The Importance of Telling Your Brand Story - podcast episode cover

The Importance of Telling Your Brand Story

Nov 28, 201640 min
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Episode description

Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking away.

In this episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Amey Lee of Heart Content -- a content consultancy firm that helps brands find the story they want to tell, and share it with the right customers -- about how small business owners can create a better brand story.


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The Importance of Telling Your Brand Story | Social Media for Small Business podcast - Listen or read transcript on Metacast