Dawn is a former software engineer, turned wedding photographer, who pivoted back to technology to assist creatives in overcoming their intimidation with tech. Dawn is currently juggling roles as a Product Marketing Manager at Flodesk and running Tech Savvy Creative. In this episode, she shares her journey and the importance of integrating technology into creative professions. Topics we discuss in this episode are the transformative power of AI in photography, tools like ChatGPT for content crea...
Mar 28, 2024•28 min•Transcript available on Metacast One of my goals at the beginning of 2024 was to act like a grown up when it comes to my finances, and I have to say, I'm killing it so far–and that is in huge part to the program 6 Figure Saver. I'm thrilled to have Gina Knox, the financial coach behind 6 Figure Saver, on the podcast today. Gina is known in her circle as Money's Mom, and helps entrepreneurs with variable income save six figures in their businesses. In under three months, I've saved just shy of $40,000 in this program without cut...
Mar 07, 2024•37 min•Transcript available on Metacast Kate has been on the podcast before talking about Rebrand , and I love what Kate is doing with her business. Her photography business sort of started “accidentally” and after working together in Rebrand , she was able to drop down to part-time in her 9-5 to be able to spend more time on her photography business. Alongside taking brand photos, Kate also helps clients with copywriting! She took her PR skills to be able to grow another arm in her business where she offers blogging services to creat...
Mar 07, 2024•32 min•Transcript available on Metacast I did my annual mini session day in January, and I had multiple photographers be a part of it. They admitted to me they felt uncomfortable on the other side of the camera. It essentially allowed them to have more empathy for their clients because they can understand how it feels being in front of the camera during a branding session. I think this is a crucial part of building a personal brand and specifically as a brand photographer. You can tell your clients everything about how branding photos...
Feb 22, 2024•17 min•Transcript available on Metacast In the last episode of Take It Personally, we talked about attracting your dream clients and treating social media like a giant networking event. A second part to this is related to a question I get asked frequently in various ways: “What should I be posting?” If you’ve wondered what you should post if you want to book more clients, grow your business, stand out as a brand photographer, etc., this episode will be covering it all. Here are the main topics discussed: Getting back into a place of s...
Feb 15, 2024•21 min•Transcript available on Metacast Social media can be an incredible tool for business. This episode explores how you can use social media to attract dream clients, and use it in a way that feels strategic and not draining. Join the Brand Photography Jumpstart here: https://www.maddiepeschong.com/brandphotographer
Feb 14, 2024•17 min•Transcript available on Metacast A 100k year is a huge milestone for entrepreneurs, and there seems to be chatter in the online business community that's split into two camps: 1) there's nothing magical about 100k, and 2) it's absolutely everything to get to 100k. No surprise, I fall somewhere in the middle. My business coach refers to 100k as a sustainability point for business and I totally agree. We all know we're not taking home all of the money we make, so at 100k that typically gives you room to pay for expenses, pay your...
Jan 25, 2024•24 min•Transcript available on Metacast One of the reasons I love brand photography is the potential for repeat clients. When it comes to brand photography, you are working with clients who regularly need updated images. This allows for repeat clients often, if we treat our clients well. This episode I’m sharing the top things we can be doing as photographers to keep our clients coming back (and referring more amazing clients our way). Here are the main things discussed in this episode: How to create a really easy experience from top ...
Jan 11, 2024•19 min•Transcript available on Metacast KP and Jessie (both she/her) are the design duo behind Inkpot Creative®️, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. In addition to building brands and websites, the studio also focuses on creating ways for photographers to get leads in more sustainable ways through SEO and blogging. When they're not working in their studio, they can usually be found hiking in a natio...
Dec 21, 2023•32 min•Transcript available on Metacast I’m so excited to share an annual recap in this episode! I'm sharing the wins, the struggles, and the changes that 2023 brought for me and my businesses. I also am touching on what’s coming for 2024. Here are the main things discussed in episode 108: Record setting mini session day Events, big projects, and work trips Focusing on my own personal style for my personal brand Managing my screen limits Taylor Swift live!! Hiring in my business Our new White Space studio Rebrand launch Hitting my rev...
