You’ve built an amazing learning product - now what? In this episode, Ashley and Hannah break down why marketing isn’t just a bolt-on to learning but a fundamental part of making it successful. They dive into how positioning, messaging, and audience research can transform a learning experience from nice to have to unmissable. Expect insights on emotional triggers, behavioural science, multi-channel campaigns, and why generic messaging just won’t cut it. Plus, plenty of playful banter, pineapple ...
Mar 06, 2025•58 min•Ep 117•Transcript available on Metacast Your favourite duo is back to discuss a contentious topic in L&D: The Technology Trap. Of course, we all know technology is a critical tool in forward thinking L&D teams, but can it solve all of our issues? (Shock horror, Ash and Han don't think so!) In this episode we discuss: The importance of understanding the user experience and the need for root cause analysis to understand engagement challenges. Why audience centricity is key for future-proofing your L&D function. The importanc...
Feb 19, 2025•50 min•Ep 116•Transcript available on Metacast In this fantastic ep, Ash and Georgie Cooke dive into the crucial link between employee experience and L&D, covering everything from culture and management to learning opportunities. They explore why audience insights matter, how to personalise learning, and the necessity of aligning L&D with business goals. The conversation also tackles blended learning, accessibility, and the challenges of measuring impact, urging L&D to rethink success beyond just engagement metrics. Links: Georgi...
Feb 12, 2025•54 min•Ep 115•Transcript available on Metacast In the second episode of our series "From Training to Transformation: Redefining L&D’s Role" Ash and Han delve into the critical role of stakeholders in transforming L&D from a cost centre to a strategic business partner. This ep is jam-packed with practical tips and insights including: Why it is critically important for L&D to align to the business goals. How you can engage with senior leaders and find out the crucial insights needed for success. The power of shifting from a trainin...
Jan 29, 2025•39 min•Ep 2•Transcript available on Metacast New Series! From Training To Transformation: Redefining L&D’s Role. We're so excited to announce our new multi-episode podcast series on L&D transformation. Our first episode kicks off with Derek Mitchell, Analytics Partner at Novo Nordisk. In this episode Derek discusses the critical role of data in L&D. He emphasises using data to proactively identify training needs, personalise communications, and measure the impact of learning initiatives. He also highlights the importance of mov...
Jan 22, 2025•57 min•Ep 1•Transcript available on Metacast Grab your tissues... because this is the final time you'll hear from Ash & Han in 2024! 😢 But indulge us in an episode of reflections on the crazy year that was 2024. From their personal highlights (did they mention 2 weddings & a baby?!), they also share their highlights from L&D in 2024, and look ahead to a very exciting 2025. See you on the other side, our dear Marketing For Learning friends 🍍
Dec 13, 2024•46 min•Ep 114•Transcript available on Metacast What are the big L&D trends of 2025? Well we don't know... but Han asked Chat GPT, and unsurprisingly she didn't like it's answer. So in this episode Han discusses the 'trends' we see year after year, and what she thinks should be the trend of 2025.
Dec 06, 2024•22 min•Ep 113•Transcript available on Metacast For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on March 5th, 2025. It's our Masterclass, but it's getting a facelift and a much bigger emphasis on strategic marketing. Lots more information on our website if you want it . If you want a 10% off voucher, just message Ash on LinkedIn and tell her you want to join the #PineappleArmy. We'll do the rest! P.S. Sorry for the weird promo - normal service resumes nex...
Dec 02, 2024•3 min•Ep 112•Transcript available on Metacast Does everybody just know the value of L&D? That's what most learning professionals seem to think. And shock... Han disagrees. It's time L&D stopped assuming everybody knows our value... now is the time to prove it. In this episode, Han is going to cover: The danger of assumptions. Why data is your best friend. Why it's time to own our craft and align with the business goals. If you’re ready to step up, take ownership, and do something different. This is the ep for you. Happy listening fr...
Nov 22, 2024•17 min•Ep 111•Transcript available on Metacast When we mutter the phrase "internal comms" to many of our clients, we see them shudder. "Do we have to get them involved? They're always a blocker to our plans!" We've heard it all before... So in this ep, Ash and Han address why internal comms *must* be involved in your marketing for learning initiatives, and how to make the whole thing smoother. Happy listening guys! LINKS: Internal comms, friend or foe?...
Nov 15, 2024•39 min•Ep 110•Transcript available on Metacast Welcome to the 2nd edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. In this session Vesta Charleshouse, Learning Coordinator at AMICULUM (and marketing for learning masterclass alumni!) joins Han to discuss getting more from what she has with her marketing approaches. From casting the net wider with influencers, to using MailChim...
Oct 27, 2024•43 min•Ep 109•Transcript available on Metacast Inspired by a chat with Laura Overton at World of Learning, Han is here this week to talk to you about making 'movements' in L&D, alongside your marketing efforts. And it's all about relinquishing control and enabling your people to do it themselves! LINKS: Han's LinkedIn The Influencer Marketing Episode...
Oct 18, 2024•11 min•Ep 108•Transcript available on Metacast Hot off the back of World of Learning, Han is here to set the record straight: Marketing for Learning is for ALL businesses, no matter your size! You have an L&D team? Fab. Now think about marketing. Simples. Links: Han's LinkedIn Our personas ebook
Oct 11, 2024•16 min•Ep 107•Transcript available on Metacast James Blunt is a musician who knows how to get attention. In this episode Ash examines why his latest PR stunt is a masterclass in marketing and virality. SHOW NOTES James' video on X Marketing Masterclass info
Oct 04, 2024•17 min•Ep 106•Transcript available on Metacast Welcome to the first edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. In this first session Louise Donnelly, Senior Learning Manager and Stephen Clark, Learning Technologies Manager bring a challenge our gals have seen time and time again: "We're building a thing, what do we call it?" So, what's in a name? Let's explore, shall we...
