I previously did an episode about my studio, White Space, and the response was overwhelming. You all had more questions about owning a studio, and this episode is going to answer all of them. If you’ve ever been interested in what it looks like financially to open and run a studio, how long it took for us to make a profit, how we found the space, and what business model we like most so far, tune into this episode! Here are the main things discussed in this episode: Initial investment into the st...
Aug 10, 2023•36 min•Transcript available on Metacast Molly Keyser has been a business owner for 17 years. Her first business was a photography studio. It was a massive success and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2M per year business and next people started asking her how she did that. Today Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even ...
Jul 14, 2023•32 min•Transcript available on Metacast Kat is the CEO and lead strategist at Social Kat Media, a social media agency based in Ontario, Canada. Kat believes social media should be FUN and works with businesses to alleviate the stress social media can cause. A mom of two kids, ages 1 and 4, Kat keeps it real on social media, talking openly about mental health and parenting. She brings this point of view into her business, helping business owners set up boundaries and healthy relationships with social media. Be sure to connect with Kat ...
Jun 29, 2023•33 min•Transcript available on Metacast Sarah Klongerbo is a conversion copywriter and website designer who believes your story matters, and the way you tell it can make or break your business. She lives in Sioux Falls, South Dakota, with her husband, baby boy, and golden retriever — but she works with creative entrepreneurs around the world. She's passionate about crafting compelling messages and polished websites to help you validate your brand, increase your impact, and make your business shine online! Here’s what I discussed with ...
Jun 09, 2023•39 min•Transcript available on Metacast In 2020, I opened a local photography studio. I haven’t ever talked about that business or experience on the podcast yet (until today!). White Space Studio is a photography studio that my husband and I rent by the hour. In this episode I’m sharing 5 lessons I’ve learned since owning a photography studio! Here’s what to expect from the episode: How White Space Studio got started A tough first year Having my husband join in the business The learning opportunities it brought as we figured out how t...
Jun 08, 2023•21 min•Transcript available on Metacast Carly, a.k.a Carl, is a graphic designer and an expert in all things brand design. She designed my website and completely rocked it. And ever since then, I have gone back to her more design work (social media templates, the podcast, branding for the coaching side of my business, and more). She knows how to get inside the head of the brand she is creating for and relay their message and mission so well. In this episode, we discuss brand design, brand strategy, and specifically how to go about cho...
May 18, 2023•31 min•Transcript available on Metacast Throughout my time as a business coach, I have heard from many clients asking what to do when their family isn’t supportive of their business. I can understand why family might have concerns, but I also get really fired up when it comes to supporting women in business. I’m here to walk you through what I tell my clients when this situation happens. Here are the main points discussed in this episode: The transition of family as customers Family and friends may not have seen you in your profession...
May 04, 2023•22 min•Transcript available on Metacast Amanda Hofman, of Go To Market Studio, is the expert when it comes to using branded merch in your business. Her mission is to create beautiful and sustainable merchandise that is NOT boring or lame! Amanda (and her business partner Jesse) offers these thoughtful designs for your business to help your brand stand out. I love this episode as Amanda walks us through why branded merchandise is amazing for business growth, how all businesses can start using it, and ideas for where to get started. Her...
Apr 20, 2023•24 min•Transcript available on Metacast Have you ever wondered how many Instagram accounts to have? This is actually a question I get asked often, especially when related to personal branding. This looks different for everyone and each situation, but I wanted to share my thoughts on this. Here’s what we discuss in the episode: Asking yourself what you want when it comes to your online marketing strategy Not an accounts issue, but a positioning issue Determining your goals for your account(s) My personal approach to Instagram accounts ...
Apr 06, 2023•13 min•Transcript available on Metacast Doors CLOSE Tuesday, April 4 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Mar 29, 2023•28 min•Transcript available on Metacast Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Mar 29, 2023•16 min•Transcript available on Metacast Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Mar 28, 2023•34 min•Transcript available on Metacast Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Mar 27, 2023•7 min•Transcript available on Metacast Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Mar 24, 2023•10 min•Transcript available on Metacast Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Mar 23, 2023•7 min•Transcript available on Metacast Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Mar 22, 2023•9 min•Transcript available on Metacast Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Mar 21, 2023•10 min•Transcript available on Metacast Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Mar 20, 2023•22 min•Transcript available on Metacast I met Kelli White at the Reset Conference, and we connected over personal branding and brand work right away. Kelli specializes in brand videography and shares video education in a very approachable way. Today we are talking about how you can start utilizing video within your brand to help it stand out. Here is what I discussed with Kelli: An increase in video need Can every brand benefit from video? Short-form video and other ways to utilize video Long-form content/video ideas How you can use v...
