Have you failed to see the magic of Twitter for your business? Guest Leonie Smith of Digital Breezes explains which businesses benefit most from Twitter and why Twitter presents the opportunity for opportunities. Plus new apps and cool tools.
Is Social Media Optimisation limited to boosting our marketing and brand building? The three things are smart businesses focused on for optimisation results. Guest: Jeff Bullas, Blogger, social media speaker and strategist.
As image sharing apps and platforms explode into the social media space, how can Small Businesses harness the power of good-old-fashioned photo sharing? In this episode we look at Instagram and how small businesses can use it to share their story, their clients' stories and build a relationship with their target market through images rather than words. Guest: Brooke Simmons, Pursuit Communications.
Integrate social media with your website. It's one thing to have your twitter or facebook feed scrolling through on your website ... but how do you *really* integrate your website with your social media activities? Why is is it important and what do we need to do to better integrate our online platforms?
Web Content Strategy. Stop wondering 'What shall I tweet about today?' and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Guest: Sally Bagshaw of Snappy Sentence.
How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, how to get more strategic and thoughtful, geo-barriers and geo-fences and the user experience as vital. Joe Pulizzi, Content Marketing Strategist for The Content Marketing Institute joins Hosts Cat Matson and Suzi Dafnis.
Google Plus is the newest social network and with millions of users signing up each week, it's a tool that no small business should ignore. Chris Pahor of Traffika explains what you're missing out on if you aren't using Google+ and what you can look forward to if you do!
Effective copywriting is essential to any marketing activity. But when your message is contained to 140 characters it becomes even trickier and even more vital.In this episode we look at the nuances of effective copywriting for the social media space, what works, what doesn't, and how you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared.
According to today's guest, Valerie Khoo of the Sydney Writers' Centre, storytelling can inspire, sell and motivate people into action. What are the key stories that YOU tell that will help your business stand out in customers minds? And, how can you use social media to spread your stories?
Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. Today we look at why podcasting is such an effective tool and how you can produce your own podcast. Guest - Time Read. The Ideas Guy.
With YouTube often cited as the 2nd most searched platform after Google, video is playing an increasingly important role in online and social media marketing. How you can use video as part of your marketing mix. Guest - Llew Jury of Reload Media.
What are the benefits of using Facebook for your small business marketing, which types of businesses Facebook best suited to and how some small Australian businesses are effectively using Facebook to get results.Guest - Simon Dell of Two Cents Group.
Why is having a social media strategy important? We look at good Aussie examples of small businesses with great strategies and Nathan Bush of BCM Partnership shares some great resources. Plus Google+ - why you should get onto it for business.
In this episode we'll look at how Social Media can be used as a PR vehicle in both online and offline channels as well as how social media can be used to raise awareness for your charity, event or just as a cry for business help. We'll also look at how to use all of your platforms in an integrated way for maximum results.
The author of "Learn Marketing with Social Media in 7 Days" shares how to quickly make the most of social media tools Facebook, LInkedIn, Twitter and YouTube and how to plan so that you can measure ROI and spend only 30 minutes a day on social media.
Can you, should you, ever outsource your social media activities? And if so, what aspects of it are okay to give away to someone else. Virtual social media coordinator Kirsty Wilson of Interim Business Solutions explains the jobs she feels are best suited to outsourcing and which ones to hold on to.
Blogging is possibly one of the earliest 'social media' platforms. Now that 'every man and his dog' appears to be blogging, how do you use blogging to stand out from the crowd, generate engagement and drive business outcomes?
According to today's guest 'nothing illustrates the difference between old media and new media like social media'. A look at some of the rules of social media if you want social media to benefit for business and not suck up your time for no return.
How can you use Twitter to network? Today's guest looks what makes Twitter a great networking tool and how to convert your tweets to business. Plus news and social media tools to manage your online activity.
We know that social networks are good for promoting your business and creating a community (well, that's a bit of an assumption). But what else is social networking for when it comes to running a small business?
What has been the biggest impact of social media on small business to date? What are the business advantages of 'being social'. Plus great social media tools for YOUR business.