Sep 29, 2024•1 hr 3 min•Ep 105•Transcript available on Metacast WOWZERS. Episode ONE HUNDRED. We can't quite believe we've hit this milestone. So to mark the occasion, Han has handpicked the best bits from all 100 episodes, to share with you today. From campaigns to mindset - this episode covers it all. So grab a glass of fizz! - or a brew if you'd prefer - and share the next 30ish minutes with us as we toast 100 episodes of the Marketing for Learning® podcast. LINKS: Han's LinkedIn Ash's LinkedIn Full episodes: Beyond Bums On Seats: Solving The Engagement C...
Sep 20, 2024•38 min•Ep 104•Transcript available on Metacast Coming at you LIVE from LEARNING LIVE 2024... Ash and Han discuss one topic that has come up numerous times during this event: Market Research. No, it's not a sexy topic. But it's critical for your marketing for learning® success. So in this bitesized episode, we tell you how and why research is so important in L&D. LINKS: Our latest ebook Han's LinkedIn Ash's LinkedIn...
Sep 13, 2024•11 min•Ep 103•Transcript available on Metacast Why do things go viral? How come humans seem to want to do something just because everyone else is? It's because of the psychological phenomenon called 'the bandwagon effect'. Ash explores with you what the bandwagon effect is, and how we can start to use this cognitive, unconscious bias to our advantage in marketing for learning®. NOTES & LINKS: What is the bandwagon effect? Ep 13 - L'Oreal's learning culture with Caroline Fitzpatrick Ep 56 - Leveraging FOMO for impact Ashley's LinkedIn...
Sep 06, 2024•15 min•Ep 102•Transcript available on Metacast In this ep, Han is joined by Sam Goodman, L&D Manager at ITPEnergised. Sam is a teacher, who has transitioned over to L&D – and for that reason he has a super interesting take on engagement at all stages of the learning experience. This episode covers a range of topics, including: Contextualising learning for your audience The power of humility in learning and marketing How a marketing mindset will help L&Ders And as Han promised in the ep, here's the link to the Learner Personas gui...
Aug 30, 2024•51 min•Ep 101•Transcript available on Metacast Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about: The cobra effect The pitfalls of incentivising learning When you can use competitions or incentives (but Han is still reluctant!) LINKS: Han's Linkedin The AIDAL episode of the podcast And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips...
Aug 23, 2024•18 min•Ep 100•Transcript available on Metacast Ever struggle to find inspiration for your marketing for learning efforts? 🤔 Well in this episode Han's going to help you put a stop to that. For 17 hours she took note of all of the adverts she saw, and now in this episode, she's translating them into inspiration for YOUR marketing for learning campaigns. Ain't she great?! LINKS: Han's LinkedIn profile Grace Beverley's Podcast, Working Hard, Hardly Working Boot's latest TV advert...
Aug 16, 2024•22 min•Ep 99•Transcript available on Metacast Want to better understand what in the heckiddy heck your people are doing on your learning platforms? Then you need to start monitoring bounce rate. Ashley tells all in this short, exploratory episode! Ashley's LinkedIn Google Analytics
Aug 09, 2024•15 min•Ep 98•Transcript available on Metacast No, Han hasn't had a complete leave of her senses while Ash is away. But she really does think there are some instances where marketing won't help L&D... particularly if: Your learning experience is pants You haven't changed your thinking You aren't thinking long-term! So if you want to know the pitfalls to avoid, this ep is for you. Happy listening! 🍍
Aug 02, 2024•9 min•Ep 97•Transcript available on Metacast What if we told you that we have one, really easy trick to make your learning land better with your audience? Well you're in luck. Because that's exactly what Han's bringing to the podcast today. And it's all about terminology. If you want to get them to walk the walk, you've gotta talk their talk. LINKS: Han's LinkedIn 4 P's Podcast
Jul 26, 2024•10 min•Ep 96•Transcript available on Metacast The question of the day: Why is engagement still L&D's biggest challenge? Well it's no surprise that Han's got an opinion on this topic and she's here to give her two cents (including the fact she doesn't think marketing for learning® is the sole solution to the engagement challenge).
Jul 19, 2024•22 min•Ep 95•Transcript available on Metacast Every time Pinocchio lied, his nose got longer. The outputs and impact of his lie was immediate. And although that stopped Pinocchio lying, might bringing the outputs and impact of learning into the immediate term make people learn MORE? Han thinks so, and in this episode, she explains why. LINKS: Han’s LinkedIn Seth Godin’s newsletter about the Pinocchio protocol . Choice Hacking...
Jul 12, 2024•15 min•Ep 94•Transcript available on Metacast It's story time with Han this week, as she lets us in on a client conversation that really got her cogs turning. In this bite sized ep, Han delves into demand generation, and how it might help all L&Ders (and stakeholders!) think differently about marketing for learning®.
Jul 05, 2024•12 min•Ep 93•Transcript available on Metacast Has Han lost the plot? Or should L&D really be eating dog food? OK. She doesn't mean it literally, but eating your own dog food means using your product or service in the way a user would use it. And that means that L&D need to start learning – using the platforms and services we want our people to use. This bitesized episode will help you understand why using your own learning products helps L&D teams: Market their offering accurately and authentically Improve empathy with their tar...
Jun 28, 2024•10 min•Ep 92•Transcript available on Metacast Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University! 🎉 But no, this isn’t a pod of us blowing our own trumpet – Han’s letting you in on the secrets that made this campaign so, SO impactful. Including Why getting marketing involved from programme inception is so important How learner personas were key to success The difference long-term planning made to this project So, get this pod in your ear’oles to s...
Jun 21, 2024•15 min•Ep 91•Transcript available on Metacast 