Mar 09, 2023•39 min•Transcript available on Metacast I love talking about mini sessions! We chatted in episode 50 about last year’s mini session day where I made 5K. It's fun to come back again each year and share about what went well, what didn’t, what I would change, etc. For background, I offer mini sessions typically once a year where clients can choose between a brand mini session or a headshot mini session. I’m sharing today about how this year’s mini session day went, how I made 2K more than I did last year, and other mini session tips. Her...
Feb 23, 2023•27 min•Transcript available on Metacast I love the discussion around stock photography and using this opportunity within your business. We previously had a conversation regarding it way back in episode #2 with my friend Annie Otzen. We are again discussing stock photography as a source of passive income with Aubrey Westlund this time, and I love what she has to share about it. In this episode, we talk about different agencies, how to get started, and how to make it approachable. Here are some of the big points that Aubrey touches on: ...
Feb 09, 2023•37 min•Transcript available on Metacast If you’ve been in business for a while, you have experienced a slow season. Sometimes slow seasons are expected (like planning to work less in the summer, for example), and sometimes they happen when we aren’t expecting them (like a global pandemic). Either way, they happen and are a normal part of business. I want to share how we can use slow seasons to our advantage and tips for how to handle them when they come. Here are the main items discussed in this episode: Figuring out what a typical ye...
Jan 26, 2023•30 min•Transcript available on Metacast Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients' services for them. Ready to cyber-stalk her? Head over to lteditorial.com. In this episode, Taylor shares about your “special sauce” and how to use that to grow your business. After listening to this episode, I believe you’ll know how to update ...
Jan 12, 2023•36 min•Transcript available on Metacast As we head into 2023, I am still experiencing cold pitching fairly often. Maybe there is a strategy behind it that I just haven’t heard, but for the most part, I don’t think cold pitching should be a part of your business plan. Cold pitching often feels forced, invasive, and something that most people don’t want to experience. In my opinion, cold pitching is out, and we need to utilize a better way to sell that is more authentic. That’s what episode 74 is about. Here are the main things discusse...
Dec 29, 2022•22 min•Transcript available on Metacast Emily Reuschel is an elementary school teacher turned entrepreneur and thought leader. She cultivates personal and professional growth for rural women. Her personalized habit challenge, #YouDoYou82, helps women build strong, attainable, and consistent habits to show up for the lives that they love. Today we are talking all about habits, personal growth, motivation, and making changes to become the best version of your self. These are the main things I discussed with Emily: How Emily’s past has b...
Dec 15, 2022•44 min•Transcript available on Metacast Today we are talking about niching! What it is, if you should do it, how to know when to do it, and everything in between. I believe that you can make your business be whatever you want it to be and don’t have to follow any rules, but I also have seen within my own business how niching down has helped it grow. Here are the main things discussed in this episode: How to know when it’s time to niche Confusion around ideal client and marketing might mean you should niche What you show, you sell Comm...
Dec 01, 2022•19 min•Transcript available on Metacast I have had the privilege of having Paige, of The Legal Paige, on the podcast before ( episode 18 ), and she is back again to share about clauses that your contracts may be missing. Paige is a wealth of knowledge in this area, and I’m so excited for this conversation. Here are the main things we discussed in this episode: How Paige helps bridge the gap between creatives/small businesses and legality Where the law is at in regards to small businesses and online industries As your business and clie...
Nov 17, 2022•39 min•Transcript available on Metacast I found myself panicking as I was looking at my revenue for the year so far and saw I was behind where I was last year at this time. I also saw that I probably am not going to hit my revenue goal for this year. But amongst that panic, I stopped myself to remember that what I am making is still a big accomplishment. I have also had many other successes this year that haven’t been related to money. Money is a big part of business and the reality of not hitting certain revenue goals can be tough, b...
Nov 03, 2022•20 min•Transcript available on Metacast Solveig Petch (AKA, Petchy) is a brand strategist and identity designer. She helps clients uncover their unique brand core and then translates that into compelling brand strategy and visuals to help them reach more ideal clients. Petchy knows the ins and outs of building a brand, specifically having a purpose driven brand. Here are the main things discussed in this episode with her: Petchy’s start in brand strategy and finding your right path What conversations Petchy sees around branding (she’s...
Oct 20, 2022•35 min•Transcript available on Metacast Creating, updating, or editing a website can be really overwhelming when you aren’t a website designer or SEO expert. But having a website that converts and is easy for customers to use is really important. Samantha Mabe is discussing all things website related and simple quick fixes you (yes, you!) can do to make your site better today. Samantha Mabe is the creative director and designer of Lemon and the Sea. She helps service providers and coaches who are ready to launch their signature offer ...
Oct 06, 2022•26 min•Transcript available on Metacast 
