#27: Pivoting Your Business During a Crisis
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Episodes
Take It Personally
Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets. Episodes feature business and marketing advice, branding expertise, and real stories and inspiration from creative professionals all over the world.
Episodes
#26: The 80/20 Rule for Your Content Calendar
CONTENT. It’s a word that strikes fear and causes paralysis. There is so. much. pressure. Will it be good enough? Deep enough? Clever enough? Funny enough? Enough enough? There’s a rule of thumb that has helped me get past that content paralysis, and it’s called the 80/20 content rule. What that means is that 80% of the time, you serve your audience, and 20% of the time, you sell to them. And if you use the 80% effectively, the 20% becomes so much easier. The 80% may seem daunting, but you have ...
#24: Staying True to Business Values in a Crisis
I’m sitting down with another business owner for this episode, Jeremy Brech, to discuss what this unique, and possibly difficult, time can mean for your business or businesses in general. I know we are all hoping to make it through with our sanity, but ultimately with our business still intact. There are so many unknowns, and emotions are all over. And that’s okay. This situation is not normal or ideal, but I have found talking with other business owners or people who are experiencing the same t...
#23: The Small Business Stimulus Package: What You Need To Know
I’m joined today by my personal accountant, Courtney, from Numbers and Such Prof. LLC. She is here today to talk all about the Small Business Stimulus Package and the different loans and grants available and what they mean for small business owners. Things are constantly changing and everyone is searching for information (this was recorded the morning of April 3rd). Courtney helps clear things up today, but ultimately, we suggest that you get in touch with your CPA and business banker to underst...
#22: Business Tools I Can't Live Without
Life has been hectic lately, and honestly, I have been trying to record this episode for about two weeks. We are in the middle of this global pandemic– something none of us have navigated before. I’ve been trying to keep business as usual while business cannot really be business as usual. Many of us have found ourselves working on our business versus in our business. If you have the time now, (though if you have kids at your feet–you don’t, and I get it!), working on the back end of your busines...
#21: Why 'Balance' is a 4-Letter Word
Lately I have had some people reach out asking me to do an episode about balance. The timing is ironic as this past week I hardly worked more than 30 minutes a day due to having a sick kid at home. My daughter caught some kind of bug, and all she wanted to do was cuddle and nap on the couch. My flexibility allowed me to stay home with her, which I am so thankful for. But I will admit that, as a business owner, it was also challenging. I love my job, and I love to work, so it was tough having tha...
#20: 3 Ways to Boost Your Instagram Engagement RIGHT NOW
Oh, Instagram. We love to hate it, right? I actually love Instagram, but I hear frequently from other people who can’t stand the app anymore because it’s become so different from when we first started using it. I also tend to hear many people blaming the algorithm (i.e.: the algorithm is the reason that their engagement is down or no one is seeing their post). And today I’m here for a major dose of reality and to tell you... it’s not the algorithm’s fault . The Instagram algorithm was specifical...
#19: How To Ask For Someone's Time WITHOUT Using 'Can I Pick Your Brain?'
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#18: What You Should Know About Contracts for Your Business with The Legal Paige
I am so excited to have Paige, from The Legal Paige , on Take it Personally today! Paige is the founder of The Legal Paige, a virtual law firm working with online businesses and wedding industry professionals. She is a certified Juris Doctor barred in the state of Montana and holds a double B.A. in Economics and Political Science. After working as a federal law clerk, Paige traded in the traditional law life for a virtual one and opened the doors to The Legal Paige in 2018. She helps her clients...
#17: If I had to start my business over, here's what I'd do
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#16: Using StrengthsFinder as Your Business Secret Weapon with Chelsea Giedd
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#15: How To Price Your Side Hustle (And What You Might Be Doing Wrong)
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#14: 2019 in Review + Planning for 2020
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#13: 3 Health Tips for Busy Women with Melissa Eich
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#12: InstaBranding Course Sneak Peek
Check out this episode for a sneak peek inside my new course, InstaBranding, on sale this week only!
