“We found a product, created it, brought it to market, rapidly scaled multiple brands, and eventually sold our brands. That's how we were able to grow our agency so fast.” @ iamdansnow #DTCPOD “The best way to think about content, in terms of when it's time to launch a brand, is to put together various customer personas that you think might be in the market to buy your products” @ iamdansnow #DTCPOD “There is a reason why when you grow a company you hire people because you can't do everything yo...
Jun 10, 2021•28 min•Ep 110•Transcript available on Metacast “A market basket analysis helps you better understand purchasing patterns.” @jadesai94 #DTCPOD “Doing a basket analysis can show you combinations of products that are most frequently occurring together in your orders.” @jadesai94 #DTCPOD “A basket analysis can help you optimize your conversion rates, your average order value, and your customer lifetime value.” @jadesai94 #DTCPOD We Speak About: [00:56] What is a basket analysis [01:26] How a basket analysis can help optimize your business [02:31...
Jun 08, 2021•6 min•Ep 109•Transcript available on Metacast “The Internet has created an easier way for brands to go to the public and sell their goods.” @ edgar-blazona #DTCPOD “There's pitfalls and things that you pick up along the way and I think being a hands-on founder helps.” @ edgar-blazona #DTCPOD “As we were brand building, we had a good story to tell, and we were producing great products in a short timeline. So we went after a lot of press to help amplify our story.” @ edgar-blazona #DTCPOD “Having those storylines and continuing being somethin...
Jun 04, 2021•25 min•Ep 108•Transcript available on Metacast “A lot of product searches nowadays are happening on mobile, you want to make sure your navigation is really clean and easy to use.”@jadesai94 #DTCPOD “If you're having trouble figuring out what to name a category, see what else is out there in the market, check out your competitors and see what product categories they're using.” @jadesai94 #DTCPOD We Speak About: [00:35] Structuring product categories [01:06] Levels of navigation for categories [02:23] The importance of having good search [03:1...
Jun 02, 2021•4 min•Ep 107•Transcript available on Metacast “It's the simple stuff that makes a difference and drives the needle. Talking to your customers, making sure you have open feedback channels, and knowing who your users are.” @jadesai94 #DTCPO “Content marketing, even though it's a longer term play, can build a brand and an audience and help you acquire customers in a way that's not dependent upon the customer acquisition cost.” @Ramone #DTCPOD “It doesn't just have to be your core product that you're generating all your revenue from.” @jadesai9...
May 28, 2021•18 min•Ep 106•Transcript available on Metacast “The program allows these tastemakers and insiders, which are essentially macro and micro-influencers, to create their own storefront for West Elm.” @jadesai94 #DTCPOD “The ambassadors get early access to product launches and catalogs, giving them the ability to add new items to their shops.” @jadesai94 #DTCPOD “This is an interesting idea, to set up some sort of ambassador program that gives your influencers the ability to select what matches their personal preferences.” @jadesai94 #DTCPOD We S...
May 25, 2021•6 min•Ep 105•Transcript available on Metacast “Community is everything, that's absolutely shaped the way that I approach eCommerce brands.” @pug #DTCPOD “Managing one brand and managing six brands actually doesn't mean that it's six times as hard as long as you're able to follow the same framework and systems.” @pug #DTCPOD “My background as an influencer helped me understand how to make content as a brand.” @pug #DTCPOD “If a secret is the only thing that's keeping my business afloat, then I'm standing on weak ground.” @pug #DTCPOD “Make s...
May 21, 2021•38 min•Ep 104•Transcript available on Metacast “When we're talking about break-even ROAS, the real importance comes into mind when you're comparing it to your actual return on ad spend.” @JayAtSwpely #DTCPOD “When the break-even ROAS number and the ROAS number are very close together, that means that you might have a better chance of profitability.” @JayAtSwpely #DTCPOD “Discounts can be really helpful for achieving ROAS goals. But be careful because they can also increase what you need to break even.” @jadesai #DTCPOD “Product customization...
May 18, 2021•8 min•Ep 103•Transcript available on Metacast “Having a quiz to connect with your customers on site has become almost an essential part of the shopping experience.” @Tina_Donati #DTCPOD “You're collecting key insights about your customers with every question you ask and then using that to create personalized recommendations and personalized future engagements.” @Tina_Donati #DTCPOD “Quizzes are an opportunity to increase AOV because you have people purchasing more than maybe they would if they were just cruising through your website and hap...
May 13, 2021•32 min•Ep 102•Transcript available on Metacast “Values matter a lot and people sniff through false values. If you're a sustainable brand partner with sustainable brands. If you are a clean beauty brand partner with other brands that actually speak to your mission.” @connersherline #DTCPOD “I like thinking about my influencer strategy with the micro-influencers mostly, and then plugging in a few strategic macros that we create a longer-term relationship with.” @AmandaMGoetz #DTCPOD “As it becomes easier and easier to create products or offer ...
