Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
I met Kelli White at the Reset Conference, and we connected over personal branding and brand work right away. Kelli specializes in brand videography and shares video education in a very approachable way. Today we are talking about how you can start utilizing video within your brand to help it stand out. Here is what I discussed with Kelli: An increase in video need Can every brand benefit from video? Short-form video and other ways to utilize video Long-form content/video ideas How you can use v...
I love talking about mini sessions! We chatted in episode 50 about last year’s mini session day where I made 5K. It's fun to come back again each year and share about what went well, what didn’t, what I would change, etc. For background, I offer mini sessions typically once a year where clients can choose between a brand mini session or a headshot mini session. I’m sharing today about how this year’s mini session day went, how I made 2K more than I did last year, and other mini session tips. Her...
I love the discussion around stock photography and using this opportunity within your business. We previously had a conversation regarding it way back in episode #2 with my friend Annie Otzen. We are again discussing stock photography as a source of passive income with Aubrey Westlund this time, and I love what she has to share about it. In this episode, we talk about different agencies, how to get started, and how to make it approachable. Here are some of the big points that Aubrey touches on: ...
If you’ve been in business for a while, you have experienced a slow season. Sometimes slow seasons are expected (like planning to work less in the summer, for example), and sometimes they happen when we aren’t expecting them (like a global pandemic). Either way, they happen and are a normal part of business. I want to share how we can use slow seasons to our advantage and tips for how to handle them when they come. Here are the main items discussed in this episode: Figuring out what a typical ye...
Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients' services for them. Ready to cyber-stalk her? Head over to lteditorial.com. In this episode, Taylor shares about your “special sauce” and how to use that to grow your business. After listening to this episode, I believe you’ll know how to update ...
As we head into 2023, I am still experiencing cold pitching fairly often. Maybe there is a strategy behind it that I just haven’t heard, but for the most part, I don’t think cold pitching should be a part of your business plan. Cold pitching often feels forced, invasive, and something that most people don’t want to experience. In my opinion, cold pitching is out, and we need to utilize a better way to sell that is more authentic. That’s what episode 74 is about. Here are the main things discusse...
Emily Reuschel is an elementary school teacher turned entrepreneur and thought leader. She cultivates personal and professional growth for rural women. Her personalized habit challenge, #YouDoYou82, helps women build strong, attainable, and consistent habits to show up for the lives that they love. Today we are talking all about habits, personal growth, motivation, and making changes to become the best version of your self. These are the main things I discussed with Emily: How Emily’s past has b...
Today we are talking about niching! What it is, if you should do it, how to know when to do it, and everything in between. I believe that you can make your business be whatever you want it to be and don’t have to follow any rules, but I also have seen within my own business how niching down has helped it grow. Here are the main things discussed in this episode: How to know when it’s time to niche Confusion around ideal client and marketing might mean you should niche What you show, you sell Comm...
I have had the privilege of having Paige, of The Legal Paige, on the podcast before ( episode 18 ), and she is back again to share about clauses that your contracts may be missing. Paige is a wealth of knowledge in this area, and I’m so excited for this conversation. Here are the main things we discussed in this episode: How Paige helps bridge the gap between creatives/small businesses and legality Where the law is at in regards to small businesses and online industries As your business and clie...
I found myself panicking as I was looking at my revenue for the year so far and saw I was behind where I was last year at this time. I also saw that I probably am not going to hit my revenue goal for this year. But amongst that panic, I stopped myself to remember that what I am making is still a big accomplishment. I have also had many other successes this year that haven’t been related to money. Money is a big part of business and the reality of not hitting certain revenue goals can be tough, b...
Solveig Petch (AKA, Petchy) is a brand strategist and identity designer. She helps clients uncover their unique brand core and then translates that into compelling brand strategy and visuals to help them reach more ideal clients. Petchy knows the ins and outs of building a brand, specifically having a purpose driven brand. Here are the main things discussed in this episode with her: Petchy’s start in brand strategy and finding your right path What conversations Petchy sees around branding (she’s...
