718: How Leaders Can Use the Algorithms for Good, with Sandra Matz
Sandra Matz: Mindmasters Sandra Matz is a Columbia Business School professor, computational social scientist, and pioneering expert in psychological targeting. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions. She is the author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior*. Algorithms are becoming more influential with each passing day. Thats w...