May 10, 2021•10 min•Ep 101•Transcript available on Metacast “Our hypothesis was if we can really give content a shot and really invest in content marketing for a couple of months, maybe that can be our competitive moat.” @JVMeredith #DTCPOD “The way I look at retail is ‘if we're not on the aisle in the broth and stock section, then we're going to lose market share’.” @JVMeredith #DTCPOD “I think the key thing is to remember, is our marketing plan is just a plan and plans change constantly. It's important for us to be flexible to where, as we see opportun...
May 06, 2021•37 min•Ep 100•Transcript available on Metacast “Pinterest is a great opportunity to be able to direct traffic to where you want it to go.” @jadesai94 #DTCPOD “About 97% of the top pinterest searches are unbranded, this gives brands a huge opportunity to engage with customers who are planning future buying decisions” @jadesai94 #DTCPOD “Pinterest is a great way to build a community and educate customers.” @jadesai94 #DTCPOD Pinterest isn't just a great place for static image content, videos can also highlight your brand and the product functi...
May 04, 2021•7 min•Ep 99•Transcript available on Metacast “We had another launch within the first hour. We did one hundred and fifty thousand dollars of sales and then we sold out.” @jordan-west-marketer #DTCPOD “You're either going to pay with your time or you're going to pay with your money to the big platforms.” @jordan-west-marketer #DTCPOD “People that like the same product love to be validated in their choices, and when you gather everybody together in a VIP group, they're validating each other.” @jordan-west-marketer #DTCPOD “A great way to get ...
Apr 29, 2021•29 min•Ep 98•Transcript available on Metacast “Native deodorant went from zero to selling for $100M in 2.5 years.” @jadesai94 #DTCPOD “It's important to have sustainable growth. Sometimes businesses die from not having enough customers and sometimes businesses die from having way too many customers at once.” @jadesai94 #DTCPOD “Nail down that product and provide a really good experience and a really good product that people are going to repurchase from, before you think about expanding your line.” @jadesai94 #DTCPOD “You have to focus on wh...
Apr 27, 2021•9 min•Ep 97•Transcript available on Metacast “We focused on making a skin care brand that would make the process of buying and using skin care itself simple, fun and engaging for men” @SLewkowict #DTCPOD “We didn't hire a design firm. We didn't hire a marketing firm. We didn't hire content firms. We did everything ourselves.” @SLewkowict #DTCPOD “We did a better job ourselves in the end, just by learning the ins and outs and no one cares as much as you do.” @SLewkowict #DTCPOD “If we're trying something we've never done before our risk tol...
Apr 21, 2021•30 min•Ep 96•Transcript available on Metacast “A marketing calendar can help drive revenue and create the structure for how you want to grow.” @jadesai94 #DTCPOD “Product releases are a great way to drive an extra event and you can manufacture this moment.” @jadesai94 #DTCPOD “Having more moments is a good way to help grow revenue during those off months or areas where you might be running standard ads throughout the year.” @jadesai94 #DTCPOD “If you're working with creators or influencers, those are moments where you can double down and re...
Apr 19, 2021•9 min•Ep 95•Transcript available on Metacast “There's no ideal or perfect founder background. It's a collection of different experiences that ultimately bubble into a skill set that arms you to be strong in certain categories” @matt.mullenax #DTCPOD “We preach efficiency across everything that we do from supply chain to marketing to hiring.” @matt.mullenax #DTCPOD “We're trying to better serve the consumer who's been historically underserved for quite some time.” @matt.mullenax #DTCPOD “People are digging into the why behind brands, identi...
Apr 15, 2021•27 min•Ep 94•Transcript available on Metacast “User-generated video has become even more popular thanks to TikTok and Instagram Reels.” @jadesai94 #DTCPOD “When you use video, you’re able to tell a better story than you would be able to with images.” @jadesai94 #DTCPOD “Video editing tools for beginners has really improved over the past few years making UGV an inexpensive form of content to produce.” @jadesai94 #DTCPOD “Social monitoring can be a great starting point for finding user-generated video that already exists.” @jadesai94 #DTCPOD ...
Apr 13, 2021•8 min•Ep 93•Transcript available on Metacast “That's the beauty of Pinterest. You don't have to spend a lot. It's a very, very low spend platform.” @lynnpowered #DTCPOD “Out of all the social platforms there are, Pinterest is the one that has the most empathy and the most positivity.” @lynnpowered #DTCPOD “There's lots of things you can do with no money, unpaid social being an obvious one and creating your own content.” @lynnpowered #DTCPOD “And then partnerships. That's the other thing you can do, which costs nothing. We have partnered wi...
Apr 08, 2021•32 min•Ep 92•Transcript available on Metacast “When you're building your loyalty program, make sure and focus your efforts on understanding what drives loyalty for your customers.” @jadesai94 #DTCPOD “When you're thinking about your rewards and loyalty program, tie it back to business objectives.” @jadesai94 #DTCPOD “Points might be more effective for targeting spending habits and engagement, while discounts might be a good way to get people to purchase a new product.” @jadesai94 #DTCPOD “You need to educate customers on your brand story or...