#11: How to Care Less About What Other People Think with Carol Elizabeth
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#10: The Branding Mistake You Need to Stop Making
Emily Wilson is a branding and self-discovery coach in Austin, TX who helps women embrace their true selves, discover their talents, build a confident brand & live a mission-driven life. She joins me on Take It Personally today to talk all about building a brand based on yourself, and the mistake you need to stop making in order to build something truly authentic to yourself.
#9: Why Cold Messaging is Never the Answer in Your Network Marketing Business
This week’s episode is a little different because I wanted to talk about something that recently happened in my own life, and it’s also something that I know happens to others on a pretty frequent basis. If you’ve been on social media at some point in the last five years, chances are you’ve been hit with a cold message. You know what these look like: maybe a high school acquaintance starts selling essential oils and sends you a DM. Or a family member you only see every other Easter wants you to ...
#8: How I Deal with Imposter Syndrome
Ever heard of imposter syndrome before? If you’ve ever found yourself feeling inadequate or like you’re ‘not enough,’ you’re one of the millions of people who have dealt with this issue. It’s insanely common, and it’s a big deal! People, especially women, are living their lives absolutely terrified that they are going to be exposed as a fraud. That someone is going to come forward and call them out and let the world know they’ve just been faking it this whole time. As I’ve grown as a business wo...
#7: Building an Online Business that Fits Your Life with Nichole Joy
Nichole Joy is a digital doula. Never heard of that title before? That's probably because this girl pretty much invented it. After the birth of her second baby, Nichole discovered a passion within her for pregnancy and childbirth education, and began studying to become a doula. But with (eventually) three young children at home, being on call for the unpredictable nature of birth wasn't going to work. Instead, Nichole took to social media and began building an online community of women who were ...
#6: Are you ready to outsource? Here's how to start.
So much of building a personal brand involves showing up and being yourself. And you can't do that if you're drowning in back-end work! This is a huge struggle for people who want to bring more of themselves into their business, but are being stretched way too thin by the day to day. But there is an answer and the answer is OUTSOURCING! I started outsourcing in my photography business a couple years ago and I'll never go back. It's been an absolute game changer to shift my focus to what I actual...
#5: Why I Joined a Mastermind
This year has been game-changing for my business in so many ways. Before I get into it, let me preface this episode by saying I’m about to get REAL when it comes to numbers, because I think it’s incredibly important to the story. So, if finance talk makes you uncomfortable, you may want to skip this episode. However, I would encourage you to dig into those feelings to understand WHY you maybe don’t love talking about money. I know it can feel icky on the surface, but the reality is there is powe...
#4: Building a Personal Brand when you Don't Fit the Mold with Cinnamon Wolfe
I first met Cinnamon in a Facebook group actually. Cinnamon used her expertise in Squarespace to help me optimize my site at the time. Our friendship has grown over the years, and we often are in contact. I love hearing her perspective as she considers herself to be a little bit different than a lot of others in her field. And I would agree and think she is different in the best ways. When you look at a lot of creatives, especially on social media, there are certain things about them that kind o...
#3: How I'm Protecting My Calendar (and Sanity!)
Since I quit my day job, the biggest struggle that I have had with a business owner has been time management. Before I left my 8-5, I remember thinking how much time it would feel like I would have, now that I could solely focus on my business. Fast forward a year later, and we all know that is not the case. As a business owner, your mind is constantly going a mile a minute, and there are always a million things to do. And that’s before you start factoring in things like daily distractions, peop...
#2: Passive Income Through Stock Photography with Annie Otzen
Annie Otzen is a Getty Photographer and takes stock photography for Getty Images. She has incredible talent and has had some of her images published in the coolest places because of what she is doing with stock. Annie has so many great insights into stock photography and creating passive income for your business. I just started last year with passive income, and it completely changed my business. It’s an incredible thing to do something one time and then continue to get paid for it every single ...
#1: Best Practices for Instagram Stories
It's not a secret I spend a lot of time on Instagram - I love it! But in case you aren't on the app as much as I am, let's start from the beginning. What is an Instagram story? Simply put, they are stories that live for 24 hours and then go away. That is how they started, but things have changed and they have become much more. Ultimately, they give your people a little behind the scenes into what your life looks like. There are definitely some best practices when it comes to using Instagram stor...
Trailer: Welcome to Take It Personally!
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