get comfortable with bragging How to create y...
Oct 19, 2022•30 min•Ep 340•Transcript available on Metacast Do you want to know how to be a successful podcast guest? Listen as P.R. expert, Michelle Glogovac shares her wisdom to help you elevate your expert authority status using podcasts and podcast book tours. In this powerful episode you will learn: How to get started when you want to be a podcast guest What you absolutely "must do" before being a guest on a show How to get on more than four podcasts a week How to create a podcast media kit that impresses hosts How to jump on to a podcast ...
Oct 12, 2022•24 min•Ep 339•Transcript available on Metacast Do you want to gain more attention for your book? Listen as storytelling expert, Ralph Peter shares how he hones his storytelling skills to keep his audiences engaged and eager for more. In this powerful episode you will learn: How to use storytelling to engage and hold an audience's attention How to use simple words to create strong visuals in a reader's mind How to control the urge to over-describe everything in a story Why a writing group is a powerful tool Common mistakes writers m...
Oct 06, 2022•28 min•Ep 338•Transcript available on Metacast Do want to pivot your success into a life of no regrets? Listen as transformation expert, LeeAnn Marie Webster shares her secret sauce to live the life you really want to live versus the one you think you should be living. Or you're just living by default. In this powerful episode, you will discover... Why it's essential to pivot your life when you've lost joy and satisfaction doing what you're doing What's the "key" question to ask about your life? What to do ...
Sep 28, 2022•24 min•Ep 337•Transcript available on Metacast Do you want to build your confidence as an expert authority? Listen as Susan Friedmann, Author Marketing Mentor, and Influencer shares how the "lack of confidence" is an excuse that often stands in the way of authors marketing their books. In this powerful episode, you'll discover... What exactly is confidence and why it's important What fears might hold you back from sharing your expertise What can you do to take charge of an unruly inner critic 5 ways you can build self-con...
Sep 21, 2022•16 min•Ep 336•Transcript available on Metacast Do want to use your expertise to write a book that helps you grow and sell other business? Listen as Business Book Strategist. Cathy Fyock shares her secret sauce to build a relationship between the book content and your message. In this powerful episode, you will discover... Why it's important to write a book as a business growth strategy, and how to go about doing it effectively. Why positioning yourself as an expert in your field is essential, and how to do that effectively. The essentia...
Sep 14, 2022•30 min•Ep 335•Transcript available on Metacast Are you looking for a way to overcome any resistance that stands in the way of getting recognized for your expertise? Listen as Dr. Pamela Moss walks you through her ‘secret sauce’ for deep clarity to remove sticky blocks that stop you from sharing your knowledge, skills, and talents with your tribe. In this week's powerful podcast interview, you'll discover. Why aligning your mind is the first step needed to come to grips with your resistance The specific dialogue you need to use to b...
Sep 07, 2022•29 min•Ep 334•Transcript available on Metacast Do you want to know how to best improve your book marketing even if you lack marketing and sales expertise? Listen as Susan Friedmann, the Author Marketing Mentor & Influencer, shares sage advice to increase money-making opportunities with your book. In this week's powerful podcast episode "How to Best Improve Your Book Marketing" you will discover... Commonsense information to make your book and author promotional journey easier Why your mindset matters when it comes to marke...
Aug 31, 2022•17 min•Ep 333•Transcript available on Metacast PR master Lynette Hoy reveals the top three things authors can do to get publicity and promotion for their book, including starting early, consuming media, and finding their niche market. Listen to this powerful episode and learn: 1. The power of publicity and how it can help your author's success plan 2. The importance of advance publicity planning and preparation 3. The benefits of targeting a niche market And, a whole lot more Register for Lynette's powerful Masterclass: The 3 Uncom...
Aug 24, 2022•30 min•Ep 332•Transcript available on Metacast Are you using lack of time as an excuse to not invest in marketing your book? Listen as your host, Susan Friedmann, Author Marketing Mentor, and Influencer shares a few new habits to change your mindset so you can increase your marketing effectiveness. In this powerful episode, you'll discover... What do you really mean when you use the "I don't have enough time" excuse How your "Why" can make a big difference between your success and failure How to experience a dif...
Aug 17, 2022•16 min•Ep 331•Transcript available on Metacast In this podcast episode, expert Johnny Beirne shares his insights on how to set up a simple home office studio to deliver amazing online meetings and professional online courses. You will learn how to create an online course that engages and retains students! Here's a breakdown of what's covered in the powerful episode: Powerful online course tips for authors. Why online learning is so important in today's marketplace How to put together a course even if the idea scares you Gettin...
Aug 10, 2022•31 min•Ep 330•Transcript available on Metacast Are you using lack of money as an excuse to not invest in marketing? Listen as your host, Susan Friedmann, Author Marketing Mentor and Influencer shares essential ways to change your marketing mindset. In this powerful episode, you'll discover... Why writing and publishing your book is not your final destination What four marketing essentials comprise the "currency of choice" every author owns but often fails to use Why you are the best person to market and sell your book even if ...
Aug 03, 2022•11 min•Ep 329•Transcript available on Metacast Do you feel like you're spinning your wheels when it comes to marketing your book? If you're tired of taking ineffective actions that don't lead to results, this episode is for you. You'll learn how to create a social media marketing plan that is tailored to your target audience so you have better opportunities to sell your book. In this episode you will learn: The importance of understanding who your target market is, so you can better determine the best social media platfor...
Jul 21, 2022•30 min•Ep 328•Transcript available on Metacast If you want to set yourself up for success on LinkedIn, listen to this week's guest expert, Richard Bliss. Richard is a LinkedIn top voices influencer and experienced social media coach who helps his clients become more comfortable with social media and become more fluent in social conversations. He helps his clients build their platform and increase their confidence to reach their audience more effectively. Through his weekly newsletter and podcast digital-first leadership, he empowers ove...