Creating, updating, or editing a website can be really overwhelming when you aren’t a website designer or SEO expert. But having a website that converts and is easy for customers to use is really important. Samantha Mabe is discussing all things website related and simple quick fixes you (yes, you!) can do to make your site better today. Samantha Mabe is the creative director and designer of Lemon and the Sea. She helps service providers and coaches who are ready to launch their signature offer ...
It's no secret that I'm a huge Taylor Swift fan. I love her music of course, but I'm continually impressed by her marketing prowess and the foresight she has when it comes to her music and brand. This bonus episode explores the four R's of personal branding and how Taylor nails every single one.
I own 7 crop tops. If you would have told me a few years ago that after three babies I would feel more at home in a crop top than just about any other piece of clothing, I would have thought you were insane. But it’s true. And it comes back to the work I've done in thinking about my future self and working to create that reality right now (rather than waiting). This is why today’s episode is all about confidence! Here’s the main topics discussed: You can’t wait until you feel confident Growing u...
I could talk about money mindset all day long! It’s a favorite part of business, and it can also be a challenging part. My friend, Sheila Hansen, is the perfect person to guide a discussion on this topic, so I am so excited to have her on this episode of the podcast. Here are the main things discussed in this episode: Feeling the emotions of entrepreneurship and money How our beliefs about money can be traced back to childhood Navigating debt (taking on debt for business, etc.) Mindset around pa...
Do you ever feel burnt out and overwhelmed, but then you look at your to-do list and calendar and it’s not even that much to handle? If you don’t have a good grasp on your schedule and things are getting forgotten, or you feel like you can’t keep up or stay organized, this episode is for you! Once I got a better handle on my schedule, I found I was able to avoid that constant overwhelming feeling. I’m walking through my weekly planning routine. Here are the main things discussed: Using both a pa...
Dawn is a software engineer turned wedding photographer who has a passion for helping Creatives create a thriving business. Technology can be intimidating, and it’s Dawn’s goal to make tech fun and easy to understand. She will show you how systems, tools and other technology can take your business to the next level while achieving that balance you’ve always dreamed of. Here are the main things discussed in this episode: How Dawn’s passion for photography helped her launch Tech Savvy Creative Bui...
For so long I beat myself up in my business because there were weeks where I would be accomplishing everything on my list and completing all the things that needed to get done, and then there were other weeks I didn’t want to get out of bed, was struggling to focus, and just wasn’t in the same headspace. Once I learned about cycle synching, more about my own menstrual cycle, and about hormones in general, things started to click. Our hormones and where we are at in our cycle really can impact ou...
It’s time to talk about podcasting and how it can help you grow your business. There are ways to strategically use a podcast to help you get more leads, grow your audience, and even make additional income through it. Kat Brendel, a podcast expert and strategist, shares her wisdom on this topic as we discuss how to utilize podcasting as a way to grow your business. Kat hosts her own podcast, alongside helping many others launch and grow their own podcasts, gain visibility, and make a larger impac...
Kim Diamond is a South Dakota-based Holistic Wellness Coach, confidence cultivator, wife, and dog mama, who truly believes that we each deserve to be living a life that is filled with purpose, passion, and a deep love for ourselves. Her mission is to empower women to hop into the driver's seat and take ownership of their lives, their happiness, and their wellness so that they can become the version of themselves that they have always dreamed of being. I met Kim at Selah Space, and she was also ...
Rejection is a part of business, but it’s never easy when it happens. There’s an extra sting to it when it happens in a personal brand because it’s personal. We are selling the experience to work with us, our personality, what we bring to the table, spending time with us, etc. That’s why I wanted to talk about rejection and how to deal with it when building a personal brand. Rejection is inevitably going to happen, and I want to allow space for this conversation and those feelings. Here are the ...
I recently did a poll on Instagram, and 83% of the people that responded to this poll (out of approx. 150 people) said that they wanted to outsource tasks in their personal life. And the number one thing preventing them from doing that was because they felt guilty. The problem wasn’t money or options, it was the shame and guilt and the stigma about bringing on help at home. So instead of doing that, they are left burning the candle at both ends. I think this is a big problem we need to talk abou...