Apr 06, 2021•10 min•Ep 91•Transcript available on Metacast “A consumer's attention is a finite resource. Make sure you do the most with the time you have with them.” @alliareed #DTCPOD “Reddit is a wonderful tool for research, for tapping into that community and getting a finger on feedback for a product.” @alliareed #DTCPOD I didn't spend any money on marketing or advertising of any kind for the first three years. So it was 100% organic growth.” @alliareed #DTCPOD “On Instagram, I shared the science that I was discovering behind the research, and it wa...
Mar 31, 2021•27 min•Ep 90•Transcript available on Metacast “Brand exclusives and community go hand-in-hand for brands. You need a great offer to get customers in your community.” @jadesai94 #DTCPOD “Communities can be brand-owned or not brand-owned. It just depends on the bandwidth you have.” @jadesai94 #DTCPOD “If you decide to create a brand-owned community, build it where your audience is. Don’t just build it on Facebook because it’s Facebook.” @jadesai94 #DTCPOD “Communities can be a great source of product feedback. They can tell you what new produ...
Mar 30, 2021•12 min•Ep 89•Transcript available on Metacast “The more you’re able to provide DTC type tools on a B2B scale, you’ll be better off and have a leg up.” @irleslie #DTCPOD “Where we differentiate is a lot of small things that add up to people wanting to be a part of our brand.” @irleslie #DTCPOD “What makes us unique is that we really don’t have to segment by “office-desk chairs” because we’re not traditional office furniture.” @irleslie #DTCPOD “We never have a lack of data. I think what's tough for us is to really extrapolate what's the impo...
Mar 25, 2021•30 min•Ep 88•Transcript available on Metacast “The most common subscription model for eCommerce is a replenishment model. People receive new orders, every X months.” @jadesai94 #DTCPOD “If you’re able to move more customers to a subscription model, you start to operate more like a software business with recurring revenue.” @jadesai94 #DTCPOD “Creating recurring revenue through subscriptions can help you forecast sales much better. Especially if you’re retaining those subscriptions.” @jadesai94 #DTCPOD “When you get customers to subscribe, y...
Mar 23, 2021•12 min•Ep 87•Transcript available on Metacast “We really invested in our formulations, which allowed us to scale because our products work and our return rate is less than one percent.” @itmebenji #DTCPOD “The space is becoming more crowded, but I view that as very validating and not something that keeps me up at night.” @itmebenji #DTCPOD “We made our facial cleansers in solid stick form, like a deodorant stick. We really took care and effort to make sure that our cleansing experience was pretty enjoyable.” @itmebenji #DTCPOD “We really st...
Mar 19, 2021•35 min•Ep 86•Transcript available on Metacast “To address operating constraints created by free shipping, consider adjusting your offer to create efficiency for your business.” @jadesai94 #DTCPOD “Sometimes you’ll see AOV dip with free shipping but that’s usually because of price points when consumers earn free shipping.” @jadesai94 #DTCPOD “Even if your AOV falls, make sure to pay attention to other metrics like conversion rate to see the bigger picture.” @jadesai94 #DTCPOD “Creating FOMO in regards to your shipping can be a great way to b...
Mar 16, 2021•11 min•Ep 85•Transcript available on Metacast “In Q1 of 2021, we spent $4,315 on Trend and made $51,194 from working with creators on Trend's platform.” Ashton Marshall #DTCPOD “We make sure and pick influencers who are aligned with our product and our target market.” Ashton Marshall #DTCPOD “At the end of the day, you need to create trust. That's the only way people are going to buy it from you.” Ashton Marshall #DTCPOD “Our Facebook group has about 2 million people in it. The reason it works so well is that the people in that group post c...
Mar 11, 2021•29 min•Ep 84•Transcript available on Metacast “There are two components to going viral, either the product itself is viral or the creator or the person who uses it as viral.” @conorblewis #DTCPOD “I did most of my funding because I was sending out to eighty thousand people that I had nurtured and gotten to know personally. That is the power of generating a strong list and educating your customers.” @conorblewis #DTCPOD “Building a community was a really personal touch from the beginning where you need to nurture it as it grows.” @conorblewi...
Mar 09, 2021•29 min•Ep 83•Transcript available on Metacast “I love the idea of crowdfunding. I'm a huge community builder, super connector, and I love the idea of building an army of people who are fighting for us to succeed.” @cbm #DTCPOD “Our products can create a lot more intimacy and conversation. And I think it's a beautiful thing in a world that's increasingly digital to be in the physical product space.” @cbm #DTCPOD “And I think building interesting networks and online communities allow you to move a bit faster, even if the industry does not mov...
Mar 04, 2021•28 min•Ep 82•Transcript available on Metacast “Make sure you tailor your offer to something that's personal to a customer or shopper.” @jadesai94 #DTCPOD “DTC brands are starting to look the same. We're going to start to see a shift in brand palettes this year.” @jadesai94 #DTCPOD “Live streaming has really taken off in the past couple of years and will continue to take off.” @jadesai94 #DTCPOD “The biggest thing that you can do is really understand how you can create demand - the messaging that you can do, the positioning, and the story th...
Mar 02, 2021•10 min•Ep 81•Transcript available on Metacast