Dec 07, 2023•40 min•Transcript available on Metacast I’m a little nervous for this episode, but it’s been on my to-record list for quite a while. The reason I am nervous is that we are diving head first into why you shouldn’t have multiple streams of income in your business. I’ve been avoiding recording this episode because I personally have multiple streams of income in my own business. BUT I believe I could actually be making a lot more money if I didn’t have so many different streams. This episode is discussing that and how having more income s...
Nov 23, 2023•29 min•Transcript available on Metacast Melissa owns Branch Creative Co., where she offers brand and design services. Melissa is a great friend, and we have worked together on projects in the past. Melissa has great insight on launching as she assists her clients with this and is preparing for a launch of her own soon. After last week’s episode about my Rebrand launch (episode #105), I thought it would be great to have Melissa come on and share important things to keep in mind when you are preparing to launch something in your busines...
Nov 09, 2023•22 min•Transcript available on Metacast I recently launched my group program, Rebrand , for the third time, and I have been going over the launch - what went well, what I want to do differently next time, etc. This podcast episode will be recapping my Rebrand launch! I’m sharing what goes on behind the scenes, what I focused on during the launch, numbers, mindset, and more. Here are the main things I discussed in this episode: My free mini course that kicked off the launch My goal for the number of people in the jumpstart free mini co...
Oct 26, 2023•32 min•Transcript available on Metacast Girija is a mom, a wife, lawyer, podcaster, strategist, educator, and a business owner in Houston, Texas. Her law practice, GBP Law, specifically focuses on helping entrepreneurs and on-line business owners build their business’ legal fundamentals and integrate legal as a part of their strategy so they can move forward confidently and do what they love! Her goal is to help make legal a line item and not a panic attack! In 2020, Girija launched Your Contract Buddy (www.yourcontractbuddy.com), an ...
Oct 12, 2023•36 min•Transcript available on Metacast I’m so excited to have my friend Kate Wark on the episode. Kate was a member of my group coaching program, Rebrand , and she had a such a transformation during our time together. I loved being able to coach Kate as she was ready to go and make big things happen in her business. We are talking about her story and how her business changed during and after Rebrand. Here are the main things discussed in this episode: Being able to work ‘regular’ business hours as a photographer How Kate’s day job ex...
Sep 23, 2023•37 min•Transcript available on Metacast Rebrand, my sixteen-week group coaching experience for photographers, is now enrolling. This program is for photographers who desire to offer brand photography so they can scale their income, work betters hours, and run a business that feels like them. Visit https://www.maddiepeschong.com/rebrand to learn more and join.
Sep 21, 2023•8 min•Transcript available on Metacast Rebrand, my sixteen-week group coaching experience for photographers, is now enrolling. This program is for photographers who desire to offer brand photography so they can scale their income, work betters hours, and run a business that feels like them. Visit https://www.maddiepeschong.com/rebrand to learn more and join.
Sep 21, 2023•13 min•Transcript available on Metacast Rebrand, my sixteen-week group coaching experience for photographers, is now enrolling. This program is for photographers who desire to offer brand photography so they can scale their income, work betters hours, and run a business that feels like them. Visit https://www.maddiepeschong.com/rebrand to learn more and join.
Sep 20, 2023•13 min•Transcript available on Metacast I launched Take It Personally Podcast in October of 2019. The reason I got into podcasting was because of my love for blogging. Blogging moved the needle a ton in my business, but eventually as blogging became less popular, I decided to dive into podcasting. And now we are already almost up to 100 episodes! It has been such a cool journey to see where my business was when I first started podcasting to where it is today. I’m sharing some of the things I’ve learned in recording (*almost*) 100 epis...
Sep 07, 2023•23 min•Transcript available on Metacast Brittnie is a family and newborn photographer with over 13 years of experience. In 2021 Brittnie started using her extensive photography knowledge to coach other photographers on how to build a profitable photography business in less than 15 hours per week. Brittnie is also the host of the Capture The Chaos Photography Podcast where she shares tactical tips and tricks photographers can use to run their business without experiencing the burnout. When she isn't working, you can find her recreating...