Jul 20, 2022•33 min•Ep 327•Transcript available on Metacast Do you need a book or an author website - or neither? In this week's episode, "How to Create a Website to Promote Your Book" Pua shares the importance of websites to authors and how entrepreneurs and authors should approach websites in today’s age. Websites have been crucial for entrepreneurs and authors since the internet was created. It has been used to promote and share what they have to offer to its consumers. If you are an author, then having a website would surely benefit yo...
Jul 05, 2022•34 min•Ep 326•Transcript available on Metacast Technology is evolving as time goes by, and social trends are different day by day. The newsletter has been around for a long time now, but it is still being used today. As an author and entrepreneur, I invite you to take advantage of this powerful marketing tool to promote your services. In this powerful episode, "How to Use Newsletters to Promote Your Business," Michael Katz, owner of Blue Penguin Development, shares the benefits of "today's" newsletters and how they f...
Jun 29, 2022•25 min•Ep 325•Transcript available on Metacast Are you curious about how a video podcast works? Are you someone who wants to know all about video podcasting? This week’s guest expert and mentor is Sheryl Plouffe. She is a former Canadian TV broadcaster who established her own video production agency and consultancy. Sheryl is also the host of the podcast show ‘ Cash In On Camera’ which helps businesses in marketing, content creation, media, and communication. In this episode, she discusses everything you need to know about video podcasting a...
Jun 22, 2022•28 min•Ep 324•Transcript available on Metacast This week's guest expert is keynote speaker, Debbie Peterson. Debbie helps women in business find clarity & focus so they can advance in leadership and life. Through her speaking and clarity community, Debbie guides you to uncover your answers for the next level of your success without losing yourself in the process. In this week's powerful episode, "How to Find Real Clarity in Your Busines" Debbie highlights... How a clearer focus and direction for your business will hel...
Jun 15, 2022•26 min•Ep 323•Transcript available on Metacast In this episode, guest expert, Kate Ahl, founder of Simple Pin Media, offers tools to unleash Pinterest as a branding powerhouse. The Pinterest platform reach goes well beyond that of other social media channels, where posts tend to be stagnant. Instead, it acts more as a search-and-discovery engine. It drives business to your website by connecting directly with self-selected affinity groups already predisposed to actively engage with you. Kate highlights specific tools to help nonfiction author...
Jun 08, 2022•31 min•Ep 322•Transcript available on Metacast Three little words can pack a powerful punch, which is why Dr. Michelle Mazur’s “3 Word Rebellion” cuts through all the noise. In this episode " How to Pack a Powerful Punch with Your Message " she spells out concrete steps to guarantee your book’s messaging both stands out and sticks. If you want to differentiate yourself in a crowded marketplace, this is the place to start! Here's what you'll learn when you listen to this powerful episode... How to communicate your book’s s...
Jun 01, 2022•33 min•Ep 321•Transcript available on Metacast Do you want to know how to reach through the noise to make an impact with your book? Listen as Becky Robinson, author, digital marketer, and Founder and CEO of Weaving Influence shares how to expand your reach to make more sales and create a lasting impact with your book. In this week's powerful episode "How to Best Reach Through the Noise with Your Book" you will discover… What you need to do to build your brand to attract the right audience What it takes to create "real&quo...
May 25, 2022•29 min•Ep 320•Transcript available on Metacast Do you want to know how to inspire readers to buy your book? Listen in as Casey Demchak, author, expert copywriter, and consultant shares his secret sauce for writing engaging, conversational-style marketing copy to multiply your book sales. In this week's powerful episode "How to Best Inspire Readers to Buy Your Book" you will discover… 3 timeless reasons your business needs strong marketing copy What needs to be the #1 intention of your marketing copy How to write headlines that...
May 18, 2022•29 min•Ep 319•Transcript available on Metacast Do you want to know how to boost your business efficiency? Listen in as business strategy coach Lisa Corrado shares her wisdom on planning and implementing your systems and strategy to bring to life your larger vision as a business owner. In this week's powerful episode "How to Best Boost Your Business Efficiency" you will discover… Why your business needs a strong strategy How to circle back to when you go off-course Weaving your values into your strategy Creating a system to cap...
May 11, 2022•27 min•Ep 318•Transcript available on Metacast Do you want to know how to best get booked as a podcast guest? Listen in as Kay Suthar, Founder of Make Your Mark Podcasting Agency shares what you need to know to research, learn, and prepare to become a guest on a podcast to increase your reach and land more sales for your business. In this week's powerful episode "How to Best Get Booked As A Podcast Guest" you will discover… What is podcast guesting and why you should embrace it to accelerate your author authority How to effect...
May 04, 2022•28 min•Ep 317•Transcript available on Metacast Do you want to know how to best sell your masterclass without feeling sleazy? Listen in as Sue Clement, business acceleration strategist, shares how to silently - and effectively - sell your masterclass to gain visibility, credibility, and authority to land more clients for your business. In this week's powerful episode "How to Best Sell Your Masterclass Without Feeling Sleazy" you will discover… How to use your masterclass to increase your credibility, visibility, and authority T...
Apr 27, 2022•34 min•Ep 316•Transcript available on Metacast Do you want to know how to best get your book published traditionally? Listen as Tony Robino, Founder of Windword Literary Services, shares the steps you need to have your book considered by a traditional publisher, including finding a literary agent. In this week's powerful episode "How to Best Get Your Book Published Traditionally" you will discover… 2 essentials you need to prepare if you want a traditional publisher to take interest in your book How to write a query letter tha...
Apr 20, 2022•27 min•Ep 315•Transcript available on Metacast 