Aug 24, 2023•29 min•Transcript available on Metacast I previously did an episode about my studio, White Space, and the response was overwhelming. You all had more questions about owning a studio, and this episode is going to answer all of them. If you’ve ever been interested in what it looks like financially to open and run a studio, how long it took for us to make a profit, how we found the space, and what business model we like most so far, tune into this episode! Here are the main things discussed in this episode: Initial investment into the st...
Aug 10, 2023•36 min•Transcript available on Metacast Molly Keyser has been a business owner for 17 years. Her first business was a photography studio. It was a massive success and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2M per year business and next people started asking her how she did that. Today Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even ...
Jul 14, 2023•32 min•Transcript available on Metacast Kat is the CEO and lead strategist at Social Kat Media, a social media agency based in Ontario, Canada. Kat believes social media should be FUN and works with businesses to alleviate the stress social media can cause. A mom of two kids, ages 1 and 4, Kat keeps it real on social media, talking openly about mental health and parenting. She brings this point of view into her business, helping business owners set up boundaries and healthy relationships with social media. Be sure to connect with Kat ...
Jun 29, 2023•33 min•Transcript available on Metacast Sarah Klongerbo is a conversion copywriter and website designer who believes your story matters, and the way you tell it can make or break your business. She lives in Sioux Falls, South Dakota, with her husband, baby boy, and golden retriever — but she works with creative entrepreneurs around the world. She's passionate about crafting compelling messages and polished websites to help you validate your brand, increase your impact, and make your business shine online! Here’s what I discussed with ...
Jun 09, 2023•39 min•Transcript available on Metacast In 2020, I opened a local photography studio. I haven’t ever talked about that business or experience on the podcast yet (until today!). White Space Studio is a photography studio that my husband and I rent by the hour. In this episode I’m sharing 5 lessons I’ve learned since owning a photography studio! Here’s what to expect from the episode: How White Space Studio got started A tough first year Having my husband join in the business The learning opportunities it brought as we figured out how t...
Jun 08, 2023•21 min•Transcript available on Metacast Carly, a.k.a Carl, is a graphic designer and an expert in all things brand design. She designed my website and completely rocked it. And ever since then, I have gone back to her more design work (social media templates, the podcast, branding for the coaching side of my business, and more). She knows how to get inside the head of the brand she is creating for and relay their message and mission so well. In this episode, we discuss brand design, brand strategy, and specifically how to go about cho...
May 18, 2023•31 min•Transcript available on Metacast Throughout my time as a business coach, I have heard from many clients asking what to do when their family isn’t supportive of their business. I can understand why family might have concerns, but I also get really fired up when it comes to supporting women in business. I’m here to walk you through what I tell my clients when this situation happens. Here are the main points discussed in this episode: The transition of family as customers Family and friends may not have seen you in your profession...
May 04, 2023•22 min•Transcript available on Metacast Amanda Hofman, of Go To Market Studio, is the expert when it comes to using branded merch in your business. Her mission is to create beautiful and sustainable merchandise that is NOT boring or lame! Amanda (and her business partner Jesse) offers these thoughtful designs for your business to help your brand stand out. I love this episode as Amanda walks us through why branded merchandise is amazing for business growth, how all businesses can start using it, and ideas for where to get started. Her...
Apr 20, 2023•24 min•Transcript available on Metacast Have you ever wondered how many Instagram accounts to have? This is actually a question I get asked often, especially when related to personal branding. This looks different for everyone and each situation, but I wanted to share my thoughts on this. Here’s what we discuss in the episode: Asking yourself what you want when it comes to your online marketing strategy Not an accounts issue, but a positioning issue Determining your goals for your account(s) My personal approach to Instagram accounts ...
Apr 06, 2023•13 min•Transcript available on Metacast Doors CLOSE Tuesday, April 4 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Mar 29, 2023•28 min•Transcript available on Metacast 
